기업 간 문화의 유사성이 지식의 이전과 성과에 미치는 영향

장평(Zhang, Ping),홍관수(Hong, Kwan-Soo) 대한경영학회 2011 大韓經營學會誌 Vol.24 No.3

보완적 지식이 호혜성, 지식이전활동 및 혁신성과 간의 관계에 미치는 영향

장평(Zhang, Ping),홍관수(Hong, Kwan Soo) 계명대학교 산학연구소 2013 經營經濟 Vol.46 No.1

연구목적 ? 본 연구는 파트너 개발을 위해 기업이 파트너에게 지식을 이전해야 할 때 어떤 특성하에서 지식을 이전해야 혁신성과를 극대화할 수 있는지 그리고 이러한 결과들이 지식의 보완성에 따라 어떠한 차이를 보이는지를 규명하는데 그 목적을 두고 있다. 연구방법 ? 설문조사는 제조업의 공급사슬관리를 담당자를 대상으로 조사가 이루어졌다. 이를 통해 회수된 설문지 중 177부를 SmartPLS 2.0을 사용하여 지식의 보완성에 따라 두 그룹으로 나누어 분석하였다. 주요결과 ? 실증분석 결과, 기업의 파트너에 대한 호혜성이 높을수록 지식이전활동을 더 많이 하는 것으로 나타났고, 그리고 기업의 지식이전활동으로 파트너의 혁신성과는 향상되는 것으로 밝혀졌다. 하지만 이러한 결과는 지식의 보완성에 다라 차이를 보이는 것으로 파악되었다. 시사점 ? 호혜성, 지식이전활동, 혁신성과 간에는 높은 긍정적 관계를 보이고 있지만, 지식의 보완성이 높은 집단과 낮은 집단 사이의 결과는 다르게 나타나므로 이는 지식이전활동의 전략수립에 있어서 지식의 보완성을 고려하여야 함을 시사하고 있다. Purpose ? Knowledge transfer activities play a critical role in supplier development. Previous researches, however, tend to neglect the importance of complementariness in knowledge transfer for supplier development programs. The purpose of the study is to investigate how complementariness can play moderating roles among the variables identified in this research. Design/Methodology ? To analyze the validity of the research model and the hypotheses, the data are collected from 177 manufacturing firms through the administration of structured questionnaires. Findings ? When considering the complementariness as a moderating variable, we find that the effect of reciprocity on the knowledge transfer activities is stronger for a group with a higher level of complementariness compared to a group with a lower level. Also the effect of knowledge transfer activities on innovation performance is stronger for a group with a higher level of complementariness compared to a group with a lower level. Implications ? These results suggest that organizations can enhance performance gains when they carefully combine reciprocity, knowledge transfer activities, complementariness. Summaries, implications, and limitations of these observed relationships are discussed.

환경불확실성이 기업간 지식이전과 지식이전성과에 미치는 영향

장평(Zhang, Ping),홍관수(Hong, Kwan-Soo) 계명대학교 산학연구소 2010 經營經濟 Vol.43 No.2

Knowledge transfer from the outside allows the firm to increase its fund of knowledge, making more knowledge available. In a given situation, having more knowledge available makes it possible to find a solution that should be at least as good as and usually better than the possibilities without this external knowledge. This will make the average productivity greater in the organization, especially if it is combined with internal knowledge transfer. Within this kind of transfer, according to previous studies, the knowledge acquired concerning customers for the development of new products and their adaptation to the customers’ needs will be especially important. Many studies also focus on the importance in this ability respect of acquiring part of the knowledge that the suppliers possess. There are three main goals for this study. The first goal is to investigate the relationship between knowledge transfer from customers and suppliers and internal knowledge sharing. The second goal is to explore the effects of environmental change speed. The last goal is to investigate between internal knowledge sharing and the firm’s performance. To analyze the validity of the research model and the hypotheses, the data are collected from 177 manufacturing firms through the administration of structured questionnaires. The results of structural equation model analyses indicate that the model is generally valid and 5 of 6 hypotheses are supported by the data. Reasons for and implications of these observed relationships are discussed.

공급자의 지식특성이 구매자의 지식이전활동과 공급자의 지식이전성과에 미치는 영향

장평(Zhang, Ping),홍관수(Hong, Kwan Soo) 계명대학교 산학연구소 2010 經營經濟 Vol.43 No.1

Supply chains are comprised of individual suppliers and supplier performance varies. Buying firms’ representatives have reported the need for supplier improvements in the areas of quality, delivery, cost reduction and product design capability. Certainly not all suppliers exhibit these shortcomings. However buying firms that do experience supplier performance and/or capability deficiencies are potentially hampered in their ability to compete in their respective markets. Supplier development is any effort by a buying firm with a supplier to improve the supplier’s performance and/or capabilities and to meet the buying firm’s short and long term supply needs. We investigate a mediation role of knowledge transfer activities to supplier performance improvement after identifying its antecedents such as supplier knowledge characteristics. To analyze the validity of the research model and the hypotheses, the data are collected from 238 manufacturing firms through the administration of structured questionnaires. The results indicate that supplier knowledge characteristics have indirect impacts on knowledge transfer performance through buyer’s knowledge transfer activities whereas the characteristics have direct impacts on knowledge transfer activities. Therefore buyer knowledge transfer activities have mediation effect between supplier knowledge characteristics and knowledge transfer performance. Reasons for and implications of these observed relationships are discussed.

