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최민우 한국관광정보학회 1999 觀光情報硏究 Vol.- No.3
Owing to the cold wave of IMF started to blow from the end of last year we have been in difficult industrial situation and especially the hotel businesses which had been approaching the stage of settlement through continuous development based on the steady trend of growth have been suffering from big ordeal and pain. For this reason this study has been aimed to find out the ways of vitalizing especially the banquet part business of hotel which shows sensible reaction to the economic situations and social environment, and to attain such aim special 1st class 6 hotels in the city of Seoul have been chosen as the models to comparatively analyze the sales of banquet these 3 years, to look up the changing situation of the sales amount after and before the system of IMF, to analyze the main causes affecting on the rapidly decreasing situation of sales amount, and to study on the ways of maximizing the sales amount of banquet for the last.
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