http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
서원만(Seo, Won Man) 한국여행학회 2011 여행학연구 Vol.31 No.-
This study is to address marketing measures to improve service satisfaction of golf course through the example of golf courses in Chung-Cheong Area. To do so, the frequency analysis, T-test analysis and ANOVA analysis, will be conducted; make sure if the variables have consistency to verity the reliability (Cronbach’s a). Therefore, the following results were drawn: First, the course satisfaction, the service provided by the verification of the gender-related differences in women’s golf than the men feel the service was highly satisfactory. Second, the service satisfaction offered on the golf course differences in satisfaction as the age verification service, the older the more group showed significantly higher satisfaction. Third, the services offered on the golf course differences in marital status satisfaction showed married verification of satisfaction was higher in the service.
연구논문 : 여행사 인터넷 마케팅이 고객만족과 구매행동에 미치는 영향 연구 -대전 지역을 중심으로-
서원만 ( Won Man Seo ),황장익 ( Jang Ik Hwang ),구본기 ( Bon Ki Koo ) 대한관광경영학회 2012 觀光硏究 Vol.27 No.2
본 연구의 목적을 달성하기 위하여 문헌적 연구와 설문지를 활용한 실증연구를 병행 하였다. 문헌연구에서는 여행사 인터넷 마케팅의 개념과 고객만족 구매행동과 관련된 기존의 선행연구를 고찰해 봄으로써 이론적 근거를 제시하고, 이를 바탕으로 하여 본연구의 연구모형과 연구가설을 설정 하였다. 본 연구를 통해 얻을 수 있는 시사점은 다음과 같다. 첫째, 인터넷 여행사 정보를 통한 수익 극대화를 위해서 정보를 이용하는 고객의 편의를 위해 자유게시판의 활용도를 적극 이용해야 하며, 마케터도 이를 숙지하고 활성화하는데 노력을 필요로 할 것이다. 둘째, 뛰어난 마케팅 기법을 활용해 고객들에게 인지 시킴으로써 인터넷여행사의 만족도를 더욱 높일 수 있도록 해야 할 것이다. 셋째, 여행사 인터넷 마케팅 정보를 이용하는 고객들이 서비스 이용에만 그치지 않고 나아가 온라인상에서의 구매로도 이어지도록 하는 방안이 필요하다. In order to meet the objective of this study, both review of related literatures and empirical research were carried out. Through review of related literature, travel agency`s internet marketing, guest satisfaction and purchase behavior were conceptualized and research model and hypothesis were set up, Suggestions from this study are as follows; First, web board should be utilized to provide customers` convenience searching for related information and to maximize profit by offering information related to internet travel agency, Second, every effort should be made to raise the level of customer satisfaction by increasing awareness through enhanced marketing strategies. Third, proper plan to encourage actual purchase by customer on line while utilizing information needs to be drawn.
서원만(Won Man Seo),김동준(Dong Joon Kim) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.5
Under the slowdown circumstances of Inbound tourist from China, this study examines the differences in their destination choice attributes and level of satisfaction according to their demographic characteristics and tourism types, also causal relationship between destination choice attributes and level of satisfaction. Targeting Chinese tourist, author conducted field survey at Nanjing city, China from April 15 to May 5 of 2011. 222 samples were selected, analytical tests used include frequent and reliability and factor analyses, t-test, one-way ANOVA and multiple regression analysis. There were partial differences in destination choice attributes, depending on their demographic characteristics such as status of age, marriage, and level of education, etc. As destination choice attributes, accessibility is the only affecting factor positively to the level of satisfaction. This study suggests that tourism infrastructure such as information, accommodations, food for attracting chinese tourist was needed. Through this study, the needs of China tourist to Korea could be analyzed for planning of tourism product strategy.
화상 후 흉골-턱끝 반흔구축이 동반된 환자에서 어려운 기관내삽관의 예측에 대한 연구: 변형 Onah 분류법
정일만 ( Il Man Jeong ),서원구 ( Won Goo Seo ),우철호 ( Chul Ho Woo ),배지영 ( Ji Young Bae ),문성하 ( Sung Ha Mun ),김광민 ( Kwang Min Kim ) 대한마취과학회 2009 Korean Journal of Anesthesiology Vol.57 No.3
Background: Postburn sternomental contractures cause various changes in mouth, oral cavity, pharynx, larynx and related structures. Although there are many methods to predict difficult intubation, the modified Mallampati test (mMT) and the El-Ganzouri multivariate risk index (EGRI) are popular tests. The authors wanted to compare modified Onah class with these 2 tests and also explored the possibility that Onah class could be an adequate independent predictor for difficult intubation. Methods: One hundred and nine patients, aged 18 to 60 years of age, scheduled for elective surgery for reconstruction of postburn sternomental contractures were divided according to the modified Onah class. We made assessments prior to general anesthesia with respect to mouth opening, thyromental distance, mMT, neck movement, ability to prognath, body weight, and history of difficult tracheal intubation. The accuracy, specificity, positive and negative predictive values were calculated from the data of the 3 tests, and as the 3 tests were compared with patient`s laryngoscopic view grade according to Cormack and Lehane criteria by using the Chi-square test. Results: The incidence of Cormack and Lehane grade III, IV was 39.4%. Onah class showed significantly higher accuracy, specificity, and positive predictive value than mMT and EGRI. There were significant correlations between modified Onah class 2b, 3 and the Cormack and Lehane grade III, IV. Conclusions: Application of modified Onah class for preoperative prediction of the degree of difficulty with laryngeal visualization can reduce the frequency of both an unanticipated failure to visualize laryngeal structures as well as potential unnecessary interventions related to over-prediction of airway difficulty in patients with postburn sternomental contractures. (Korean J Anesthesiol 2009;57:290∼5)
김동준(Dong Joon Kim),서원만(Won Man Seo) 한국관광연구학회 2012 관광연구저널 Vol.26 No.1
The purpose of this study is to examine the effects of perceived service quality of travel product on satisfaction. Therefore this study investigated the effects of product service, physical service, and personal service of service quality on satisfaction through demonstrative analysis. Targeting people who experienced travel product, author conducted field survey for college students at Daejeon city, from May 1st to 31st of 2011. 197 samples were selected, analytical tests used include frequent and reliability and factor analyses, multiple regression analysis. The results of the practical analysis can be summarized as follows. First, the product service positively impacts on the satisfaction. Second, the personal service positively impacts on the satisfaction. Third, the physical service positively impacts on the satisfaction. Therefore, the person in charge of travel product planning must take into account these different perceptions and considerations of tourist and make more effort in developing marketing strategy that are unique and relevant to the ongoing service quality and positively affect the satisfaction.