백서 두개골 부분결손시 골막 유무에 의한 골치유 양상에 관한 연구

조병욱,심정원,송영완 大韓顎顔面成形再建外科學會 1996 Maxillofacial Plastic Reconstructive Surgery Vol.18 No.4

Bony defects may be found as a result of congenital anomalies, traumatic injury, automobile collisions and industrial accidents in the maxillofacial area. Such conditions are often associated with severs functional and esthetic problem. Various surgical procedure has been utilized in attempts to repair and reconstruct bony defects. Bone is a complex, living, constantly changing tissue. The architecture and composition of cancellous and cortical bone allow the skeleton to perform its essential mechanical functions. Periosteum covers the external surface of bone and consists of two layers: an outer fibrous layer and an inner more cellular and vascular layer. The inner osteogenic layer or cambium layer can form new bone while the outer layer firms part of the insertions of tendons, ligaments and muscles. This study was under taken to evaluate bone healing process on partial defect of calvarial bone with or without periosteum in rat. We made calvarial defects of different size(4mm, 6mm, 8mm) with periosteum or without periosteum in rat to study the effect of defect size on healing process. Control and experimental groups sacrified at 1, 2, 4, 6, 8 weeks, postoperatively. We examed the specimens by gloss findings, light microscophy, and fluorescent microscophy. The results were as follows. 1. Gloss findings: Control groups are larger bony defects than experimental groups after 2 weeks, and than control groups advanced healing of defected bone but experimental groups are lesser after 4, 6 weeks. After 8 weeks, bone defect has not been identified in control and experimental groups. 2. Light microscope: All defects of control groups are larger bony defects than experimental groups after 2 weeks. And than control groups show smaller defect after 4 weeks. After 8 weeks, the control group reveal pin-point sized, hardly identifiable defect space and the experimental group reveal small, but definite defect space. 3. Fluorescent microscope: Each week, new bone formation of control group is very similar to the experimental group. In this study, Ostegenesis of calvarial bone defects with periosteum or without periosteum was examined for 8 weeks in rats. The replaced periosteum had batter new bone formation than the removed periosteum.

The Effect of Private Brands’ Service Quality on Brand Attitude

Byoung-Weon SONG,김진환,Min-Kyeong KIM 한국유통과학회 2020 유통과학연구 Vol.18 No.7

Purpose: This study analyzes service quality of Pivate Brand (PB) productsto provide some academic and practical implications . Research design, data, and methodology: The focus is on how service quality of No Brand, which has recently received much attention, affects brand attitude and, to confirm whether consumers’ prior knowledge of PB moderates this effect. A total of 167 men and women in their 20s who have experience using No Brand were surveyed. Hypothesis was verified by using hierarchical regression analysis. Results: a) Tangibles, reliability, empathy, and assurance of service quality for No Brand have a positive effect on brand attitude; b) The moderating effect of prior knowledge is only statistically significant in the context of reliability. Conclusion: This study provides academic and practical implications for establishing differentiated PB strategies. It highlights the effects of service quality and consumer prior knowledge on brand attitude. This suggests that the sub-dimension of PB service quality has a discriminatory effect on the brand attitude of No Brand, and that consumer's prior knowledge of the product influences reliability of service quality. Therefore, consumer's prior knowledge is important in order to increase trust.

