전자상거래 애플리케이션의 사용성 평가 지표

최지원,김종배 사단법인 인문사회과학기술융합학회 2017 예술인문사회융합멀티미디어논문지 Vol.7 No.11

E-commerce industry like Open Market and Social Commerce has been growing rapidly around the world. E-Commerce makes people be able to purchase goods or use service in resonable price by promoting competition within sellers, and its range is increasing into many areas. The market also changed in order that more and more people use mobile application than PC device for their online shopping with highly-advanced payment technology. Social Commerce company like 'Coupang', 'Ticket Monster' and 'We Make Price' designed their service more fit to the mobile device. However, as the Open Market company like '11 Street', 'Auction' and 'G-market' has grown based on PC device, their change to mobile device occurred at a slow pace. The difference between two market led to the gap of usability of mobile application. To improve the usability, usability evaluation of E-commerce application should take precedence. Therefore, this paper intends to set up the evaluation factors of E-commerce application. 오픈마켓과 소셜커머스 등의 E-Commerce 산업이 전 세계적으로 빠르게 성장하고 있다. E-Commerce는 판매자 간의 경쟁을 촉진함으로써 다양한 상품 및 서비스를 저렴하게 구매할 수 있도록 해주기 때문에, 제품 구매는 물론 점점 많은 영역으로 그 범위가 확대되고 있다. E-Commerce 서비스에서 PC와 모바일 애플리케이션의 사용 비중에 따라 시장이 변화해왔는데, 닐슨코리아의 전자상거래 분기 보고서에 따르면 수년 전부터 이미 E-Commerce 서비스의 시간 점유율이 PC 대비 모바일이 절반을 넘어섰다. 모바일 결제 기술 등이 점점 발전하면서 모바일 애플리케이션을 통한 쇼핑이 편해졌기 때문이다. 이에 따라 E-Commerce 시장에 늦게 뛰어든 쿠팡, 티몬, 위메프 등의 소셜커머스 기업들은 자신들의 서비스를 모바일 기기에 적합하도록 설계를 해왔다. 반면, 11번가, 옥션, 지마켓 등의 오픈마켓 기업들은 기존에 PC를 기반으로 성장해왔기 때문에 모바일 대응이 다소 느린 편이었고, 이는 모바일 애플리케이션 사용성의 격차로 드러났다. 추후 사용성의 개선을 위해서는 E-Commerce 애플리케이션에 적합한 사용성 평가가 우선되어야 한다. 따라서 본 논문에서는 E-Commerce 애플리케이션의 사용성 평가 요인과 항목을 정립할 것이다. 차후에 E-Commerce 애플리케이션 사용성 평가를 통해 사용성을 개선하는 데에 기여하고자 한다.

중국 B2C 온라인쇼핑몰 현황과 발전방안에 관한 연구

박정희(Jung-Hee Park),동혜(Hui Dong),최석범(Seok-Beom Choi) 한국인터넷전자상거래학회 2012 인터넷전자상거래연구 Vol.12 No.3

B2C e-commerce, as one of the initial types of e-commerce in China, is coming into a mature period after developing over the past decade. However, B2C model that has the same target market as C2C model is less than half of C2C model in proportion of e-commerce retail market. According to a survey by China E-commerce Research Center, a certain phenomenon is appeared and concerned to be continued that, accompanied with a rapid expansion in a part of B2C e-commerce companies with large scale, a number of B2C e-commerce companies with relatively small scale are going bankrupt rapidly. Therefore, the proportion of B2C e-commerce market in China is less than B2B e-commerce market and the development of B2C operating companies is polarized. Consequently, the representative examples with various operating forms in B2C e-commerce are analyzed in this paper and the reasons for the operating forms are explored. Appropriate development policies are also proposed to level up China’s B2C e-commerce, reduce the gap between B2C and C2C e-commerce market and promote China’s B2C e-commerce environments.

