CREATING A MODEL OF COLLEGE STUDENTS' REVISIT INTENTION FORMATION IN THE THEME PARK INDUSTRY

Lee Hwan-Eui(이환의),Phillips Joe(필립스조),Hyun Sung-Hyup(현성협) 대한관광경영학회 2011 觀光硏究 Vol.25 No.6

이 연구의 목적은 테마파크 산업에서 대학생 고객들의 재방문 의도 형성을 설명하는 구조모델을 도출하는 것이다. 문헌분석을 통해서, 재방문 의도에 영향을 주는 여섯가지 선행변수들을 도출하였다: 인지도, 이미지, 지각된 품질, 만족도, 감정적 신뢰도, 지각된 가격 공정성. 이들 개념적 변수들의 이론적인 인과관계를 고찰하여 16개의 가설들을 도출하였으며, 구조모델이 탄생되었다. 이 구조모델은 테마파크를 방문한 경험이 있는 미국 대학생들로부터 수거된 데이터 로 검증되었다. 데이터 분석에 의하면, 테마파크의 인지도와 이미지는 대학생 방문객들이 테마파크의 객관적인 질을 평가할 때 유의하게 영향을 주는 것으로 나타났으며, 이는 곧 재방문 의도로 귀결된다는 것이 밝혀졌다. 또한 만족도, 가격공정성, 그리고 감정적 신뢰도는 직/간접적으로 재방문 의도에 영향을 주는 것으로 나타났다. 더욱 중요한 것은, 이 과정에서 테마파크까지의 인지거리가 조절변수의 역할을 하는 것으로 나타났다. 데이터 분석 결과를 바탕으로 하여 실무적 시사점들이 논의되었다. The purpose of this research was to create a model cf college students' revisit intention formation in the theme park industry. Based on a literature review, six theoretical constructs influencing revisiting intention were derived: brand awareness, brand image, perceived qualify, satisfaction, affective commitment, and perceived price fairness. The existing theoretical background support causal relationships between the concepts, thus deriving 16 hypotheses. The hypotheses were tested using the data collected from actual colleges students in United States. Data analysis revealed tint awareness and image about the theme park influences college students' perceived qualify about the theme park, thus inducing revisit intentions. Moreover, satisfaction, perceived price fairness, and affective commitment has direct/indirect influences on revisit intentions. During this process, distance played a moderating role in the relationship between perceived price fairness and revisit intention. This indicates that students' develop strong bonds with theme parks which overcome distance in matters of affection and satisfaction, but price, being a less emotional factor, is less affected. Key practical implications for theme park companies are discussed.

레스토랑의 물리적 자극요인들이 고객의 지각된 음식의 질, 서비스의 질, 외식즐거움에 미치는 영향

이환의(Hwan Eui Lee),현성협(Sung Hyup Hyun) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.4

The purpose of this study is (1) to examine the impact of physical stimuli on perceived food/service quality, (2) dining-out enjoyment and (3) to examine the moderating roles of two psychological variables: hedonism and perceived reasonable price. Based on theoretical backgrounds, three key physical stimuli in the restaurant environment were proposed: (1) physical attractiveness of server, (2) decor and artifacts, and (3) ambient conditions. Via thorough literature review, theoretical relationships between physical stimuli, food and service quality, and dining out enjoyment were proposed. During this process, three psychological variables were proposed as moderators. Integrating the proposed hypotheses, a structural model was suggested. The proposed hypotheses and model were tested using the data collected from 317 restaurant patrons in the United Sates. Confirmatory factor analysis and structural equation modeling were conducted. Based on the data analysis, it was revealed that all the proposed concepts were un-dimensional construct. Also, it was confirmed that physical stimuli has a powerful impact on enhancing the perceived food/service quality, thus influencing patrons` dining out enjoyment. More importantly, the moderating roles of hedonism and perceived reasonable price were partially supported. Based on the results, theoretical/practical implications were discussed.

