외식 배달앱 선택속성에 관한 소비자의 주관성 연구: Q-방법론을 중심으로

이주양 ( Juyang Lee ),강선희 ( Seonhee Kang ) 관광경영학회 2020 관광경영연구 Vol.100 No.-

This study applied Q-methodology in its analysis to examine the consumers’ subjective perception on selection attributes of the food delivery apps. 25 Q-statements were obtained from precedent research and through in-depth interviews with operators of food delivery apps and three users. In addition, 30 people who had used food delivery apps before were selected as the P-sample. Q-factor analysis showed that the consumer perception could be divided into the following three types: “hygiene based, trust oriented,” “diverse menu oriented,” and “gourmet, focusing on user convenience”. The first type of consumers placed great importance on the hygiene and the satisfaction of those who had already experienced the service. The second type preferred those delivery apps that carried a variety of dining services. Finally, the third type prized the taste of food and the convenience of using the apps. The results of this study will serve as basic data for the marketing strategy and customer satisfaction.

항공서비스전공 대학생의 자아존중감이 진로탐색행동에 미치는 영향

이주양(Ju-Yang Lee),차석빈(Suk-Bin Cha) 한국콘텐츠학회 2017 한국콘텐츠학회논문지 Vol.17 No.3

본 연구의 목적은 항공서비스전공 대학생의 자아존중감이 진로탐색자기효능감에 미치는 영향 관계 및 자아존중감과 진로탐색행동, 진로탐색자기효능감과 진로탐색행동 간 영향 관계를 살펴본 후 자아존중감과 진로탐색행동 간 관계에서 진로탐색자기효능감의 매개효과를 검증하고자 한다. 이를 위해 충청남북도에 위치한 4년제 대학의 항공서비스학과 재학생 211명을 대상으로 설문조사를 실시하여 실증분석을 하였고, 그 결과는 다음과 같다. 첫째, 자아존중감의 하위 요인 중 긍정적 자아존중감은 진로탐색자기효능감의 4개 요인 모두에 유의한 정(+)의 영향을 미치는 결과를 나타냈고, 부정적 자아존중감은 면접효능감 1개 요인에만 유의한 부(-)의 영향을 미치는 것으로 나타났다. 둘째, 긍정적 자아존중감은 진로탐색행동의 매체이용 직업탐색, 다양한 방법을 이용한 직업탐색 등 2개 요인에 유의한 정(+)의 영향을 미치는 결과를 확인하였다. 셋째, 진로탐색자기효능감의 하위요인 중 직업탐색효능감과 관계구축효능감, 개인탐색효능감은 진로탐색행동에 부분적으로 유의한 정(+)의 영향을 미치는 것으로 나타났다. 마지막으로 진로탐색자기효능감의 매개효과는 긍정적 자아존중감과 진로탐색행동 간 관계에서 유의한 결과를 나타냈다. This study aims to examine the effect of self-esteem on career search self-efficacy and career exploration behavior focused on the mediating effect of career search self-efficacy with a sample of 211 university students majoring in airline service in Choong Chung province. Data collection was carried out using the self-administered questions based on the use of structured survey questionnaire. The results of the study are as follows. First, positive self-esteem had significant positive(+) effect on all the factors of career search self-efficacy while negative self-esteem had a negative(-) effect on interviewing efficacy. Second, positive self-esteem had significant positive(+) effect on job exploration. Third, career search self-efficacy had significant positive(+) effect on career exploration behavior. Lastly, career search self-efficacy fully mediated the relationship between positive self-esteem and career exploration behavior.

의료서비스 질적 요인에 따른 종합병원 선택에 관한 연구: SERVQUAL 모델 적용을 중심으로

이주양,이선영,정종원,Lee, Ju-Yang,Lee, Sun Young,Cheong, Jong One 한국병원경영학회 2017 병원경영학회지 Vol.22 No.3

The research is to examine medical service quality factors affecting choice of hospital(revisiting intention, and recommendation) in large general hospitals based on the SERVQUAL model. The study have surveyed 400 respondents in Gangbuk-gu not having any tertiary hospital. The main results of the analyses indicate: 1) 'assurance' and 'empathy' of medical service are basically, positively affect revisiting intention and recommendation; 2) 'empathy' is the most important factor affecting revisiting intention; and 3) 'tangibility' significantly affects recommendation of general hospitals to other people. The study suggests that it is necessary to pay more attention on 'empathy' among SERVQUAL factors to increase satisfaction of patients and to find better ways of improving medical service quality.

HMR(가정식사 대용식) 선택속성에 관한 1인 가구 대학생의 주관적 인식 유형 분석: Q-방법론적 접근

이주양 ( Juyang Lee ),임재문 ( Jaemoon Lim ) 관광경영학회 2020 관광경영연구 Vol.98 No.-

This research examined the types of perceptions that single-person household university students have regarding HMR selection attributes by using Q-methodology. Twenty-seven Q-statements were generated and 31 single-person household university students were selected as the P-sample to conduct Q-classification. The results of the Q-factor analysis showed that the types of perceptions were divided into two types: “economic gourmets who focus on convenience” and “those who focus on hygiene and freshness.” The university students corresponding to the former type perceived taste, ease of consumption, and affordable price as important. The students corresponding to the latter type had the characteristic of considering hygienic food, fresh ingredients, and taste as important. The results of this research can be utilized as useful material by food service distribution companies for the development of food service products and for the establishment of effective sales strategies.