패스트푸드 이미지가 고객만족도와 재구매 의도간에 미치는 영향

장평(Zhang, Ping),권정주(Kwun, Jeung-Joo),홍관수(Hong, Kwan-Soo) 계명대학교 산학연구소 2009 經營經濟 Vol.42 No.2

Food service industry has been dramatically increased for last ten years because of increasing income and the number of working women. Rapid change, heightened competition, and shortened life cycles are just a few of the constants faced by many fast food shops in today’s markets. Thus, service quality is very important to get competitive advantages. Before improving service quality, it is necessary to identify critical service quality factors influencing customers’ satisfaction and repurchase intention. Conclusumberfrom our sed lifof 277 samples highlight important relation,hips among fast food image and customers’ satisfaction and repurchase intention. The result of this study indicates that the higher the dliree of customer satisfaction, the greater the repurchase intention of customer. This research also supports the association between the dliree of customers’ satisfaction and repurchase intention is mtenquald by the dliree of fast food image. Therefore, the positive benefit decreases as the dliree of fast food image increases. Reasons for and implications of these observed relationships are discussed.

중국 3대 C2C 오픈마켓의 온라인 쇼핑성과에 관한 비교연구

장평(Ping Zhang),황종택(Jong-Taek Hwang),문희철(Hee-Cheol Moon) 국제e-비즈니스학회 2014 e-비즈니스 연구 Vol.15 No.4

지식변화속도가 지식이전의 활동과 성과에 미치는 영향

장평(Zhang, Ping),홍관수(Hong, Kwan Soo) 계명대학교 산학연구소 2008 經營經濟 Vol.41 No.2

Heightened competition, rapid knowledge change, and shortened product life cycles are just a few of the constants faced by many firms in today’s markets. Many firms have responded to these conditions by outsourcing non-core activities. However, increased outsourcing yields less vertically-integrated firms whose abilities to provide competitive products on the competencies of their supply chains. The coordination problems and risks inherent in vertical alliances are magnified in vertically-integrated firms and so one can not assume that high levels of knowledge transfer activities or performance will occur naturally. Conclusions from our survey of 238 manufacturing firms highlight important relationships among knowledge transfer activities, knowledge change speed and the performance of knowledge transfer. The result of this study indicates that the higher the degree of knowledge transfer activities, the greater the benefit of knowledge transfer. This research also supports the association between the degree of knowledge transfer activities and the performance of knowledge transfer is moderated by the degree of knowledge change speed. Therefore, the positive benefit decreases as the degree of knowledge change speed increases. Reasons for and implications of these observed relationships are discussed.

