한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형 개발

조영호 한국스포츠산업경영학회 1999 한국스포츠산업경영학회지 Vol.4 No.2

본 연구는 한국배구슈퍼리그의 활성화를 위한 전략적 마케팅 모형을 개발하는데 그 목적이 있다. 본 연구의 대상은 배구전문가 즉, 전국에 있는 한국배구슈퍼리그에 참가하는 국내·국제심판, 대한배구협회 임직원 그리고 감독 및 코치 등 일선지도자 56명으로 하였다. 본 연구에 사용된 조사도구는 "아마츄어 스포츠단체를 위한 전략적 마케팅 모형"(김치조, 1997), "민속씨름경기의 마케팅 전략을 위한 소비자 행동 분석"(조근종·이학래·이강평·최창국·임용규·조영호·이진수, 1996) 등을 기초로 하여 배구전문가들과 스포츠마케팅 전문가들과의 심층면접조사를 통해 설문지를 작성하였다. 설문문항 내용은 대한배구협회의 조직사명, 한국배구슈퍼리그의 마케팅 목표 및 마케팅 믹스 전략, 그리고 정치·제도·문화·사회·경제 및 경쟁적 환경에 있는 종목과의 세부진술상황 비교, 한국배구슈퍼리그의 프로화 등이다. 설문문항 내용은 한국배구슈퍼리그의 마케팅믹스(8문항), 내적환경(6문항), 외적환경(4문항)이다. 신뢰도 계수는 545∼804이었다. 분석 결과로서 첫째, 대한배구협회의 사명은 배구 발전이 가장 높게 나타났으며, 한국배구슈퍼리그의 목적 및 목표는 재정자립이 우선되어야 하는 것으로 나타났다. 한국배구슈퍼리그가 발전하기 위한 내·외적 환경은 개선점이 많은 것으로 나타났다. 둘째, 한국배구슈퍼리그가 활성화되기 위한 마케팅믹스 전략은 스타 플레이어를 이용한 제품전략, 입장료의 할인제, 지정 좌석제, 지정예매처와 같은 다양한 가격전략, 도시별 배구 팬 조사를 통해 개최 지역을 확대하는 장소전략, 끝으로 한국배구슈퍼리그 개최지역을 그 지역 스포츠 축제의 장으로 승화시키는 촉진전략이 필요한 것으로 나타났다. 셋째, 한국배구슈퍼리그의 프로화에 대한 결과는 '찬성한다'가 92.8%로 압도적으로 높게 나타났으며 직접적인 프로화보다는 세미프로가 선행되어야 하는 것으로 나타났다. The purpose of this study was to design a strategic marketing model to activate the Super League Volleyball in Korea. The subjects of this study were 56 persons of volleyball coaches, national and international refrees, and directors and board members of Korea Volleyball Association(KVA). Cronbach's α was 0.545∼.804. The results of this study can be summarized as follows: First, the roles of KVA expected by the most of the subjects responding to the questionnaire was development of the volleyball, followed by improvement of people's leisure through volleyball and enhancement of national image. Second, the expected marketing goal and objective of the KVA were financial self-sustenance of KVA, followed by attraction of more volleyball fans through improved competition capability, activation and development of volleyball, activation of local volleyball competitions, and etc. Third, it was found that the current Super League Volleyball Game had many problems in such internal terms as contents of competition, operational management, marketing management, financial management, and organizational management. In addition, the external problems (political, economic, cultural, legal or institutional) were found to impede the activation of the Super League Volleyball. Fourth, the expected marketing mix strategies expected of Korea Super League Volleyball are as follows: ① Product strategy: marketing strategy using star players. ② Pricing strategy: Entrance fee 5.000 wons (discount system, designated seat system, designated reservation system, and etc.). ③ Place strategy: Expansion of game venues through regional wise surveies of fans. ④ Promotion strategy: Utilization of Super League Volleyball Game as local sports festival (ex.: Meeting between local fans and volleyball stars, volleyball fans' night, and volleyball-related people's and etc.). Fifth, 92.8% of the subjects agreed to launching the professional Volleyball league as soon as possible. They also suggested that the professional volleyball league should be preceded by an extensive survey and institutional improvement through the operation of a preparatory semi-professional league.

