관광자의 Self-Visual Image와 관광지 친밀감 간 관계 연구

노은정,이철진 동북아관광학회 2019 동북아관광연구 Vol.15 No.4

With the growing usage of SNS, one particular tourist behavior we should pay attention to involves storing their experiences via images of photos and videos and sharing them through SNS. The importance of this behavior is significant considering tourists recall their memories of tourist destination through these images, which impacts satisfaction. The aim of this study was analyze how these images produced by tourists (self-visual image) influence destination intimacy (i.e., cultural similarity, acculturation intention, local cultural adaptation) to tourist destination. A total of 349 questionnaires were analyzed using SPSS ver25.0. The findings reveal that self-visual images containing natural environment, social environment and accessibility have a significant impact on cultural similarity and acculturation intention. Tourism and convenience facilities causes a negative impact on cultural similarity. Finally, cultural similarity and acculturation have a positive impact on local cultural adaptation. The theoretical and practical contributions and future study direction are discussed. SNS 이용의 증가와 함께 주목할 만한 관광자들의 관광행동은 관광지에서 자신들의경험을 사진이나 영상 등의 이미지로 저장하고 SNS를 통해 공유하는 것이다. 이러한관광행동은 관광자들에게 이미지를 통해 관광지에 대한 기억을 환기시킬 뿐 아니라만족감을 형상하게 된다. 본 연구의 목적은 관광자들에 의해 만들어진 이미지(자기시각이미지)가 목적지와의 친밀도(문화유사성, 문화수용의도, 현지문화동화)에 어떠한영향을 미치는지 영향을 검증하는데 있다. 연구의 목적을 달성하고자 349개의 표본을대상으로 분석한 결과 다음과 같은 연구결과를 도출하였다. 첫째, 관광지 친밀감 요인 중 문화유사성과 문화수용의도에 대하여 공통적으로 자연환경과 사회적 환경 및 접근성이 유의한 영향을 미치는 변인으로 확인되었다. 둘째, 관광지 친밀감 요인 중 문화유사성에 대하여 편의시설 및 관광시설이 부정적 영향을 나타내는 것으로 분석되었다. 셋째, 문화유사성 및 문화수용의도 모두가 현지문화동화에대하여 유의한 영향을 미치는 것으로 검증되었다. 따라서 본 연구는 관광자들의 이미지 형성과 회상이 관광지에 대한 친밀감 형성에 긍정적으로 작용함을 확인하고, 그 하위개념을 구체화하였다는 점에서 학문적 의의가 있다.

미국 K마트 파산의 원인과 국내 유통업계에 주는 시사점

노은정 한국유통학회 2002 유통비즈니스리뷰 Vol.2 No.-

오래된 전통과 혁신적인 할인 판매기법으로 국내 유통업계의 벤치마킹 대상이었던 외국 유통업체들이 작년과 올초 연이어 파산하여 충격을 던져주었다. 미국의 K마트, 일본의 마이칼, 다이에등은 급변하는 소매환경 및 소비자변화를 앞서 파악하지 못하고 취약한 수익체질에 무분별한 업종 및 업태 다각화를 추진함으로써 파산이라는 결과를 가져왔다. 확대일로에 있는 국내 업체들에 시사하는 바가 크다 하겠다.(중략)

중국 유일의 여황제 武則天의 詩歌 연구 — 권력의 찬탈과 권위의 도전 사이에서

노은정 고려대학교 중국학연구소 2019 中國學論叢 Vol.0 No.64

In china, there were largest number of emperors in history. About 494 people have been named emperor in China, ranging from Qin Shi Huangdi to Emperor Puyi. Among them, Wu Zetian of Tang Dynasty is the only woman who became emperor. At the age of 14, Wu Zetian entered the palace as a royal concubine and ascended to the throne of the emperor. This was not the result of a opportunity that came by chance, but the result of a systematic step-up. In ancient China, where Confucian morality dominated, women’s status was very low and women’s rights did not exist at all. So she had to break through a huge wall to become an emperor. In a male-dominated society, women’s entry into society was completely impossible. But Wu Zetian absolutely broke the wall. She built her own world by confronting, overpowering, persuading men and cooperating with them in an era when only strong men changed the world as a hero. Wu Zetian challenged the masculine authority of the theocratic policy with 48 numbers of jiaomiao songs. Through Taizhong, Gaozhong, and the reign of Wu Zhou, she gave full pay to her political prowess, Wu Zetian wrote her success in poetry and ordered her ministers to write a poem in answer to her poetry. In her poems, Wu Zetian announced “The Emperor is not someone else, but me.”

