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      • KCI등재

        호텔종사원의 직업의식과 직무만족에 관한 연구

        전영직 한국관광산업학회 2001 Tourism Research Vol.15 No.-

        This study was intended to improve the occupational self-confidence and job satisfaction at the deluxe hotels at Yu-Sung area. In this point, research of job satisfaction and occupational self-confidence was considered and this analysis was surveyed with the hotel employees at Yu-Sung area. Result of analysis through this study are as follows. Firstly, occupational self-confidence of more educated employees was lower than the less educated employees. Moreover, employees with relatively higher level of education showed little interest in promotion. Secondly, female employees showed more satisfaction on their wages than male employees. Male employees were analysed to be relatively unsatisfactory on the fairness in the level of their wage. Thirdly, employees at the cooking and leisure department showed higher degree of satisfaction on their works than those at other departments. Fourthly, employees who did not major in the hospitality management showed higher degree of satisfaction about the accomplishment in the work, conditions at work and ability in the work than those who majored in the field. Fifthly, employees with family members who have positive view on the position showed higher degree of satisfaction on their view of the job and satisfaction in the promotion than the employees with family members who have negative view. Sixthly, when the job was positively recognized by the society, employees showed higher degree of satisfaction in relationship with supervisors, about the work, on the wages, on the working condition, and on ability of work than when negatively recognized. Seventhly, there was positive correlation between occupational self-confidence and job satisfaction of the hotel employees. Employees who have strong occupational self-confidence showed higher degree of satisfaction on their work. In general, job satisfaction and occupational self-confidence of the hotel employees were relatively high. Especially, female employees, employees with lower education and employees at cooking department showed higher degree of satisfaction than others. It is regarded that the working in the hotel is not for self realization but leads their economical life.

      • KCI등재후보

        지역특급호텔 멤버십고객의 재가입 의도에 관한 연구

        전영직,윤지환 한국관광연구학회 2006 관광연구저널 Vol.20 No.3

        This article examined the relationship of membership customer's behavior and re-purchase intention for the local luxury hotel membership. The results indicated that the important factors in attracting return patronage were the provision of special privileges, and the discounted benefits such as complimentary tickets and priority room reservation/ allocation services for the membership customers. And the significant factors to influence on re-purchase intention were the price, value of rooms, hotel food, and the overall convenience in using saunas/hot springs, cleanliness and hotel atmosphere. Implications for hotel managers were discussed.

      • KCI등재후보

        외식산업의 서비스 인식이 고객만족과 고객충성도에 미치는 영향 - 대전을 중심으로 -

        전영직 ( Young Gick Jeon ),박영기 ( Young Ki Park ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

        The purpose of this study is to understand the distribution of using customers by targeting consumers who use the food services, and analyze the effect of service recognition of the food services to customer satisfaction and loyalty to propose implications of food services and practical improvement measures to satisfy expectancy of users. The results of the study are as follows. First of all, guidance sign of food services, appearance of a building, promotional appearance related to interior decorations appeared to have an effect to the customer satisfaction, and positive service and sympathy for customers of staffs also had an effect to the customer satisfaction. Second, positive services and reactivity with customers of staffs to understand them seems to have an effect to the customer loyalty, and prompt information provision, positive service and the health-oriented factors, such as health-considered food and using healthy ingredients, had an influence to the customer loyalty. Third, the customer satisfaction felt by using food services may have an influence to the customer loyalty.

