패스트푸드의 맛과 장난감을 이용한 판매촉진이 재구매의도에 미치는 영향: 브랜드태도의 조절효과

김맹진 한국호텔관광학회 2017 호텔관광연구 Vol.19 No.3

Fast food restaurants have tried to give impressive taste and pleasant memories of promotion events using toys to children. It would be a strategy to maintain constant demand of fast food. The purpose of this study was to investigate the effects of fast food brand’s taste and promotion using toys experience on purchasing behaviors after adulthood, and to investigate the moderating effects of brand attitude between fast food brand’s taste, using toy promotion experience and purchasing behaviors. Data for the exploratory research collected by structured questionnaire from the undergraduates of a university in Seoul. In order to verify the hypothesis a frequency analysis, descriptive statistical analysis, factor analysis and multiple regression analysis were conducted using SPSS statistical package. Findings of the present study were as follows; First, taste and promotion using toys experiences were significant on the repurchase intention. That means experience of taste and promotion using toys during childhood and adolescence had positive effects on purchasing hamburgers as adults. Second, brand attitude had a significant moderating effect on the relation between taste and repurchase intention, but showed no moderating effect on the relation between promotion using toys experiences and repurchase intention.

전통주 선호도에 미치는 자민족중심주의와 이문화 수용성의 효과: 막걸리와 사케를 중심으로

김맹진 한국외식경영학회 2010 외식경영연구 Vol.13 No.4

The purpose of this research was to investigate the effect of consumer ethnocentric tendency and foreign culture acceptance on preference of traditional alcoholic beverage: Korean Makgeolli and Japanese Sake. Data were collected from undergraduate students and salaried men who have drinking experience in Seoul by trained interviewers. The result of the present study indicate that ethnocentric tendency was significant on the preference of Makgeolli and Sake.; positive on Makgeolli, negative on Sake. Foreign culture acceptance was not significant on the preference of Makgeolli, by contrast, significant on the preference of Sake; ineffective on Makgeolli, positive on Sake. This empirical study carries an important meaning to investigate the influence of consumers' ethnocentrism and foreign culture acceptance on the Korean and Japanese traditional alcoholic beverage.

여행사의 직무교육이 직무수행능력과 조직몰입에 미치는 영향

김맹진,임소영,천덕희 한국호텔리조트학회 2019 호텔리조트연구 Vol.18 No.1

The purpose of this study is to examine the effect of job training on job performance ability and organizational commitment in travel agencies. A survey for empirical research was conducted on travel agency employees who sell package travel products in the top 10 outbound transmission performances. 200 questionnaires were distributed and 171 questionnaires were collected. 158 questionnaires were used for the empirical analysis, except for the 13 questionnaires that responded unfairly. For the analysis of the questionnaire, frequency analysis for demographics, Cronbach's α for reliability verification, factor analysis for validity verification, and regression analysis for verifying the relationship between variables were performed using the SPSS 22.0 statistical program. Result of factor analysis, job training of travel agency consisted of lecturer ability, training contents, training environment, and job performance ability and organizational commitment consisted of single dimension. Result of the hypothesis test, lecturer ability, training contents, and training environment have a significant effect on the job performance ability. And the training contents, training environment have a significant effect on organizational commitment of employees. However, lecturer ability did not affect the organizational commitment of employees.

First Record of the Doublespotted Queenfish, Scomberoides lysan (Perciformes: Carangidae) from Korea

김맹진,김준상,송춘복 한국어류학회 2018 韓國魚類學會誌 Vol.30 No.4

This is the first report of Scomberoides lysan (Perciformes: Carangidae) from Korea. Two specimens (334 and 354 mm standard length) were collected by a set net from the coastal waters of Jejudo Island on 30 September, 2010. This species is characterized and distinguishable from a morphologically similar Scomberoides tol as follows. It has the posterior end of maxilla reaching to the posterior margin of eye (vs. not reaching in S. tol) and two rows of 5~8 small blotches on both sides of body (vs. one row of blotches). We add S. lysan to the Korean fish fauna and propose a new Korean name, “Du-jeom-jul-ga-si-jeon-gaeng-i” for the species because it has two series of dusk blotches on both sides of body.

First record of Snyderina yamanokami (Pisces: Scorpaeniformes) from Korea

김맹진,황의욱,송춘복 한국수산과학회 2010 Fisheries and Aquatic Sciences Vol.13 No.3

This is the first report of Snyderina yamanokami, from the subfamily Tetraroginae of the family Scorpaenidae, collected in Korea. The specimen (175.3 mm long) was caught in the coastal waters of Jeju Island on a commercial longline hook on 9 September 2009. This species is characterized by the following morphological traits: 9-11 dorsal fin rays, 5-6 anal fin rays, 13-15 pectoral fin rays, 5 ventral fin rays, pectoral fin tip reaching or extending past the origin of the anal fin, palatines toothless, and four dark spots on the middle of the body. We suggest a new Korean name, “Keun-mi-yeok-chi,” for S. yamanokami.

