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      • KCI등재

        목표지향 행동이론을 적용한 중국 내 한국유학생의 중국국내관광 행동 의도 분석

        노정희 한국경영교육학회 2016 경영교육연구 Vol.31 No.1

        [Purpose]This study aimed to analysis of overseas Korean students’ behavioral intention of touring in China based on the model of goal-directed behavior suggested by Perugini and Bagozzi(2001). [Methodology]For this study, overseas Korean students in the Beijing and Shanghai in the China participated in the survey and a total of 313 questionnaire were analyzed. The structural relationships among variables were examined using structural equation modeling. [Findings]This study showed that all variables of the fitness of model met all criteria, which therefore confirmed the validity of the final model. As the result, 6 of the 9 hypotheses were statistically significant. The main findings were as follows. First, The desire for tourism in China was mainly determined by their negative anticipated emotion, attitude, positive anticipated emotion and subject norm. Second, The intention for tourism in China was determined by their desire and frequency of past behavior. Finally, It was identified that perceived behavior control does not have a relationship with desire and behavior intention in the research model. [Implications]Based on these findings, implications and further studies were suggested in the concluding section. The emotional marketing strategy should be necessary because of the defuse distribution and plenty of tourism resources of China’s domestic tourism. [연구목적]본 연구는 Perugini와 Bagozzi(2001)에 의해 제안된 목표지향 행동모델을 이용하여 중국 내 한국유학생의 중국국내관광 행동의도를 분석하는데 그 목적을 두었다. [연구방법]이러한 연구목적을 달성하기 위해서 북경과 상해에 체류 중인 유학생들에게 설문조사를 실시하였고 총 313부의 설문지가 분석되었다. 본 연구모형에서 제시된 변수들 간의 구조적 관계를 구조방정식 모형을 통해 검증하였다. [연구결과]본 연구의 분석 결과 모형적합도 지수들이 모두 기준에 부합한 것으로 나타나 최종모형으로써 적합성이 확인되었으며, 총 9개의 가설 중 6개의 가설이 채택되었다. 주요연구결과는 다음과 같다. 첫째, 중국국내관광에 대한 열망에 영항을 미치는 요인은 부정적 예기정서, 태도, 긍정적 예기정서, 주관적규범의 순서로 밝혀졌다. 둘째, 중국국내관광 행동의도에 영향을 미치는 요인은 열망, 과거행동빈도의 순으로 밝혀졌다. 마지막으로, 지각된 행동통제감은 열망과 행동의도에 모두 영향을 미치지 않는 것으로 나타났다. [연구의 시사점]본 연구결과를 토대로 이론적, 실무적 시사점이 제시되고 후속연구를 제안하였다. 중국내 한국유학생들이 중국국내관광에 대한 열망과 행동의도를 일으킬 수 있도록 중국국내관광 관련자들은 중국국내관광에 대한 긍정적 감정과 적극적 태도를 가질 수 있도록 감성마케팅을 실시하여 중국국내관광에 대한 사전감정을 일으킬 수 있도록 하여야 할 것이다.

      • KCI등재

        관광 관련 전공 대학생들의 다문화 수용성에 관한 연구: 접촉 이론을 중심으로

        노정희,최진영,조현희 관광경영학회 2019 관광경영연구 Vol.93 No.-

        This study aimed at providing suggestions on how to enhance multicultural acceptability for college students majoring in tourism and hospitality by examining the level of their multicultural acceptability and analyzing whether it varies by their personal characteristics or experiences of intergroup contact. In particular, this study focused on investigating whether one's level of multicultural acceptability is sensitive to her/his social positionality (agents, equals, or targets). To achieve the purpose of this study, 600 college students from 10 universities studying tourism and hospitality participated in survey, and their multicultural acceptability was measured by eight detailed factors categorized into three major factors of diversity, relation, and universality. Implications based on the key findings are 1as follow: First, the multicultural acceptability in the experimental group was not significantly high, which indicates the need to find the ways to enhance tourism and hospitality-majoring students' multicultural acceptability and awareness. Second, among the experimental group, the average level of senior college students’ multicultural acceptability was lower than that of other grades, suggesting that the reason for the lower level should be investigated through follow-up research; and deliberate interventions to enhance their multicultural acceptability should be designed and implemented. Third, the findings revealed that the respondents' multicultutral acceptability is sensitive to the types of positionality having been experienced in their intergroup contact situation. The experience of intergroup contact had a positive effect on multicultural acceptability especially when it guarantees equal status, and its effect varied depending on whether the equal status was continuous and consistent.

