A Study on Changes of Travel Behaviors of Chinese Student in South Korea : A Comparison of the Year 2007 and 2013

장운요,박근수 한국사상문화학회 2015 韓國思想과 文化 Vol.76 No.-

Studying abroad not only benefits the students themselves, but also improves the global understanding and promotes the communications between people of different cultures. Chinese students represent a clearly identifiable tourist market segment in Korea and should be expected to become an considerable inbound Chinese tourism market. Therefore it is very important as well as necessary to analyze Chinese students’ travel behavior and their characteristics related to it to understand upcoming Chinese tourism market in cultural aspects. So the purpose of the study is to find out the characteristics and changes of travel behaviors of Chinese students in South Korea in 2007 and 2013. Results show that relaxing, sight-seeing and escape are the main motivations. The landmarks become more attractive places, and the attractiveness of tradition and film location are strengthened. The main resource of tourism information depends on word of mouth. The traditional promotion channels, such as TV, newspaper and brochure are changed into the modern way. Chinese students in Korea want to travel longer than before and with small groups, the degree of satisfaction and loyalty to Korea travel become very high now.

Different Solvent Fractions of Acanthopanax senticosus Harms Exert Antioxidant and Anti-Inflammatory Activities and Inhibit the Human Kv1.3 Channel

장운요,왕명현 한국식품영양과학회 2015 Journal of medicinal food Vol.18 No.4

The potential antioxidant and anti-inflammatory activities of Acanthopanax senticosus Harms were evaluated and its effect on the human Kv1.3 potassium channel was detected. The ethyl acetate fraction possessed the highest phenolic (289.19 ± 7.43 mg tannic acid equivalents/g) and flavonoid (10.80 ± 0.67 mg quercetin equivalents/g) contents and exhibited stronger antioxidant effects than other fractions in most of the antioxidant assays. On the other hand, the dichloromethane (CH2Cl2) fraction showed the strongest anti-inflammatory activity. The CH2Cl2 fraction inhibited the expression of inducible nitric oxide synthase, cyclooxygenase-2, tumor necrosis factor-a and interleukin 1β mRNAs, and the generation of reactive oxygen species in lipopolysaccharide-induced RAW 264.7 cells. Also, the peak current was inhibited 54.8% ± 17% by the CH2Cl2 fraction in voltage-clamp recording from Xenopus laevis oocytes. Our research demonstrated that fractions of A. senticosus have great potential to be a source of edible antioxidant and anti-inflammatory agents.

한국(韓國)의 문화(文化) : 한국내 중국 학생 여행행동 변화에 관한 연구

장운요,박근수 한국사상문화학회 2015 韓國思想과 文化 Vol.76 No.-

외국에서 유학하는 것은 학생들 스스로에게도 학업적인 측면에서 선진학문을 공부하는데 많은 도움을 줄뿐만 아니라 서로 다른 문화 간의 이해와 소통을 촉진하는 작용을 하기도 한다. 중국 학생들은 국내 관광시장의 차별화된 목표시장을 형성하고 있으며 향후 인바운드 중국관광시장의 영향력 있는 요인으로 작용할 것으로 예상된다. 따라서 한국에서의 중국 학생들의 여행행동의 특징과 변화를 분석하는 것은 향후 중국관광시장을 문화적인 측면에서 이해하는데 중요하며 반드시 필요한 부분이다. 이 연구에서는 과거 7년 동안 중국학생들이 한국에서의 여행을 하는데 어떠한 특징이 있는지 분석하고 그 특징이 어떻게 변화하였는지를 분석하고자 하는 목적으로 수행되었으며 2007년과 2013년 두 차례에 걸쳐 한국 내 중국 학생들을 대상으로 조사를 실시하였다. 연구결과 중국학생들의 여행목적은 휴식, 관광, 벗어남 등이 가장 큰 여행목적으로 나타났으며 역사적인 건물들이 더 매력적인 여행목적지로 부각되었다. 또한 전통과 영화촬영지에 대한 매력도는 더 높아졌고 여행정보 획득경로는 구전(口傳, word of mouth) 요인이 가장 중요한 요인으로 자리 잡았다. 여행정보 획득경로 중 전통적인 경로인 TV, 신문, 브로슈어등은 더 현대적인 경로로 변화하였다. 과저 7년 동안 중국학생들은 과거보다 더 오랜 기간 여행하기를 원하며 과거보다 더 작은 그룹으로 여행하기를 원한다. 한국 여행에 대한 이들의 만족도와 충성도는 매우 높은 것으로 나타났다. Studying abroad not only benefits the students themselves, but also improves the global understanding and promotes the communications between people of different cultures. Chinese students represent a clearly identifiable tourist market segment in Korea and should be expected to become an considerable inbound Chinese tourism market. Therefore it is very important as well as necessary to analyze Chinese students` travel behavior and their characteristics related to it to understand upcoming Chinese tourism market in cultural aspects. So the purpose of the study is to find out the characteristics and changes of travel behaviors of Chinese students in South Korea in 2007 and 2013. Results show that relaxing, sight-seeing and escape are the main motivations. The landmarks become more attractive places, and the attractiveness of tradition and film location are strengthened. The main resource of tourism information depends on word of mouth. The traditional promotion channels, such as TV, newspaper and brochure are changed into the modern way. Chinese students in Korea want to travel longer than before and with small groups, the degree of satisfaction and loyalty to Korea travel become very high now.