예방 메시지 유형과 조절초점에 따른 에이즈 예방 효과

송병원 ( Byoung Weon Song ) 한국지역언론학회 2016 언론과학연구 Vol.16 No.1

이 연구의 목적은 예방 메시지 유형과 조절초점이 에이즈 예방 효과에 미치는 영향을 검증하는 것이다. 이 연구에서는 메시지 프레이밍과 메시지 측면성을 결합하여 4가지의 예방 메시지 유형(이득-일면 메시지, 이득-양면 메시지, 손실-일면 메시지, 손실-양면 메시지)으로 구분하였다. 예방 메시지 유형과 조절초점의 상호작용효과를 확인하기 위해 4×2 요인 실험 설계방안을 선정하였다. 이 연구의 주요 연구 결과는 다음과 같다. 첫째, 예방 메시지 유형이 에이즈 예방 효과에 미치는 주효과는 통계적으로 유의한 것으로 나타났다. 특히, 손실-일면메시지와 이득-일면 메시지 유형이 손실-양면 메시지와 이득-양면 메시지보다 높은 콘돔사용태도와 콘돔사용의도를 보였다. 둘째, 예방 메시지 유형과 조절초점에 대한 상호작용효과가 나타났다. 촉진초점에서는 예방 메시지 유형에 따른 에이즈 예방 효과가 유의하지 않은 것으로 나타났지만 예방초점에서는 손실-일면 메시지가 나머지 예방 메시지 유형에 비해 콘돔사용태도와 콘돔사용의도가 높은 것으로 나타났다. 종합하자면 이 연구는 예방 메시지 유형의 효과가 조절초점에 의해 조절되는 것을 보여준다. 따라서 에이즈 예방 효과를 높이기 위해서는 메시지 프레이밍이나 측면성과 같은 메시지 요인뿐만 아니라 조절초점과 같은 수용자 변인도 동시에 고려되어야 한다는 것을 제안하고 있다. 이를 통해 에이즈 예방을 위한 전략을 수립하는 데 있어 유용한 지침을 제공할 수 있을 것으로 기대된다. The purpose of this study was to investigate the effect of the message type and regulatory focus on AIDS prevention. This study adopted the experiment to test research hypothesis(4×2 factorial design). The results of this study were as follows. First, there was significant main effect of the massage type. Specifically, loss-one sided message and gain-one sided message were more positive effect on attitude and behavior intent of the condom use than other message types. Second, there was significant interaction effect of message type and regulatory focus. Specifically, for promotion focus individuals, there was no significant difference of the effect on attitude and behavior intent of the condom use. However, for prevention focus individuals, loss-one sided message is most effective on attitude and behavior intent of the condom use. These results showed that the effect of prevention message type depended on focus regulatory. Therefore, to increase the effect of AIDS prevention, various factors such as message framing, mes-sage sidedness, and focus regulatory should be considered cautiously. Based on these results, some academic and practical implication can be provided for future study on nostalgia advertising.

지역신문의 보도자료 이용과 기사 작성 과정에 영향을 미치는 요인: 광고의 영향을 중심으로

송병원 ( Byoung Weon Song ),이명천 ( Myoung Chun Lee ),김요한 ( Yo Han Kim ) 한국지역언론학회 2014 언론과학연구 Vol.14 No.4

이 연구는 지역신문의 보도자료 이용과 기사 작성 과정에 영향을 미치는 요인은 무엇인지, 특히 광고가 미치는 영향력을 탐색하기 위해 기자와 데스크들을 대상으로 심층면접을 실시하였다. 5명의 평기자들과 3명의 현직 부장들을 대상으로실시한 인터뷰 결과, 보도자료 선택과 기사 작성시 영향력을 미치는 요인은 뉴스가치, 데스크, 기자의 개인적 친분, 그리고 광고였다. 반면 사주와 정치적 통제는거의 영향력이 없었다. 특히 상대적으로 사세가 열악한 지역신문에서 보도자료 이용과 기사 작성에 광고의 영향력이 큰 것으로 나타났다. 보도자료 선정이나 보도량 등에 있어 광고를 많이 한 기업을 우선 고려하였다. 또한 예상과 달리 광고주가 부정적 기사에 대한 반응으로 광고를 중단한다는 직접적인 압박은 없는 것으로나타났다. 무엇보다 큰 광고 관련 통제는 데스크들의 자기 검열이었다. 이러한 연구결과를 바탕으로 보도자료 이용과 기사 작성, 그리고 언론 자유와 관련한 함의와 후속 연구를 위한 제언을 하였다. The purpose of this study was to examine the factors influencingon the use of press release and media coverage in localnewspapers. This study, especially, explored how and which wayadvertising influence on the use of press release and writing newsstories. The results indicated that most important factor that influencedon the use of press release was news value. In the secondplace, intimacy with reporter and the order of desk were recognizedas important factors. In the next, there was advertisingpressure on local newspapers. A depth interview of editors andwriters found that they seldom run stories which advertisers would find critical or harmful. And editors and writers were awareof advertiser``s attempt to influence what news or features appearedin newspaper. Finally, there was some self-censorship ofeditors to write or tailor news stories to please advertisers.

