Evaluating the determinants of User’s Adoption of Social Media Advertising -Focus on SINA Weibo

AN NAN,고일상,QUMIN 한국인터넷전자상거래학회 2019 인터넷전자상거래연구 Vol.19 No.2

Under the context that SNS is turning to a commerce tool from a communicate tool, this study investigates the antecedents of value and attitude toward SINA Weibo advertising, and examines the role of social media advertising positive and negative attributes as determinants of perceived advertising value and user’s positive attitude toward advertising. Moreover, this study explored the relationships between perceived advertising value, user’s positive attitude toward advertising and users’ ads adoption. A conceptual model and hypotheses are tested with a sample of 304 SINA Weibo users, and conducted AMOS 22.0 analysis. Overall, the findings provided support for the model of the study. First, more informativeness, more entertainment, and more credibility to create higher user’s advertising adoption in the SINA Weibo environment. Second, user-defined customization directly affects the user's attitude without the indirect impact of perceived value. Third, irritation is not important attributes affecting user’s perceived ad value and positive attitude toward SINA Weibo advertising. Fourth, privacy concerns also directly affects users' attitudes toward SINA Weibo advertising. The study adds to and expands our knowledge of the antecedents and consequences of SINA Weibo users behaviour regarding advertising and therefore act as a valuable base of social media advertising practitioners.

Evaluating the determinant of user's adoption of SINA Weibo advertisement

AN NAN,ILSANG KO 한국경영정보학회 2018 한국경영정보학회 학술대회논문집 Vol.2018 No.11

Over the past few years, the SNS has gradually become a part of mainstream culture, even changing people's lifestyles, and having a new influence on the development of society and culture. For entrepreneurs who need to grasp the consumer mentality, be able to appropriate profit-making model, and transfer concepts and flow into money, the trends in the SNS industry have become of crucial concern. This is what informs this study. In China, in addition to firms, marketers and advertisers use of microblogging platforms for product advertising, and the microblogging platform also have strengthened netizens awareness on safeguarding their rights. They have enabled common people to become the main force in propagating and promoting news events. Importantly, the value of SNS has become prominent in commerce and recreation. It is for this reason a study of commercial value of SINA Weibo has an essential significance. By selecting major factors influencing the user's adoption of SINA Weibo advertising, the paper studies the correlativity between these factors (informativeness, entertainment, credibility, personalization, customization, irritation, privacy concern) and perceived value and users' positive attitudes toward the advertisements on SINA Weibo. Based on the outcome of this study, recommendations are made which shall be suitable and helpful for domestic SNS' development and propagation.

Congenital Fibrous Epulis in the Infant

Mustafa?nan,?merYal?ın,MehmetPul 연세대학교의과대학 2002 Yonsei medical journal Vol.43 No.5

새 자료, 고려본 『자비도량참법』의 석독 구결 분석 및 음독 구결과의 상관성 비교 연구

남경란(Nam, Kyeong-Nan) 한국어문학회 2018 語文學 Vol.0 No.140

This study was conducted to analyze Seokdok Gugyeol in Goryeo ChojuDaejangkyung, ‘Jabigoryangchambeop’ discovered at Kirimsa Temple in December 2015. The purpose was to compare and analyze the correlation between Seokdok Gugyeol shown in this new material and Eumdok Gugyeol, which is a previous edition Goryeo period copy. The main study object, ‘Jabigoryangchambeop’ from the Kirimsa Temple remains only in chapters 17 to 20 of Volume 4 and it is the crucial information academics are studying due to the discovery of one more Seokdok Gugyeol material dated to the middle of the 13th century. Although the number of Gugyeol letter types in the text is only about 50, it has been paid a great deal of attention in academia because it uses letter types that are quite different from the existing Seokdok materials. In addition, this is very precious data in Korean history because it contains Eumdok Gugyeol data that can not be found in any other existing material. Furthermore, Seokdok Gugyeol and Eumdok Gugyeol can be analyzed at the same time, providing the potential for new discoveries. However, in ‘Jabigoryangchambeop’ from Kirimsa Temple, Gugyeol letter types have been erased or destroyed in some main parts of original copy, and it is difficult to clearly judge the original image of the Gugyeol letter types based solely on the released images. In order to more accurately understand the presented information, the researcher used Adobe Photoshop to precisely identify missing or damaged Seokdok Gugyeol letter types. The significance of this study lies in the correlation found between Seokdok Gugyeol and Eumdok Gugyeol in the Goryeo period, via and informaton processing method and comparative analysis of Seokdok Gugyeol of ‘Jabigoryangchambeop’ from Kirimsa and Eumdok Gugyeol of ‘Jabigoryangchambeop’ from a private collection.

