패션광고(廣告)의 스페이싱(spacing) 효과(效果)에 관(關)한 연구(硏究) -잡지광고(雜誌廣告)를 중심(中心)으로-

황선정 ( Sun Jung Hwang ),김일 ( Il Kim ) 한국패션비즈니스학회 2002 패션 비즈니스 Vol.6 No.2

This study measured the accompanying rating, recall, and recognition of advertisements, which were run with different methods of spacing in the magazines. To achieve this objective the study chose a qualitative research and performed a reliable test. After the survey was completed, the advertisement recall test was performed. In addition, two days later, the recognition test was performed to the survey respondents and data on the memory of respondents on the advertisements was collected. As a result, rating, recall and recognition of the advertisement`s were significantly different by the various forms of advertisements in the magazines. In the advertisement rating and recall by the advertisement printing forms, rather than the regular printing form of running the target advertisement for two pages in a role and the irregular printing form, the continuous printing form was confirmed to be more effective. In addition to that, in the form of running continuous target advertisements for six pages in a role, the effects of the advertisements recall and the recognition were increased. A continuous printing form had higher outcomes on the rating, recall and recognition of advertisements. Therefore, conclusively, it gave more effects in increasing the memory of the advertisement for the consumers. The conclusion of the study provided suggestions on the forms of advertisement to stimulate the memory of consumers in the magazine advertisement.

패션디자인을 위한 표면장식 개발 연구 - 3D 프린팅 스터드(stud) 융합개발을 중심으로 -

황선정(Hwang, Sun Jung) 한국전시산업융합연구원 2019 한국과학예술융합학회 Vol.37 No.3

현대 복식은 다양한 소재를 융합 사용하여 창조적인 디자인을 통한 시장 확대를 이루고 있다. 이를 반영하는 대표적인 표면장식기법은 부착방식이며 스터드는 가장 대표적인 부착방식 중 하나이다. 하지만 스터드는 다품종 소량 생산이 불가능한 제조방식의 한계를 가지고 있다. 본 연구의 목적은 다품종 소량생산에 특화된 3D 프린팅 기술을 통하여 새로운 스터드 생산방식을 제안하여 새로운 패션디자인의 가능성을 제안하는데 있다. 따라서 본 논문은 표면장식기법 및 3D 프린팅에 대한 분석을 진행하고 이를 활용하여 작품을 제작하는 방식을 이행하였다. 연구 결과 및 내용은 다음과 같다. 첫째, 표면장식 기법에 대한 현황과 특성을 문헌조사와 논문을 통하여 분석하였다. 대표적인 패션디자인 표면장식 소재인 스터드에 대한 연구결과 제조 기술의 한계로 단순 반복 패턴위주의 디자인이 제안되고 있는 것으로 분석되었다. 둘째, 작품 전개를 위하여 하드웨어 및 소프트웨어에 대한 사전 분석을 통하여 연구목적에 맞은 FDM 방식의 3D 프린터와 ABS 필라멘트를 선정하였다. 또한 보로노이 다이어그램에서 영감을 받은 스터드 디자인 및 반복 패턴을 전개하였다. 이를 바탕으로 첫번째 스터드 시제품을 제작하였다. 스터드 결합방식의 문제점을 해결한 두 번째 시제품을 제작하였으며 55개의 스터드로 반복 패턴을 만든 표면장식 시제품을 개발하였다. 최종적으로 높낮이가 다른 480개의 스터드를 네오프랜 원단과 결합한 케이프 형태의 볼레로 의상을 제작하였다. 이러한 연구 결과를 바탕으로 다품종 소량생산에 적합한 3D 프린팅을 활용한 스터드 생산방식과 창의적인 패션디자인을 제시하였다. 본 연구를 통하여 패션디자인의 새로운 가능성을 제안하였으며 상용화를 위한 후속연구를 통하여 새로운 패션비즈니스 모델을 창출 할 수 있을 것으로 기대된다. The modern costume is expanding the market through creative design using various materials. A representative surface decoration technique reflecting this is the attachment method, and the stud is one of the most typical attachment methods. However, studs have limitations on manufacturing methods that can not produce small quantities of various types of products. The purpose of this study is to propose a new stud production method through 3D printing technology capable of small quantity production of various kinds. Through this, we propose the possibility of new fashion design. This study was conducted by analyzing the surface decoration techniques and 3D printing and using them to produce works. First, the characteristics of surface decoration technique were analyzed through literature review and thesis. As a result of research on studs which are typical fashion design surface decoration materials, it has been analyzed that a design based on simple repetitive patterns is proposed due to limitations of manufacturing technology. Second, in order to develop the work, FDM type 3D printer and ABS filament were selected according to the study purpose through preliminary analysis of hardware and software. We also developed stud design and repeating patterns inspired by the Voronoi diagram. Based on this, we made the first prototype. A second prototype that solves the problem of the stud coupling method was fabricated. Using this, we developed a prototype with a repetitive pattern of 55 studs. Finally, we made a capped bolero costume that combines 480 studs of different height with neoprene fabrics. In conclusion, we proposed stud production method and creative fashion design using 3D printing suitable for small quantity production of various kinds. Through this study, we propose new possibilities of fashion design and it is expected to create a new fashion business model through the follow - up study for commercialization.

