크라우드소싱 커뮤니티 내 고객 선호와 조직의 혁신수용 비교 연구 : MyStarbucksIdea.com의 고객 아이디어 분석을 중심으로

이한준,서용무,Lee, Han-Jun,Suh, Yong-Moo 한국IT서비스학회 2013 한국IT서비스학회지 Vol.12 No.1

Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness of idea crowdsourcing. In our approach, we extract idea content-based characteristics such as subjectivity, negativity, prosocialneess, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

크라우드소싱 커뮤니티 내 고객 선호와 조직 수용 아이디어 간 비교 연구

이한준,서소영,서용무,Lee, Hanjun,Seo, Soyoung,Suh, Yongmoo 한국경영정보학회 2014 Asia Pacific Journal of Information Systems Vol.24 No.1

Open innovation concept is advocating the importance of the customer roles in firm's innovation. As a result, crowdsourcing community is drawing attention as a strategic asset for open innovation across diverse industries. Considering that the goal of crowdsourcing community is harnessing innovative ideas, understanding the characteristics of user-favorable and organization-adoptable ideas can enhance the effectiveness and efficiency of idea crowdsourcing. In our approach, we extracted idea content-based characteristics such as subjectivity, negativity, prosocialness, and depth of idea to examine what are the factors that affect user preference and organizational adoption. An analysis of 71,134 ideas from MyStarbucksIdea.com shows that there are significant differences between user-favorable and organization-adoptable ideas in terms of idea characteristics. Lastly, both theoretical and managerial implications are discussed.

The Use of Country of Origin Stereotypes: The Role of Product Specificity and Consumer Motivation

이한준,박종철,오혜영,Lee, Han Joon,Park, Jong Chul,Oh, Hye Young Korean Marketing Association 2012 ASIA MARKETING JOURNAL Vol.13 No.4

과거 연구들은 원산지(COO)효과의 존재여부에 주목하였으나, 본 연구는 사회판단이론(social judgeability theory)을 적용하여, 어떤 상황에서 원산지(COO)가 소비자의 제품평가에 영향을 미치는지를 연구하였다. 두 개의 실험결과에 의하면, 단지 어느 나라에서 자동차가 만들어졌다는 정보(COO only information)만으로는 제품에 대한 평가에 영향을 미치지 않고, 그 차를 만든 나라와 그 차를 만든 기업의 이름(product-specific information)이 제시될 때, 응답자들은 원산지 효과를 활용할 수 있는 충분한 근거(단서)를 가졌다고 느끼고, 또한 응답자들이 사회의 공통적인 판단 기준(socially shared criteria of validity)에 부합하여 판단하여야 하는 동기를 부여 받았을 때, 원산지 효과가 제품 평가에 유의한 영향을 미치는 것으로 나타났다. 특히, 각 실험 결과는 단순히 원산지 평가성향으로만 소비자 평가가 이루어지는 것이 아니라 원산지 평가성향에 영향을 미치는 정보의 제시방법이 영향을 미친다는 사실을 보여주었다. 이러한 결과는 향후 인상형성 모델의 틀 안에서 좀 더 논의되어야 할 것이다. Two experiments examined how product evaluations were affected by country-of-origin information presented with varying amounts of product-specific information. Consistent with social judgeability theory, participants were more likely to make COO-based judgments, once they felt like they had product-specific information and they were motivated to conform their judgments to socially shared standards of validity. The results of each experiment revealed that the presentation of COO information alone was not sufficient to draw judgments based on COO stereotypes. The findings were discussed within the framework of social-psychological models of impression formation.

군신체검사 대상자 중 기면증이 있는 남성의 성격 특성

이한준 ( Hanjun Lee ),남범우 ( Beomwoo Nam ),서정석 ( Jeong Seok Seo ),김태 ( Tae Kim ),노수림 ( Soo Rim Noh ),이제정 ( Je Jung Lee ),오근 ( Keun Oh ),서희영 ( Hee Young Seo ),김태 ( Tae Kim ),이종국 ( Jonggook Lee ) 한국정신병리진단분류학회 2021 精神病理學 Vol.25 No.2