4차 산업 혁명과 노동윤리

조영호 한국복음주의신학회 2019 성경과신학 Vol.89 No.-

The 4th Industrial Revolution is a matter regarding the living standard of every human being. Labor is also a subject regarding every human being to the point where one could call humans ‘working humans’. Considering the above, it is therefore clear that the 4th Industrial Revolution will present multiple questions regarding the labor of the ‘working human’. The 4th Revolution will bring with it the end of human labor, fundamentally reshap- ing the conditions of the labor market as well as the market itself. It will bring about a ‘work-free market’, by extension a ‘labor-free society’ and minimize socioeconomic inequality. Simultaneously, it will also present the current social safety net with various problems. This thesis discusses a new understanding of human labor in the context of a transformed labor market after the 4th Industrial Revolution. Furthermore, it will question whether Christian labor ethics formed after the Reformation are still valid. If not, this thesis will try to establish a model for labor ethics that is still applicable to Christian morals, shedding new light on Reformers’ understanding of labor. Through such discussions, we will come to understand two important char- acteristics of labor. First of all, that labor is an important aspect for humans’ self-actualization. And that, secondly, labor is essential in keeping a com- munity together. These characteristics gives us insight into labor in a work-free world, in other words the 4th Industrial Revolution. 4차 산업혁명은 인간 삶의 조건에 대한 문제다. 그리고 인간은 노동하는 존 재다. 따라서 4차 산업혁명은 일하는 인간의 노동에 대한 물음인 것이다. 4 차산업혁명시대는노동종말의시대가될것이다. 4차산업혁명기술은노 동 시장과 조건을 근본적으로 변화시킬 것이다. ‘고용 없는 성장’, ‘노동 없 는 사회’를 창조하고 사회적 불평등과 양극화를 극단화 할 것이다. 그리고 동시에 사회 안전망의 위기를 초래할 것이다. 본논문은4차산업혁명이초래하는변화, 즉노동에대한새로운이해를논 의하고자 한다. 우리는 종교개혁 이후 기독교가 이해해 온 노동 윤리가 4차 산업혁명 시대에도 여전히 유효한가를 묻고자 한다. 그리고 4차 산업혁명의 시대에도 여전히 유효한 노동에 대한 기독교 윤리적 이해를 제시하고자 한 다. 이것을 위해 우리는 종교개혁자들의 노동 이해를 오늘의 빛에서 재조명 할 것이다. 우리는 이러한 논의를 통해 노동에 대한 중요한 두 가지 이해를 발견할 것 이다. 첫째, 노동은 인간의 인간성과 자아실현을 위한 중요한 요소다. 둘째, 노동은 공동체성을 구현하는 중요한 수단이다. 이 두 가지는 노동 없는 시대 에도 여전히 지속될 노동에 새로운 이해를 제시할 수 있다.

도시 저층집합주택의 계획방향에 관한 연구 : 알더퍼(Clayton A. Alderfer)의 ERG 이론도입을 통한 유럽 사례분석을 중심으로

조영호,이문섭 대한건축학회 2003 대한건축학회논문집 Vol.19 No.4

This study analyzed the characteristics, the social backgrounds of the formation, and the changing process of low-rise Multi-Family housing for the purpose of providing data for the plans of low-rise Multi- Family housing development by examining and systematizing the characteristics of the times in which of low-rise Multi- Family housing exited. The architecture of low-rise multi-family housing appeared as a way of recovering urban residence destroyed in World War I and II around Europe and developed through several distinct stages conforming to the cultural needs based on the development of postwar economy and society. Although the creation period of low-rise multi-family housing in Korea was comparatively late, the main emphasis was placed on the quantitative improvement while the qualitative aspects were neglected. As the result, the culture of low-rise multi-family housing in Korea presented a lot of problems with the environments of cities and the quality of life. Out of 30 European urban low-rise Multi- Family housing, 14 complexes were selected to compare and analyze the changing stages and the surface structure. At the same time, it was endeavored for demonstrative and synthetic validation about the changing stages of low-rise Multi- Family housing by attempting classification based on the formative characteristics. The followings are provided for the direction of plans applicable to the construction or complex of low-rise multi-family housing which can be transferred to the third stage type in a realistic level with the goals for the development of low-rise multi-family housing complex to be built in future classified into five by the stages of dwelling units, building blocks, and complexes through the past and present case analysis of the low-rise multi-family housing complex from the first stage to the third stage in Europe. 1) Procurement of safety and territory 2) Procurement of privacy and community 3) Procurement of variety (development of new housing types through housing exhibition, experimental housings, various attempts) 4) Adjustment to the urban systems 5) Introduction of environment-friendliness