전자상거래 산업의 변천 과정과 시대별 특징에 대한 비교분석

김은주,신건철 한국경영사학회 2022 經營史學 Vol.103 No.-

E-commerce, the main actor of the 21st century, has been undergoing innovative evolution until recently, going through various characteristics and changes by era over the past 30 years. In this study, it is meaningful to analyze the attributes and characteristics of each period by illuminating the transition process of the E-commerce industry. This is because it predicts the direction of the E-commerce industry and provides useful information that can be advanced in the future for the industry. The purpose of this study is to compare and analyze the transformation age of the E-commerce industry type and characteristics of each period that appeared in the past 30 years before and after the 1990s. The period of review by era of the E-commerce industry was taken as the core analysis scope, including the development history of E-commerce technology by era, from the time of introduction of E-commerce in the 1990s up to the latest 2020. This study divides the history of the E-commerce industry into 10-year cycles, and presents a web in which various evolutions such as the beginning of Web 1.0, when the industry was formed, the creation of industry, and the introduction of Web 2.0 where transactions were made. Web 3.0, which accelerated the introduction of innovative information technology (IT) to provide an optimal consumer experience, E-commerce, M-commerce, social commerce, and the 4th industrial revolution (4IR) was again divided into eras and examined. This study presents a research model and system diagram by technical classification from the perspective of business history, and summarizes and examines the development process in the history of E-commerce development. 21세기 주인공인 디지털 산업인 전자상거래는 지난 30여 년간 전자상거래 산업을 기술별, 시대별 특징으로 체계화하여 다음 단계의 발전상을 유추하는데 필요한 자료구축과환경 변화에 대응해야 하는 기업에게 전략 수립을 위한 기초자료를 제공한다는 데 그 의의가 있다. 이는 전자상거래 산업의 발전 방향을 예측 가능하게 함으로써 예견되는 위험에 대하여 선제적으로 대처할 수 있는 유용한 길잡이의 역할을 하기 때문이다. 본 연구의목적은 1990년대를 전후로 지난 30여 년간 나타난 전자상거래 산업의 변천 과정을 살펴보고 기술별, 시대별 특징을 비교ㆍ분석하는데 있다. 전자상거래 산업의 시대별 고찰 기간은 1990년대 전자상거래 태동 시기를 기점으로 10년 주기로 최근 2020년대까지 전자상거래 기술의 시대별 발전사를 포함한 핵심적인 분석범위로 삼았다. 이상과 같은 관점에서 본 연구는 전자상거래 산업에 대한 변천 전개 과정을 10년 주기로 산업형성 이전의환경분석과 산업의 서비스 등장, 거래가 시작되는 태동기, 도입기, 성장기, 성숙기로 구분하고 웹 1.0, 웹 2.0, 웹 3.0, 웹 4.0 기술의 발전 단계와 E-커머스, M-커머스, 소셜 커머스, 4IR 커머스 전자상거래 발전 단계를 비교ㆍ분석하여 정리해 보았다. 본 연구는 1900 년대 이후 전자상거래 산업에 있어 시장형성을 주도해온 기술발전과 서비스를 기반으로협의적인 정의를 통해 이들의 변천 과정과 기술, 특징을 시대별 산업 환경과 연관 지어분석하는 데 중점을 두었기 때문에 탐색적(exploratory article) 연구기법을 적용하였다. 본 연구는 전자상거래 산업의 변천 과정이 웹에 대한 지속적인 연구 개발의 성공과 전자상거래 발전과 직결된다고 본다. 전자상거래의 기존 시장은 규격화된 상품에서 다각화로구매 품목이 폭발적으로 증가 되는데 영향을 미친것으로 확인된다. 웹 기술발전에 따른전자상거래 기술발전을 10년 주기로 비교분석 하는 데 연구의 한계가 있었다고 밝힌다. 향후의 연구자들이 본 연구에서 제시한 연구의 한계를 반영해서 3~5년 단위의 세밀한 연구와 전자상거래의 거래 품목의 변화 그리고 국내에서 글로벌 시장으로 변화하는 체계적인 연구가 될 것으로 기대한다.

A Study on Korean Enterprises’ Market Entry Strategies in Malaysia B2C e-Commerce Market

