뇌실외 배액술 관리에 대한 이해 및 업무수행 실태

김정숙,윤미선,송소이,이지은,문경선,고지운,임분남,김경희,박경숙 중앙대학교 간호과학연구소 2001 중앙간호논문집 Vol.5 No.2

The objective of this study was to investigate the managing realities of EVD and provide a descriptive survey with the attempt to obtain basic data needed for the standardization of EVD management. For that purpose, 220 questionnaire copies were distributed to those nurses who were working with intensive care units at university hospitals, general hospitals, semi-general hospitals in Seoul, Kyongki-de and local areas. Of 158 returned questionnaire copies, 139 were used for analysis. Data were collected during the term of academic seminars of Neurosurgery Nursing Committee and KICA (Korea Intensive Care Association), ranging from Oct. 26 through 27. 2000. The tools utilized a structured questionnaire form consisting of 21 questions on general characteristics, the level of understanding, the level of work performance, standard management guidelines, etc. The data collected were analysed with frequency, percentage, mean vague, chi -square test using the SPSS 10.0 program Findings were revealed, as follows: For managing the prevention of EVD infection, aseptic technique was found to be of the most importance (48.9%),'the technique should be carried out at an operation room'(92.8%), but it was actually performed at intensive care units (over 51.5%). 'The term of antibiotics use should be less than 7 days' (81.8%), while it was actually executed for less than 7 days (49.5%). 'The proper time of quittance from it should be within less than 7 days'(74.1%) but actual quittance was executed only by 51.1%. 'Set exchange is needed' by 54.0% but actual exchange was implemented merely by 28.1%. 'The subject of management should be nurses' was reflected by 40% but actually 52.0% were carried out. As a result of hating analysed the understanding of the management of EVD by general characteristics, a significant difference was found in the necessity for set exchange by hospitals, in the time of quittance of a catheter, and in ablution items by work experience. The result of hating analysed the work performance levels of EVD management by general characteristics revealed that a significant difference in administration facilities of medicine by the classification of hospitals, especially the use of antibiotics and the quitting time of a catheter by the classification of intensive care units, and in the use of antibiotics and ablution items by the standard management guidelines.

한국 중소기업의 e-Trade 마케팅 실태 분석

高景淳 부산 외국어 대학교 2002 外大論叢 Vol.25-2 No.-

This article studied on an empirical analysis synthetically on e-trade reality in the Korean small firms. In order to clarify the relationship between the Internet utilization of the Korean small export firms for export marketing and it s performance. This research hypotheses have been examined through gathering survey data and a statistical analysis based on MANOVA. The critical findings are in substance as follows. 1. The conclusion, as well as the main point of this thesis, is that, in most cases, there was a significant statistical connection between the variables of export outcomes and Internet-utilized trade marketing strategies, which are both based on the classical ADA model of effective hierachy of communication for sales and advertising. This conclusion brings forth a substantial topic as well as provides meaningful implications for the Korean small export firms when putting together a marketing strategy using the Internet. It is also hoped that this will come as a reference for other researchers henceforth. 2. The sufficient expansion of technical infrastructure and active training for specialists are required for the related marketers to promote cyber export outcomes. 3. In order to both the representative and fitness levels of data of further research for this topic, future respondents will have to have special trade knowledge, as well as technical knowledge of e-trade. Although not used in examining the hypotheses of this particular thesis, the relationship between competitive and circumstantial variables, which were added to the upcoming survey, and export outcomes will soon be analyzed and announced in order to atone for some of the standards this thesis fell short of.

