http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
지역주민들의 쓰레기 재활용 행태의 결정요인에 관한 연구
박희서(朴喜緖) 한국지방정부학회 2007 지방정부연구 Vol.10 No.4
이 연구는 개인의 재활용 행태에 초점을 맞추어 재활용 행태의 결정요인을 분석해 본 연구이다. 먼저 인간행태의 주요이론과 재활용에 관한 선행연구들을 토대로 인과모형을 설정한 다음, 소비자들을 대상으로 표본추출하여 실증적으로 분석해 보았다. 실증분석 결과, 재활용 태도, 재활용 정서, 재활용 경험 등이 재활용 행위에 유의미한 영향을 미치고 있는 것으로 나타났으며, 주관적 경험은 재활용 관심도가 높은 경우에 유의미한 영향을 미치고 있는 것으로 나타났다. 재활용 관심도의 조절효과 분석에서는 재활용 관심도가 재활용 태도→ 재활용 행위, 재활용 정서 → 재활용 행위 사이의 관계에 영향을 미치는 것으로 나타났다. 본 연구에서는 이러한 분석결과를 토대로 이론적ㆍ정책적 함의를 제시하였다. This study attempts to identify some of the determinants of Local Residents’ waste recycling behavior. In this study, the causal model for recycling behavior is established based on prior research and TPB. The findings of this research indicate that attitudes toward recycling, affection toward recycling and recycling behavior has a significant effect on waste recycling behavior. And subjective norm has a significant effect on waste recycling behaviors if only concern toward recycling ie. attitude strength is strong. Moderator analyses show that for waste recycling behaviors, affect plays a lesser role when concern toward recycling is strong. This paper discusses theoretical and public policy implications based on these findings.
고단백 스낵과 비건 스낵에 대한 선택속성과 구매 행동 연구
박희란,조미숙,Park, Hee Ran,Cho, Mi Sook 한국식생활문화학회 2021 韓國食生活文化學會誌 Vol.36 No.4
The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.
박희서(朴喜緖),노시평(盧時平),김은희(金銀嬉) 한국지방자치학회 2007 韓國地方自治學會報 Vol.19 No.2
In this study we tested the ability of the theory of reasoned action to predict the consumer's pro-environmental behavior. The personnel interest, public interest for the society, internal motivation, external motivation, pro-environmental attitude, subjective norms, and behavioral intention were used to predict the consumer's pro-environmental behavior. We examined our model by the empirical data. The sample pool was composed 539 man and woman. Statistics used for data analysis were Factor Analysis, Correlation Analysis and Reliability Analysis. Research shows the following results: 1) The personnel interest and public interest for the society influences the pro-environmental attitude. 2) The subjective norms are influenced by the internal and external motivation. 3) The pro-environmental attitude and subjective norms influences the consumer's pro-environmental behavior through the medium of behavioral intention. These findings will help the government officials and NGO agents to design the environment policy.