Han-Byul Choi,Seok-Beom Choi 중앙대학교 한국전자무역연구소 2015 전자무역연구 Vol.13 No.4

연구목적: 본 연구의 목적은 한국과 말레이시아 양국의 전자상거래 발전현황의 비교를 통하여 한국 전자상거래 업체들의 말레이시아 전자상거래 시장 진출 전략을 연구함으로써 한국과 말레이시아 전자상거래 시장의 발전에 기여하는 것이다. 특히 말레이시아에서의 한류열풍과 한국 전자상거래 시장의 포화상태의 관점에서 지금이 말레이시아 시장 진출 전략을 연구할 최적기이다. 논문구성/논리: 본 연구는 말레이시아의 전자상거래 현황과 한국의 전자상거래 현황을 비교분석하였다. 그리고 말레이시아의 전자상거래에 대한 최신 정보를 제공하고 있는 웹 사이트로부터 수집한 자료를 기반으로 한국 전자상거래 업체들의 말레이시아 시장 진출 방안을 SWOT분석 하였다. 본연구는 선행연구분석, 한국과 말레이시아 전자상거래 현황 비교분석, 한국 기업의 시장 진출 전략을 다루고 있다. 결과: SWOT분석에 의하면 한국 전자상거래 업체는 말레이시아 업체에게 노하우를 제공하고 말레이시아 정부와는 협력적인 관계를 구축하여 한국 상품을 판매하기 위한 마켓플레이스를 만드는 SO전략을 추구하는 것이 가장 현실적인 전략이 될 것이다. 그리고 한국 기업은 말레이시아 전자상거래시장에 진출하기 위한 방법으로 현지 물류업체와의 합작투자, 기진출한 한국 기업의 네트워크 활용, 현지 전자상거래 업체의 인수, 역직구사이트의 개설 등을 고려할 필요가 있다. 독창성/가치: 한국 전자상거래 업체들은 그들의 노하우를 제공함과 동시에 말레이시아의 인력을 이용하여 말레이시아 전자상거래 시장에 진입할 수 있도록 노력하여야 한다. 특히 한국 기업들은 m-commerce와 social commerce와 같은 전자상거래 유형에 초점을 맞추어야 한다. 추후 현지 시장조사를 비롯하여 소비자 및 판매자에 대한 설문조사를 실시함으로써 시장의 현황을 분석할 수 있게된다면, 쇼핑몰 업체는 물론이거니와 물류업체와 제조업체에도 말레이시아 시장으로의 진출을 위한 현실적인 전략을 제시할 수 있을 것이다. Purpose: The purpose of this study is to contribute to the development of e-Commerce markets in Korea and Malaysia by studying market entry strategies of Malaysia e-Commerce market for Korea e-commerce enterprises through the comparison of current development of e-Commerce markets in both nations. In particular, now is the best time to study the market entry strategies in view of Hanrue hot blast in Malaysia and saturation of Korean e-commerce market. Composition/Logic: This paper analyzed Malaysia e-commerce conditions and compared them with Korean conditions. The data is collected from web sites which provide latest information of Malaysia e-commerce and SWOT analysis was conducted by using the data. This paper deals with the preceding research analysis, the comparison of the current development of e-Commerce markets in both nations, Korean enterprises’ market entry strategies in Malaysia. Findings: According to SWOT analysis, SO strategy(giving know-how, building a cooperative relation with Malaysia government and making a marketplace for selling Korean products and contents) will be the most realistic strategy. Korean enterprises seek to the ways to enter the e-commerce market in Malaysia such as joint venture with logistics companies in Malaysia, networking with Korean companies entered in Malaysia, merger and acquisition of e-commerce companies in Malaysia and opening the sites for reverse direct purchase. Originality/Value: Korea e-commerce enterprises have to try to enter Malaysia e-commerce market by trading their know-how and Malaysia local workforce. Especially they have to focus on the type of e-commerce like m-commerce and social commerce. As a further study, if the market situation can be analyzed by survey it can provide more realistic conclusions to shopping mall company, logistics company and manufacturers.

B2C Cross-border e-Commerce관련 법규범에 관한 연구

김철호 한국무역통상학회 2018 무역통상학회지 Vol.18 No.4

Recently, the B2C cross-border e-commerce has been rapidly increasing. According to this trend, the laws and regulations related B2C cross-border e-commerce should be prepared to clarify the concepts and areas between e-trade and B2C cross-border e-commerce. First, B2C cross-border e-commerce laws and regulations should be prepared to improve the laws related to B2C cross-border e-commerce. Second, it is urgent to unify the terms related to B2C cross-border e-commerce, which is used variously in relation to B2C cross-border e-commerce. Third, it is necessary to revise various support systems for e-commerce and e-trade infrastructure according to the characteristics of B2C cross-border e-commerce. Fourth, B2C cross-border e-commerce professional support center and committee for dispute settlement are necessary. Also, in order to efficiently support and manage B2C cross-border e-commerce, it is necessary to unify management institutions.