위기책임성 인식이 조직에 대한 태도와 의료공중 행동의도에 미치는 영향: 위험인식의 조절효과를 중심으로

송병원 ( Song Byoung-weon ) 한국지역언론학회 2016 언론과학연구 Vol.16 No.3

많은 의료 조직에서 크고 작은 위기들이 빈번하게 발생하고 있다. 이러한 위기는 의료 서비스를 제공하는 조직에게 치명적인 영향을 미칠 수 있기 때문에 가장 중요한 이슈 중 하나로 여겨지고 있지만 이를 검증하기 위한 시도는 부족한 실정이다. 이 연구의 목적은 위기책임성 인식이 의료조직에 대한 태도와 의료공중의 행동의도(부정적 구전, 의료서비스 이용의도, 지속의도, 전환의도)에 미치는 영향력을 분석하고 이러한 영향력이 메르스에 대한 위험인식에 의해 조절되는지를 검증하는 것이다. 이를 위해 현재 병원에서 근무하는 홍보담당자들 185명과 일반인 180명을 대상으로 메르스 사태로 인해 발생된 의료조직의 위기에 대한 인식을 확인하였다. 이 연구의 주요 연구 결과는 다음과 같다. 첫째, 위기책임성 인식은 의료조직에 대한 태도 및 의료공중의 행동의도에 유의한 영향을 미치는 것으로 나타났다. 구체적으로 위기책임성 인식은 조직에 대한 태도와 의료서비스 이용의도, 의료서비스 지속의도에는 부(-)적인 영향력을 보였지만 부정적 구전과 의료서비스 전환의도에는 정(+)적인 영향력을 보였다. 둘째, 조직에 대한 태도는 의료서비스의 이용의도와 지속의도에는 정(+)적인 영향관계를 보였지만 부정적 구전에는 부(-)적인 영향관계를 보였다. 의료서비스 전환의도에서는 통계적으로 유의한 결과가 나타나지 않았다. 셋째, 홍보담당자와 일반 공중 간에 위험인식 차이를 확인하였으며 이러한 위험에 대한 인식은 위기책임성 인식이 조직에 대한 태도와 의료공중의 행동의도에 미치는 영향력을 조절하는 것으로 나타났다. 종합하자면 이 연구의 결과는 의료조직에서 위기가 발생했을 때 위기책임성 인식이 조직에 대한 태도와 의료공중의 행동의도에 모두 영향을 미칠 수 있는 중요한 요인이라는 것을 보여준다. 또한 이러한 위기책임성 인식이 의료조직에 대한 태도 및 의료공중의 행동의도에 미치는 영향력은 공중들이 가지고 있는 위험인식에 따라 달라질 수 있다는 것을 밝히고 있다. 이러한 연구 결과를 통해 의료조직의 위기 상황에서 보다 효과적인 위기커뮤니케이션 전략과 방향을 제시하고자 한다. Although crisis has been regarded as one of the important issue in a lot of medical organizations, it has been scarcely investigated in the medical service field. The purpose of this study is to examine the effect of crisis responsibility on attitude toward an medical organization and medical public`s behavioral intention such as the Negative word-of- mouth (NWOM), use intention, repurchase intention, switching intention of medical service. Another purpose of this study is to articulate the moderating effect of risk perception of MERS. The results indicate that the perception of crisis responsibility affects both attitude toward an medical organization and medical public`s behavioral intention. Also, attitude toward an medical organization significantly affects NWOM, medical service use intention and repurchase intention. However, the impact of attitude toward an medical organization on switching intention of medical service is not significant. In addition, there is a moderate effect of risk perception of MERS. This result shows that the impact of crisis responsibility on attitude toward an medical organization and medical public`s behavioral intention is moderated by risk perception of MERS. Theoretical and practical implications in crisis situation of medical organization are discussed.

사이버렉카 콘텐츠 이용동기가 이용만족과 지속시청의도에 미치는 영향

송병원(Song, Byoung-Weon),성동규(Sung, Dong-Kyoo) 한국문화산업학회 2023 문화산업연구 Vol.23 No.4

수업집중력 향상을 위한 컴퓨터 실습수업 관리 시스템

송병철(Byoung Choi Song),서태원(Tae Weon Suh),정순영(Soon Young Jung) 한국컴퓨터교육학회 2009 컴퓨터교육학회 논문지 Vol.12 No.1

