중소병원 내부마케팅이 고객지향성과 경영성과의지에 미치는 영향 및 시장지향성의 매개효과

배성윤 ( Sung-yoon Bae ),김지원 ( Jiwon Kim ),김경란 ( Gyeong-lan Kim ) 한국보건정보통계학회(구 한국보건통계학회) 2017 보건정보통계학회지 Vol.42 No.1

Objectives: The objectives of this study were to examine the effect of internal marketing on the employees` customer orientation and their business performance will, and to verify the mediating effect of market orientation in local hospital setting. Methods: A questionnaire-based survey was conducted among 300 employees working at 9 hospitals in Changwon area, and 279 responses were analyzed. The data were collected from April 4 to April 17, 2015. SPSS 18.0 program was used for descriptive statistics, t-test, ANOVA, factor analysis and reliability test, and AMOS 18.0 program was used for path analysis. Results: First, delegation of authority, education and training, and compensation, among other factors of internal marketing, showed a statistically significant effect on market orientation. Second, market orientation had a significant effect on both customer orientation and business performance will. Third, internal marketing influenced rather indirectly on the customer orientation and business performance will, mediated by market orientation. Conclusions: Leveraging market orientation could help local hospitals make the most of their internal marketing activities in order to improve customer orientation at the individual level and the business performance at the organizational level.

피그말리온 리더십이 병원 종사자의 조직몰입에 미치는 영향과 리더

홍병호(Hong, Byoung Ho),배성윤(Bae, Sung Yoon),김미숙(Kim, Mee-Sook) 한국산학기술학회 2013 한국산학기술학회논문지 Vol.14 No.9

본 연구는 부산시내 9개 병의원에 근무하는 근로자 349명을 대상으로 구조화된 설문지를 통하여 자료를 수 집하였으며, 의료조직에서 피그말리온 리더십이 종사자의 리더-구성원 교환관계와 조직몰입에 미치는 영향을 파악함 으로써 병원의 조직성과 제고방안을 제시하고자 하였다. 수집한 설문자료는 SPSS ver.18.0과 AMOS ver.18.0 프로그 램을 이용하여 분석하였으며, 빈도분석, 상관분석, 요인분석, 신뢰도분석, 경로분석 등을 수행하였다. 주요 분석결과는 다음과 같다. 첫째, 병원조직에서도 피그말리온 리더십이 리더-구성원 교환관계의 질에 영향을 미치는 것으로 나타났 다. 둘째, 피그말리온 리더십은 병원 종사자의 조직몰입에 직·간접적으로 영향을 미치는 것으로 나타났다. 셋째, 리더- 구성원 교환관계는 조직몰입의 정서적 몰입, 지속적 몰입, 규범적 몰입에 각각 직접적인 영향을 미치며 그 중에서도 정서적 몰입에 가장 큰 영향을 미치는 것으로 나타났다. 넷째, 리더-구성원 교환관계는 병원 조직에서 피그말리온 리 더십과 조직몰입의 관계를 부분적으로 매개하는 것으로 나타났다. 본 연구는 병원 조직에서 피그말리온 리더십과 리 더-구성원 교환관계, 조직몰입 간의 관계를 최초로 연구하였다는 데 의의가 있다. This study attempted to examine the relationship between pygmalion leadership and the organizational commitment among hospital employees, and the mediating effect of the leader-member exchange (LMX) on their relationship. For this purpose, we designed structured self-response survey questionnaires, and collected data from 349 employees working at 9 hospitals and ambulatory clinics in Busan area. Frequency analysis, correlation analysis, factor analysis, and reliability analysis were performed using SPSS ver.18.0 program, and the path analysis was performed using AMOS ver.18.0 program. Major findings are as follows. First, some factors of pygmalion leadership were found to directly influence the quality of LMX, while some had both direct and indirect influences on organizational commitment. Second, the quality of LMX was found to partly mediate the relationship between pygmalion leadership and the organizational commitment in hospital organizations. This is the first in kind which was conducted in the hospital setting.

구강보건 지식과 실천이 우식경험치아와 삶의 질에 미치는 영향-구조방정식을 이용한 경로분석을 중심으로-

이영수 ( Young Soo Lee ),배성윤 ( Sung Yoon Bae ),지재훈 ( Jae Hoon Ji ) 한국치위생과학회 2013 치위생과학회지 Vol.13 No.1

This study aims to measure oral health knowledge and practice level among dental clinic patients, and examine their relationships with decayed, missing and filled teeth (DMF) index and the oral health-related quality of life (QOL). Empirical data have been collected from 311 patients through structured questionnaires and dental examinations conducted in Busan area. According to the analysis of causal relationship, oral health knowledge turned out to have a direct effect on oral health practices, which exerted both direct and indirect effects on DMF index and oral health-related QOL. While DMF index directly affected the oral health-related QOL, oral health knowledge proved to have only an indirect effect on DMF index and oral health-related QOL, mediated by oral health practices. Considering all these findings, effective oral health education and other intervention programs should focus on motivating people to participate in the active practices of desirable oral health behaviors, which will lead to the prevention of oral diseases and the subsequent improvement in the QOL.