宋代 昭君出塞의 새로운 해석 ― 王安石의 <明妃曲> 2수를 중심으로

노은정 고려대학교 중국학연구소 2022 中國學論叢 Vol.- No.78

The fragmentary historical records of Wang Zhaojun do not elaborate on her substance. However, with literary imagination, we processed her as a tragic figure who married into the Xiongnu under the name of Hwachin during the Han Dynasty. Unlike the historical facts, 'Zhaojun Chusai’ has been transformed into sadness and resentment according to the demands of the times. However, Wang Anshi no longer tragically sang the fate of Wang Zhaojun. If fate is set, it is the principle of life that the courage and wisdom to pioneer the destiny are also given, so Wang Anshi hope she will live firmly in the Xiongnu and be happy since meeting someone who understands her. “意態由來畫不成”, “人生失意無南北” and “人生樂在相知心”. These three verses are the themes that Wang Anshi wanted to talk about in <MingFei Qu>. This verse reveals the features of the Song poem, which expresses the philosophies that he felt while looking at life, in poetry. Wang Anshi satirized the reality by expressing his reality, his feelings and thoughts through ‘Zhaojun Chusai’, the story from a thousand years ago, and reversed the existing concepts pleasantly. Ou Yangxiu, Mei Yaochen, Sima Guang, Zeng Gong and Liu Chang, who lived in the same era, also agreed with Wang Anshi’s adaptation and expressed their thoughts through response poetries. Through this, we can infer how poets during the Northern Song period thought about 'Zhaojun Chusai’. They criticized the ruler for causing 'Zhaojun Chusai’ and lamented he was so incompetent that he couldn’t even identify what was happening in the concubines before his very eyes, evaluating that Mao Yanshou's death was in vain. They also consoled Wang Zhaojun, saying that where we live is not important if we meet someone who understands us, and the ministers of the Han Dynasty, who reduced her to a tool for Hwachin, totally disappeared, but Wang Zhaojun‘s story is still told. What they wanted to talk about by quoting 'Zhaojun Chusai’ was the reality of the Northern Song period, and their thoughts and feelings living in reality. In the Southern Song period, several negative evaluations of "MingFei Qu" came out in terms of moral and political standards, but it is a wrong interpretation and criticism according to the political situation at the time. In "MingFei Qu", Wang Anshi showed various images of Wang Zhaojun through an unprecedented adaptation based on his philosophy of life. Through a new interpretation of the 'Zhaojun Chusai’, he led the old genre with resentment and sadness to a new state.

백화점 VIP 마케팅 현황

노은정 한국마케팅연구원 2007 마케팅 Vol.41 No.11

관광분야 현장 실습생과 실습처 간의 지속가능성에 대한 탐색적 연구

노은정,홍정화 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.12

The purpose of study is to discover the causes of problems occurring between practicum insiders (students who get trained and agencies that provide training) and to explore the sustainability of the practicum system in the tourism field. This study applied the social exchange theory to understand social sustainability, and collected data by conducting in-depth interviews from a phenomenological perspective. The study participants were 10 students who have experienced practicum and 15 employees who are experienced in working with the trainees. The results illustrated that there were five benefits for students and four benefits for companies. However, there was a difference in the benefits experienced by each party, and this difference was found to hinder sustainabilit