A Study on Marketing Strategy and Promotion Tactics of Korean Tourism Food to Chinese Tourists: Based on Cognitive Differences and Travel Preferences

장운요 ( Zhang Yun-yao ),대운해 ( Dai Yun-hai ) 서강대학교 동아연구소 2017 東亞 硏究 Vol.36 No.2

본 연구는 한국 국립 국어원이 제시한 200종류의 한국 일상식품, 한국문화체육관광부와 농림부에서 공고한 한국 <10대 미식>, 그리고 기타 한국 관광 홍보물에서 추천된 한국음식 중에서 30명의 중국 관광객들의 의견을 종합하여 최종적으로 중국인들이 가장 많이 선호할 것으로 판단되는 24종류의 한국 음식을 연구대상으로 하였다. 구체적으로 본 연구는 한국방문 중국인 관광객대상 조사를 통해 한국음식에 대한 중국인들의 만족도, 선호도, 인정도 등을 살펴보고, 인지차이와 관광편의 이론을 토대로 중국인 관광객 대상 한국음식 상품개발과 마케팅 전략을 제시하였다. 연구결과에 의하면 한국음식에 대한 중국인 관광객의 인지도는 비교적 높은 것으로 나타났다. 대다수 중국인 관광객은 한국음식의 맛을 좋아하는 편이지만 소수의 단체 관광객들은 단체 활동, 단체시간 및 언어상의 불편함을 호소하였다. 전략적 측면에서 한국 음식에 대한 중국인 관광객들의 포지셔닝은 예상한 것과 같지는 않았기 때문에 보다 매력적이거나 독립적인 중국인 관광객 대상 음식관광 상품을 개발하는 것이 필요할 것으로 판단된다. 본 논문의 연구결과에 따라 몇 가지 제안하면 우선 한국 문화체육관광부는 중국인 단체 관광객들을 대상으로 관광음식 표준체계를 만들어 놓아야 한다. 그리고 이들이 한국 음식관광 상품에 대한 체험을 하도록 하고 음식을 중심으로 관광객들이 관광지를 방문할 수 있도록 통합적인 음식여행 노선을 계획해야 할 것으로 판단된다. 또한 영향력 있는 관광음식상품 축제를 지원하는 것도 중요할 것으로 생각된다. This paper based on the theory of cognitive differences and travel preferences, analyzed 200 kinds of common foods published by Korean National Language Institute, top 10 Korean foods recommended by the Ministry of Culture, Sports and Tourism, the Ministry of Agriculture and Forestry, and recommended foods by Korean tourism promotion materials, after the interview of 30 Chinese tourists, 24 foods were selected as the study objects, which are mentioned most, very popular and preferred by Chinese tourists, through the investigation of Chinese tourists in South Korea, satisfaction, preference and acceptance of Korean food to Chinese tourists were found, and gave some theoretical and practical suggestion on development and marketing of Korean tourism food product. Through the study, the recognition level of Korean food is high, most Chinese tourists could accept the taste of Korean food, but the performance is totally different due to the limitations of the group visitors; the time and language of independent tourists. This study points out that recommended order of Korean tourism food product is not the same as expected, and we can find the tourism food product is an independent and attractive tourism product to Chinese tourists. Korean tourism administration need to establish a guide standard for group visitors to protect the experiences of Korean food; and need to develop some sets for independent tourists; develop some food tourism product routes; and create some famous food tourism festivals or events. Try to find some tourism food products which fit the taste of Chinese tourists, and to carry out the promotion tactics according to the characteristics of the product, try to combine the ideas of delicious, health and cultural heritage, so that visitors can enjoy variety of flavors of Korean food. Try to combine food and Korean wave, expand the influence of fashion food products, leading the trends of food tourism product, especially the fried chicken and beer, delicious sorbet. Combine the culture in the marketing of traditional food products, and constantly improve the culture of food tourism products. The translations of the food name need to expose the production process and the characteristics of raw materials due to cross-cultural communication. Use the modern marketing tools to establish the good relationship with consumers, such as SNS, try to combine national tourism administrative departments, enterprises, society, personal and tourists together to establish good image of Korean tourism food products, and change the style of menu, try to establish a good way to communicate with Chinese tourists.