피보나치 수열을 활용한 융합패션디자인 연구 -레이저가공 기법 개발을 중심으로-

황선정(Hwang, Sun Jung) 한국전시산업융합연구원 2020 한국과학예술융합학회 Vol.38 No.4

현대패션산업은 다양한 디지털 기술과 융합하며 과거에는 생산이 불가능하였던 새로운 형태의 디자인을 제안하고 있다. 또한 이러한 창의적인 디자인은 IT기술과 융합하여 스마트 팩토리에 적극적으로 활용되는 등 진정한 의미의 융합 산업이 태동 하고 있는 추세이다. 본 연구의 목적은 디지털 기술의 발전으로 디자인으로 표현 가능하게 된 수학적 패턴 특성을 패션디자인에 적용하여 창의적인 디자인을 제안하는데 있다. 더불어 본 연구는 대량생산이 가능한 레이저 가공방식을 활용하여 실제 적용 가능한 합리적인 생산단가 및 시간에 대한 가능성을 제안하였다는데 그 의미가 있다. 이를 위한 연구 방법은 다음과 같다. 첫째, 피보나치수열의 개념과 시각화에 대한 정의를 문헌조사를 통하여 분석하고 건축, 공예, 패션디자인에 적용된 사례를 분석하였다. 둘째, 피보나치수열을 활용한 다양한 디자인 샘플 12종을 레이저 컷팅 기법을 활용하여 제작하고 섬유 인장강도 테스트를 진행하여 실제 생산에 적용 가능한 샘플 4종을 도출하였다. 셋째, 샘플 테스트결과 도출된 4종의 샘플을 혼합 적용하여 의상을 제작하고 착용감 테스트를 진행하였다. 결론적으로 본 연구는 디지털기술을 활용하여 기존의 방식으로 제작이 불가능하였던 의상을 제안하였다. 더불어 레이저 컷팅을 활용한 천공방식 디자인에 대한 인장강도 테스트를 진행하여 의류 생산 공정에 실제적으로 적용할 수 있는 디자인을 도출하였다는데 그 의미가 있다. 후속연구를 통하여 다양한 소재와 섬유테스트를 진행하여 패션산업의 다양성과 확장성에 기여할 수 있기를 기대한다. The modern fashion industry is proposing new ways of design by fusion with various digital technologies. In addition, such creative designs are actively used in smart factories by fusion with IT technology, and a true convergence industry is emerging. The purpose of this study is to propose a creative design by applying the mathematical pattern that can be expressed in design with the development of digital technology to fashion design. In addition, this study is meaningful in that it proposes the possibility of a reasonable production cost and time that can be practically applied by using a laser processing method that can be mass-produced. The research method for this is as follows. First, the definition of the concept and visualization of the Fibonacci sequence was analyzed through literature research, and cases applied to architecture, crafts, and fashion design were analyzed. Second, various design samples using the Fibonacci sequence were produced using the laser cutting technique, and fiber tensile strength tests were conducted to derive 6 samples that can be applied to actual production. Third, 6 types of designs were proposed to which the sample test results were applied, and 3 of them were selected to produce clothes and a fit test was conducted. In conclusion, this study proposed a costume that could not be produced in the conventional way using digital technology. In addition, it is meaningful that a design that can be practically applied to the clothing production process was derived by conducting a tensile strength test for the punching method design using laser cutting. Through follow-up research, it is expected to contribute to the diversity and expandability of the fashion industry by conducting various materials and textile tests.

