희소성메시지가 소비자의 태도와 구매의도에 미치는 영향

신현범,김상조,강명주 한국자료분석학회 2010 Journal of the Korean Data Analysis Society Vol.12 No.6

This research tries to prove the effects of sales promotion related with special sale time deposits and scarcity message in the view of prospect theory. For this research, I set up three sales situations, and measured the effect of scarcity message, on advertising attitude, product attitude, and purchase intention. Following results were confirmed by SPSS 12.0 to check their reliability, validity, and ANOVA. First, I confirmed that time limited message works better than amount limited message on purchase intention, which is the opposite of previous research or studies. Second, it was confirmed that sales promotion (value-added + prime interest) is more effective than regular sales condition in terms of advertising and product attitude and purchase intention. Third, amount and time limited message with value-added benefit and extra interest didn't make a big difference in sales. 본 연구는 특판정기예금 판매와 관련한 판매촉진과 희소성메시지의 효과를 프로스펙트이론의 관점에서 실증하고자 한다. 실험연구를 위해 세 가지 판매상황을 설정하고 희소성메시지의 유형에 따라 소비자의 광고태도, 상품태도 및 구매의도에 미치는 영향을 측정하였다. SPSS 12.0을 사용하여 신뢰도, 타당도 및 분산분석을 실시한 결과 다음과 같은 결과를 도출하였다. 첫째, 선행 연구와 다른 희소성메시지 효과를 확인하였다. 금액한정메시지가 시간한정메시지보다 효과가 더 클 것이라는 선행연구와는 달리 시간한정메시지가 금액한정메시지 보다 구매의도에 미치는 효과가 더 큰 것으로 나타났다. 둘째, 판매촉진(부가혜택+우대금리) 판매상황과 정상금리 판매상황을 비교한 결과 광고태도, 상품태도, 구매의도 모두에서 판매촉진 판매상황이 더 효과가 있는 것으로 나타났다. 셋째, 부가혜택 판매상황과 우대금리 판매상황의 효과차이에 대해서는 의미있는 결과를 얻지 못하였다.

투자확신이 회전율과 수익률에 미치는 영향

신현범,김효정 한국재무학회 2011 한국재무학회 학술대회 Vol.2011 No.08

메시지유형과 판매상황이 광고태고와 구매의도 미치는 영향

신현범 동의대학교 경제경영전략연구소 2011 經濟經營硏究 Vol.6 No.2

This research tries to prove the effects of sales promotion and message related with special sale time deposits in the view of prospect theory. For this research, I set up two sales situations, and measured the effect of scarcity message and message framing on advertising attitude and purchase intention. Following results were confirmed by SPSS 12.0 to check their reliability, validity, and ANOVA. First, there wan no significant difference between scarcity message and message framing in advertising attitude and purchase intention. Second, it was confirmed that sales promotion with prime interest is more effective than regular sales condition in terms of advertising attitude and purchase intention. Third, there was significant two-way interaction between sex and sales condition in purchase intention. But there was no significant two-way interaction between sex and sales condition in advertising attitude.

주식투자자의 자기과신에 대한 연구

신현범,김효정 한국재무학회 2011 한국재무학회 학술대회 Vol.2011 No.05

One carbon metabolism and the duration of benefit from pemetrexed in lung adenocarcinoma

신현범,도숙경,이신엽,최선하,이용훈,서혜원,유승수,차승익,김창호,박재용 대한내과학회 2020 대한내과학회 추계학술대회 Vol.2020 No.1

모의주식투자에서 대학생들의 성별에 따른 투자확신 및 투자성과 차이 분석

신현범,김효정 한국자료분석학회 2012 Journal of the Korean Data Analysis Society Vol.14 No.3

The purpose of this study targeting on the university student was to test the effect of gender and degree of investment confidence on investment performance. The differences with previous studies were investment confidence (performance) variables newly added and samples specifically divided into groups depending on the degree of confidence. The findings were summarized as follows. First, the degree of investment confidence (survey), the degree of investment confidence and turnover ratio were higher in males than in females, while yield was higher in females than in males. Thus, the previous research was supported that men who had a higher investment confidence took more trading which caused to lower the rate of return. Second, there was gender difference of turnover and yield in the high confidence group and was not in low confidence group. Turnover did not bring about the interaction effect on gender gap and investment confidence, however, it was examined that yield caused the interaction effect on gender gap and investment. 본 연구는 대학생들을 대상으로 하여 투자확신과 투자성과에 대한 성별차이와 성별과 투자확신정도에 따른 투자성과 차이를 검증하였다. 본 연구에서 얻어진 결과는 다음과 같다. 첫째, 투자확신(설문), 투자확신(성과) 및 회전율은 남자가 여자보다 높은 것으로 나타났고, 수익률은 여자가 남자보다 높은 것으로 나타났다. 따라서 남자가 투자확신이 높아 더 많은 거래를 하게 되며 이는 수익률 저하로 이어진다는 선행연구들은 지지되었다. 둘째, 고확신집단 내에서 회전율과 수익률의 남녀 차이는 있는 것으로 나타났으나, 저확신집단 내에서 회전율과 수익률의 남녀 차이가 없는 것으로 나타났다. 회전율에서는 남녀와 투자확신정도에 따른 집단 간의 상호작용효과는 없으나 수익률에서는 남녀와 투자확신정도에 따른 집단 간의 상호작용효과가 있는 것으로 나타났다.