전자상거래에 따른 ADR 제도에 관한 소고

박종삼(Park Jong-Sam) 한국문화산업학회 2006 문화산업연구 Vol.6 No.2

Like traditional commerce, disputes are bound to arise in the course of conducting an e-commerce transaction. This paper discusses about the e-commerce and the various types of e-commerce disputes. Through empirical examination on the dispute consideration system and by comparative analysis it is derived out of the weakness of current system and finally some suggestions for improvement. Considering internet related business spread out worldwide, the dispute is incurred in variety areas. To resolve the dispute of e-commerce, government has been released several laws for protecting legal transaction, information exposure, and internet security, etc. However, internet related technology is changing rapidly and dispute issues are coming out at many different models. Upon that environments, law and rules could not be followed to meet the technology change. That issues are made for this study. First, the role of Korea Institute for Electronic Commerce established for the purpose of consideration of e-commerce disputes is much emphasized. For successful achievement, it is necessarily required to reinforce the related laws, systems, institutions and human resources. Second, it is also suggested that the Korean Commercial Arbitration Board and Consumer Protection Board of Korea fully cover consideration and arbitration, while Korea Institute for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR operation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate. The paper points out the last one as the most desired practice. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers. Like traditional commerce, disputes are bound to arise in the course of conducting an e-commerce transaction. This paper discusses about the e-commerce and the various types of e-commerce disputes. Through empirical examination on the dispute consideration system and by comparative analysis it is derived out of the weakness of current system and finally some suggestions for improvement. Considering internet related business spread out worldwide, the dispute is incurred in variety areas. To resolve the dispute of e-commerce, government has been released several laws for protecting legal transaction, information exposure, and internet security, etc. However, internet related technology is changing rapidly and dispute issues are coming out at many different models. Upon that environments, law and rules could not be followed to meet the technology change. That issues are made for this study. First, the role of Korea Institute for Electronic Commerce established for the purpose of consideration of e-commerce disputes is much emphasized. For successful achievement, it is necessarily required to reinforce the related laws, systems, institutions and human resources. Second, it is also suggested that the Korean Commercial Arbitration Board and Consumer Protection Board of Korea fully cover consideration and arbitration, while Korea Institute for Electronic Commerce activates its proper role of consulting and ad hoc arbitration by using electronic information. E-commerce sets up the probability that its merchants and customers will not exist in the same legal jurisdictions. The confusing application of laws and wide geographical dispersion of these parties will necessitate a faster and cheaper dispute resolution methodology. Therefore, online ADR may be effective for e-commerce dispute resolution. The examples of online ADR operation are the cyber mediation of Electronic Transaction Dispute Resolution Committee, the cyber mediation of Korean Commercial Arbitration Board, the cyber mediation of Click N Settle, the online ADR of BBB online, and the cyber arbitration of virtual Magistrate. The paper points out the last one as the most desired practice. This study results are how to minimize the disputes and the method of dispute settlement. Therefore, a role of arbitration proposed and emphasized. To protect the dispute in advance, it's suggested to revise rules timely following on technical changes, and emphasized that the dispute has to lead to arbitration settlement not for consuming unnecessary time and finance for enterprises and consumers.

Exploring the Development of E-commerce for Fresh agricultural Products under the Background of E-commerce Law

Yan-Jiao Wan,Zhi-Chun Yu 한국인터넷전자상거래학회 2020 인터넷전자상거래연구 Vol.20 No.6

E-commerce of fresh agricultural products has received China’s attention in recent years. The e-commerce law effectively guides and promotes the e-commerce of fresh agricultural products to develop in a healthy and sustainable direction. The "E-commerce Law" ended the cruel development of new e-commerce, clearly regulated e-commerce behavior and protected the rights and interests of consumers, which was a milestone. China’s fresh agricultural products e-commerce started later than e-commerce. It started in 2005 and developed steadily in 2012, and the pressure it faces in 2020 will increase. Relying on China’s unique huge consumer market and government attention and support, big data is expected to increase the growth rate of global fresh agricultural e-commerce. This paper explores the development of e-commerce for fresh agricultural products in the context of e-commerce law. Within the scope of the e-commerce law, the sustainable development of e-commerce for fresh agricultural products requires the realization of small-scale e-commerce and strengthen the cold chain logistics capabilities of fresh agricultural products e-commerce companies, improve production standardization and intensification, provide a basis for large-scale fresh agricultural product e-commerce procurement, effectively reduce the loss of fresh agricultural products circulation, and make fresh agricultural products much fresher.