      • KCI등재

        외식산업의 인터넷마케팅 효과에 관한 연구

        전영직(Young-Jick Jeon) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.11

        본 연구는 외식산업에 있어서 인터넷마케팅에 대한 체계적인 연구가 필요하다는 인식하에 대전사랑 맛집회원을 대상으로 실태를 파악하고 외식업체들의 체계적인 인터넷 마케팅 전략을 수립하는데 있어 기초적 자료로 활용하는데 목적을 두었다. 분석결과 대전사랑 맛집을 찾는 유입검색은 대전, 대전맛집, 맛집 등 3가지의 고정식 키워드가 가장 높았으며, 방문지역으로서는 대전 47.9%, 재방문경과는12시간이내 재방문 31.9%. 맛집 쿠폰 다운로드에서는 친친만년점 레스토랑1,837건 남녀의 회원접속 통계에서 여성보다는 남자가 통계적으로 높았으며 기혼보다는 미혼에 대한 접속이 높았다. 이러한 연구결과는 외식산업 인터넷마케팅 시장세분화에 유용한 기초자료가 될 수 있음을 확인하였다. The research under necessary for systematic study is about recognizing on the Internet marketing in the Food Service Industry. After searching the actual condition with the object of the Lovedaejeon ‘Foodservice member, the goal is using fundamental data for strategic marketing plan making systematic Internet marketing in the Food Service area. Analytical result, the influx search which finds the Lovedaejeon ‘Foodservice is 3 kinds to be highest : Daejeon, the Daejeon tasty house and fixation keyword of tasty house etc. As for visit area, Daejeon 47.9%, Re-visit 31.9% of 12 hours within re-visit. From tasty house coupon down load, 친친만년점 restaurant 1,837 and from member connection statistics of man and woman, the man is higher than the woman statistically, the marriaged man was higher than the single one. Like this research result, there will be a possibility becoming the fundamental data which is useful in Food Service Industry on the Internet marketing.

      • KCI등재

        특급호텔 멤버십제도에 대한 호텔종사원의 인식(認識)과 태도(態度)에 관한 연구(硏究)

        전영직(Young Jick Jeon),윤지환(Ji Hwan Yoon) 한국호텔외식관광경영학회 2007 호텔경영학연구 Vol.16 No.4

        Maintaining repeat customers is as important as attracting new customers in hotel business. Hotel membership system is a progressive marketing tool to managing repeat customers. 14 hotels were selected in Seoul. And, 420 question sheets(30 sheets/hotel) were distributed to hotel employees. The 98% of them replied to the questionnaire from Aug. 5th, 2004 to Sept. 3rd, 2004. The answers were verified. Some of them(14 sheets) which were invalid were excluded from analysis. This study aims to analyze that how hotel employee`s recognition to the hotel membership system impact on their work attitude. Results indicated that hotel employee`s recognition to the hotel membership system is composed of 3 factors: importance of membership, membership privilege, member`s work attitude. Hotel employees have a positive recognition to the importance of membership and membership privilege, but have a negative recognition to member`s work attitude. There is no difference of the recognition to the hotel membership system by the department, but some difference is found by the position. And hotel employee`s recognition to the hotel membership system is positively related to the hotel employee`s work attitude to the membership customers. Implications of hotel managers are discussed.

      • KCI등재

        외식 프랜차이즈 운영시스템의 가맹동기 및 만족도와 재계약의도

        전영직(Young-Jick Jeon),원융희(Yoong-Hee Won) 한국콘텐츠학회 2008 한국콘텐츠학회논문지 Vol.8 No.11

        본 연구에서는 프랜차이즈시스템에서 가맹본부에 대한 가맹점의 운영방법과 상호간의 유대관계에서의 만족 정도를 알아보고 또한 재계약에 따른 차이점을 실증적으로 연구 하였다. 연구결과 일반특성에 따른 만족도의 차이를 분석한 결과 업종, 학력, 사업경력, 평수, 매출수준, 경험유무 부분에서 통계적으로 유의한 차이를 보였다. 사업평수와 매출수준에 있어서는 분석결과 크게 세 집단으로 분류되었으며, 업종, 학력, 사업경력, 경험유무에 있어서는 분석결과 크게 두 집단으로 분류되었다. 그리고 동기 특성에 따른 만족도의 차이를 분석한 결과 개선사항에 있어서 크게 두 집단으로 분류되었으며, 재계약 의도에 따른 만족도에서도 유의한 차이를 보이는 것으로 분석되었다. 따라서 업종에서는 전문식당보다 그 외의 일반식당에서, 학력은 대학원졸업 가맹점주의 만족도가 높았으며, 사업평수와 매출수준이 높은 가맹점주일수록 만족도가 높은 것으로 나타났다. The study demonstrably begins with the franchise system that found management of member store for office, the satisfaction that the relation between main office and member store and the difference with renewal of the contract. According to the result of the study that analyzed the difference in the rate of satisfaction that depended on individual peculiarities, the study found the statistical difference in a part of a category of business, a school career, a business career, a floor area, a selling level and presence of experience. The floor area and the selling level are distributed into 3 groups and the category of business, the school career, the business career and presence of experience are distributed into 2 groups. In addition, the result that analyzed the difference in the rate of satisfaction that depended on the motive found that improvements were distributed into 2 groups and there was the difference between the rate of satisfaction that depended on renewal of the contract intent.