A Study of Sports Tourism in China

박근수,장운요 국제관광학회 2006 국제관광연구 Vol.3 No.3

中国青年SNS持续使用意愿的影响因素研究

송몽몽,장운요,대운해 중국학연구회 2016 中國學硏究 Vol.- No.75

The development of social network service(SNS) leads the trend of global social networking. In the interpersonal relationship based SNS community, the impacts of interpersonal interaction to the user influence on the user's continuance intention. Young users of SNS in China were used as the object in the study, the model of interpersonal interaction of SNS user to continuance intention was established, to explore the relationship of interaction factor of subjective norms, social ties, usefulness, ease of use, agility and interface convenience to interaction and continued to use of SNS user. The results indicate that ease of use,usefulness,agility and interface convenience have obvious influence on the interaction between users; subjective norms significantly influence on interpersonal interaction; and social ties does not significant influence between the user interaction; then verify the interaction have a significant influence on the will of continue to use; The suggestions to SNS marketing management were given and the results can gave practical implication to the development of social network service in China. SNS的发展引领了全球社会网络互动风潮,以人际关系为基础的社交网络服务(SNS)社区中,人际互动对用户的作用极大地影响了用户的持续使用意愿。本文以中国SNS年轻用户为研究对象,构建了SNS用户互动对持续使用意愿的实证模型,探讨了互动影响因子社会规范、社会纽带、感知有用性、感知易用性、敏捷性和画面便捷性与SNS用户互动及持续使用意愿之间的关系。研究结果表明,感知易用性、感知有用性、敏捷性和画面便捷性都对用户间的互动产生明显的影响;主观规范对人际互动影响显著;而社会纽带对用户间的互动不产生显著影响;进而验证了人际互动对使用者持续使用意愿有着明显的影响;最后根据研究结果提出了SNS在中国的发展及应用上具有的实际指导意义,并针对市场营销者提出了SNS运营管理的建议。

A Study of Sports Tourism in China

박근수,장운요 국제관광학회 2006 학술대회 Vol.2006 No.1

Synergistic Anti-diabetic Effect of Cirsium setidens Combined with Other Plants in vitro and in vivo

Guo Huifang,장운요,왕명현 한국자원식물학회 2015 한국자원식물학회지 Vol.28 No.6

The anti-diabetic effect of Cirsium setidens water extract and the combinations with Bletilla striata, Cymbidium kanran, and Sparganium stoloniferum Buch.-Ham. ethanolic extracts had been studied. The combination of four extracts (3:1:1:1) showed larger anti-diabetic activity in vitro and in vivo. It is notable that the single water extract from C. setidens exhibited more effective anti-diabetic effect than most of the combinations. We also investigated whether fermentation process was promoted the anti-diabetic activity. The data suggested the fermentation product of combination of four extracts (3:1:1:1) exhibited the strongest activity both in vitro and in vivo, which was higher than the non-fermented group. The result indicated the fermentation and the appropriate combination of extracts enhanced the anti-diabetes activity.

A Service Facilities Evaluation of Inland River Cruise Ship by Pre–Post Comparison Based on IPA Methods

YiJue Wang(왕습각),YunYao Zhang(장운요),Keun-Soo Park(박근수) 한국콘텐츠학회 2019 한국콘텐츠학회논문지 Vol.19 No.9

유람선의 운영 초기부터 유람선 관광객의 관광경험에 대한 장단점 논란이 다양하게 제기되었으며 내륙연안호화 유람선이 삼협 풍경을 감상할 수 있는 관광경험의 질을 낮출 수 있다고 하는 주장과, 이와는 반대로 유람선관광을 통해 관광경험을 향상시킬 수 있다는 의견도 제시되고 있다. 이 연구에서는, 호화로운 내륙연안 유람선이 제공하는 서비스 시설에 대해 IPA 방식에 근거한 사전-사후 비교를 통해 평가하고자 한다. 본 논문은 삼협지대를 운행하는 호화로운 내륙연안 유람선이 제공하는 서비스 시설에 대한 분석과 함께 유람선여행을 떠나는 관광객들에게 고객이 기대하는 유람선의 서비스 시설 중 최고 수준을 나타내는 원하는 서비스 시설기능을 조사하기 위해 설문지를 작성하도록 했다. 유람선여행 후에, 관광객들은 서비스 시설의 중요성과 서비스 성과를 검토하기 위해 또 다른 설문지를 작성하도록 다시 요청 받았다. IPA평가방법은 내륙 강 유람선에서 제공하는 서비스 시설을 평가하는 데 사용되었다. 마지막으로 내륙연안 유람선의 개선방안에 대한 몇 가지 전략적 제안이 제시되었다. From the day of luxurious inland river cruise ship started in Chongqing, China, the controversy is continuous; some people think those luxurious cruise ships on inland river might reduce the experience to enjoy the scenery of the Three Gorges, while some people think, which could improve the experience. In the study, the service facilities provided by luxurious inland river cruise ship will be evaluated by Pre.Post comparison based on IPA methods. After a review of the service facilities provided by luxurious inland river cruise ship running on Three Gorges areas. The tourists who would take the trip were asked to fill an questionnaire to examine the desired service facilities performance, which represents the highest level of the service facilities of the cruise ship that is expected by customers. After the trip, they were asked again to fill another questionnaire to examine the importance of service facilities and the performance of service. Pre.Post comparison would be examined to tell whether there is any change between pre and post experience. IPA would be used to evaluate the service facilities provided by inland river cruise ship. At last, some strategic suggestions to the development of inland river cruise ship are made.