중국 O2O 커머스 특성과 소비자 특성이 신뢰, 욕구 및 이용의도에 미치는 영향

장평(Ping Zhang),문희철(Hee-Cheol Moon) 한국무역학회 2015 한국무역학회 학술대회 Vol.2015 No.12

O2O 커머스는 최근 몇 년간 ICT 분야에서 가장 각광받고 있는 비즈니스 모델 중에 하나이다. O2O 커머스(Online to Offline)는 온라인 소비자를 오프라인 매장으로 유인하는 것이다(손증군ㆍ이종호, 2014). 중국의 경우 2010년 온라인 공동구매가 출현한 이래 폭발적으로 증가 추세를 보이고 있으나, 중국 O2O 커머스에 대한 연구를 살펴보면 문헌적 연구가 대부분을 차지하고 있고 실증적인 연구가 부족한 것이 현실이다. 따라서 본 연구는 O2O 커머스 특성과 목표지향적 행동모형에 근거한 소비자 특성이 O2O 이용자들의 신뢰, 욕구, 이용의도에 미치는 영향을 실증적으로 분석하고자 하였다. 선행연구를 통해 구성변수들을 Online 특성(이동성, 안전성); Offline 특성(제공업체명성, 서비스품질), O2O 신뢰, 소비자특성 (태도, 주관적 규범, 지각된 행동통제), 이용에 대한 욕구, 이용의도 등으로 구분하고, 구성변수들간의 관계를 이론적 모형으로 구축하였다. 또한 이들 변수들간의 관계를 연구가설로 설정하고 이를 실증적으로 검증하기 위해 중국 O2O 커머스의 이용자들을 대상으로 설문조사를 실시하였다. 수집된 자료들은 SPSS와 AMOS를 이용하여 분석하였다. 분석결과 총 6개의 가설중의 Online 특성중의 이동성과 Offline 특성중의 서비스품질은 신뢰에 유의한 영향을 나타내지 않았으나 나머지 4개의 가설들은 모두 채택되었다. 이러한 분석 결과를 바탕으로 실무적 시사점을 도출하였다. After Groupon as the first group buying network setting up in America in 2008, the group buying network has been risen in China from 2010. To avoid the lack of competition due to its monotony buying business model, Chinese group buying networks have begun to attempt O2O commerce (Online and Offline) since 2012. Nowadays, O2O network has become main commerce mode in China, which is very popular and welcomed. In addition, according to the research data from China Electronic Commerce Research Center, the market size of Chinese O2O Commerce in 2012 is 98.68 billion RMB. It will be expected to expand to 418.85 billion RMB in 2015. Considering the above circumstances, making comprehensive study on the theoretical background and the reality of growth of O2O commerce is very necessary. This study is written based on three characteristics of O2O commerce (online, offline and customer) and extended goal-directed behavior(EGB) model(trust, desire and intention to use). From June to July in 2015, the questionnaires were sent to Chinese customers using O2O commerce, and 494 questionnaires were gathered in final. Eliminating 61 unqualified questionnaire, the other 433 valid ones are analyzed using SPSS and AMOS, which are statistical analysis packages widely being used in this kind of social science research. Among ten research hypotheses derived from prior research and the research model, eight hypotheses are tenable, while the rest hypotheses are untenable. Online features of mobility and Offline features of service quality. The Online features of mobility bring consumers convenience but also have some latent customer privacy issue. On other hand, because of the untenable hypothesis, there is inconformity between online service and offline service, and customer have distrust on the O2O commerce. In order to achieve continuous online consumption, offline businesses need to improve service to attract consumers. The perceived quality of selling company exert a significant effect upon the customers’ reliability for the brand equity of open market company and selling company, such as the brand awareness of the open market, open market image, brand awareness of selling company, the perceived quality of selling company. Thus, selling company should improve self-brand service and quality in order to improve customers’ reliability. In addition, the consumer characteristics of attitude, subjective norm, and perceived behavioral control are all tenable. These results mean that O2O commerce is a favorite way of consumption by Chinese consumers.

논문 : 외부지식이전이 지식공유의 선행요인과 성과에 미치는 조절효과

장평 ( Ping Zhang ),홍관수 ( Kwan Soo Hong ) 명지대학교 금융지식연구소 2010 금융지식연구 Vol.8 No.1

지식경영은 기업의 경쟁우위 확보를 위한 핵심요인이 되고 있으며 갈수록 그 중요성이 더해 가고 있다. 효과적인 지식경영을 위해 기업은 내부지식의 획득과 관리뿐만 아니라 구매자와 공급자로부터 지식을 이전받아 활용할 수 있도록 외부지식에 대한 획득과 관리도 강화하여야 한다. 이런 맥락에서 본 연구는 지식공유에 영향을 미치는 선행요인과 성과요인을 도출함으로써 효과적인 지식공유 모델을 제시하고자 하였다. 실증분석 결과, 첫째, 최고경영자 의지, 평가보상 그리고 조직문화는 지식공유에 유의한 영향을 주지만 지식관리시스템은 유의한 영향을 주지 못하는 것으로 나타났다. 둘째, 지식공유는 효율성과 효과성 모두에 영향을 주는 것으로 나타났다. 셋째, 최고경영자 의지, 평가보상, 조직문화와 지식공유간 그리고 지식공유와 효과성간에 미치는 외부지식이전의 조절효과는 유의하였지만 지식관리시스템과 지식공유간 그리고 지식공유와 효율성간에 미치는 외부지식이전의 조절효과는 유의하지 않게 나타났다. Buyer and supplier knowledge transfer is perhaps one of the most effective supply chain integrative technologies. Working together, sharing proprietary design and manufacturing knowledge, establishes a level of trust and cooperation that results in many future collaborative and potentially successful relationship. We investigate the effects of buyer and supplier knowledge transfer on knowledge sharing and performance. To analyze the validity of the research model and the hypotheses, the data are collected from 189 manufacturing firms through the administration of structured questionnaires. The results indicate that CEO support, organizational culture, reward system are important factors for knowledge sharing and knowledge sharing has direct effect knowledge performance. This research supports the association between the degree of CEO support, organizational culture, reward system and knowledge sharing is moderated by the degree of external knowledge transfer. This research also supports the association between the degree of knowledge sharing and effectiveness is moderated by the degree of external knowledge transfer. Reasons for and implications of these observed relationships are discussed.

중국 O2O 커머스 특성과 소비자 특성이 신뢰, 욕구 및 이용의도에 미치는 영향

장평(Ping Zhang),문희철(Hee-Cheol Moon) 한국무역학회 2017 貿易學會誌 Vol.42 No.1