http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
여행사 조직공정성이 조직신뢰와 조직유효성에 미치는 영향: 조직신뢰 매개효과를 중심으로
윤여산 ( Yeosan Yoon ),이재곤 ( Jaekon Lee ) 관광경영학회 2020 관광경영연구 Vol.100 No.-
The purpose of this study is to investigate how the perception of organizational fairness among travel agency employees affects organizational trust and organizational effectiveness. For samples, 231 valid samples were taken from September 1, 2020 to September 30, 2020. The analysis results of this study were analyzed using the statistical package of SPSS for Window version 22.0. Multiple regression analyses were performed for hypothesis testing, and the results of this study were as follows: First, the distribution fairness, procedural fairness and interaction fairness of organizational fairness have been shown to affect organizational trust. Second, organizational trust has been shown to affect organizational immersion, job satisfaction and turnover intention of organizational effectiveness. Third, it was analyzed that organizational fairness affects organizational effectiveness. Finally, organizational trust was confirmed to have a mediating effect in the relationship between organizational fairness and organizational effectiveness. It is important to gain the trust of employees based on the hypothesis test results and to ensure fairness is recognized for positive effects.
농촌특화마을의 물리적환경과 서비스가치, 행동의도 관계 연구
노형준 ( Hyeongjun Roh ),김시원 ( Seewon Kim ),윤여산 ( Yeosan Yoon ) 관광경영학회 2018 관광경영연구 Vol.82 No.-
This study examines how the service environment of specialized rural tourism villages influences on service value and tourist's revisit intention, and also investigates the influences and correlations of each factor with considering tourists' behaviors and other previous similar studies. The aim of this study is to help central and local governments to establish effective tourism policies in the future. For the empirical analysis, after conducting a questionnaire designed with self-filling within type in 2 specialized rural tourism villages near the metropolitan area, 204 effective questionnaires were used as an analytical data. With considering the correlations between the service environment of tourism destination and the variables of service value, we can state that the factors of physical service environment such as accessibility, cleanliness, attractiveness and convenience have notable positive(+) correlation with the service value functional value and emotional value as examples. With considering the correlations between service value and the variables of revisit intention, we can possibly maintain both perceptive value and emotional value have notable positive(+) correlation with revisit intention. Therefore, the study revealed there is notable positive(+) correlation among all the study variables, showing consistent direction with the study hypothesis. Physical service environments have an effect on service value, especially since the attractiveness factor has the biggest effect on the service value and revisit intention, with improving physical service environment and external image of service workers and strengthening the service education.