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소셜네트워크서비스(SNS) 수용의도에 영향을 미치는 요인에 관한 연구
고창배,윤종수 한국인터넷전자상거래학회 2014 인터넷전자상거래연구 Vol.14 No.4
SNS(Social Network Service), which would be a kind of information system on internet, enable users to exchange information with one another by connecting the users to other users. Social networking is an innovation that has changed the world and impacted the way people interact with one another. Many companies are trying to utilize SNS for building favorable relationship with customers, and a number of researches about SNS are underway. This study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user acceptance of SNS. This study also analyzes how the relationship between SNS characteristics and user acceptance is moderated by inclination toward SNS users. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study can be summarized as followings. First, SNS characteristics have a positive effect to the user acceptance. Second, the relationship between SNS characteristics and user acceptance is moderated by inclination toward SNS users.
고객관계관리의 성과에 영향을 미치는 조직적 특성에 관한 연구
고창배,윤종수,이영식,조재완,차대규 한국디지털정책학회 2004 디지털융복합연구 Vol.2 No.1
Due to the rapid development of Information Technology and the Internet, e-business has bloomed and prevailed recently. As the result of this phenomenon, enterprises introduce CRM as a new process accessible to customers. The purpose of this study is to examine the factors affecting the performance of CRM based on precedent theoretical studies. So, the empirical test is conducted to various hypotheses related to the research model. 206 questionnaires for this study are collected. The result of how the organizational characteristics influence on the performance of CRM shows that they have a positively significant effect on it in order of expert security, top management's support and customer information-centric culture, and department collaboration. Evaluation and compensation system don't influence on the performance of CRM directly.
고창배(Changbae Ko),윤종수(Jongsoo Yoon) 한국컴퓨터정보학회 2015 韓國컴퓨터情報學會論文誌 Vol.20 No.11
Social network services can be defined as an individual web page which enables online, human-relationship building by collecting useful information and sharing it with specific or unspecific people. Recently, as the social network services(SNS) such as Twitter and Facebook have been paid attention in many fields of the society. SNSs are also one of the fastest channels to get news which people may not be able to see on TV or newspaper. The number of people who feel they are benefiting from social network services are increasing dramatically. A number of researches about SNS are underway. The study based on the Technology Acceptance Model empirically investigates the relationship between characteristics of SNS (system, service, information, and emotional) and user satisfaction of SNS. The study also analyzes how the relationshipa between SNS characteristics, satisfaction and user acceptance are moderated by country type of SNS users and inclination toward SNS acceptance. To achieve these research purposes, the study conducted various statistical analyses using questionnaire of the Korean and Chinese SNS users. The results of the study are followings. First, SNS characteristics have a positive effect to the user satisfaction. Second, SNS satisfaction have a positive effect to the user acceptance. Third, the relationship between SNS characteristics and user satisfaction is moderated by the country type of SNS users and inclination toward SNS acceptance. The study results could provide some implications to researchers who have interest in studying SNS, also could help business managers to operate and develop their SNS site more effectively.