체간안정화 훈련이 만성 뇌졸중 환자의 호흡기능에 미치는 효과

이경진(Kyeong-Jin Lee),정주현(Ju-Hyeoun Jeong),조명래(Myeong-Rae Jo),김세윤(Se-Yoon Kim),김난수(Nan-Soo Kim) 대한심장호흡물리치료학회 2019 대한심장호흡물리치료학회지 Vol.7 No.1

Purpose : The purpose of this study is to examine the effects of trunk stability training on improving trunk control, respiratory function, and respiratory muscle activation in stroke patients. Methods : The subjects were assigned to two groups: the intervention group (n=15) and the control group (n=15). Both groups participated in a conventional stroke rehabilitation program, but the intervention group also received trunk stability training for 30 minutes a day, 3 times a week, for 6 weeks. The main trunk stability exercise consisted of the dead bug exercise. Trunk control was assessed using a trunk impairment scale, and respiratory function (pulmonary function and respiratory muscle function) was assessed using spirometry. The data were analyzed using the Pearson correlation, independent t-test, and paired t-test. Results : Trunk control was significantly positively correlated with pulmonary function and respiratory muscle strength. Both groups showed a significant increase in trunk control and respiratory function. Conclusion : This study demonstrated that a conventional stroke rehabilitation program and trunk stability training have positive effects on respiratory function and respiratory muscle activation in stroke patients.

번역가능성의 문제에 대하여 : Katharina Reiβ의 텍스트 유형 구분을 중심으로

이난희 이화여자대학교 한국문화연구원 1994 韓國文化硏究院 論叢 Vol.64 No.1

The present paper argues that the translatability is certainly linked to the translating methods and the texttypology, but the text division of literal to pragmatic in previous literatures is not sufficient enough. Working with the text translation, it is claimed that the problems of equivalence and invariability should be first considered. In conjunction with Reiβ analysis of the texttypology and the communicative function, it is also claimed that the various application of the translation methods is relativised to the text itself. The result of this study then proposes that the texttypology is merely a dominating factor in translation, and the translation is only relatively possible, when we take various factors participating in translation into consideration.

유기농업에서의 작물의 양분관리

안난희, 신재훈, 옥정훈, 이상민, 김석철, 사동민 忠北大學校 農業科學硏究所 2016 農業科學硏究 Vol.32 No.2

Soil fertility is fundamental in determining the productivity of all farming systems and is most�ﾠ�ﾠ commonly defined in terms of the ability of the soil to supply nutrients to crops. Organic farming systems rely on the management of soil organic matter to enhance the chemical, biological and physical properties of the soil, in order to optimize crop production. Organic agriculture excludes the use of chemical nitrogen fertilizers, instead requiring a balance between supply and demand nutrients through the use of organic matter. Nutrient management is one of the main challenges facing organic farming. The short term challenge is supplying sufficient nutrients to crops at the correct point in their development to achieve economically viable yield, while in the long term, the difficulty is to balance nutrient inputs and runoffs to avoid nutrient rundown or environmental pollution. This paper reviews information from the literature to investigate strategies of managing nutrients by supplying organic matter in organic agriculture during the major phases of crop growth.

朝鮮後期 文學思想 變貌樣相 硏究

許南郁 江原大學校 江原文化硏究所 2002 강원문화연구 Vol.21 No.-

The main point of this research is various idea of literature, literary ideas of 時弊匡救 and independent literacy were on the rise at the late Chosun. During the pre-Chosun period. Neo-Confucianism (the Zhu Xi) was prevalent. but by the end of Chosun dynasty