四象體質分類檢査 (QSCC)와 多面的人性檢査(MMPI)의 比較分析을 通한 四象體質鑑別과 四象體質別 人格特性에 關한 考察

金鍾元(Jong-Weon Kim),金鍾佑(Jong-Woo Kim),高炳熙(Byoung-Hee Ko),宋一炳(IL-Byoung Song) 대한한의학회 1994 대한한의학회지 Vol.15 No.1

조기위암의 심달도 진단에서 내시경 검사의 정확도

서승원(Seung Weon Seo),정현용(Hyun Yong Jeong),이승민(Seug Min Lee),이병석(Byoung Seok Lee),김진희(Jin Hee Kim),김남재(Nam Jae Kim),노승무(Seung Moo Rho),송규상(Kyu Sang Song),신경숙(Kyung Sook Shin),조준식(June Sik Cho) 대한내과학회 2001 대한내과학회지 Vol.60 No.4

N/A Background: In order to decide on a strategy of the treatment against gastric cancer, an accurate preoperative evaluation of the depth of tumor invasion is essential. We have studied the depth of invasion in early gastric cancer by endoscopic findings. Methods: The preoperative endoscopic diagnosis of the depth of invasion was compared with pathologic findings in a total of 108 cases with early gastric cancers (EGC) which were confirmed pathologically in resected specimen. Results: Of one hundred eight EGCs, forty-one were elevated type, others were flat-depressed type. There was no relationship between the depth of invasion and macroscopic type of EGC. All of the elevated typed EGCs were differentiated carcinoma. In the depressed typed EGCs, Forty-five percent was differentiated carcinoma and fifty-five percent was undifferentiated carcinoma. The incidence of lymphnode metastasis in submucosal cancers (14.8%) was significantly more than in mucosal cancers (1.6%). Among the submucosal cancers, the incidence of nodal metastasis in double lesions (100%) was significantly more than in single lesions (14.8%). In the elevated typed EGCs, mucosal cancers were small in size less than 3.0 cm (83%), and contained whitish patches, and showed uneveness and erosion. Submucosal cancers were large in size, and contained ulcers, and showed submucosal tumor-like shapes and bridging folds. In the depressed typed EGCs, it was difficult to determine endoscopically the depth of invasion. Submucosal cancers showed the fusion of converging folds and unevenness of the depressed base. The regularity of the depressed base without ulcer was primarily found in mucosal cancer. Conclusion: When the tumor was elevated, the endoscopic diagnosis for the depth of invasion was determined easily by size of the lesion and features of the elevated surface. For the depressed tumor, diagnostic clues were the pattern of the base of the depression and the converging fold, and the endoscopic diagnosis of the depth of invasion was much more difficult than the elevated type EGC.(Korean J Med 60:330- 336, 2001)

Sphingomonas parvus sp. nov. isolated from a ginseng-cultivated soil.

Ahn, Jae-Hyung,Kim, Byoung-Chan,Kim, Soo-Jin,Lee, Geun-Hey,Song, Jaekyeong,Kwon, Soon-Wo,Weon, Hang-Yeon Microbiological Society of Korea 2015 The journal of microbiology Vol.53 No.10

<P>Strain GP20-2(T) was isolated from a soil cultivated with ginseng in Korea. The 16S rRNA gene sequence of this strain showed the highest sequence similarity with Sphingomonas daechungensis CH15-11(T) (96.7%) and Sphingomonas sediminicola Dae 20(T) (96.2%) among the type strains. The strain GP20-2(T) was a strictly aerobic, Gram-negative, non-motile, rod-shaped bacterium that formed very tiny colonies, less than 0.3 mm in diameter after 10 days on R2A agar. The strain grew at 10-35-C (optimum, 35-C), at a pH of 5.0-8.0 (optimum, pH 6.0), and in the absence of NaCl. The DNA G+C content of strain GP20-2(T) was 67.2 mol%. It contained ubiquinone Q-10 as the major isoprenoid quinone, and summed feature 8 (C18:1??6c and/or C18:1??7c, 49.8%) and C16:0 (17.0%) as the major fatty acids. On the basis of evidence from our polyphasic taxonomic study, we concluded that strain GP20-2(T) should be classified as a novel species of the genus Sphingomonas, for which the name Sphingomonas parvus sp. nov. is proposed. The type strain is GP20-2(T) (=KACC 12865(T) =DSM 100456(T)).</P>