코로나바이러스감염증-19 예방행동에 대한 관광 및 외식 경험자의 주관적 인식 유형: Q-방법론을 중심으로

이주양 ( Juyang Lee ) 관광경영학회 2021 관광경영연구 Vol.103 No.-

The purpose of this study is to investigate the subjective perception types regarding preventive behavior against the COVID-19 using Q-methodology. To achieve that, 60 Q-populations were collected through in-depth interviews with medical professionals and literature review. The 25 Q-statements extracted from the Q-populations were classified by the P-samples of 28 citizens in the Cheonan and Asan regions. The classified data were then analyzed using the Ken-Q analysis program. An analysis of the results showed two groups with clearly differentiated perceptions―‘Focus on Personal Hygiene Management’ type and ‘Prevent Risk of Infecting Others’ type. Those belonging to the first type closely adhered to rules of personal hygiene and considered ‘washing hands’ as most important. Those belonging to the second type endeavored to reduce contact with other people and considered ‘wearing masks’ as most important. The results of this study will be used as basic data required for prevention and response management for new infectious diseases.

국내 항공사 객실승무원의 마음챙김이 직무스트레스 및 직무만족에 미치는 영향

이주양(Lee, Ju-Yang),차석빈(Cha, Suk-Bin) 한국관광레저학회 2017 관광레저연구 Vol.29 No.3

객실승무원의 역량에 관한 항공서비스 전공 대학생의 주관적 인식 유형 - 국내·외 항공사 비교 -

이주양 ( Lee Ju-yang ),장필식 ( Jang Phil-sik ) 한국호텔리조트학회 2021 호텔리조트연구 Vol.20 No.6

This research examined the types of subjective perceptions of undergraduates majoring in airline service on competencies of cabin crew by using Q-methodology. To achieve that, 27 Q-statements extracted from literature reviews and interviews with the professors and the students in the department of airline service were classified by the P-samples of 30 students. Q-factor analysis showed that subjective perception of undergraduates on competencies of cabin crew working for an Airlines in Korea could be divided into the following two types: 'Focus on customer service ability' and 'Focus on crisis response ability'. For Airlines in foreign country one type involved 'Focus on foreign languages and understanding other cultures' and the other type was 'Focus on foreign language and customer service'. Especially the type involving 'customer service' was positively perceived by both airlines in Korea and foreign country. The result of this study is to understand in-depth the competencies of cabin crew working for airlines perceived by university students who are aiming for employment in airlines, and to set the direction of competency development training programs accordingly.

국내 항공 관련 논문의 연구동향에 관한 내용분석

이주양(Lee, Ju-Yang),차석빈(Cha, Suk-Bin) 한국관광레저학회 2016 관광레저연구 Vol.28 No.1

애견 펜션 선택속성에 관한 반려견 보호자의 주관적 인식 유형 : Q-방법론을 중심으로

이주양 ( Juyang Lee ),차석빈 ( Sukbin Cha ) 관광경영학회 2021 관광경영연구 Vol.101 No.-

This study analyzes the subjective perception of pet dog owners regarding the selection attributes of dog-friendly pensions(lodging) using Q-methodology. A total of 27 Q-samples were extracted from prior research as well as in-depth interviews with a dog expert and 2 pet dog owners. Thirty adults who have pet dogs and have experience using dog-friendly pensions were selected as the P-sample. A Q-factor analysis showed three perception types among pet dog owners: “trusts online information,” “values price and accessibility,” and “values comfort.” The respondents of the first type highly valued online reviews as well as information on pension web sites. The second type valued affordable prices and accessible locations, while the third type valued comfort, independent space, and cleanliness. The results of this study will be a useful marketing resource for businesses in the pet dog industry such as dog-friendly pensions and hotels.

Q-방법론을 이용한 항공사 선택속성에 따른 고객 유형화 연구: 대형항공사와 저비용항공사 비교

이주양 ( Juyang Lee ) 관광경영학회 2019 관광경영연구 Vol.88 No.-

This study was conducted to classify Airline Customer by Selection Attributes between Full Service Carrier(FSC) and Low Cost Carrier(LCC) using Q-methodology. 28 Q-statements were extracted from research articles and in-depth interviews with Airline professionals and customers. 30 people who have air travel experience within recent 1 year were selected to classify the Q-samples. The results of this study revealed two types of customer characteristics for both full service carrier and low cost carrier. The first type of customers who prefer Full Service Carrier was called 'reservation, ticketing preference' and the other type was 'national airlines and safety preference'. And the first type of the customers who select Low Cost Carrier was called 'Airline image preference' and the second type was 'reservation, ticketing preference'. It is identified that reservation and ticketing process are very important attributes for the customers who select both Full Service Carrier and Low Cost Carrier. The results of analysis guide the directions marketing strategies to satisfy various customer needs and sustainable development. It also delivers administrative and practical implications.