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이강웅 한국행정연구원 2002 韓國行政硏究 Vol.11 No.4
행정PR은 국민과 행정 사이의 수평적인 양방향 커뮤니케이션이다. 즉 행정이 국민의 의견과 요구사항을 파악하는 측면과 행정이 국민들에게 정보를 제공하고 이해를 구하는 양방향이다. 한 마디로 듣는 것과 알리는 것의 두 가지를 말한다. 국민과 행정 사이의 커뮤니케이션은 직접 이루어질 수도 있고 중간 매체를 통하여 간접적으로 이루어질 수도 있다. 국민과 정부 사이가 직접 연결되는 경우는 비교적 한정되어 있고 주로 다양한 중간 연결매체가 활용되고 있다. 이 중의 하나가 언론이다. 민주사회에서 언론은 공공문제에 관한 정확하고 공정한 정보를 제공하고 또 사회의 다양한 견해를 표출하여 건전한 여론의 형성에 이바지하는 것이다. 언론은 국민의 알 권리를 대행할 뿐만 아니라 정부가 정책을 결정하고 집행하는 과정에서 국민의 관심과 참여를 유도하는데 중요한 역할을 담당하는 매체의 하나이다. 즉 국민과 정부의 중간에서 가교 역할을 수행하고 있는 것이다. 이처럼 언론은 행정PR에서 매우 중요한 위치를 점하고 있는 만큼, 그 역할 수행이 사회발전에 미치는 영향은 지대하다고 하겠다. Administrative PR is interactive communication between the government and the public. And there are direct and indirect way communication in PR. The mass media, even though it is an indirect one, is the best and biggest communication means. Therefore, the importance of the mass media is tremendous in PR. The mass media should satisfy the public's right to know by informing government's policies in more aggressive ways than before. Furthermore, it should make the public take part in policy making by analyzing the policies, finding problems and suggesting solutions. It should make efforts to reflect the public's opinions in the government's policies. The role of the mass media will become bigger and bigger. Because its influence on both the government and the public, especially in the field of administrative PR, will grow significantly, its publicness will become a very important issue. Therefore, the mass media should take the lead as a public medium of communication for the interest of the common good. The purpose of this study is to understand the current situation of youth centers and the administrative difficulties they face, in order to seek ways to advance their service quality and efficiency. Most youth centers are currently managed by the third sectors
都市 公共서비스의 共生産(Coproduction)에 관한 考察
李康雄,吳賢淑 東義大學校 法學硏究所 1990 공공정책연구 Vol.6 No.-
Many local governments currently face a double bind. On the one hand, public fiscal capability is severely threatened. The economic recession has produced unanticipated shortfalls in revenues, exacerbating budget deficits and the problems of fiscal stress, and forcing hard decisions between increases in taxes and cutbacks in services. On the other hand, public demands for services have been growing steadily, and the burden on placed local governments in especially heavy. The double bind of decreased fiscal capability in the face of increased public demand has generated renewed interest in municipal productivity. Nowadays local governments pursue the alternative system of service delivery to reduce the costs of service production. On increasingly favored alternative to the traditionaal model of service delivery has been labeld “coproduction”. Coproduction is an emerging concept of the sevice delivery process which envisions direct citizen involvement in the design and delivery of city services with professional service agents. In this manner, coproduction proposes an answer to the more service-less cost dilemma. The purposes of this article are to introduce the concept of coproduction and to examine the bebefits incentives of coproduction activity and finally to evaluate the coproduction programs. Coproduction is understood as active participation of citizen in the process of service delivery and the joint production of services by local officials and individual citizens, or citizen groups intended to raise the quality and/or amount of service provision. the major benefit is tax savings The decisions of individuals regarding the forms and levels of coproduction to be undertaken are influenced by a variety of factors. these include individual characteristics, the range of benefits produced, social characteristics of the community, and the organizational aarangements for service delivery. The benefits and costs of coproduction programs are examined in four areas : service productivity, serviced equity, citizen participation, training and coordination arrangements