패션잡지광고의 레이아웃 효과에 관한 연구 -온라인 잡지광고를 중심으로-

황선정 ( Sun Jung Hwang ),김일 ( Il Kim ) 한국패션디자인학회 2013 한국패션디자인학회지 Vol.13 No.2

With the media pursuing a new business based on the internet recently, magazine media is also seeking big changes in its paradigm based on the internet. The purpose of this study is to present different layout methods for online fashion magazine advertisements, a major current issue of the fashion magazine industry which is rapidly unfolding with the advancement of digital media. Namely, the study will verify advertisement effects by identifying the relationship between memory and attitude by measuring advertisement recognition, advertisement recall, advertisement attitude, brand attitude and purchase intention. To accomplish this goal, a reliable study was conducted by selecting a quantitative study method. In other words, with customers who have purchased or have the intention to purchase clothing through online fashion magazine advertisements as a sample, a survey was conducted on advertisement attitude, brand attitude and purchase intention. Upon completion of the survey, an advertisement recognition test was conducted. Moreover, after 2 days, advertisement remembrance data was collected by conducting a recall test. As a result of the study, there were meaningful difference for advertisement recognition, advertisement recall, advertisement attitude, brand attitude and purchase intention according to layout method. In other words, methods “Band “A” of the biggest size enhance the advertisement effectiveness by strengthening the awareness and improving levels of remembrance and recognition by having a better chance to be remembered through cognitively process. Based on the outcomes above, the following implications can be presented. This study presented an alternative of presentable advertisement pattern to promote memory. From a corporate perspective, by presenting advertisement layout methods that are congruous with the customer`s memory structure, the chance to convince customers grows higher and can make a great deal of contribution to actual fashion magazine advertising strategies.

약물치료의 예후가 불량한 나팔관임신에서의 초음파 유도하 임신낭내 methotrexate 주입법을 이용한 보존적 치료 2예

황선정 ( Sun Jung Hwang ),이수정 ( Soo Jeong Lee ),김슬아 ( Sul Ah Kim ),최정인 ( Jeong In Choi ),신종철 ( Jong Chul Shin ),최세경 ( Sae Kyung Choi ) 대한산부인과학회 2012 Obstetrics & Gynecology Science Vol.55 No.11

Ectopic pregnancy occurs in about 2% of pregnant women, and may seriously compromise women`s health. Extra uterine implantation can occur anywhere along the reproductive tract with the most common implantation site in the fallopian tube. At early stages of presentation where the risk of rupture of a tubal pregnancy is minimal, medical therapy using methotrexate (MTX) given systemically or injected directly into the ectopic pregnancy is an option occasionally used with good results. In addition, ultrasound technology, particularly the introduction of high-resolution transvaginal probes, has been the driving force behind the revolutionary change towards conservative management strategies in ectopic pregnancy care. Tubal pregnancy can be successfully managed without surgical intervention through local injection of MTX. This treatment not only ablates the ectopic pregnancy but also preserves the salpinx without systemic side effect. In this report, we present two cases of tubal pregnancy which treated successfully with ultrasound-guided intraamnionic MTX injection.

