미디어 정책결정과정의 네트워크 구조 실증분석 : 지상파방송 중간광고 허용 사례를 중심으로

임보배 한국방송학회 2022 한국방송학회 학술대회 논문집 Vol.2022 No.4

지상파방송 중간광고 정책결정과정 연구 :정책네트워크 이론의 적용을 중심으로

임보배 한국방송학회 2023 한국방송학보 Vol.37 No.3

This quantitative and empirical study investigates the decision-making process of interstitial advertising policies in terrestrial broadcasting, applying policy network theory to understand the complex interaction structure among various actors. To compensate for the limitations in previous studies regarding the measurement and dynamics of interactions, this study extracts statements covering policy actions, statements, and the intensity of support and opposition. It also analyzes the interaction between policy actors by measuring the degree of statement sharing among them. Based on the analysis of 435 media reports, this study finds that instead of forming a clear polarization between support and opposition regarding the introduction of mid-program advertising in terrestrial broadcasting, there was a multi-polar structure due to differences in the positions of policy actors. In particular, those who opposed the introduction of mid-program advertising formed various clusters based on their respective interests and policy goals, but there were brokers and key actors that connected each cluster and played a central role. As a result, the opponents of mid-program advertising were able to achieve their policy goals. Due to the differences in policy goals among various actors, there was a lack of coordination in their interests, leading to policy delays in the introduction of mid-program advertising in terrestrial broadcasting, which had been a long-standing issue. Although no policy brokers was identified during the analysis period, the study finds that policy conflicts had been simplified.

미디어 레퍼토리 유형에 따른 지역정체성과 하이퍼로컬리티에 관한 연구: 비수도권 지역 시청자를 중심으로

임보배 한국언론정보학회 2023 한국언론정보학보 Vol.121 No.-

This study analyzed the difference between locality and hyper-locality by media repertoire types. Media use by local viewers should be comprehensively analyzed through diverse media, not be limited to a single media or channel. Accordingly, a survey on media consumption was conducted among 357 people in non-metropolitan areas, focusing on terrestrial network channels, local broadcast channels, OTTs and hyper-local services. As a result of the survey, the groups were divided into 4 groups. <Group 1> and <Group 2> uses terrestrial network channels the most, and high locality and hyper-locality has also been presented. In particular, <Group 1>, which has a high usage of local broadcast channels, shows the highest locality. The youngest group, <Group 3>, uses OTT-oriented media and doesn’t use other media as much. <Group 4> mainly consumes drama and entertainment genres for broadcast content, and often uses hyper-local services. However, <Group 4> got above overage scores in some of the hyper-locality related questions. The group also tends to prefer hyper-locality when it comes to its regional awareness (whether you want to live in the region, how you define your regional community, and the most important region in Korea). The results suggest possible links between locality and hyper-locality.

유료방송 인수합병 심사 과정의 정책네트워크 분석 정책행위와 발언(rhetoric)의 공유에 나타난 행위자 간 상호작용을 중심으로

임보배,안민호 한국언론정보학회 2022 한국언론정보학보 Vol.116 No.-

This research quantitatively and empirically analyzes how the policy decision process proceeded when the regulation sunset of one-third restriction of the combined pay-TV subscribers’ share and the M&A review took place simultaneously. Efficient policy network theory is applied to analyze the complex interaction structure of different political players. The study’s former research had limitations, such as a lack of measuring interaction and an insufficient explanation of its dynamics. In order to redeem such limits, the study extracts statements(political actions, statement phrases, and for and against opinion) three different times and analyzes the sharing extent between the political players. The research collected and analyzed three hundred and seventy-one articles. Research results show that the opinion is divided into several clusters instead of being a pro/con debate. First, those who support the deregulation of the Korea pay-TV market are into two groups. The two agreed that M&A is necessary to be more competitive in the global media market; however, they split regarding the public interest ideology and its related interest. On the other hand, those against deregulation hold similar views on employment guarantee policies, guaranteeing publicity, locality, and diversity of broadcasting, forming one homogeneous cluster. Therefore, this research presents the complex and compound interests intertwining political decision-makers instead of a simple debate between public interest vs. commercial interest, which used to be the major approach of the media policy decision-making process.