      • KCI등재
      • KCI등재
      • KCI등재

        호텔 연회선택속성에 따른 고객만족이 재방문의도 및 추천의도에 미치는 영향 -대전지역을 중심으로-

        박영기,전영직 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.2

        The purpose of this study is to investigate whether hotel banquet has a great influence on hotel management and whether the characteristics of banquet hall choice attributes affect customer satisfaction, the relation between customer satisfaction and redirect inquiry, customer satisfaction and recommendation tactics. We will analyze the relationship. The purpose of this study is to present differentiated strategies and suggestions for hotel conferences to gain competitive advantage through such relationship analysis. First, hotel banquets are used more than 30 years of age and the purpose of attending banquets is to use hotel banquet rooms for family gatherings, corporate meetings, conferences, etc. Second, hotel banquet choice attributes affect customer satisfaction. And cleanliness affect customer satisfaction. Also, it was found that banquet room food affects customer satisfaction. Third, the satisfaction of customers using the hotel banquet was found to influence the visit to the hotel banquet. Based on the empirical analysis, the implications are as follows. First, the distribution of the occupation of the customers using the hotel banquet hall and the purpose of attending the banquet are widely distributed and the hotel banquet manager should be interested in all customers. Second, small complaints demanded by customers are also important to make returning customers of hotel banquet hall loyal customers.

      • 호텔종사원의 직무만족에 관한 연구

        전영상,전영직 공주영상정보대학 2001 논문집 Vol.8 No.-

        호텔종사원의 직무만족 향상이 고객만족도를 높여주고 결과적으로 호텔의 성과를 제고시키게 된다. 이러한 관점에서 본 연구는 직무만족에 대한 선행연구를 검토하고 대전지역 특2급 호텔종사원들을 대상으로 실증분석을 수행하였다. 본 연구를 통하여 분석된 결과는 다음과 같다. 첫째, 호텔종사원의 성별, 교육수준, 월평균소득에 따라 직무만족에 차이가 있었다. 여성이 남성보다 임금에 대하여 더욱 만족하고, 남성은 타 호텔과의 급료비교, 임금결정방법에 대한 공정성, 보수 및 상여금 등 임금만족 요인에 있어 불만족한 것으로 분석되었다. 또한 교육수준이 낮을수록 직무만족이 높고, 소득이 높을수록 동료로부터의 인정, 회사로부터의 인정성에 있어 직무만족도가 높은 것으로 분석되었다. 둘째, 호텔종사원 중 전공자보다 비전공자들이 업무성취와 근무조건 및 능력 요인 모두에 있어서 직무만족이 높게 나타났으며, 주방과 레저부서에 근무하는 종사원들이 상사와의 인간관계에 있어 직무만족이 높았고, 근무조건 및 능력에 있어서는 주방과 판촉부서 종사원들의 직무만족이 높게 나타났다. 또한 인정성 요인에 있어 직위가 높아질수록 직무에 대한 만족이 높은 것으로 나타났다. 셋째, 호텔종사원의 직무만족에서 사회적 인식이 긍정적일 때 상사와의 인간관계, 업무성취, 임금만족, 근무조건 및 능력 요인에 있어 직무만족이 높았으며, 또한 가족의 인식이 긍정적일 경우는 상사와의 인간관계, 업무성취, 임금만족, 근무조건 및 능력 요인뿐만 아니라 동료와의 관계에 있어서도 직무만족이 높게 나타났다. 전체적으로 호텔종사원들의 직무만족은 높은 것으로 나타났으며, 특히 남성보다는 여성이, 고학력자보다는 저학력자가, 전공자보다는 비전공자가, 객실이나 식음료부서보다는 조리부서의 종사원들이 높게 나타났다. 이러한 현상은 자신의 기대치와 실제 근무조건 사이에 차이가 있음을 반증하는 것으로서 낮은 직무만족에 대한 교육자 근무환경의 변화가 필요한 것으로 생각된다. 또한 호텔근무에 대한 사회적·가족적 인식이 직무만족에 많은 영향을 미치고 있는 것으로 볼 때 아직도 우리 사회에서 호텔근무에 대한 부정적 편견이 도사리고 있음을 확인할 수 있다. 전반적으로 호텔종사원의 직무만족이 높게 나타났는데 이는 호텔에 종사하는 것이 자신의 이상이나 자아실현을 통한 인격완성의 계기가 아닌, 자신과 가족의 경제생활 즉 생계유지를 위한 보수획득의 수단으로 여기기 때문인 것으로 생각된다.

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