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강재정 한국인터넷전자상거래학회 2023 인터넷전자상거래연구 Vol.23 No.5
For a company to continuously develope and thrive, it is fundamental that a firm secures both economic efficiency and social legitimacy. Several strategies have been proposed to acquire social legitimacy, including Corporate Social Responsibility (CSR), Creating Shared Value (CSV), and social corporation. In order to obtain the sustained growth and development of a corporation, it is necessary to realize economic profitability and securing social legitimacy. This study introduces the principles of efficiency and of social satisfaction as viable strategies to solve this problems. For finding balancing ways in the conflicting corporation between economic efficiency and social legitimacy, the evaporating cloud and the separation principle of thought processes were applied. This study found that the strategy to attain social legitimacy based on the principle of profitability is linked to the concept of Creating Shared Value (CSV). Also, the strategy to achieve economic efficiency based on the principle of social satisfaction is linked to the concept of social enterprises and entrepreneurship. The study ultimately presents various strategies aimed at securing a balanced approach between economic efficiency and social legitimacy.
강재정,문태수 한국인터넷전자상거래학회 2007 인터넷전자상거래연구 Vol.7 No.1
…Web-based learning systems are being used in many universities and firms but their adoption requires a solid understanding of the user acceptance processes. This study used an extended version of technology acceptance model(TAM) including flow experience to explain the acceptance of web-based learning systems. For this study, the survey data was collected from the outstanding service sector in korea, structural equation model approach was used to evaluate the explanatory power and causal links of the model. The results show that the systematic lecture process and lecturer-user interaction have positive effects on the flow experience in web-based learning systems, and flow experience has a positive effect on both the perceived usefulness and the intention of use.
강재정,김유정 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.2
As the number of SNSs increases, it is challenging for SNS providers to obtain and retain user loyalty toward a SNS site. By integrating both network effect theory and VTSL(Value-Trust-Satisfaction-Loyalty) model, we propose a research model to investigate how perceived value derived from network effect influences trust in SNS site and user satisfaction, which further lead to user loyalty. Data analysis was conducted using a total of 267 responses. The results show that perceived network size and perceived complementarity exert significant effect on functional, emotional, and social value. It is also shown that functional and social value influence positively on trust in SNS site, but emotional value is not related to trust. Functional and emotional value are found to be significant determinants of user satisfaction, however social value is not related to user satisfaction. User satisfaction is found to be a strong determinant of user loyalty. Given the findings, SNS providers need to increase network size and accommodate complementary services, applications, and supporting tools to obtain and retain user loyalty.
개방과 통제관점에서 플랫폼의 관리 방안 -사고 프로세스와 트리즈 원칙의 적용-
강재정 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.3
As the platform became the predominant business model of the present day, there has been an increasing demand for studies that aim to determine the proper level of openness and control in platform management. This study suggests ways to balance openness and control of platform management based on the thinking process and the TRIZ principles. This study examines the situation in which the openness and control in platform management conflict. We describe the situation using the evaporation cloud(EC) of thinking process(TP). The study postulates that two factors play an essential role in ensuring continuous success of a platform: optimum use of complimentary resources provided by the developers, and the network effect produced by facilitating developers' access to the platform. We also present different ways to find the errors in the assumptions and premises on the EC. Finally, we suggest ways to achieve the adequate level of openness and control. To solve the contradiction between the openness and control, we use four separation methods of TRIZ: separation in space, separation in time, separation upon condition, separation between the parts and the whole. Firstly, as the separation in space. we suggest some separating ways on the basis of H/W and S/W, the functional or applying area in platform infrastructure, and the type of developers for the platform. Secondly, as the separation in time, we suggest that the method of changing from control to open policy on the basis of flow of time or platform's life cycle. Thirdly, as the separation upon condition, we suggest that method of applying differently the level of openness and control according to the situational factors such as negotiation power, dependency, and possibility of replacement of complementor. Fourthly, as the separating method of the parts and the whole, we suggest that the open governance policy on platform can be applied widely in a whole platform, sometimes the control policy can be applied flexibly according to conditions such as the need of control and management. Some limitations of this study are presented shortly for further research.