消?者?新性?移?支付?APP使用意愿的影??究

全冬梅 ( Quan Dong Mei ),张明明 ( Zhang Ming Ming ),庆成林 ( Qing Cheng Lin ) 한국외국어대학교 중국연구소 2019 中國硏究 Vol.81 No.-

Mobile payment Apps such as Alipay, WeChat payment and Union-Pay are emerging in endlessly, and the competition in the mobile payment market is becoming increasingly severe. This paper divides the mobile payment Apps into perceived benefits and perceived sacrifices based on their characteristics. By means of questionnaire survey, 350 questionnaires were collected, among which 309 were valid. In addition, the model was tested by reliability analysis, validity analysis, structural equation model and path analysis. Finally, the data processing results show that:Consumer innovation has a positive effect on the perceived benefits of mobile payment Apps, that is, the higher the consumer innovation is, the higher the perceived usefulness, perceived ease of use and perceived entertainment are. Perceived benefits positively influence the perceived value of mobile payment Apps, and then promote the use intention of consumers. Perceived benefits and perceived value play a mediating role between consumers' innovation and their willingness to use mobile payment Apps.The above research conclusions clearly define the impact and function mechanism of consumer innovation on the intention to use mobile payment Apps. Therefore, the following suggestions are put forward to mobile payment enterprises: Position innovation groups and pay attention to the word-of-mouth effect. Optimize product functions and enhance the perceived usefulness of consumers. Simplify operation steps and promote advertising. Reduce payment risks and increase security guarantee.

중국 관광객 유치 전략에 관한 연구

전동매(Dong Mei Quan) 한국동북아학회 2006 한국동북아논총 Vol.11 No.2

中韓兩國消費文化比較硏究

全冬梅(Quan, Dong-mei) 전남대학교 글로벌디아스포라연구소 2007 전남대학교 세계한상문화연구단 국제학술회의 Vol.2007 No.2

[전문가 초청 특별세미나] 방한 중국인 만족도 향상을 위한 유통업의 대책

全冬梅(Quan, Dong-Mei) 전남대학교 글로벌디아스포라연구소 2006 전남대학교 세계한상문화연구단 국내학술회의 Vol.2006 No.12

한ㆍ중 양국 소비문화 비교연구 - 대학생들의 소비 관련 생활방식 특성을 중심으로

全冬梅(Quan Dong-mei),徐永輝(Xu Yong-hui) 대한중국학회 2006 중국학 Vol.27 No.-

  This study attempts to examine the differences of consumption cultures between Korean and China by analysing the consumption life style.<BR>  This study extracts clothing habits, eating habits and shopping patterns from consumption life style and distributes 588 questionnaires to university students of Korea and China.<BR>  The analysis results are as follows:<BR>  There are no differences of fashion orientation and convenience orientation about clothing habits, planned buying orientation, impulsive buying orientation and new product buying orientation about shopping patterns between Korea and China. But there are differences of personality orientation about clothing habits, healthy food orientation and convenience food orientation about eating habits, famous brand buying orientation, internet buying orientation and environment protection product buying orientation about shopping patterns between Korea and China.<BR>  The results offer suggestions to international marketers that different marketing strategy is very necessary according to different consumption cultures.

인터넷 쇼핑몰 고객관계의 질에 대한 서비스품질 차원별 영향 및 이용기간의 조절역할

全冬梅(Quan Dong Mei) 한국유통학회 2005 流通硏究 Vol.10 No.2

이 연구에서는 기존 연구의 검토를 통해 인터넷 쇼핑몰의 서비스품질 차원으로 환경적 품질, 고객-기업간의 일반적인 상호작용, 고객-기업간의 개인화된 상호작용, 고객간의 상호작용 및 결과적 품질을 도출하였다. 먼저 인터넷 쇼핑몰 서비스품질의 각 차원이 고객관계의 질을 구성하는 만족, 신뢰, 몰입에 미치는 영향을 실증하였다. 이들의 관계를 이용기간으로 측정한 관계지속기간이 조절하는지의 여부를 검토하였다. 만족과 신뢰 및 몰입 간의 관계를 분석하였다. 또한 관계의 질을 구성하는 세 요인과 관계지속에 대한 미래의도의 관계를 실증하였다. 기존 연구들에 바탕을 두고 구성한 측정척도들로 구성된 설문지를 이용하여 대학생 및 일반 성인을 대상으로 수집한 유효 설문지를 349부를 이용하여 회귀분석을 실시하였다. 환경적 품질과 만족, 개인화된 상호작용과 신뢰를 제외한 서비스품질 차원과 관계의 질 구성요소 사이의 관계는 통계적으로 유의한 결과를 얻었다. 관계의 강도는 차원마다 다른 것도 확인하였다. 이용기간의 조절효과는 일반적인 상호작용과 신뢰의 관계에서만 확인할 수 있었다. 만족은 신뢰와 몰입과, 그리고 신뢰는 몰입과 正의 상관관계를 갖는 것으로 나타났다. 신뢰와 몰입은 관계지속에 대한 미래의도에 영향을 미치는 것으로 나타났지만, 만족과 미래 의도 사이에는 직접적인 관계를 확인할 수 없었다. 이상의 연구결과를 토대로 시사점과 향후 연구 과제를 제시하였다. First, based on extant studies in the field, the author extracts environments, general and personalized interactions between an internet shopping mall and its customers, interactions among customers, and outcomes as 5 relevant dimensions of the service quality of an internet shopping mall. She derives hypotheses on the relationships between each of the service quality dimensions and each of the three components of the relationship quality, satisfaction, trust, and commitment. She also investigates the moderating role of the relationship duration defined by the length of use in the relationships. She studies the relationships among the three relationship quality components and their effects on the future intentions of relationship maintenance, too. Through a survey on college students and adult consumers, she gathers 349 qualified questionnaires. Applying regression methods on the data, she finds out that most of the relationships between each of the service quality dimensions and each of the relationship quality dimensions are statistically significant but that the strengths of relationship are quite different dimension by dimension. The moderating effect of the relationship duration is not found except one case, the relationship between general interactions and trust. The author also finds out positive relationships between satisfaction and trust, between satisfaction and commitment, and between trust and commitment. Positive relationships between trust and the future intention of relationship maintenance and between commitment and the future intention are found. But the data does not reveal any statistically significant relationship between satisfaction and the future intention. The author provides a few implications of the research results and future research agenda.

