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아랍 지역 마케팅 환경 및 전략에 관한 연구 - 마케팅 사례를 통한 분석 -
이일영(Lee, Il-Young),조희선(Cho, Hee-Sun) 한국이슬람학회 2015 한국이슬람학회논총 Vol.25 No.2
With the growth of the Arab economy, the interest of the Arab Region has increased in South Korea. In addition, many South Korean companies are advancing to the Arab region, and this is also increasing the interest of the marketing environment and strategy in the Arab region. However, research on the marketing environment and the strategy to the Arab region still lacks in South Korea. Therefore, the purpose of this study is to present an improvement plan for future marketing activities in the Arab region by collecting various examples of companies in Arab region and by analyzing the success or failure causes of the cases. To collect the stories, we analyzed many marketing cases on various industries such as electronics, fashion, cosmetic, service, culture, and retail. And through these examples, we derived the problems and studied the solutions. We hope this paper to be a small cornerstone of the studies of Arab regions’ marketing environment and strategy. And subsequent research would be possible to help to companies from large to small sizes that want to advance to Arab market.
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중국 농업에 있어 ' 쌍층경영 ' 의 형성과 분화 : 북경시 근교의 사례연구
이일영 (Il Young Lee) 한국경제학회 1999 경제학연구 Vol.47 No.2
1978년 말을 계기로 집단농업이 해체되고 개별경영이 지배적으로 된 이후 중국 농업에는 다양한 경영형태가 등장하였다. 본 연구에서는 이러한 중국 농업경영의 실태에 대한 실증적 연구의 일환으로, 향후 중국 농업구조 개혁과 관련하여 중대한 의의를 지니고 있는 대규모경영에 관한 사례연구를 시도하였다. 北京市 근교의 順義縣에서는 1984-1985년에 걸쳐 농가생산도급책임제가 도입됨에 따라 집단경영체제가 개별경영화하였다. 1986년부터는 `대규모경영`의 실험을 개시하여 집단농장 설립을 본격화하였다. 이 가운데에서도 C村은 `雙層經營`제도가 기본적으로 실시되는 가운데, 집단농장과 개별농가의 대규모경영이 분화되는 과정에 있다. 향진기업의 광범위한 존재와 집단농장의 운영은 전업농 및 대규모 개별농가 발전의 조건을 마련해 주고 있다. 전업농경영이 수입격차를 유발하고 있다면 비농업부문에의 취업이 수입격차를 완충하는 역할을 수행하고 있다는 점도 이 지역의 특징적 현상이다.
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근대주의적 민족주의론을 넘어서 : 「한국 근대사회와 민족주의」(박도영)에 대한 논평
이일영(Il-Young Lee) 경상대학교 사회과학연구원(마르크스주의 연구) 2020 마르크스주의 연구 Vol.17 No.4
This paper examines the limitations of the modernist interpretation of the discussions of Benedict Anderson and Kojin Karatani presented in “Modern Society and Nationalism in South Korea” written by Prof. Do-Young Park. He evaluated Korean nationalism and modern Korean society based on modernist standards. This article discusses the fact that Korean nationalism has elements that go beyond the standard of modernity based on a Western universal perspective. In addition, it evaluates the modern Korean society based on the alternative perspective of “Korean Peninsula Economics”.
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중국 농산물 유통시스템 변화의 사례 연구: 교동지역 청과물의 경우
이일영 ( Il Young Lee ) 한국농업경제학회 2003 농업경제연구 Vol.44 No.2
Economic reform in China is usually regarded as the marketization. Especially, the dramatic marketization has been observed in China`s agricultural marketing system in the reform era. This paper analyses the case of vegetables and fruits in Jiaodong region where production, processing and marketing have been rapidly and widely integrated. Judging from results of the field survey, China`s Jiaodong region has already achieved much in the sphere of the marketization, and there is not the extreme asymmetriciy of price information. In the other side, the various and stable transaction relations are instituted among processor, broker and producer. Therefore, in Jiaodong region, the market become widespread, but this market is not the complete set of perfect markets.
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이일영 ( Il Young Lee ) 민주사회정책연구원 2002 민주사회와 정책연구 Vol.2 No.-
North Korea`s economy had been made up of the various elements; the centrally planned system, the development strategy to run after the rapid growth and industrializanon, and the priority of the normative incentives and self-sustenance. These elements had formed the fairly strong system characterized as a kind of institutional complementarity. However, there are nor appeals to solve the problem of ``free rider`` in North Korea`s economic system. In order to structure the incentive system, it is inevitable to introduce family farms and/or hierarchies which include the monitoring system and differential wages. And, economic crises in l990s drain accumulation funds of domestic economy. Though changes are still restrictive, from long run perspective, North Korea`s economic system is entering the phase of involutionary ``adaptive evolution``. North Korea`s new strategy is likely to be accessible to Chinese-Taiwanese Model. And, North Korea`s joining international economy will go far toward regional cooperation in East Asia.
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이일영 ( Il-young Lee ) 민주사회정책연구원 2016 민주사회와 정책연구 Vol.30 No.-
There are opposing opinions on inter-Korean economic cooperation problems, but these views have come to a deadlock after the shutdown of the Kaesong Industrial Complex. This paper tries to suggest the third way beyond the principle of reciprocity and the approach of functionalism. These new views are as follow: taking together the North Korean nuclear issue and the economic cooperation, looking North-South Korean relations as the part of East Asian economic networks, and finding the regional and local cooperation projects around the Korean Peninsula. This paper argues to promoting multilateral cooperation and South-North Korean urban network.
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이일영(Il Young Lee) 한국농업경제학회 2002 농업경제연구 Vol.43 No.1
North Korea`s agricultural system had been made up of the various elements; the development strategy to run after the rapid growth, the low levels of agricultural prices, collective farm and planned marketing system, and the traditionally intensive agricultural technologies. These elements had formed the fairly strong system characterized as a kind of institutional complementarity. But, since accumulation crisis in 1990s, both change and coninuity have been observed; the scale of farm units was reduced, the number of peasant market was increasing, and agricultural technologies as in the past partly revised. Though these changes are restrictive, from the long run perspective, North Korea`s agricultural system is entering the phase of `adaptive evolution`.
KCI
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