肺結核을 同伴한 肺癌 患者에 대한 臨床的 硏究

경란호,柳南壽 梨花女子大學校 韓國生活科學硏究院 1986 韓國生活科學硏究院 論叢 Vol.38 No.-

의학 및 항결핵제의 발달로 폐결핵환자의 평균수명이 높아지고 폐암발생율의 중가와 더불러 기관지경검사 및 암세포 검출방법의 발달로 폐암발견이 더욱 용이해짐에 따라 우리나라와 같이 폐결핵 유병율이 높은 나라에서는 폐결핵을 동반한 폐암환자의 수가 증가하는 경향을 볼 수 있다. 폐암은 암 중에서도 악성종양에 속하며 조기진단만이 치유율을 높일 수 있으나 폐결핵을 동반한 경우에는 폐암조기진단의 시기를 종종 놓치게 되어 환자의 사망률이 증가되므로 이에 저자등은 1981년 1월초부터 1984년 9월말까지 국립의료원 흉곽내과에 입원하였던 1,044예의 폐결핵환자 중 비활동성폐결핵을 동반한 폐암환자 9예와 활동성폐결핵을 동반한 폐암환자 9예를 대상으로 임상적 관찰을 하여 다음과 같은 결과를 얻었다. 1. 18예 모두 남자 환다였다. 환자의 연령은 46세~75세로 평균연령은 62세였으며 70대(33%)가 가장 많았다. 2. 환자의 증세는 흉통(44%)이 가장 많았으며 기침 및 객담(39%)< 혈담(33%),호흡곤란(33%), 체중감소(11%), 아성(11%), 발열(11%)의 순이였다. 3. 입원 당시 임상적 진단명은 18예중 8예(44%)가 폐결핵으로 진단되었고 폐결핵을 동반한 폐암으로 진단된 환자는 6예(33%), 폐암 1예(5.5%), 기타 3예(16.5%)였다. 4. 흉부 X-선상 폐암은 종괴(Mass) 5예(28%), 허탈변화(collapse change) 5예(28%), 폐문종대(hilar enlargement) 4예(22%), 늑막엽동반 2예(11%), 팽륭(bulging) 공동 형성이 각각 1예(5.5%)였다. 5. 폐암의 조직학적 변화는 18예중 15예(83%)가 편평상피세포암으로 가장 많았다. 6. 폐암의 확진방법은 객담암세포검사로 발견된 경우가 18예중 14예(78%)로 가장 많았다. 7. 폐암이 타장기로 전이된 예는 18예중 8예(44%)였고 그중 쇄골상부임파선 전이가 5예(63%)로 가장 많았다. Eighteen cases with lung cancer associated with pulmonary tuberculosis were found in 1044 patients with pulmonary tuberculosis who were seen in the National Medical Cancer from January 1981 to September 1984. 1. All patient were male. The youngest was 46 years old and the oldest was 75. The average age was 62. 33% of the 18 cases were over 70 years old. 2. The most common symptoms were chest pain (44%), couching and expectoration (39%), bloodv sputum (33%), dyspnea (33%), weight loss (11%), hoarsness (11%) and fever (11%) in that order. 3. Among the 18 cases, 8 cases (44%) were diagnosed as pulmonary tuberculosis, 6 cases (33%) were suspected to pulmonary tuberculosis with lung cancer. Diagnosis was more difficult in active pulmonary tuberculosis. 4. Chest X-ray finding of lung cancer were mass shadow 5 cases (28%), hilar enlargement 4 cases (22%), pleurisy findings 2 cases (11%), bulging shalow 1 case (5.5%), cavity formation 1 case (5.5%). 5. Diagnosed type of lung cancer were 15 cases (83%) of epidermoid cell carcinoma, 2 cases (11%) of adeno carcinoma, 1 case (6%) of mixed type of epidermoid and small cell carcinoma. 6. In 14 cases (78%) malignant cells were revealed by the sputum cytology examination. 7. Metastasis to other organs were noted in 8 cases(44%), supra clavicular lymph node metastasis is the most common (5 cases).

糖尿病 合倂症에 對한 臨床的 硏究

경란호 梨花女子大學校 韓國生活科學硏究院 1983 韓國生活科學硏究院 論叢 Vol.32 No.-

1978년 1월부터 1983년 6월까지 이화대학병원 내과에 입원가료하였던 492예의 당뇨병 환자를 대상으로 임상관찰하여 연령별 빈도는 50대가 가장 많았고 남녀비는 1.01:1이었으며, 당뇨병의 발병연령은 50대(30.8%)가 가장 많았다. 유발요인으로는 감염이 32.5%로 대부분을 차지했으며 당뇨병의 주증상은 다뇨 및 다음이었다. 합병증은 491예중 239예(48.7%)에서 발생하였고 합병증의 수 및 발생빈도는 이환기간이 길수록 증가함을 또 치료의 기왕력이 없거나 불규칙한 치료를 받은 경우에 호발하였다. Anther studied 491 cases of diabetes mellitus and its complication who were admitted to Ewha Womans University Hospital from January, 1978 to June, 1983. 1. Age incidence was highest in the 5th decades in both sexes, and male to female ratio was 1.01:1. 2. Age of onset in these cases was most common in the 5th decades(30.8%) and the duration of the diabetes mellitys was most prevalent in less than 3 months. 3. The most frequent known predisposing factor was infectioin(32.5%). 4. Common symptoms of diabetes mellitys were polydipsia(25.0%), polyuria(25.0%), polyphagia(20.6%) and general weakness(16.0%) in order. 5. Incidence of diabetic complication in these cases were 48.7% and diabetic ketoacidosis was seen in 2.4% of cases and hyperosmolar nonketotic coma was seen in 0.8% of these cases. 6. Diabetic retinopathy was 7.1% in frequency and proliferative retinopathy(4.3%), backgroud retinopathy(2.6%). 7. Diabetic neuropathy was 12.2% in frequency and peripheral polyneuritis was most common(6.7%). 8. Diabetic nephropathy showed 7.9% as their frequency. 9. Most of the diabetic complications were increased in regard to the duration of diabetes mellitus with or without irregular diabetic control.