특판정기예금 광고의 메시지프레이밍 효과 연구

신현범(Hyeon-Beom Shin),강명주(Myong-Ju Kang),김상조(Sang-Jo Kim) 한국FP학회 2010 Financial Planning Review Vol.3 No.2

최근 은행권에서는 수신증가를 위해 은행수신의 큰 비중을 차지하고 있는 정기예금을 특판형태로 판매하고 있다. 은행은 특판정기예금 판매에 우대금리를 추가로 제공하거나, 온라인수수료 면제와 같은 부가혜택을 제공하는 판촉전략을 사용하고 있다. 그리고 판매성과를 높이기 위해 희소성메시지와 메시지프레이밍을 이용하여 광고에 주력하고 있다. 본 연구는 특판정기예금 판매와 관련한 판매촉진과 메시지프레이밍 등의 효과를 프로스펙트이론의 관점에서 실증하고자 한다. 실험연구를 위해 세 가지 판매상황을 설정하고 메시지프레이밍의 유형에 따라 소비자의 광고태도, 상품태도 및 구매의도에 미치는 영향을 측정하였다. 직장인 208명을 6개 집단으로 나누어 실험한 결과 다음과 같은 결과를 도출하였다. 첫째, 메시지프레이밍의 유형에 따른 태도와 구매의도의 효과차이를 분석한 결과, 부정적 프레이밍이 긍정적 프레이밍보다 태도와 구매의도에 미치는 효과가 더 클 것이라는 선행연구와 같은 결과를 확인하였다. 따라서 은행은 금융상품 판매시 부정적 프레이밍의 활용을 적극 고려해 볼 수 있을 것이다. 둘째, 판매촉진(부가혜택+우대금리) 판매상황과 정상금리 판매상황을 비교한 결과 광고태도, 상품태도, 구매의도 모두에서 판매촉진 판매상황이 더 효과가 있는 것으로 나타났다. 셋째, 부가혜택 판매상황과 우대금리 판매상황의 효과차이에 대해서는 의미있는 결과를 얻지 못하였다. Recently, many banks which are heavily dependent on time deposits try to sell special sale time deposits by offering extra interest or exemptions from online fees as well as using message framing in their advertisements. This research tries to prove the effects of sales promotion and message framing related with special sale time deposits in the view of prospect theory. For this research, I set up three sales situations, and measured the effect of message framing, on advertising attitude, product attitude, and purchase intention. Results from testing 206 office workers classified by six groups draw a following conclusions. First, my research showed that the effect of negative framing influences customer"s purchase intention more than positive framing which confirmed previous research. Therefore, banks can actively consider this strategy which emphasizes disadvantage customers might experience when they don"t join. Second, it was confirmed that sales promotion (value-added +prime interest) is more effective than regular sales condition in terms of advertising and product attitude and purchase intention. Third, there is not a significant difference in sales between positive and negative framing with value-added benefit and extra interest.

주식모의투자의 투자심리 효과와 경제교육 효과

신현범 ( Hyeon Beom Shin ),김효정 ( Hyeo Chung Kim ) 한국경제교육학회 2011 경제교육연구 Vol.18 No.2

The purpose of this study is to test the effect of investment psychology and economic education on mock stock trading. For this study, 149 university students in Busan were surveyed twice. Following results were confirmed by SPSS 12.0 to check their reliability, validity, two-dependent samples t test and regression analysis. First, as result of analysis of effectiveness of the investment sentiment in mock stock trading, better than average and unrealistic optimism appeared to be greater after than before of mock stock trading. Second, as result of analysis of effectiveness of economic education in mock stock trading, mock trading avaliability appeared to be greater after than before of mock stock trading. Finally, investment confidence showed significant affect to degree of economic interest, hope of stock investing, recognition of stock market role.

Time-lapse 전기비저항사탐사 기법을 활용한 시공중 그라우팅 효과 분석

김종형,신현범,노영조,박정민,임국묵,최성도 대한지질공학회 2023 대한지질공학회 학술발표회논문집 Vol.2023 No.2

Effect of substrate off-orientation on the characteristics of GaInP/AlGaInP single heterojunction solar cells

김정환,신현범 한국화학공학회 2019 Korean Journal of Chemical Engineering Vol.36 No.2

The effects of GaAs substrate off-orientation on GaInP/AlGaInP heterojunction solar cells were investigated. The performances of solar cells fabricated on 2o and 10o off GaAs substrates were compared. The short circuit current densities were 10.44 mA/cm2 for the 10o off sample, 7.15 mA/cm2 and 7.41 mA/cm2 for the 2o off samples, which showed 30% higher short-circuit current density for 10o off samples. Also, 30% higher external quantum efficiencies and smooth surface morphology were observed in the solar cell fabricated on the 10o off GaAs substrate. Secondary ion mass spectrometry depth profiles showed that the solar cells on 2o off substrates had a 20-times higher oxygen concentration than the solar cells on 10o off GaAs substrate in the n-GaAs/GaAs buffer layer. The 30% reduction for the solar cells on 2o substrates in short circuit current density (Jsc) was attributed to the higher oxygen concentration of the 2o off samples than the 10o off samples. I-V characteristics comparison between different front contact grid patterns was also performed for optimization of grid contacts. A 0.47 V bandgap-voltage offset, one of the device performance figures of merit to compare PV cells with different materials, was obtained.