아크릴실란 단량체와 다른 아크릴 단량체들과의 라디칼 공중합

조영호,노시태,김점식 한국공업화학회 1991 한국공업화학회 연구논문 초록집 Vol.1991 No.0

수용성 변성알키드 수지의 합성과 물성 Ⅱ . MA 및 TMPTA 공중합에 의한 변성

조영호,강기준,노시태 한국공업화학회 1993 한국공업화학회 연구논문 초록집 Vol.1993 No.0

대기행렬이론과 Q-러닝 알고리즘을 적용한 지역문화축제 진입차량 주차분산 시뮬레이션 시스템

조영호,서영건,정대율 한국정보시스템학회 2020 情報시스템硏究 Vol.29 No.2

Purpose: The purpose of this study is to develop intelligent vehicle parking distribution system based on LoRa network at the circumstance of traffic congestion during cultural festival in a local city. This paper proposes a parking dispatch and distribution system using a Q-learning algorithm to rapidly disperse traffics that increases suddenly because of in-bound traffics from the outside of a city in the real-time base as well as to increase parking probability in a parking lot which is widely located in a city. Design/methodology/approach: The system get information on realtime-base from the sensor network of IoT (LoRa network). It will contribute to solve the sudden increase in traffic and parking bottlenecks during local cultural festival. We applied the simulation system with Queuing model to the Yudeung Festival in Jinju, Korea. We proposed a Q-learning algorithm that could change the learning policy by setting the acceptability value of each parking lot as a threshold from the Jinju highway IC (Interchange) to the 7 parking lots. LoRa Network platform supports to browse parking resource information to each vehicle in realtime. The system updates Q-table periodically using Q-learning algorithm as soon as get information from parking lots. The Queuing Theory with Poisson arrival distribution is used to get probability distribution function. The Dijkstra algorithm is used to find the shortest distance. Findings: This paper suggest a simulation test to verify the efficiency of Q-learning algorithm at the circumstance of high traffic jam in a city during local festival. As a result of the simulation, the proposed algorithm performed well even when each parking lot was somewhat saturated. When an intelligent learning system such as an O-learning algorithm is applied, it is possible to more effectively distribute the vehicle to a lot with a high parking probability when the vehicle inflow from the outside rapidly increases at a specific time, such as a local city cultural festival.

참여형 스포츠 이벤트 만족도가 기업 이미지에 미치는 영향

조영호,이창민 한국스포츠산업경영학회 2002 한국스포츠산업경영학회지 Vol.7 No.1

본 연구는 참여형 스포츠 이벤트에 스폰서 하는 기업의 이미지를 분석하기 위해 '2001 스포츠 투데이 사회인 야구 대회에 참여한 사람들을 대상으로 이벤트 참여 전·후에 설문을 실시하였다. 500명을 임의 추출하여 설문을 실시하였으며 불성실하게 응답한 설문지를 제외한 295명을 분석 자료로 사용하였다. 자료의 분석은 통계전용 프로그램인 한글 SPSS WIN 7.5판을 사용하였으며 연구의 목적을 위해 빈도분석, 요인분석, 상관관계, 다중회귀분석을 실시하였다. 연구 결과 다음과 같은 결론을 얻었다. 스포츠 이벤트 만족도에 따라 기업의 장래성 이미지에 가장 많은 영향을 미치는 요인은 스포츠 이벤트의 심판/진행 요원에 대한 만족도였으며, 기술 이미지, 사회봉사 이미지, 성가 (reputation) 이미지 그리고 마케팅 이미지에 가장 많은 영향을 미치는 요인은 스포츠 이벤트의 운영 체제에 대한 만족도였다. This study was surveyed before and after to the participants of the "2001 Sportstoday amateur baseball tournament" to analyze the image of the corporations who sponsors participating sports events. The questionnaire was distributed to 500 people, who was selected by random sampling, excepting respondents who responded improperly, 295 respondents for Sportstoday was surveyed. Since this study was using a questionnaire for corporate image as a measurement mean, image before and after participating in a sports event and the satisfaction after the sports event was added to the questionnaire. Factor and reliability analysis was used to verify the validity and reliability of the questionnaire. To verify the hypothesis, the two-way ANOVA, Paired t-test, Correlation analysis and Multiple regression was used and processed by SPSS WIN 7.5. Accordingly, the main objectives of this research can be summarized as follows. The "Sportstoday's amateur baseball tournament" showed statistical significant difference on sports event's satisfaction about the referee/staff, operating system, facility/equipment and program. Among these factors, the referee/staff satisfaction was the strongest influence. The "Sportstoday's amateur baseball tournament" showed statistical significant difference on sports event's satisfaction about the operating system, referee/staff and program. Among these factors. the program satisfaction was the strongest influence. The result of verifying the influence about the sports event's satisfaction on the corporate public service image. "Sportstoday's amateur baseball tournament" showed statistical significant difference on sports event's satisfaction about the operating system and facility/equipment. Among the factors, the operating system satisfaction was the strongest influence. The result of verifying the influence about the sports event's satisfaction on the corporate reputation image. "Sportstoday's amateur baseball tournament" showed statistical significant difference on sports event's satisfaction about the operating system, facility/equipment and referee/staff. Among the factors, the operation system satisfaction was the strongest influence. The "Sportstoday's amateur baseball tournament" showed statistical significant difference on sports event's satisfaction about the operating system and program. Among the factors, the operating system satisfaction was the strongest influence.