국제 e-commerce 거래에 대한 세관의 효율적 관리 방안

송선욱(Seon-Uk Song) 한국관세학회 2018 관세학회지 Vol.19 No.2

E-commerce is the buying and selling of products and services by businesses and consumers through an electronic medium. The volume of e-commerce is growing exponentially. E-commerce offers a huge opportunity for the economic growth and competitiveness of nations, providing new growth engines, developing new trade modes, creating new jobs. The average growth rate in global e-commerce market between 2012 and 2017 is estimated a t 17.4%, and global sales in 2 017 are expected to exceed 2.3 trillion USD. The exponential growth of e-commerce is presenting several problems to Customs agency i.e. evasion of duties and taxes, inflow of illegal goods, inaccurate and incomplete data declared by occasional shippers, lack of exchange information with Postal services, shortage of up-to-date inspection equipments and inspectors, etc. The efficiency of Customs agency has a significant impact on the growth of crossborder e-commerce. Therefore, Customs agency needs to have plans for efficient control of Customs agency in cross-border e-commerce without loss of trade facilitation, as follows. Firstly, it is needed to facilitate data exchange with Postal services for efficient control of postal items. Secondly, Customs agency should strengthen cooperation with e-commerce operators for trade facilitation, efficient collection of duties and taxes, and prevention of inflow of harmful goods. Thirdly, adoption of new taxation model and modification of de minimis value are needed to address revenue leakage. Fourthly, Customs agency and e-commerce stakeholders should strive to raise awareness of occasional shippers on Customs regulatory requirements of cross-border e-commerce goods. Fifthly, Customs agency needs to have enough up-to-date inspection equipments and inspectors for efficient inspection of e-commerce shipments.

인천 및 경기지역 성인 여성의 전자상거래에서 식품 구매실태와 식습관과의 관련성

박유진(Yu-Jin Park),김미현(Mi-Hyun Kim),최미경(Mi-Kyeong Choi) 한국영양학회 2019 Journal of Nutrition and Health Vol.52 No.3