고객접점 서비스 종사원의 고객불량행동 인지가 부정적 감정과 친사회적 행동의도에 미치는 영향

이환의(Lee, Hwan Eui),김현철(Kim, Hyeon Cheol) 한국서비스경영학회 2012 서비스경영학회지 Vol.13 No.3

This study aims to determine the impact of ``jaycustomers`` upon employees`` emotions and their corresponding behavioral reaction. In particular, the study seeks to determine the impact it has upon employees`` pro-social service behavior intentions closely related to their altruistic behavior toward their colleagues and customers in a bid to let hotel operators and managers recognize the necessity for customer management and the importance of employees`` emotions along with their implications. Also, in order to determine mediating variables between emotions and behavior, the study examines moderating effects using personality variables, self-monitoring and locus of control. This study examined bad customer behavior and its impact upon employees, which is less importantly handled in marketing research, thereby offering a foundation for further research.

국내 하수처리장 활성 슬러지의 침전특성에 관한 연구

이환구 ( Hwan Gu Lee ),김영철 ( Young Chul Kim ),최의소 ( Eui So Choi ) 한국물환경학회 2009 한국물환경학회지 Vol.25 No.6

기업의 사회적 책임과 윤리적 분위기가 내부고객만족, 내부서비스품질 그리고 고객지향성에 미치는 영향관계 연구

이환의(Hwan Eui Lee),유창근(Chang Keun Yoo),조윤희(Yoon Hee Cho) 한국관광연구학회 2014 관광연구저널 Vol.28 No.12

The purposes of this study were to identify the impact of CSR(corporate social responsibility) and ethics climate on internal service quality, internal customer satisfaction and customer orientation in the korean casino industry. Based on literature review, theoretical relationships between proposed constructs were proposed, thus created a structural model. The structural model was tested using the empirical date collected from 358 casino dealers. Data analysis indicated that CSR and ethical climate significantly affected internal customer satisfaction, while ethical climate had a significant impact on internal service quality. In addition, there is a significant positive association between internal service quality and internal customer satisfaction which leads to customer orientation. Study results indicate that CSR and ethical climate are critical success factors creating positive change in internal customers’ perception.

Examining Structural Relationships between Hotel Employee’s Personality, Alcoholic Consumption Stress, Work Stress, Well-being Perception, and Employee Self-efficacy

Hwan Eui Lee(이환의),Young Gin Choi(최영진),Sung Hyup Hyun(현성협) 한양대학교 관광연구소 2011 觀光硏究論叢 Vol.23 No.3

본 연구의 목적은 서비스 종사자들의 5가지 성격 요인 (외향적, 친절함, 성실함, 신경질적, 솔직함)이 호텔 종사원의 음주문화 스트레스에 미치는 영향관계와 음주문화 스트레스, 작업 스트레스, 웰빙 인지도가 호텔 종사원의 자존감에 미치는 영향을 검증하는 것이다. 연구의 조사는 호텔 종사자 179명을 대상으로 하였으며, 분석 방법은 구조방정식 모델을 적용하였다. 분석 결과, 서비스 종사자들의 성격 요인에 따라 음주문화 스트레스를 견디는 정도가 다르며, 이는 업무 스트레스와 웰빙 인지도에 영향을 준다는 것이 밝혀졌다. 또한 업무 스트레스와 웰빙 인지도는 작업 종사자들의 자존감에 영향을 주는 것으로 검증되었다. 데이터 분석 결과를 바탕으로 하여, 효과적인 호텔경영을 위한 실무적 시사점들 (직원들의 부서 결정을 위한 personality 평가의 도입, 직원들의 직무 스트레스 경감을 위한 컨설팅 서비스 운영, 음주교육 프로그램 실시 등)이 논의되었다. The purpose of this study was to examine the roles of Big Five personality traits (extraversion, agreeableness, conscientiousness, neuroticism, and openness to experience) on stress induced by alcoholic consumption, and further consequent effects on work stress, well-being perception, and employee self-efficacy. The links were depicted in a conceptual model and empirically tested with structural equation modeling using 179 hotel employees in South Korea. Based on data analysis, results suggested that the Big Five personality trait has an effect on stress induced by alcoholic consumption. In turn, stress induced by alcoholic consumption had an effect on both work stress, and well-being perception. Moreover, work stress and well-being perception significantly influenced self-efficacy. Based on the findings, theoretical and practical implications (e.g. adapting personality assessment for employee position assignment, developing stress management service for employees, and implementing alcohol education programs) were discussed for hotel practitioners.