양조절 환기 마취시 개흉이 동맥혈가스분압에 미치는 영향

조영호,김병권,구본업,강훈수 대한마취과학회 1982 Korean Journal of Anesthesiology Vol.15 No.1

This study was attempted to observe the possible effects of open chest and the decubitus position on blood gas values during controlled ventilation. We used a volume-type ventilator to maintain regular tidal volume throughout the operation, A total of 51 cases which underwent open chest surgery between 1979 and 1981 in Department of Anesthesiology in Kyungpook National University Hospital were selected. PaO_2, PaCO_2, pH and MAP were measured at ten minutes after induction (control group), decubitus position (ducubitus group) and chest was opened (open chest group). The PaO_2 value in open chest and decubitus group revealed a tendency of elevation compared with the control group. The PaCO_2 value in open chest revealed no remarkable change compared with the control group. The pH in open chest and decubitus group showed a tendency to increase compared with the control group. The MAP showed a tendency to decrease in open chest & decubitus groups and decreased gradually. From the above results, MAP showed a gradual decrease but the increase of pH and PaO_2 suggested the inclination of respiratory alkalosis due to hyperventilation during volume controlled ventilation anesthesia.

후방 전위된 요추부 추간판 탈출증에 동반된 마미증후군 - 2례 보고 -

조영호,장세앙,박재영,한재휘,신정훈 대한척추외과학회 2008 대한척추외과학회지 Vol.15 No.4

Posterior epidural migration of a sequestrated intervertebral lumbar disc with cauda equina syndrome is quite rare. This paper reports two unusual cases of posterior epidural migration of a sequestrated intervertebral lumbar disc with cauda equina syndrome to emphasize the importance of early diagnosis and complete decompression.

철근 수량산출 간소화 방안

조영호,윤석헌 한국건축시공학회 2019 한국건축시공학회지 Vol.19 No.6

Quantity takeoff and cost estimates in Korea are carried out in practice without any clear standards or standards. Especially, quantity takeoff of Reinforcing bar and BoQ documentation process is very complex using 2D drawings. Inthis study, 10 case sites were analyzed for the status of inefficient quantity takeoff and how the statement wasprepared. In order to solve this problem, this study presented a method for calculating the quantity of rebars throughthe ratio of concrete volume for schools, offices, and apartment buildings, and analyzed the accuracy of results. In thefuture, it is expected that the error range can be reduced by defining the factors affecting the results and calculatingthe correction value for them. 국내 철근콘크리트공사 현장에서는 철근량을 산출하기위해 2D도면을 이용하여 복잡한 식을 사용한다. 내역서상의 철근 내역이 전체 철근량으로 작성되는 것을 고려했을때, 현행 철근량 산출방식은 다소 비효율적이라고 판단된다. 이에 본 연구는 공공청사, 학교, 공동주택 각 유형별 10개의 프로젝트에 실적데이터를 바탕으로, 콘크리트량 대비 철근량 비율을 산출하여 사례를 검증하였다. 연구결과 AACE가 제시한 상세견적 단계의 정확도 범위 안에 포함되었으며, 프로젝트 전체 철근량은 상세견적 단계 오차율범위에도 포함 되는걸 확인할 수 있었다. 향후 부재별 유형에 따라 적용할 수 있는 보정 값을 산출하여 오차범위를 줄여 부재별 철근 산출량 오차율이 상세견적단계에서도적용이 가능한 연구가 필요하다고 판단된다.