본 연구에서는 인천 및 경기지역에 거주하며 식품 구매의 주 소비자인 성인 여성 410명을 대상으로 전자상거래에서 식품 구매 실태를 파악하고 식품 구매 상태에 따른 식생활과의 관련성을 분석하여 향후 전자상거래를 통한 올바른 식품 구매 지도 및 확산을 위한 기초자료로 활용하고자 하였다. 조사대상자의 연령은 20 ~ 50대가 비교적 고르게 분포하였으며, 기혼자가 70.5%였다. 전자상거래 식품 구매경험자는 87.6%이었으며, 최근 6개월 이내 식품 구매액은 대상자의 43.2%가 10만원 미만이었다. 식품 쇼핑몰에 대한 정보는 20 ~ 40대는 인터넷 검색을 통해서, 50대 이상의 경우에는 TV 광고를 통해서 얻는 경우가 많았다. 전자상거래에서 주로 구매하는 식품은 커피, 티, 간편조리식품, 냉장, 냉동식품이 40% 이상으로 높았다. 전자상거래를 이용하여 식품을 구매하는 이유는 ‘오프라인 매장 보다 저렴해서’ ‘배송 및 운반이 편리해서’, ‘전자상거래에서 판매되고 있는 식품의 종류가 다양해서’, ‘경제활동 및 육아로 식품을 직접 구입할 시간이 부족해서’ 순이었다. 전자상거래 식품 구매 시 중요하게 생각하는 부분은 ‘가격 및 품질’이 44.8%로 가장 높았으며, ‘신속하고 정확한 배송’, ‘제품의 유통기한, 내용량, 영양성분, 성분명 및 함량의 명확한 표기’ 순이었다. 전자상거래에서 식품 구매 후 대상자의 69.1%가 매우 만족 또는 만족하였으며, 95.5%는 향후 전자상거래에서 식품 구매의사가 있다고 답하였다. 전자상거래에서 식품 구매의 장점과 단점에 대한 인식은 5점 만점에 각각 3.6점과 3.7점이었으며, 50대 이상과 기혼자에서 장점에 대한 인식 점수가 유의하게 낮았다. 전자상거래에서 식품 구매자는 비구매자보다 ‘가공식품의 잦은 섭취’, ‘달고 기름진 음식의 잦은 섭취’, ‘외식’, ‘과음 및 잦은 음주’의 식행동 점수가 낮아 바람직하지 않은 것으로 나타났다. 전자상거래에서 식품 구매비용이 높을수록 ‘우유 매일 섭취’의 식행동은 바람직한 반면, ‘가공식품의 잦은 섭취’, ‘달고 기름진 음식의 잦은 섭취’, ‘외식’, ‘과음 및 잦은 음주’는 바람직하지 않은 것으로 나타났다. 전자상거래에서 식품 구매자는 비구매자보다 ‘천천히 여유롭게 식사’, ‘편식하지 않고 음식을 골고루 섭취’, ‘과식하지 않고 적당히 섭취" 점수가 낮아 바람직하지 않은 것으로 나타났으며, 식품 구매비용에 따라서는 금액이 낮을수록 ‘천천히 여유롭게 식사하는 편’의 식습관 점수가 높았다. 이상의 결과를 종합할 때 성인 여성의 87.6%가 전자상거래를 통한 식품 구매 경험을 가지고 있었으며, 전자상거래에서 식품 구매경험이 있거나 그 비용이 클수록 바람직하지 않은 식행동과 식습관을 보였다. 이와 같이 전자상거래에서 식품 구매는 소비자의 식행동 및 식습관과 관련성이 있는 것으로 나타나고 있기 때문에 지속적으로 증가하고 있는 전자상거래를 이용한 식품 구매 대상자들에게 건전한 식품구매와 올바른 식생활을 유도할 수 있는 지속적인 관심과 영양지도가 요구된다. Purpose: This study examined the food purchases from e-commerce and its relation to eating behaviors or habits in adult women in Incheon and Gyeonggi. Methods: A total of 410 subjects participated in the questionnaire survey. Food purchases in e-commerce and food habits were compared according to age, marital status, and food purchase status in e-commerce of the subjects. Results: Approximately 88% of the subjects had experience of buying foods by e-commerce; more than 40% of the subjects spent less than 100,000 Won buying foods by e-commerce in the past 6 months. The major purchases were coffee and tea, instant food and frozen food, and water and beverages. The reasons for buying foods in e-commerce were cheaper price, convenience of delivery, and variety of food choices. The main factors considered for purchasing foods in e-commerce were price and quality followed by rapid and accurate delivery, and food label and information. Approximately 70% of the subjects were very satisfied or satisfied with their food purchase in e-commerce, and 96% answered that they were willing to buy food in e-commerce again. The perception on the advantages of food purchases in e-commerce was 3.6 points out of 5 and significantly lower in the over 50s and married group. The subjects with experience and high cost of food purchase in e-commerce showed significantly low scores of dietary behaviors and eating habits, which is undesirable. Conclusion: A high percentage of people purchased foods by e-commerce, and they showed undesirable eating habits, especially when the cost of purchasing foods by e-commerce is high. These results showed that purchasing foods in e-commerce may be related to consumers" food habits. Therefore, continuous attention and nutrition guidance for e-commerce consumers are needed.

Research on the Facilitation of E-commerce Technology Development on New-type Urbanization Construction in the Internet of Things Era

Li Jia li,Cheng Tao 보안공학연구지원센터 2015 International Journal of u- and e- Service, Scienc Vol.8 No.3

In the internet of things era, information technology is developing at a high speed while e-commerce technology is increasingly maturing, which builds a favorable platform for the further development of e-commerce industry. Nowadays, as a digitized business model, e-commerce has become one of the main development forms in modern commerce and trade circulation and held an important position in national economic growth by its distinct advantages, efficient, quick, easy and low-cost. On the other side, the development of commerce and trade circulation is a significant measure to promote the new-type urbanization construction. The urban construction and commercial circulation has a long-history relationship, the development of both sides are mutual precondition. The further improvement of e-commerce technologies will inevitably drive the strategic transformation and long-term development of the whole commercial circulation as well as facilitate the improvement of the entire e-commerce, yet the change will directly increase the pace of new-type urbanization construction, playing a positive role on new-type urbanization construction.