인터넷 국제 마케팅 커뮤니케이션의 전략적 기획

高景淳 釜山外國語大學校國際通商硏究所 1998 國際經營論集 Vol.13 No.-

국제마케팅에 있어서 종교의 영향에 관한 고찰: 이슬람교를 중심으로

高景淳 부산외국어대학교 국제통상연구소 2000 國際經營論集 Vol.15 No.-

This paper studied on implications to international marketing strategic planning of religion focused on Islam as one of many cultural factors. The critical findings are as follows. First, Religion tends to impact to consumer's life styles according to change of their attitude and value consciousness. Such a phenomena may affect to business and marketing activities of international marketers. For example, their business scheduling may be limitted by the local religious holidays and its events. Second, this study also found that consumption pattern of consumers is affected by religious norm including its dogma and taboos. For example, Muslim is obliged to fasting during day time except night time of the Ramadahn period on the ground of Islamic calendar. Third, Islamic dogmas have the salient points of differences from those of other religions in aspect of their austere life through so called 5 pillars and 6 creeds. For example, Muslims should pray 5 times every day looking at Mecca. They can't loan with high interest, and so on. This phenomena are very suggestive for international marketer who taken an active in marketing at this areas. Fourth, as stated above, Islam has standardized religious dogma, but the practical religious life style shows differences among some Islam countries. For example, Turkey commanding an absolute majority of the total population enjoys holidays on Saturday and Sunday just like western world. I think this phenomena suggest to international marketers not only standardization approach but also local adaptation approach in the Islam areas. This study is designed to develop terminological and technical guideline of international marketing in the Islam cultural markets. However, this study has a limitation. This study does not suggest specific alternatives, because it relies on review of literature that is not verified through empirical analysis by cross-cultural analytic methods. Despite the fact that this study may be helpful further studies by proving related information on this topic and pinpointing foci of discussion. At the same time, the facts found from this study may also be helpful for international marketing planners in the Islam countries by providing valuable implications on levels of strategy and tactics.

감귤 및 오렌지의 소비행태와 선호분석

고성보,강경선,현공남 韓國農業政策學會 1999 농업경영정책연구 Vol.26 No.2

대학생의 여가생활 유형과 레포츠용품 구매시 상점선택 동기에 관한 실증분석

高景淳,朴汶奎 釜山外國語大學校貿易經營硏究所 1992 貿易經營論集 Vol.8 No.-

Web 오디언스의 측정과 표적광고 전달에의 응용

高景淳 釜山外國語大學校國際通商硏究所 1999 國際經營論集 Vol.14 No.-

Ⅰ. In summary, there are some major facts found through the review of the literature. 1. Measurement instruments and measurement problems 1) Web measurement solution includes site-centered systems and audience-centered systems. The instrument for the former is the log file program, and for the latter is the PC-Meter from the NPD group. 2) It is necessary to include a checklist of requirements when selecting a solution for Web site measurement. This list should include: a) what kind of information is needed; b) whether the treatment of information is based on in-house analysis or outsourcing. 3) There are some reasons for the existing gap between the audience measurement system and the server site system: a) the measurement population is different, b) audience measurement includes the cache which does not have sever log, and c) there is a degree of error/variation created by the two systems. 4) Measurement problems of Web sites are caused by technical barriers. These barriers originate in the following areas: caching ; proxy server ; robot; industry standards; terminology; and reporting. In order to testify to the credibility and reliability of measurement systems, industrial auditing is required. Auditing processes can testify to typical errors in reporting. However, this auditing process has not been adequately developed yet. 2. Applications for delivering targeted ads of measurement data about Web audiences 1) An appropriate, advertising-management software makers targeted advertising delivery possible, and it reports to an advertiser at the right time. Advertising management processes for targeted advertising delivery involve four different levels (see figure 7). 2) Measurement data makes targeting possible through browser software (including users of competitors), companies, geographical location of companies, and advertising networks. 3) By using targeting capabilities, advertisers are better able to understand the outline of the recipients of their message. One of the techniques for collecting demographic information is the cookies. Cookies can be used for storing users' information, and for limiting advertisement frequency. However, an employee of a marketing company needs to understand that there are obstacles to the use of cookies. These occur when the browsing software blocks cookie files. Besides this, cookie files can be eliminated by hand, and this can be an obstacle for collecting personal information, because it is place for the browser, not for the individual. 4) Recent Web measurement techniques, by categorizing and forecasting users' behaviors and preferences, can better target and individualize the advertisement and contents a publisher wants to communicate. These techniques and management systems can be found in products such as Star Point, Hyper System, and Free PC. com. Ⅱ. Significance of the study This study relies on a review of literature. However, this study examines and indicates background information related to future experimental analysis and valid testing procedures. This study also provides implications for related business circles in preparing strategic planning of online marketing and meaningful guidelines for its advertising. Therefore, it is required that further empirical studies on this topic should consider a subject such as "determinants for efficient and effective management in targeted advertising."

