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CSR과 내부서비스품질이 내부고객만족과 이직의도에 미치는 영향 -기업 윤리교육에 따른 조절효과-
유창근 ( Chang Keun Yoo ) 관광경영학회 2015 관광경영연구 Vol.66 No.-
The purpose of this study shows the effects with CSR suggested by casino corporation and the internal service quality and internal customer satisfaction. And also this begins with the presumption that corporate ethical education causes moderating effects between the two conceptions, CSR and internal service quality. The structural model was tested using the empirical date collected from 348 casino dealers. The study result of structural equation model(SEM) presents CSR and internal service quality have significant moderating effects on internal customer, and moderating effects on ethical education develop a significant moderating effects between CSR and internal customer satisfaction. Therefore, suppose that CSR and internal service quality suggested by casino corporation have positive effects, internal customer satisfaction will grow and turnover rate will be reduced. To make the ethical education have moderating effects on internal customer satisfaction, I assume that indirect benefit, CSR, has more moderating effects on it than direct profit, internal service quality.
유창근(Chang Keun Yoo),이승길(Seung Gil Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.1
The purpose of this study was to compare two survey data sets of inter-temporal choice behavior in selecting favorite tourism types in order to estimate the determinants of behavior difference. A multinomial logit (MNL) model was applied to the data sources stemming from the 2009 and 2012 surveys. The equality of the MNL coefficients between the two surveys was tested applying a log-likelihood test. The null hypothesis of no statistical difference was rejected in choice behavior. On the basis of the results from the test, the determinants affecting the differences in choice behavior between the two survey data were estimated for demographic variables and selective attributes. Given the regional specificity of islands, these survey results will be used as part of a marketing information database to develop a marketing strategy and establish policy for island tourism.
유창근(Chang Keun Yoo) 한국관광연구학회 2013 관광연구저널 Vol.27 No.2
This study analyzes preferred tourism activities of Korean wave tourists to organize tour programs. Market segmentation is done based on this analysis, which provides information for effective tour programming. Factors are deducted among touring activities that are preferred by Korean wave tourists. Preference types are then classified through cluster analysis. Each of the classified tourism activity types are set as dependent variables and variables that influence each dependent variable are also established. The MNL model is applied for influential relationship analysis. The data was collected from foreign tourists who visited Korea to attend a Korean wave concert. The analysis results show that each tourism activity type is influenced by different variables. Therefore, proper market segmentation should be done regarding each tourism activity type as well as the adequate foundation of marketing strategies relevant to the activity types. Moreover, a differentiation strategy is needed that combines urban(local) tourism function with Korean wave contents.
유창근(Chang-Keun Yoo),윤동환(Dong-Hwan Yoon),이민석(Min-Seok Lee) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.3
본 연구는 국내의 4개의 주요한 패밀리레스토랑를 이용한 경험이 있는 고객을 대상으로 방문횟수에 따른 수요 결정요인과 레스토랑 간 대체성을 살펴보고자 하였다. 방문 수요 결정요인으로는 인구통계적 특성, 패밀리레스토랑 브랜드 이미지, 레스토랑 이용횟수의 비율에 따라 유의적인 영향관계를 보이고 있으며 또한 편상관분석을 통한 경쟁관계의 레스토랑의 대체성을 확인하였다. 이러한 결과는 레스토랑 방문횟수에 영향을 주는 결정요인을 파악함으로서 레스토랑의 마케팅방향을 설정하고 경쟁 레스토랑 간의 경쟁관계를 살펴봄으로서 레스토랑의 경쟁력을 키울 수 있는 계기를 마련하는데 도움을 줄 수 있다. The purpose of this study is to investigate demand-determinant factors based on the number of visits and substitutive relations inter-restaurants, which are four major domestic family restaurants. Findings indicate that the factors of demand-determinant for visiting are affected by demographic characteristics, brand images of family restaurants, and the rate of the number of visits. In addition, this study used partial co-relation analysis to determine the substitutive relations of competitive restaurants. Considering these results, this study suggests how family restaurants' marketing strategy could be differentiated by discriminating the determinant factors which affect the number of visits. Also, this study makes it possible to arrange the opportunity to strengthen restaurants' competitiveness by examining competitive relations to the inter-restaurants.