      • KCI등재
      • KCI등재

        Clinical Features of Symptomatic Meckel's Diverticulum in Children: Comparison of Scintigraphic and Non-scintigraphic Diagnosis

        노정희,김재숙,김상용,김순기,최윤미,김성민,차한,전인상,손동우,류일,조강호,최덕영,김윤미 대한소아소화기영양학회 2013 Pediatric gastroenterology, hepatology & nutrition Vol.16 No.1

        Purpose: Meckel's diverticulum (MD) has various clinical manifestations, and diagnosis or selectection of proper diagnostic tools is not easy. This study was conducted in order to assess the clinical differences of MD diagnosed by scintigraphic and non-scintigraphic methods and to find the proper diagnostic tools. Methods: We conducted a retrospective review of the clinical, surgical, radiologic, and pathologic findings of 34 children with symptomatic MD, who were admitted to Gachon University Gil Medical Center, Inha University Hospital, and The Catholic University of Korea, Incheon St. Mary’s Hospital between January 2000 and December 2012. The patients were evaluated according to scintigraphic (12 cases; group 1) and non-scintigraphic (22 cases; group 2) diagnosis. Results: The male to female ratio was 7.5: 1. The most frequent chief complaint was lower gastrointestinal (GI) bleeding in group 1 and nonspecific abdominal pain in group 2, respectively. The most frequent pre-operative diagnosis was MD in both groups. Red blood cell (RBC) index was significantly lower in group 1. MD was located at 7 cm to 85 cm from the ileocecal valve. Four patients in group 1 had ectopic gastric tissues causing lower GI bleeding. The most frequent treatment modality was diverticulectomy in group 1 and ileal resection in group 2, respectively. Conclusion: To diagnose MD might be delayed unless proper diagnostic tools are considered. It is important to understand indications of scintigraphic and non-scintigraphic methods according to clinical and hematologic features of MD. Scintigraphy would be weighed in patients with anemia as well as GI symptoms. (Pediatr Gastroenterol Hepatol Nutr 2013; 16: 41∼48)

      • KCI등재

        중국인 유학생이 지각한 대학식당 서비스품질이 학생만족과 학생충성도에 미치는 영향

        노정희 한국경영교육학회 2017 경영교육연구 Vol.32 No.6

        [Purpose]This study analyzed the structural relationship of the influence of university foodservice quality on foreign (in South Korea) Chinese students’ satisfaction and loyalty. [Methodology]In particular, foreign Chinese students in the Daegu and Gyeongbook areas participated, resulting in a total of 480 questionnaires being analyzed. Structural relationships among variables were examined using structural equation modeling. The study showed that all variables of the fitness of model met all criteria, and that six hypotheses were statistically significant, thus confirmed the validity of the final model. [Findings]Main findings are i) that food-quality’s effect on student satisfaction is strongest; ii) that price fairness, staff service, convenience, and atmosphere, are next in importance; and that iii) student satisfaction has a statistically-significant effect. [Implications]Based on these findings, implications and further studies are suggested, including that university cafeteria management should find ways to satisfy the needs of students seeking high-quality food, and should develop varied menus not standardized menus. More, university cafeteria management should devote determined effort to ensuring that students feel genuine value in the foodservice they pay for, that what they obtain is priced reasonably, and that, thereby, student satisfaction is achieved. [연구목적]본 연구는 한국 대학의 중국유학생이 지각하는 대학식당 서비스품질과 학생만족, 학생충성도 간의 구조적 관계를 규명하는데 목적이 있다. [연구방법]본 연구는 대구경북 지역의 5개 대학 중국유학생들을 대상으로 설문조사를 실시하였고 총 480부의 설문지가 분석되었다. 본 연구에서 제시된 변수들 간의 구조적 관계를 구조방정식 모형을 통해 검증하였다. [연구결과]본 연구의 분석 결과 모형적합도 지수들이 모두 기준에 부합한 것으로 나타나 최종모형으로써 적합성이 확인되었으며, 제시된 6개의 가설이 모두 채택되었다. 주요연구결과는 다음과 같다. 첫째, 대학식당의 서비스품질 중 학생만족에 영향을 미치는 요인은 음식품질, 공정한 가격, 인적서비스, 편의성, 분위기 순서로 밝혀졌다. 둘째, 학생만족은 학생만족도에 통계적으로 유의한 영향을 미치는 것으로 나타났다. [연구의 시사점]본 연구결과를 토대로 이론적, 실무적 시사점이 제시되고 후속연구를 제안하였다. 대학식당 관계자는 획일화된 메뉴제공에서 탈피하여 다양한 메뉴개발을 통하여 양질의 맛을 추구하는 학생고객의 요구를 만족시키는 방안을 강구해야 할 것이다. 또한, 학생들이 지불한 금액만큼의 가치를 지각하도록 합리적인 가격을 책정하여 학생만족을 이끌어 낼 수 있도록 지속적인 노력을 기울여야 한다.

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