엔진 오일펌프계 소음.진동 최적화

신달흔(Shin, Dalheun),배성윤(Bae, Sung Yoon),유동규(Yoo, Dong Kyu),강구태(Kang, Koo Tae),권오영(Kwon, O Young) 한국소음진동공학회 2007 한국소음진동공학회 학술대회논문집 Vol.2007 No.11

병원의 전략적 인적자원관리가 종업원의 직무만족에 미치는 영향과 직무특성의 조절효과

김미숙 ( Mi Suk Kim ),배성윤 ( Sung Yoon Bae ),이지연 ( Ji Yeoun Lee ) 한국보건정보통계학회(구 한국보건통계학회) 2012 보건정보통계학회지 Vol.37 No.2

Objectives: Strategic human resource management system is becoming increasingly important in labor-intensive hospital setting. Our study is intended to examine the effect of internalized strategic human resource management practice on the hospital employees` job satisfaction, whose level could also be moderated by job characteristics. Methods: From March 25 to April 24, 2010, we conducted self-administrative survey to 430 employees working for 6 different general hospitals located in Gyeongnam Province and Busan Metropolitan Area. A total of 327 responses were included to measure major variables for the study, which include general characteristics of the survey respondents, and their perception on the job characteristics and strategic human resource management system for their hospitals, along with their job satisfaction level. Results: Our study revealed that two components of the strategic human resource management, educational training and career development, affected hospital employees` job satisfaction level, and the task significance component of job characteristics had both a direct and moderating effect on the job satisfaction level. Conclusions: More opportunities for educational training and career development is essential to increase hospital employees` job satisfaction, and specifically the improved perception on task significance among non-medical staff would also be helpful.

종합병원 여성근로자의 조직몰입에 대한 인적자원관리와 성취욕구의 영향

김미숙(Kim, Mi-Suk),배성윤(Bae, Sung-Yoon),서보민(Seo, Bo-Myn) 대한경영학회 2014 大韓經營學會誌 Vol.27 No.2

해외환자유치 의료기관의 내부서비스품질 측정도구 개발

김지원(Jiwon Kim),배성윤(Sung-Yoon Bae) 대한경영학회 2015 大韓經營學會誌 Vol.28 No.12

신규간호사 ‘태움(Taeoom)’에 대한 개념 분석

김지원 ( Jiwon Kim ),배성윤 ( Sung-yoon Bae ) 한국병원경영학회 2020 병원경영학회지 Vol.25 No.3

Purpose: This study was conducted to identify the conceptual definition and attributes of ‘Taeoom’ (or workplace bullying) inflicted to newly employed nurses in Korea. Method: Walker & Avant(2011)`s eight-stage process was used to perform a conceptual analysis of ‘Taeoom’. Literature review of 40 studies published between Jan. 2009 and March 2018 published in Korea was followed by the in-depth interview with nine newly employed hospital nurses and the ex-post review of results by nursing experts. Findings: ‘Taeoom’ was associated with five attributes: (1) bullying for no reason, (2) peer rejection for no reason, (3) decreased physical function and psychological withdrawal, and (4) verbal abuse, defamation and nagging, (5) impotent feeling due to power imbalance. Four antecedents found in this study include offensive action, distrust, power imbalance, and undue workload exceeding capacity. As consequences of Taeoom, negative physical and psychological symptoms and turnover intention were increased while nursing performance was decreased. Conclusion: This study suggests the need for more qualitative researches with more comprehensive approach on Taeoom and the development of effective program to improve the organizational culture in nursing field. This study is significant in that it provides a qualitative but comparative review on the attributes, antecedents and consequences of Taeoom through literature review accompanied by focus group interview and expert review.

중소병원 간호사의 성인애착유형에 따른 직무스트레스 및 조직몰입

정은숙 ( Eun-sook Jeong ),김지원 ( Jiwon Kim ),배성윤 ( Sung-yoon Bae ) 한국병원경영학회 2018 병원경영학회지 Vol.23 No.3

This study was designed to identify the adult attachment style among hospital nurses, and to examine its effect on nurses’ job stress and organizational commitment. Self-administered survey questionnaires with structured instruments were developed, and a total of 281 responses from five small to medium-sized hospitals were used for statistical analyses with SPSS Windows version 24.0 program. Major findings of the study are three fold. First, among the four styles of adult attachment, found in 30.6% of survey respondents, stability style was the most popular, followed by fear style(28.5%), disregard style(24.2%), and devotion style(17.8%). Second, according to the general characteristics of study participants, adult attachment style showed a significant difference in age(χ²=23.29, p=.025). Third, multiple regression analyses showed that hospital nurses with the fear style among other adult attachment styles had a significantly higher job stress compared to those with the stability style. The fear style also affected the nurses’ organizational commitment level in a negative way, but the effect was only marginal. Results from this study suggest that customized program based on the nurses’ adult attachment style should be developed to enhance their organizational commitment while reducing job stress in small to medium-sized hospitals.

치과 의료기관의 서비스스케이프와 인적서비스품질이 환자의 내적반응 및 행동의도에 미치는 영향

천미옥 ( Mi Ok Cheon ),김지원 ( Jiwon Kim ),배성윤 ( Sung Yoon Bae ) 한국병원경영학회 2017 병원경영학회지 Vol.22 No.4

This study was designed to analyze the effect of servicescape and human service quality on patients' internal response and their behavioral intention in dental care organizations. Self-administered survey questionnaires with structured instruments were developed, and a total of 226 responses were used for statistical analyses using SPSS Windows version 18.0 program and AMOS 18.0 program. Major findings of the study are as follows. First, among other servicescape components, air condition environment was found to have a positive effect on patients' cognitive and physiological responses, while signals and symbols had a positive effect on cognitive and emotional responses. Second, the competence, among other factors of the human service quality, had positive influence on cognitive and emotional responses, while customer understanding affected positively on emotional response. Third, none of the servicescape components showed a direct effect on patients' behavioral intention, but their influence was mediated by internal responses. However, customer understanding, among other human service quality factors, had a direct effect on patients' behavioral intention. Fourth, emotional response, among other internal response factors, proved to have positive influence on behavioral intention. Results from this study suggest that dental care service providers can increase their competitiveness and customer satisfaction by understanding and improving the most important areas of servicescape and human service quality.