패션브랜드의 내부마케팅 요소가 판매원의 직무만족과 고객지향성에 미치는 영향에 관한 연구 -중,장년층 패션브랜드의 판매원을 중심으로-

이은정 ( Eun Jung Lee ),김일 ( Il Kim ),황선정 ( Sun Jung Hwang ) 한국패션디자인학회 2011 한국패션디자인학회지 Vol.11 No.3

Internal marketing is an indispensable factor to satisfy customers and achieve an ultimate management goal in an apparel company. It is used to meet the needs of salespersons and ultimately improve the quality of service for middle-aged women who are the end customers. The purpose of this study is examine how to satisfy customers by satisfying the desires of salespersons who are the internal customers in a fashion brand and raise service quality, and to provide the basic data needed to accomplish the ultimate management goal. Subjects of the study were salespersons who worked in department stores and road shops in Seoul and Gyeonggido and data was collected through a questionnaire. The analytical results were as follows: First, internal communication, compensation and welfare benefits, and management support of internal marketing elements have an effect on job satisfaction of salespersons. Second, customer orientation was higher when satisfaction with the job itself and the relationship with colleagues were higher with the salespersons. Third, educational training was another internal marketing element that had an effect on customer orientation. Based on the results of the empirical analysis, the following management strategies can be implemented to activate internal marketing. First, internal marketing significantly affects the job satisfaction and customer orientation of salespersons, which can be used theoretically for an apparel company targeting the middle-aged group. Second, educational training and internal communication may provide a theoretical foundation for managing internal customers and providing services that reflect customers` needs.

디자이너와 머천다이저의 갈등과 역할 주도 의식에 관한 연구

김영순 ( Young Soon Kim ),황선정 ( Sun Jung Hwang ),김일 ( Il Kim ) 한국패션디자인학회 2013 한국패션디자인학회지 Vol.13 No.4

National fashion brands have grown weaker than before. That is why there is an urgent need to propagate a formulated planning system for the fashion industry based on experts working for domestic fashion companies. Experts specializing in fashion brands are represented by designer and merchandiser. They often face conflicts in the process of their work. That is why their job satisfaction and performance decline enough to weaken the competitive edge of a brand. The purpose of this study is to investigate potential conflicts that designer and merchandiser may face in the process of fashion merchandising and help management to efficiently control any conflicts occurring in work from the viewpoint of management, so that their working ability may improve and lead to building up a competitive advantage for fashion brands. This study conducted a survey on 350 subjects working in large, and medium and small-sized fashion companies. For data analysis, this study used PASW Statistics 18.0 as a statistical program and analyzed all data using frequency analysis, principal component analysis, t-test, and correlation analysis respectively. As a result, this study came to the following findings. First, this study analyzed awareness about role initiative of merchandise and designer. It was found that merchandisers had a higher level of awareness than designers about role initiatives in all work except design development. Second, we analyzed conflicts between designers and merchandisers. As a result, the high job conflicts appeared in the stage where each role has high power. Third, the more merchandisers intended to take a leading role, the higher designers had role conflicts. But, the more designers intended to take a leading role in the design development stage, the higher merchandisers had role conflicts. This study seeks to identify phenomenal aspects of conflicts faced by both designers and merchandisers in the work process and help managers to control any conflicts, so that it may assist both of these two parties in voluntarily and cooperatively performing their works. Hence, it is expected that the findings of this study will be useful to enhance the brand competitiveness of fashion companies.