국회 공동발의 법률안과 회의록에 나타난 상임위원회 상호작용 실증분석 : 20대 과방위 방송법 개정안을 중심으로

임보배 한국언론정보학회 2021 한국언론정보학회 학술대회 Vol.2021 No.5

디지털 미디어 환경에서 미디어 레퍼토리 유형에 따른 프라이버시 염려에 대한 연구

임보배,심재웅 (사)한국언론법학회 2020 언론과 법 Vol.19 No.2

With the rapid development of the Internet and smart media technologies, the users experience multiple media options. In recent times, however, privacy concern has been emerged as one of the most important issues. With this in mind, the goal of the research was to identify media repertories in the multiple media use environment and find whether the perception of privacy concerns was different depending on the media repertory types. One’s privacy concern was associated with individual difference variables or individual media use. Previous research has shown that the concept of media repertory is useful to capture the dynamic and comprehensive aspects of media use. No study has attempted to explore the relationship between media repertory and privacy concerns yet. To serve the research purposes, this study used the <2019 Korea Media Panel> data which had been conducted by Korea Information Society Development Institute in 2020. The data was composed of 8,410 participants all over the country and the participants’ ages ranged from teens to sixties. This results show that the media repertory could be classified as seven different types including “TV channels with comprehensive programming” “smart media use” “various-small amount of media use” “non-terrestrial television use” “heavy radio use” “heavy real-time media use” “heavy terrestrial television use”. In addition, the level of privacy concern was highest in the “TV channels with comprehensive programming” type. In contrast, “heavy terrestrial television use” and “heavy radio use” types showed the lowest privacy concerns. The difference was statistically significant. The result implies that those who experience media centering on TV channels with comprehensive programming are more likely to have high level of privacy concerns than those who experience real-time radio and terrestrial television. The study also found that those who had relatively simple media repertory tended to show low level of privacy concerns. The political and practical implications and future suggestions were also discussed. 인터넷과 스마트 미디어 확산으로 인해 미디어 환경이 다양화되고 상호연결되는 가운데 이용자들의 미디어 경험도 양적・질적으로 달라지고 있다. 이전과는 달리 다양한 미디어에 걸친 종합적이며 복합적인 방식으로 미디어를 경험하고 있는 이용자들은 프라이버시 유출에 대해 어떤 생각을 하고 있을까? 이 연구에서는 다매체・다채널로 표현되는 디지털 미디어 환경에서 미디어 레퍼토리 개념에 주목하면서 이용자의 미디어 레퍼토리 유형을 분류하고 각 유형에 따라 프라이버시 침해에 대한 염려에 어떤 차이가 있는지를 탐색적으로 살펴보았다. 지금까지 프라이버시 염려에 대한 연구들은 주로 연령 또는 개별 미디어 이용 차원에서 진행되어왔다. 이 연구에서는 미디어 레퍼토리 개념을 도입해 미디어 이용에 대한 다양성과 복합성을 동시에 고려하고 프라이버시 염려에 대한 기존 연구를 이론적・방법론적 차원에서 확장시키고자 했다. 이를 위해 <2019 한국미디어패널> 조사 중 10~60대 남녀 8,410명의 미디어 다이어리 데이터를 활용했다. 분석결과 미디어 레퍼토리 유형은 <종편콘텐츠중심> <스마트미디어중심> <다양한 미디어이용> <비지상파콘텐츠중심> <라디오중심> <실시간방송중이용> <지상파중심>의 7가지로 구분되었다. 프라이버시 염려는 7가지 유형 중 <종편콘텐츠중심> 유형에서 가장 높게 나타났고 <라디오중심>과 <지상파중심> 두 유형의 프라이버시 염려가 낮게 나타났다. 이러한 차이는 통계적으로 유의미했다. 이 결과는 종편콘텐츠를 중심으로 복합적인 미디어 경험을 하는 군집일수록 라디오나 지상파 TV를 주로 이용하는 군집에 비해 프라이버시 침해에 대한 염려를 더 많이 하고 있다는 것을 의미한다는 점에서 주목된다. 동시에 이 연구에서는 미디어 레퍼토리 구성이 상대적으로 단순할수록 프라이버시 염려가 낮다는 사실을 발견했다. 미디어 레퍼토리 분석을 적용해 프라이버시 염려를 분석한 본 연구를 통해 기존의 개인차, 매체 혹은 특정 콘텐츠를 중심으로 미디어 이용과 프라이버시 염려의 차이를 비교했을 때 발견되지 않았던 결과들을 확인할 수 있었다. 이 연구에 대한 정책 및 교육적 함의가 함께 논의되었다.

한국 예능프로그램의 스타 집중 현상에 대한 탐색적 연구 : 예능프로그램 및 언론에 등장하는 연예인 집중도 분석

임보배(Bobae Im),강형철(Hyung-Cheol Kang),김벼울(Byeowool Kim) 한국방송학회 2020 한국방송학보 Vol.34 No.1

하이퍼로컬리티의 개념화를 위한 탐색적 연구 : 미디어 이용, 지역정체성 변인을 중심으로

임보배(Bobae Im) 한국방송학회 2023 방송과 커뮤니케이션 Vol.24 No.2

이동공간에서의 미디어 이용에 대한 연구 : 재택에서의 미디어 이용 차이를 중심으로

임보배(Bobae Im),안민호(Minho Ahn) 한국방송학회 2021 방송과 커뮤니케이션 Vol.22 No.1

선택적 신동맥 색전술을 이용한 신절석술 후의 신출혈 치료 1례

이중화,이보배,윤능수,임승수,박청희 충남대학교 의과대학 지역사회의학연구소 1985 충남의대잡지 Vol.12 No.2

A patient with uncontrollable postoperative renal hemorrhage was successfully treated by selective injection of gelfoam into the anterior inferior segmental branch of right renal artery. Follow up arteriography was done 16 days later. It revealed persistent occlusion of the bleeding vessels. This method is a simple effective procedure in cases of renal hemorrhage to diverse etiology without responsive management.