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테마관광의 경험적 가치에 따른 감정반응, 지역이미지가 행동반응에 미치는 영향 연구
이재곤 ( Jaekon Lee ),이규상 ( Kyusang Lee ) 관광경영학회 2018 관광경영연구 Vol.82 No.-
A study on the Behavior response of Emotional response and Local image for the Experience value by the Theme tourism. There are 4 hypotheses based on Theme tourism reviews. Then we tested the data from questionnaires using SPSS 22.0. the data were collected for a month from January 10 to March 30. First, according to analysed result, three out of six as affective facts of The Experience value influenced on Emotional response. Second, five out of six as affective facts of The Experience value on Local image(affective image) and three out of six as affective facts of The Experience value on Local image(cognitive image) third, one out of one as affective facts of Emotional response influenced on Behavior response(Recommend intention) and one out of one as affective facts of Emotional response influenced on Behavior response(Revisit intention). Last, one out of two as affective facts of Local image influenced on Behavior response and two out of two as affective facts of Local image influenced on Behavior response(Revisit intention). As the result of this study, we will attract Theme tourists with better tourism products. It is necessary to seek and utilize it as a marketing plan through proper price and cost and A variety of infrastructure is being built and We must focus on the linkage with tourism and find solutions to improve tour product in Hwaseong-si so as not to lose sight of tourism development. Therefore, Hwaseong-si will have to try to show Differentiated theme product of Korea.
여행사 조직공정성이 조직신뢰와 조직유효성에 미치는 영향: 조직신뢰 매개효과를 중심으로
윤여산 ( Yeosan Yoon ),이재곤 ( Jaekon Lee ) 관광경영학회 2020 관광경영연구 Vol.100 No.-
The purpose of this study is to investigate how the perception of organizational fairness among travel agency employees affects organizational trust and organizational effectiveness. For samples, 231 valid samples were taken from September 1, 2020 to September 30, 2020. The analysis results of this study were analyzed using the statistical package of SPSS for Window version 22.0. Multiple regression analyses were performed for hypothesis testing, and the results of this study were as follows: First, the distribution fairness, procedural fairness and interaction fairness of organizational fairness have been shown to affect organizational trust. Second, organizational trust has been shown to affect organizational immersion, job satisfaction and turnover intention of organizational effectiveness. Third, it was analyzed that organizational fairness affects organizational effectiveness. Finally, organizational trust was confirmed to have a mediating effect in the relationship between organizational fairness and organizational effectiveness. It is important to gain the trust of employees based on the hypothesis test results and to ensure fairness is recognized for positive effects.
지속가능한 마을재생 지표 활용 방안에 관한 연구: 부산 감천문화마을 지역주민을 대상으로
임경환 ( Kyunghwan Lim ),이재곤 ( Jaekon Lee ) 관광경영학회 2019 관광경영연구 Vol.88 No.-
The purpose of this study is to contribute to the improvement of mid - and long - term value by effectively utilizing the village regeneration project through the study on the use of sustainable village renewal index. The town revitalization project is intricately intertwined with related stakeholders such as politics, local governments, local residents, business people, and local residents. This study was carried out to utilize sustainable villages regeneration indices using various regeneration indices in Korea and abroad. Prior to the use of sustainable villages regeneration indicators, we derived the preliminary attributes in this study by Top-Down & Bottom-Up method, and selected sustainable village regeneration index items and experts' Respectively. We will show priority items through the continuous village regeneration project to promote more efficient business and expect continuous development of village regeneration through successful village regeneration project. In this study, a study on the utilization of sustainable villages regeneration index in Busan Gamcheon Cultural Village was carried out. The reason for the selection is that it is a successful village-based regeneration project with more than 2 million tourists annually as a part of the urban regeneration project, which has cultivated the arts and culture of the rural areas in the country. However, on the back side, tourist complaints of tourists suffering from the local residents have accumulated, and the touristization phenomenon has finally arrived. Although sustainable village regeneration indices are considered necessary for sustainable village regeneration indices as the theme of this study, there is a need for village regeneration indices in the future, but there is a continuing interest in the area of village regeneration units that have been completed, It can be used as a solution.
모바일 관광목적지 관광정보에 신뢰성이 관광목적지 만족도에 미치는 영향: 관광목적지 이미지와 애착의 조절효과를 중심으로
윤태정 ( Taejeong Yoon ),심우섭 ( Woosub Shim ),이재곤 ( Jaekon Lee ) 관광경영학회 2018 관광경영연구 Vol.82 No.-
As a precedent study on tourism destinations, there has been a study on the causal relationship between attributes and roles of tourist destination or sources of tourist destination information and causality of tourist satisfaction, but the case of tourism destination information focused on supplier (marketer) There is no situation. The purpose of this study is to develop and test a comprehensive theoretical model for the brand of destination for the purpose of branding, brand image, brand attachment, satisfaction and intention to visit again. Based on the above concept, this study hypothesized the relationship between the reliability of mobile tourism information, the image of tourist destination, the attachment of tourist destination, the satisfaction of tourist destination, and the intention to visit again, that is, the five structures. 370 questionnaires were sampled through tourists visiting Ganghwa Island, which has a history of modern history that is accessible to Jeju Island and the metropolitan area designated as seven of the world's most scenic landscapes. The results of this study are as follows.
스키장의 관광환경 개선방안에 관한 연구 : 강원도 스키장을 중심으로 Focus on Kwang - Won Province
이재곤,이재섭 관광경영학회 1999 관광경영연구 Vol.4 No.-
This study attempts to identify the problems and process of tourism environment of the ski resort, and to present the perception of leisure activity and suggests the proceed development service quality models for the method to support the mentioned management. In this research, the theories of processing tourism environment is generally reviewed, and empirical research is performed by focusing on telephone survey with the management personnels of the resort in Kwang-Won Province. So, I can predict the tourism environment of ski resort: to increase ski activity participation demand, call for high quality service. Therefore, I suppose to take service education in individual levels and job loyalty, to recognize personal service to be more important in a tourism business and regional economy.
이재곤 관광경영학회 2003 관광경영연구 Vol.18 No.-
These days cruise commodity is a phenomenon of the diversification of wants for the increase of the consumer's income as well as the increase of their leisure. So, in other to success in positively coping with the environmental change through the effective marketing sales promotion activities of cruise business, the detail purpose of researches in accomplishing it as well as the searching it measures as a developing commodity. Data of this study were collected a survey on residential tourists at Seoul and Kyonggi province. And based on the result a statistic software, SAS was used to perform the relations analysis for frequency, t-test and ANOVA.