Objectives The purpose of this study was to quantitatively assess multiphasic personality inventory results of narcolepsy affecting mental health using military personality inventory in Korea. Method We registered the 19-year-old men who visited the Military Manpower Administration from February 2010 to January 2013. Results Among demographic characteristics, both narcolepsy and control groups are 19-year-old male. Education level and socioeconomic status are higher(χ2=4.23, p=0.04 ; χ2=17.94, p=0.001) in control group. BMI is higher(t=-3.10, p=0.002) in narcolepsy group. Parents relationship showed no difference between control and narcolepsy groups(χ2=7.57, p=0.06). Among validity scales, score of faking good subscale was higher(t=4.368, p<0.001) in control group, of faking bad subscale was higher(t=-2.497, p=0.013) in narcolepsy group, of infrequency subscale showed no difference(t=-0.466, p=0.642) between control and narcolepsy groups. Among neurosis scales, the score of somatization, depression, anxiety, and personality disorder subscales were higher in narcolepsy group, respectively(t=-4.721, p<0.001 ; t=-5.189, p<0.001 ; t=-6.068, p<0.001 ; t=-2.161, p=0.032). Among psychopath scales, the score of paranoia subscale was higher in narcolepsy group(t=-2.795, p=0.006), of schizophrenia subscale showed no difference (t=-0.687, p=0.493). Conclusion According to MPI results, we suggest that narcolepsy patients are more concerned with their somatic symptoms, more depressive and anxious, have more introverted or impulsive tendency and paranoid traits.

여의도 PARC1 프로젝트 구조시스템

이한준(Han Jun Lee),이준호(Jun Ho Lee),선우원일(Won Il Sunu),정광량(Kwang Ryang Chung) 한국강구조학회 2008 韓國鋼構造學會誌 Vol.20 No.4

인공고관절 전치환술 후 감염성 삽입물 주위 골절에서 항생제 혼합 시멘트 금속판을 이용한 치료 -증례 보고-

이한준 ( Han Jun Lee ),김종원 ( Jong Won Kim ),이재성 ( Jae Sung Lee ),송광섭 ( Kwang Sup Song ),하용찬 ( Yong Chan Ha ),김민규 ( Min Kyu Kim ) 대한고관절학회 2012 Hip and Pelvis Vol.24 No.3

솔레노이드 밸브 내부 플런저 상태 진단 방법 연구

이한준(Hanjun Lee),김영식(Youngsik Kim),윤상원(Sangwon Yun),김관식(Kwansik Kim),이혜원(Hyewon Lee) 한국자동차공학회 2023 한국자동차공학회 부문종합 학술대회 Vol.2023 No.5

Even if flow control using solenoid valves is widely used in the field of vehicle, its state diagnosis method is limited. The solenoid coil is connected to the ECU to detect electrical abnormalities, but the plunger integrated the valve is electrically isolated, so it is impossible to diagnose the condition. In this paper, a method for diagnosing the valve state was studied by using the characteristic of generating an induced voltage across the coil according to the operation of the valve. More specifically, induced voltages according to normal and abnormal states were secured as back data and compared to confirm output characteristics according to problem conditions.

대가족 제도에서 노부모의 구매영향력에 관한 연구

이한준 ( Han Joon Lee ),김경진 ( Kyung Jin Kim ),박종철 ( Jong Chul Park ) 한국소비자학회 2010 소비자학연구 Vol.21 No.2

심부전증 환자의 12주간 운동이 CRP와 BNP에 미치는 영향

이한준 ( Han Joon Lee ),박계순 ( Kye Soon Park ),김경한 ( Kyung Han Kim ),정재민 ( Jae Min Jung ),김정기 ( Jung Ki Kim ),박혜진 ( Hye Jin Park ) 대한스포츠의학회 2009 대한스포츠의학회지 Vol.27 No.1

The purpose of this study was for analysis of CRP & BNP change of CHF (Congestive Heart Failure) patients according to exercise. Thirty patients with CHF (EF<40%) participated in this study. The subjects were randomly assigned to three groups; supervised exercise group(SEG, n=10), home-based exercise group (HEG, n=10), control group (CG, n=10). Patients in SEG exercised in medical center, and patients in HEG exercised in home or local health center. Exercise intensity was 60%HRR or 60%O2R. In that result, it was shown that CRP was significant difference among three groups. CG was increased than other groups (p<0.05). But BNP was not significant difference among three groups. However, HEG was decreased significantly after exercise (p<0.05). In conclusion, the results demonstrated that regular exercise improved inflammation marker in CHF patients.