기업 파트너 간의 유통경로 요인과 신뢰 및 결속 관계에 대한 실증연구 -할인점과 협력회사를 중심으로-

노은정,이철규,정철호,김성수 대한경영학회 2019 대한경영학회 학술발표대회 발표논문집 Vol.2019 No.1

사시가(四時歌)의 연원(淵源)과 범성대(范成大)<사시전원잡흥(四時田園雜興)>의 시간

노은정 고려대학교 중국학연구소 2012 中國學論叢 Vol.37 No.-

在韓國朝鮮時代, 士大夫文人愛寫 "四時歌", 這種"四時歌"的槪念也爲朝鮮文人所獨有。朝鮮文人根据這種槪念進一步評析中國詩詞, 可是他們偏偏都未提及范成大的<四時田완雜興>。范成大晩年所作的<四時田완雜興>組詩, 堪稱中國古代田완詩的集大成之作, 倂且也可以視爲一組完整的"四時歌"形式的大作。本文根据朝鮮時期所形成的"四時歌"類型來分析范成大<四時田완雜興>, 揭示其中蘊含的范成大所持的三種時間觀念:第一爲時間的生命力。范成大因爲長期患病, 所以能更深切地體會到時間對于他的生命意義。他歸隱的石湖庄완給他一股能恢復活力的勇氣, 故他在所有季節中格外重視生机勃勃,万物復소的春天。第二爲時間的現在性。他以現在性爲時間的實質, 特別笑注自己生活的此時此刻。他一邊崇拜天地倂親手種田, 一邊把田완的現在時間和生活形象描寫得非常親切逼眞。第三爲時間所聯系的現實和理想。在生活中他渴望仁政, 倂且認爲現在的時間就是能實現政治理想的一個核心因素。他一直苦悶于如何使理想和現實協調起來, 而如此思考的結果, 就被表現爲<四時田완雜興>之中詩人對田완生活的理想。<四時田완雜興>被描繪成爲一幅村老眼中的農家樂事圖, 而這村老眼中的田완就是찰根于現實生活, 能爲身心補充活力, 倂能實現仁義的一片范成大所夢想的地方。

중국 중장년층의 한국 관광동기에 따른 관광지선택속성과 라이프스타일 차이분석

노은정,노정희,저우요우 관광경영학회 2018 관광경영연구 Vol.83 No.-

Despite of various studies on Chinese tourists, there is a limited research focusing on elderly Chinese (mid-old aged cohort). Based on KTO’s market research(2011), Chinese mid-old aged cohort has strong spending power and eager to travel abroad. In order to attract them, it is necessary to understand their travel motivation, destination selection attributes, and lifestyle as a first step. In this respect, the aims of this study was to segment Chinese mid-old aged cohort tourists to Korea using tourist motivation and to determine whether there is a significant differences between destination selection attributes and lifestyle. On the basis of multi-step cluster analysis, four segment were found: culture and Knowledge expansion, routine avoidance/discovery, emotion conversion, self-actualization. Also, the result indicated that the differences between 4 Chinese mid-old aged cohorts are significative. It is revealed that there are differences between destination selection attributes and lifestyle by four segmented groups.

박테리오신을 분비하는 비병원성 돌연변이주에 의한 무름병 방제 효과

노은정,이승돈,허성기 한국식물병리학회 2010 식물병연구 Vol.16 No.2

Pectobacterium carotovorum subsp. carotovorum은 채소 무름병의 원인균이다. 박테리오신인 carocin D는 Pectobacterium carotovorum subsp. Carotovorum Pcc21 균주가 생산한다. Pcc21 균주의 비병원성인 돌연변이주를 선발하기 위해 Tn5을 이용하여 무작위적 삽입 돌연변이체들을 대상으로병원성 검사를 하였다. 실험 결과 선발된 P. carotovorum subsp. carotovorum Pcc21-M15과 carocin D 유전자의 형질전환체인 E. coli(pRG3431)은 비병원성인 동시에 carocin D를 생산하여 무름병균인 P. carotovorum subsp. carotovorum Pcc3의 생장을 억제함을 확인하였다. Pcc21-M15와 E. coli (pRG3431)를 무름병균인 P. carotovorum subsp. carotovorum Pcc3과 함께 미네랄 오일법으로 상추에 처리한 결과 Pcc3 균주를 단독 처리했을 경우에는 3일만에 90%가 무름병에 걸린 반면, Pcc21-M15와 E. coli(pRG3431)를 함께 처리한 경우는 6일 후에도 25%의 상추에서만 무름병 증상을 보였다. Pectobacterium carotovorum subsp. carotovorum causes soft rot disease in diverse plants. Carocin D is bacteriocin that is produced by Pectobacterium carotovorum subsp. carotovorum Pcc21 strain. Nonpathogenic mutant P. carotovorum subsp. carotovorum Pcc21-M15 strain was obtained by mutagenesis with Tn5 insertion and screened pathogenesity. P. carotovorum subsp. carotovorum Pcc21-M15 and E. coli (pRG3431), carocin D gene-transformed E. coli, produce carocin D against P. carotovorum subsp. carotovorum Pcc3. Pathogenic P. carotovorum subsp. carotovorum Pcc3 and mixture with Pcc21-M15 or E. coli (pRG3431) were treated with lettuces. Pcc21-M15 and E. coli (pRG3431) effectively suppressed the development of soft-rot disease. While symptoms in 90% of Pcc3-treated lettuces were observed after 3 days, only 25% of Pcc3 and Pcc21-M15-treated lettuces were observed to be infected after 6 days. These results suggest that the nonpathogenic strain P. carotovorum subsp. carotovorum. Pcc21-M15 and E. coli (pRG3431) are effective to soft-rot disease suppression.