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수산업협동조합의 마아케팅에 관한 연구 : 마아케팅경로를 중심으로 Especially with the Problems of Marketing Channel
안세원 한국수산경영학회 1981 수산경영론집 Vol.12 No.2
This essay examines the marketing of Fishermen's Cooperative in Korea, and in particular considers the marketing channel of fisheries products. No company can perform by itself all the activities involved in the production and distribution of its products and services to its final markets. It must work with other firm to get the job done. Thus marketing channel firms of the fisheries products include primarily the Fishermen's, Cooperative, the licensed dealers and the merchant middlemen. The goal of marketing is in matching of segments of supply and demand. Every producer seeks to the link the marketing channel firms that will help it accomplish its objective best. Therefore this study surveys the three types of marketing channels through the central market. That is, they are a marketing channel through the terminal market, a marketing channel through the fishermen's cooperative terminal market, and a marketing channel through the private fish market. Consequently the Fishermen's Cooperative can choose to improve in any of the marketing channel as follows : ① The Fishermen's Cooperative is nominated wholesaler in the terminal market. ② It is abolished to sell by double auction in the production district terminal market and the consuming city terminal market of Fishermen's Cooperative. ③ The steady wholesalers in private fish market are entitled to the licensed dealers. ④ The fishermen's Cooperative sponsored voluntary chains join with retailer, supermarkets, consumers' cooperative society. Therefore the study of marketing channel of fisheries products can appropriately referred to satisfying needs and wants through exchange process.
광표백으로 유기되는 복굴절을 이용한 전기광학 폴리머 광도파로 편광기의 제작
안세원,이상신,신상영 대한전자공학회 1997 電子工學會論文誌, D Vol.d34 No.4
A polymeric waveguide TE-pass polarier operating at wavelengths around 1.55.mu.m is realized by utilizing the birefringence induced by photoleaching at room temperature. To implement the polarizer, the photobleached waveguide supporting only TE mode is integrated in the middle of the etched rib waveguide that supports TE and TM modes. It has a simple structure and requires no high temperature process like poling. The measured polarization extinction ratio is about 21dB and the estimted excess loss is about 0.4dB.
나노 임프린트 기술을 이용한 폴리머 도파로 기반의 브래그 격자형 파장 필터
안세원,이기동,금도환,진원준,이상신 대한전기학회 2006 전기학회논문지C Vol.55 No.5(C)
- A polymeric waveguidetype wavelength filter based on a Bragg grating has been proposed and fabricated using the simple nanoimprint technique, for the first time to our knowledge. An ultraviolet transparent stamp with the singlemode waveguide pattern incorporating a surfacerelieftype Bragg grating was specially designed selective dryetching process. Using this stamp, the device fabrication was substantially involving just a singlestep process of imprint followed by polymer spincoating. The achieved maximum reflection was higher than 25 dB at the center wavelength of 1569 nm. And the 3dB bandwidth was 0.8 nm for the device length of 1.5 cm.
안세원 경성대학교 2001 論文集 Vol.22 No.1
The purpose of this study is to examine the relationship marketing between the franchisee and franchisee of convenience store through case studies and to provide a theoretical framework in convenience store frachise by analyzing the operation of convenience stores and franchise system in Korea. Special interest and attention will be given to the relationship marketting practiced by Seven Eleven Japan. The operation of convenience store can produce a fruitful result through the systematic ties among three key elements-strong presence of a franchose headquarter pursuing systematic process, a franchise store in pursue of customer's convenience and a vendor system pursuing instant product delivery. The objective of the operation can be achieved firstly by constructing logistic system concentrating on product distribution through consolidated distribution and mixed piling. Secondly, in order to have fore mentioned logistic system work on its full swing, information system needs to be installed to thoroughly monitor the the product sales status at the franchise stores. Thirdly, it is highly recommended to have information system integrated into logistic system to carry out a systematic ordering and delivery. Therefore integrated efforts by three key elements such as frachise headquarters, their operational procedures and frachise stores are essential in relationship marketing of convenience stores. It is a role of a frachise headquarter to deliver ordered products in time and in an appropriate manner and also to be equipped with more advanced and efficient operational procedure in distribution process and service to enhance the efficiency of relationship marketing between frachise headquarters and their franchise stores.