인터넷 광고효과의 측정 방법

高景淳 부산 외국어 대학교 1999 外大論叢 Vol.19 No.3

Internet advertising is effective and efficient in establishing an adverising plan because it can collect and analyse the measurements gathering from both server site system and meassurement solution for audiences. In measuring internet advertising effects, one of the traditional methods, the hierarchy of marketing communuication deffects, can be applied. However, because of distinctive characteristic of the medium of adverisement, there is current tendency to measure by analyzing two different effects; exposure effects and interactive effects. In spite of internet advertising effectiveness, there are several problems to be solved: 1) terminological and technical standardization in measuring internet advertising effects is not well established, 2) there are legal obstacles in measuring internet advertising effects, and 3) there may be measurement errors depending on measurement methods. An advertiser should use different approaches in selecting a hierarchy of marketing communication effects depending on two different objectives; obtaining exposure effects and/or obtaining interactive effects. For example, a marketer needs to recognize that a large enterprise, which is using banner advertisement as a supplementary means of IMC(integrated marketing communications), may expect to raise awareness level of existing brand before raising click-through rates as a home-page. He or she also needs to be aware that a medium/small-sized enterprise tends to put more emphasis on purchasing response (transaction). Web measurement providers must try to obtain advertiser's trust by standardizing measurement methods and improving techniques that can satisfy advertiser's expectations. This study is designed to develop terminological and technical standardization in measuring internet advertising effects. However, this paper has a limitation. This paper does not suggest specific alternatives, because it relies on review of literature that is not verified through experimental analysis and valid testing procedure. Despite the fact that this study does not suggest creative models, this study may be helpful for further studies by providing related information on this topic and by pinpointing foci of discussion. At the same time, the facts found from this study may also be helpful for internet marketing planners by providng valuable suggestions on levels of strategy and management.

패밀리레스토랑 종업원의 위생과 청결에 관한 중요도 인식

고호석,김선경,김동기,김범진 한국조리과학회 2005 한국식품조리과학회지 Vol.21 No.2

The purpose of this study was to identify factors associated with sanitation and cleanliness regarding the importance of family restaurant employees in the Ulsan and Basin areas. Accordingly, this study conducted a survey questionnaire consisting of 28 measures of food-service as well as major subject descriptors. From the results, the frequency, descriptive, factor, correspondence analysis, major findings and marketing implications could be summarized as follows: First, 6 factors were extracted: cooking and control factor, food and tableware handling factor, personal cleanliness condition factor, purchase and receiving factor, unit food material store factor and Kitchen utensil sanitation factor. KMO and Bartlett'stest statistics showed that the data fitted the factor analysis well. Results of factor analysis, average variance extracted estimates and shared variance showed that the convergent and discriminant validity of 6 factors are supported and Cronhach's alpha showed that the internal consistency of the 6 factors was supported. Second, correspondence analysis indicated that statistically significant relationships existed between some of the family restaurant employee sanitation and cleanliness factors and the family restaurant enterprise.

통합 CRM에서의 개인화 설계

高景淳 부산외국어대학교 국제통상연구소 2001 國際經營論集 Vol.16 No.-

This paper studied on the customer relationship management(CRM) focused on personalization systems through literature review and some case studies in the Korean firms. The critical findings are as follows. 1.The core CRM process competencies are cross-selling and up-selling, direct marketing and fulfillment, customer service and support, store front and field service, and retention management. 2.Personalization can be a powerful tool for customer acquisition and support. On the other hand, the widespread adoption of personalization may create loyal customers who are not subject to the temptations of other suppliers. 3.It is desirable that business managers adopt the integrated CRM architectures including eCRM and mCRM in order to increase efficiency and effectiveness of management. 4.Personalization design in the integrated CRM rely on customization of personal needs and wants. Therefore, it is necessary to build up the foundation of Internet and mobile communication infrastructures and to have employees learn about knowledge and skills of IT before formulating of its system. 5.A designer of personalization systems pay regard to formulate customer-centric organization and strategic personalization solutions because it focus on establishing of enterprise-level objectives rather than its partial functions. Otherwise, the systems call for comprehensive linkage including ERP, PRM, IMC, UMS, and so on which are other innovation tools of business process. 6.Personalization in the integrated CRM system focus on life time values of customers in order to retain with customer relationship. Accordingly, planning of it regard to collaborative filtering system, which is a leading approach when the product space is complicated and consumer's preferences are highly subjective, qualitative, and complex. 7.Personal customization can be certainly realized through cyber coordination in the collaborative filtering system.