Examining A Model of Website Loyalty Formation in The Hospitality Industry

이환의(Lee Hwan-Eui),현성협(Hyun Sunghyup),허윤정(Heo Yoonjoung) 한국관광레저학회 2010 관광레저연구 Vol.22 No.4

관광지 전문성이 관광정보 탐색비용에 미치는 영향 고찰

오세현(Oh Se hyun),이환의(Lee Hwan eui),유예경(Yoo Ye kyoung),류지호(Ryu Ji ho) 대한관광경영학회 2017 觀光硏究 Vol.32 No.5

본 연구의 목적은 관광자가 지닌 관광지에 관한 전문성이 관광정보탐색비용을 감소시킨다는 Gursoy & McCleary(2004)의 구조 모델 중 (1) 전문성과 외부정보탐색비용과 내부정보 탐색비용에 관한 모델을 적용하여 실증연구를 통한 관계를 고찰하는 것이며, (2) 모바일을 활용한 관광정보탐색은 정보탐색비용에 어떠한 영향을 미치는지 그 조절효과를 검정하는 데 있다. 이론적 모형 및 구성개념은 기존 연구를 통하여 도출되었으며, 제안모형의 가설을 검정하기 위하여 서울 시내 대학생을 대상으로 실증조사가 이루어졌다. 설문조사를 통해 수집된 총 283명의 자료는 SPSS를 활용한 회귀분석으로 분석되었으며, 그 결과는 다음과 같다. 첫째, 관광지 전문성은 외부정보탐색비용을 증가시켰으며 그 중 관광지에 대한 사전지식이 외부정보탐색비용에 유의한 효과를 나타냈다, 둘째, 관광지 전문성은 내부정보탐색비용에 정(+)의 방향으로 유의하게 작용하였으며, 관광지에 대한 사전지식 및 관광지 결정에 대한 본인의 의사결정이 내부정보탐색비용을 증가시켰다. 셋째, 관광지 정보탐색의 모바일 활용은 외부정보탐색비용과 내부정보탐색비용을 감소시키는 효과를 나타냈으나, 관광지 전문성과의 상호작용효과는 검정되지 않았다. 이와 같은 결과를 토대로 대안모형을 설정하였으며, 실증분석 결과에 대한 학문적 시사점과 실무적 시사점을 제시하였다. This study (1) examined the effect of destination expertise on cost of external information search and cost of internal information search and (2) verified the moderating role of mobile usage for destination information search. The conceptual model was designed based on previous literature review and the model was tested empirically. Data collected from 283 undergraduate students were analyzed using hrerarchical regression analysis. The analyses results revealed that the destination expertise had a positive effect on the costs of both external and internal information search. In addition, the moderating role of mobile usage for destination information search was insignificant between destination expertise and costs of external/internal information search. Therefore, alternative model was identified and academic and practical implications were provided.

The Antecedents and Consequences of Customer’s Diversion Satisfaction In The Coffeehouse Industry

Hwang, Jinsoo(황진수),Lee, Hwan-Eui(이환의),Hyun, Sunghyup(현성협) 한국관광레저학회 2012 관광레저연구 Vol.24 No.2

항공사 객실승무원의 사회, 가정, 이성적 외로움이 업무몰두에 미치는 영향에 관한 연구

김승미(Kim, Seungmi),정성윤(Jeong, Seong-Yoon),이환의(Lee, Hwan-Eui),현성협(Hyun, Sung-Hyup) 한국호텔외식관광경영학회 2020 호텔경영학연구 Vol.29 No.7