기업의 사회적 책임활동이 제품 및 기업평가에 미치는 영향

이한준(Han Joon Lee),박종철(Jong Chul Park) 한국마케팅학회 2009 마케팅연구 Vol.24 No.1

많은 기업들에게 기업의 사회적 책임활동은 지속가능경영을 위한 필수항목이다. 이와 관련해 본 연구는 Carroll(1979)의 정의를 바탕으로 기업의 사회적 책임활동이 제품 및 기업평가에 긍정적인 영향을 미치는 것에 대한 심리적 메커니즘을 찾고자하였다. 이러한 심리적 기제와 관련해 본 연구에서는 기업의 사회적 책임활동이 해당 기업에 대한 신뢰를 유발시키기 때문에 제품 및 기업평가에 긍정적인 영향을 미침을 제안하고자한다. 그리고 이에 한 걸음 더 나아가 신뢰의 차원을 `전문성 신뢰`와 `호의성 신뢰`로 구분하여 기업의 사회적 책임차원이 각각 두 신뢰에 어떠한 차별적 영향을 미치는지를 고찰하였다. 구체적인 결과를 살펴보면, 기업의 경제적 책임활동 노력은 전문성에 기초한 신뢰와 호의성에 기초한 신뢰를 매개로 제품 및 기업평가에 긍정적인 영향을 미치는 것으로 나타났다. 다시 말해서 기업의 경제적 책임활동 노력이 높으면 소비자들은 해당 기업에 대하여 전문성에 기초한 신뢰와 호의성에 기초한 신뢰를 형성하여 해당 기업 및 그 기업의 제품에 긍정적인 평가를 내린다는 것이다. 그러나 기업의 법률적 책임활동과 윤리적 책임활동, 그리고 자선적 책임활동 노력은 모두 호의성에 기초한 신뢰형성에만 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 기업의 법률적 책임활동과 윤리적 책임활동, 그리고 자선적 책임활동이 해당 기업에 대한 전문성 신뢰가 아닌 호의성 신뢰를 매개로 해당 기업 및 제품에 긍정적인 영향을 미쳤다는 사실을 제시해준다. 결과적으로 본 연구는 기업들에게 우리 사회가 인지하는 사회적 책임활동 차원에 대한 각 부분을 이해시킴으로서 자신들의 수익자원을 효율적으로 배분하거나, 또한 기업의 신뢰형성에 결정적이고, 실무적인 도움을 제공해줄 것이다. According to the great economist Milton Friedman, corporate has only one responsibility that is economic responsibility making a profit while observing the law. Market economy would result in improved efficiency and increased economic results. However, corporate efficiency-oriented activities may exert detrimental impact on well-beings of society through environmental pollution, depletion of natural resources and exploitation of labor in under developed countries. Business entities exist within a market society. Their activities influence the society and at the same time are influenced by the society. Corporate is not separated from society. Since the globalization process starting 1990s, society witnessed the movement of environmental and social sustainability. Consumers and investors have been asking corporate to conduct socially responsible actions such as producing environmentally-friendly products, embodying product with socially responsible attributes, fair labor conditions in developing countries etc. Business integrates social demands into its management. It is not new that today`s business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations` significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility is now an essential management practice whereby corporation can strengthen its sustainable value creation processes by enhancing the trust assets underlying the relationships between the business and the stakeholders. A critical but elusive issue in corporate social responsibility research has been the impacts of a company`s social initiatives on the consumers` evaluation of product and corporation. Researchers in the area of management have studied the relationship between corporate social performance and business performances. These researchers explored a direct relationship either between CSR and its financial successes. However, the results of these studies were inconclusive and inconsistent. In the area of Marketing, studies have been conducted to estimate the effects of CSR on consumers` product evaluation and corporate evaluation. The results of these studies were not conclusive either. Different from the past studies, in this study we postulates that the consumers` trust play an essential mediating role in the relationship between the four dimensions (economic, legal, ethical, and philanthropic) of corporate social responsibility activities (Carroll,1979) and the product/corporate evaluation. Trust is conceptualized into two different forms: expertise-based trust and benevolence-based trust. A model integrating four dimensions of CSR, two forms of trust, and the product/corporate evaluation is tested using data of 384 young consumers. The results of data analysis show that the corporate economic responsibility positively influences on the expert-based trust and benevolence-based trust. However, the corporate legal, the corporate ethical, and the corporate philanthropic responsibility have a significant impact not on the expert-based trust but only on the benevolence-based trust. Finally, our results indicate that the expert-based trust and the benevolence-based trust both have a significant influence on the product evaluation and on the corporate evaluation. Thus, this study demonstrates that trust indeed plays a mediating role between CSR and the product/corporate evaluation. The results of this study will help corporations to understand the rela