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고밀다핵도시 서울의 대중교통이용 활성화를 위한 역 중심 개발 유도방안 연구
임희지 대한교통학회 2005 대한교통학회지 Vol.23 No.5
최근 제시되고 있는 역 중심 개발모델은 저밀확산형 도시에 적용할 수 있는 모델이므로, 고밀다핵도시를 지향하는 서울시에서는 적용이 어렵다. 이러한 배경에서, 본 연구는 서울시 역세권 지구단위계획의 운영실태를 분석하여 역 중심 개발정책의 문제점을 분석하고, 대중교통이용률이 높은 싱가폴홍콩의 역 중심 개발정책을 분석하여 서울시의 역 중심 개발 유도방안을 제시하였다. 우선은 고용중심 역세권과 근린중심 역세권의 역 중심 개발방안을 달리 마련해야 하며, 고용기능을 육성할 필요가 있는 역세권을 대중교통 중심의 전략 육성중심지로 지정할 것을 제시하였다. 또한, 역 주변 낙후지역의 정비를 유도하여 복합개발 및 환승시설을 설치할 수 있도록, 재개발사업 추진이 가능한 균형발전촉진지구로 지정하고, 환승시설 설치를 촉진할 수 있는 인센티브제도 도입을 제시하였다. Transit-Oriented Development Model, which is recently proposed to activate transit use, is suitable for solving environmental erosion problems of sprawl cities with low urban density. Accordingly this model is inadequate to apply to Muti-Nucleated City with high urban density like Seoul. With this background, this study proposes ways to effectively implement changes from automobile-oriented Seoul to transit-oriented city through comparative analysis of the urban design policy of Station Impact Zone(SIZ) of Seoul and Transit-Oriented Development Policy of Singapore and Tokyo. First, the study suggests that the implementation strategies for Transit-Oriented Development in the job-oriented SIZ and the neighborhood-oriented SIZ should be made separately. In addition, the job-oriented SIZ should be designated as “Strategic Centers” in Seoul Comprehensive Plan in order to make Transit-Oriented Centers. Lastly, the SIZ should be designated as “the Empowerment Zones” in order to make the blighted areas around stations viable for redevelopment and new incentive system should be applied to activate setting up transit-transfer facilities.
도시경관에 있어서 높이기준 유형별 건축물의 형태적 특징에 관한 연구
임희지,김도년 대한건축학회 2004 대한건축학회논문집 Vol.20 No.8
Height control is about providing light and air on the streets and managing urban cityscape. In order to achieve these goals, major cities in foreign countries are administering various unique height control methods that are adaptable to the city. And by examining the architectural characteristics of the cities with various height control methods, the following conclusions have been made. In most modern cities, excluding European historical cities like Paris and Berlin, height limits are eased and controlled by each lot based on the widths of the adjacent streets. There is a tendency to lighten the height limits as the height is controlled by the floor area ratio only without any special restrictions. However, this kind of height-controlling by each lot is in need for improvement as it interrupts the continuity of streets, results in excessive tall towers, and produces abnormal form of buildings like slanted facets. Cities like New York and Tokyo, which previously controlled the height by lot, are now adopting height-controlling by district in order to create unified street landscapes. Recently Seoul has introduced block height limits, a form of district height controlling methods, but it seems that there is a need for various height limits in the areas of atypical urban tissue and of unique characteristics so that they can be applied to the whole city.
일반 피부관리실과 프랜차이즈 피부관리실의 고객 이용만족도와 선택기준
임희야,김원중 인제대학교 2008 仁濟論叢 Vol.23 No.1
The main objective of this paper is to examine customer satisfaction and selection criteria of general and franchise skin care shops and to analyze them from the marketing perspective, so that the results can be utilized in establishing management strategies of this health business. Based on this objective, an interview survey was conducted through structured questionnaire for the customers of several skin care shops located in Busan-Kyongnam area during the period of 3/1-3/30/2007, and data from 481 respondents were utilized in the final analysis. Survey items included general characteristics of the customers(age, marital status, income, etc), their skin care utilization statistics, and various factors of customer satisfaction and skin care shop selection criteria based on marketing 4P(product, price, place, promotion). SPSS(version 10.0) was used to process the data. Major findings are as follows : 1) General characteristics of the respondents showed that age of 25-30, high school graduates and unmarried persons were most frequent. As for the household monthly income, the group of '2-3 million Won' was most frequent. 2) In terms of marketing mix(4P), the most important selection criterion for skin care shop appeared to be quality, followed by price, promotion and access(convenience). 3) Regarding the comparison of the customer satisfaction between general and franchise skin care shops, 'effect of care', 'unique techniques of the shop', 'respect for the customer's opinion' and 'accurate assessment of the skin condition' were more evaluated for the general shops, while 'interior facilities' and 'convenience in accessibility' were more evaluated for the franchise shops. 4) Regression analysis showed that, for the general shops, household monthly income was found to be the significant factor affecting the satisfaction level, whereas for the franchise shops, age, marital status and skin health condition were the significant factors. 5) These results imply that the successful marketing strategy for the franchise skin care shops should target 'young wives' with emphasis on 'new trend' interior facilities and convenience in accessibility.