온라인 쇼핑몰 서비스품질 측정도구 개발에 관한 연구

한장희(Han Jang-Hui),전동매(Quan Dong-Mei) 한국소비문화학회 2006 소비문화연구 Vol.9 No.4

  현재 온라인 쇼핑몰 서비스품질에 대한 측정은 주로 전통적인 오프라인 서비스업의 서비스품질 측정도구인 SERVQUAL에 기초로 하였기 때문에 온라인 쇼핑몰 서비스의 특성을 반영할 수 없는 실정이다. 이 연구는 서비스품질 차원에 관한 기존 연구에 대한 통합적인 고찰과 실증분석을 통해서, 기존연구에서 간과되었던 개인화된 상호작용과 온라인 커뮤니티 활동에 해당되는 고객간 상호작용을 온라인 서비스품질의 하위차원으로 도출하고, 신뢰성과 타당성이 확보된 온라인 쇼핑몰 서비스품질 측정도구를 개발하였다. 이 연구에서 개발한 측정도구로 소비자 조사를 실시하여 고객들의 불만족 사항을 개선하고, 소비자들이 중요시하는 서비스 속성들을 찾아내어 서비스 차별화와 시장세분화의 기준으로 삼을 수 있으며, 또한 서비스품질의 결과변수에 대한 서비스품질 차원별 영향력의 크기를 분석하여 자원배분의 합리성과 효율성을 향상시키는데 사용할 수 있다.   The scale for service quality of off-line shopping mall is now the basis for evaluating the service quality of on-line shopping mall, so the characteristics of on-line shopping mall can not be showed. This study develops a scale for service quality of on-line shopping mall through a comprehensive and empirical study on the service quality of traditional and on-line service industry. This scale can be used in customers" investigation to find out service attributes that is thought to be important by customers, and can also be used in market segmentation and in analyzing the influence of dimensions of service quality.

인터넷 쇼핑몰에서 차원별 서비스 품질과 관계의 질(고객만족) 미래의도간의 관계

이덕재(Deok-Jae, Lee),전동매(Dong-Mei, Quan) 한국통상정보학회 2006 통상정보연구 Vol.8 No.2

The purpose of this study were to empirically examine the effect of dimension of service quality of internet shopping mall on quality of customer relationship(customer satisfaction) and Relationship of between Future Intention. This study first extracted environment, general interaction between customer and internet shopping mall, personalized interaction between customer and internet shopping mall, interaction between customers and outcome from service quality of internet shopping mall. Then established study model and hypotheses through the review of the effect of service quality of internet shopping mall on quality of customer relationship. and the effect of customer relationship quality on future intention. The results were as follows: At among of the six hypotheses, four hypotheses were accepted and two hypotheses were rejected First, for the relationship between dimensions of service quality of internet shopping mall and Customers satisfaction, only the environment had not significant influence on Customers satisfaction, other dimensions had significant positive influence on satisfaction. second, for the relationship between quality factors of customer relationship and future intention, only Customers satisfaction had not significant influence on future intention.

중국 靑島의 한국 산업 이전 유치효과 향상방안 연구 : 靑島 진출 한국 기업의 투자동기 분석을 중심으로

徐永輝,全冬梅 신라대학교 경제경영연구소 2007 경제경영연구 Vol.8 No.-

This study analyzed the main motive of Korean firm's FDI into Qingdao of China in order to improve the effects of attracting Korean firm's FDI to Qingdao. This study first researched the literatures and studies on FDI motive systematically. Then classified it into two groups(low product's costs and Chinese domestic market) and measured Korean firm's features of real motive using survey data of (Korean) firm-level in Qingdao. Finally discussed and showed suggestions for Improving effects of attracting Korean firm's FDI to Qingdao.