First Record of the Annular Sole, Brachirus annularis (Soleidae, Pleuronectiformes) from Korea

김맹진,고수진,윤병선,김성태,송춘복 한국어류학회 2019 韓國魚類學會誌 Vol.31 No.3

This is the first report of Brachirus annularis (Pleuronectiformes: Soleidae) from Korea. A specimen of B. annularis (229.0 mm standard length) was firstly collected by drift gill net at a fishing ground locating between Jejudo and Geomundo Islands, the southern coast of Korea on 31 March, 2019. This species was characterized by having five large, deep colored patches on the ocular side of body, each patch outlined by dark brown ring, united dorsal and anal fins jointed with caudal fin, and short pectoral fin. We add this species to the Korean fish fauna and propose its new Korean names, “Eol-luk-seo-dae-sok” and “Eol-luk-seo-dae” for the genus and species, respectively.

First Record of the Stichaeid Fish Chirolophis saitone (Perciformes: Stichaeidae) from Korea

김맹진,최광호,최정화,이동우,김정윤 한국수산과학회 2013 Fisheries and Aquatic Sciences Vol.16 No.3

One specimen of Chirolophis saitone, belonging to the family Stichaeidae, was collected by a bottom trawl in the southern area of the Yellow Sea. The present specimen was characterized by 52 dorsal fin spines, 38 anal fin spines, a caudal fin with four vertical dark bands and an orbital region with three pairs of branched cirri. We propose a new Korean name, “Jak-eun-goe-do-ra-chi”, for C. saitone.

서비스접점 커뮤니케이션이 고객만족에 미치는 영향과 신뢰의 매개효과

김맹진 한국외식경영학회 2015 외식경영연구 Vol.18 No.4

외식산업의 상품과 서비스는 서비스접점에서 종업원으로부터 고객에게 전달된다. 본 연구는 레스토랑의 서비스접점에서 이루어지는 커뮤니케이션이 고객만족 에 미치는 영향과 여기에 신뢰가 가지는 매개효과를 알아보기 위해 수행되었다. 선행연구의 검토를 통해 가설을 설정하고, 연구를 위해 필요한 자료는 지난 1개월 이내에 레스토랑서비스를 경험한 사람들로부터 수집하였다. 본 연구의 결과로부터 서비스접점에서 이루어지는 커뮤니케이션이 고객만족과 신뢰에 유의한 정의 영향을 미치며, 신뢰는 고객만족에 유의한 정의 영향을 미치는 것을 발견하였다. 또한 서비스접점 커뮤니케이션이 고객만족에 유의한 영향을 미치는 관계에 신뢰가 매개효과를 갖고 있는 것을 발견하였다. In the foodservice industry, food and service are provided by employee to customer in the service encounter. The purpose of this study was to investigate the effects of service communication that provided by employee in the service encounter on the customer satisfaction. In addition to examine the mediating effect of trust that perceived by customer between the relation of service communication and customer satisfaction. Hypotheses was set on the basis of the previous studies and the data for the quantitative study was collected by a on-line research company from the people who have restaurant experience within a month. Findings of this study were as follows; 1) the communication in the service encounter was significant on the customer satisfaction and the customer trust. 2) the trust was significant on the customer satisfaction. 3) the trust have a significant mediating effect between the service communication and the customer satisfaction.

와인 소매점 선택속성의 중요도와 만족도에 관한 연구

김맹진 한국외식경영학회 2008 외식경영연구 Vol.11 No.4

The purpose of this research is to evaluate the wine purchasers' importance and satisfaction with the attributes of choosing wine retail shop. Data were collected from wine purchasers at the department stores, wine specialty shops, discount marts, and convenience stores in Seoul by trained interviewers. Through the Importance- Performance Analysis(IPA), the result indicate that Korean wine purchasers were satisfied with 'variety of wine', 'friendly staff', 'display of wine', 'accessibility' as well as perceived importantly for the attributes. Korean wine purchasers perceived importantly for the 'information about wine', 'wine tasting available', 'discount available', in spite of low satisfaction with the attributes. Korean wine retailers should pay attention to the three attributes and concentrate much more resources to resolve the problems about the attributes.

Molecular Identification and Morphological Characteristics of the Longjaw Bonefish, Albula argentea Collected in Korea

김맹진,김병엽,송춘복 한국어류학회 2019 韓國魚類學會誌 Vol.31 No.4

One specimen of Albula argentea (296.3 mm in standard length), belonging to the family Albulidae, was collected in a set net in the coastal waters of Jejudo Island, Korea. As the adult A. argentea has not been caught from Korean waters, we described its morphological characters based on the collected specimen and compared them with those of the previous reports on A. argentea and A. koreaus. As a result, the present specimen was characterized by having 68~73 pored lateral line scales (vs. 77~78 for A. koreana), 72~73 vertebrae pored lateral line scales (vs. 77~80) and none streak on the check (vs. yellowish streak). Molecular analysis using the mitochondrial cytochrome b DNA sequences was also conducted to confirm the correctness of species identification and taxonomic status of the sample.