패션브랜드와 아티스트의 이미지 유사성 차이가 콜레보레이션 성과에 미치는 영향

한상미 ( Sang Mi Han ),황선정 ( Sun Jung Hwang ),김일 ( Il Kim ) 한국패션디자인학회 2013 한국패션디자인학회지 Vol.13 No.2

As fashion tends to expand into lifestyles and culture codes, the collaboration between fashion and art in particular is accelerating. But, there exists no sufficient amount of positive study on the effects of collaborations that distinguish the images of a fashion brand and an artist based on the junction of fashion and art. In this light, the current study is designed to assess the influence that the different images of a fashion brand and an artist have on brand image and preference before and after collaboration, in an effort to secure basic data for drawing up a collaboration strategy. For collection of data, a questionnaire was conducted on women in their 20s or 30s who live in Seoul and the greater metropolitan region. The analysis showed that the different images of a fashion brand and an artist influence the brand image before and after the collaboration. First, in the collaboration between a brand with a classical image and an artist with a similar image, the brand image moved in the opposite direction instead of the classical direction, and in the collaboration with an artist with an opposite image, it moved toward the image of the partner. A brand with an avant-garde image involved in collaboration with an artist with a similar image moved toward the image of the partner. Second, the influence that the different images of a fashion brand and an artist have on the brand preference before and after the collaboration were found to be smaller than the influence on the preference of the existing brand. The results are possibly due to the fact that consumes were not able to consider the actual design of products because this study only showed the visual image of the collaboration between brand and artist. The results of the study lead to the following strategy for collaboration. The conclusion from the study that the collaboration between a fashion brand and an artist influences the brand image and preference is expected to provide a theoretical basis for selection of a collaboration partner appropriate for the company and an effective collaboration.

외음부의 기저세포암

김보영 ( Bo Young Kim ),황선정 ( Sun Jung Hwang ),박병준 ( Byung Joon Park ),이은실 ( Eun Sil Lee ),한호섭 ( Ho Suap Han ),김용욱 ( Yong Wook Kim ),김태응 ( Tae Eung Kim ),노덕영 ( Duck Yeong Ro ),이안희 ( An Hi Lee ) 대한산부인과학회 2010 Obstetrics & Gynecology Science Vol.53 No.9

Basal cell carcinoma (BCC) is the most common human malignant neoplasm, accounting for 75% of all non-melanoma skin cancer. The incidence of BCC is strongly correlated with sun exposure as well as older age. Therefore, the vast majority of BCCs is observed in elderly patients on the sun-exposed skin of the head and neck with a frequency of more than 80%. BCC is very rare on sun-protected skin such as the perianal and genital regions and other etiologic factors must be considered in these cases. Although the pathogenesis of vulvar BCC is unclear, early diagnosis is very important. Because BCC in these areas sometimes seems innocuous, it is recommended that a biopsy of all suspect lesions be performed. We report a woman with BCC of the vulva treated with wide local resection and reviews the literatures on this subject.

DES (Diethyl stilbestrol)에 노출된 경험이 없는 27세 여성에서 발생한 자궁경부 투명세포암 및 근치적자궁경부절제술 (Radical Trachelectomy)

곽현성 ( Hyun Sung Kwack ),문영주 ( Young Joo Mun ),하재은 ( Jae Eun Ha ),황선정 ( Sun Jung Hwang ),김수미 ( Su Mi Kim ),한구택 ( Ku Taek Han ),류기성 ( Ki Sung Ryu ) 대한산부인과학회 2009 Obstetrics & Gynecology Science Vol.52 No.9

Clear cell adenocarcinoma (CCAC) is a rare cancer that comprises less than 9% of the cervical adenocarcinoma cases. We experienced a case of fertility-sparing radical abdominal trachelectomy for cervical clear cell adenocarcinoma (CCAC). Thus, reported it. A 27 year old female was diagnosed with clinical stage Ib cervical CCAC. She had no history of maternal exposure to diethylstilbestrol and had negative PAP cytology and HPV tests. She was treated with neoadjuvant chemotherapy followed by radical abdominal trachelectomy. After 2 cycles of postoperative adjuvant chemotherapy, the lesion disappeared completely in an imaging study, and potential fertility was preserved. Radical abdominal trachelectomy with chemotherapy may be a valuable approach for treating stage Ib cervical CCAC in women that wish to preserve potential fertility.