스포츠의 환경파괴로 인한 사회윤리적 문제와 대처방안

남중웅(Joong Woong Nam),이정식(Jung Sik Lee) 한국체육철학회 2002 움직임의철학 : 한국체육철학회지 Vol.10 No.1

In modern society, natural environment relating sports are accelerating the destruction of the ecosystem. Facing situation, criticism of sports expansion is rising, so we must find a counter-plan for this. Participation of golf, ski, mountain-climbing, shooting, fishing, and all sorts of ocean sports etc, are the factors of vast range environment destruction. Moreover sports industries develop nature boundless and spend natural resources for the result of this is serious infection to both human and nature. As the destruction of environment becomes greater, the problem reverts to national responsibility that arranges specialized human agency, organized system, and powerful administration. The environmentally-friendly counterplan for today`s management condition of Korea`s sports environment policy is this. 1. Environment policy assignment for elite sports. 1) Environment policy assignment for the international sports. First, creating a master plan for lifting the environmental thoughts. Second, organizing a Council on Environment Protection above the conference system. Third, introducing the environmentally-friendly concept for the sports facilities and the sports arenas. 2) Environment policy assignment for the domestic sports. First, economize by rationalizing Energy use. Second, making pleasant sports facilities. Third, activating environment related events during the game. 2. Environment policy assignment for life sports. First, settling down the sports Environmental Impact Assessment. Second, making the Environmental Guard System for sports common. Third, strengthening the sports related environment restrict arrangement. Forth, developing sports environment industry and environment technology. Fifth, managing sports waste matters and harmful matters thoroughly. 3. Sports environment education and managing. First, reinforcing sports participation related environment preservation education. Second, managing the sports facilities environmentally-friendly. Third, presenting a environmentally-friendly sports ideology and practical model.

스포츠이벤트 개최의 중요성이 공동체의식, 사회적 신뢰 및 협력의사에 미치는 영향

남중웅(Nam, Joong-Woong),석강훈(Seok, Kang-Hoon) 한국관광레저학회 2013 관광레저연구 Vol.25 No.7

스포츠관광이벤트의 기획의도와 고객행동의 관계

남중웅(Joong Woong Nam),석강훈(Kang Hoon Seok) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The significance and the purpose of this study are to suggest empirical data to the specialized planning strategy and the activation plan through eliciting the relevant influential factors as for which effects the planning intention of sports tourism event has on the customer-behavior. Regarding the survey subjects in this study, the population was set to participants in 2008 Chungju World Martial Art Festival from more than fully 20 years old to less than 60 years. The sampling method was extracted a sample by using the convenience sampling out of non-probability sampling. It had total 500 people as the sampling target. Regarding the survey method, this researcher directly distributed widely along with 3 surveyors, who were educated in advance. It was carried out on the basis of self-administrated method. The materials for 94 people, whose response is insincere or whose surveyed contents were partially omitted, out of the collected questionnaires, were excluded. The questionnaires for total 406(81.2%) people were set to the effective sampling. As for the data processing in this study, the frequency analysis was carried out in order to grasp the demographic characteristics by utilizing SPSS WIN 15.0 program. In order for the reliability analysis on questionnaire, Cronbach` α was calculated. In order for the validity test in questionnaire, the exploratory factor analysis was carried out. In order to examine the effects on the customer-behavior intention according to the planning intention of sports tourism event, the multiple regression analysis was carried out. The statistical significant level was verified at the level of p<.05. According to the research methods in the above, the following conclusions were obtained. The planning intention(conformity, program, merchant-ability, originality) of sports tourism event was indicated to have positive(+) effect on all of customer satisfaction, re-visit intention, word-of-mouth activity, and image. Accordingly, tourists, who participate in the festival, are preferring the originality, which escaped from insignificant and daily things, the conformity in line with objective, the merchant-ability in festival, and the program with lots of attractions. Thus, there will be possibility for securing more tourists by offering the environment suitable for image of Chungju World Martial Art Festival and the service enough to be satisfactory, and will be necessity of managing with a scientific and systematic method.

프로야구단 웹사이트 서비스품질과 브랜드 이미지, 고객만족 및 행동의도의 관계

남중웅 ( Joong Woong Nam ),조민행 ( Min Haeng Cho ),구강본 ( Kang Bon Goo ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.1

이 연구의 목적은 프로야구단 웹사이트의 서비스 품질이 브랜드 이미지, 고객만족, 행동의도에 미치는 영향을 규명하기 위한 것이다. 연구대상은 서울, 경기지역의 성인 중에서 프로야구 웹사이트 접속 경험이 있는 집단을 대상으로 편의추출법을 이용하여 총 350을 표집 하였다. 이 중에서 연구의 자료로 부적절한 설문지 24부를 제외한 326부를 최종 연구 자료로 이용하였다. 수집된 326부의 자료를 바탕으로 SPSS ver. 14.0을 이용하여 기술 분석, 상관분석, 요인분석, 회귀분석을 실시하였다. 이상과 같은 연구 방법을 통하여 다음과 같은 결론을 얻었다. 첫째, 프로야구단 웹사이트 서비스품질은 브랜드이미지에 영향을 미치는 것으로 나타났다. 즉 브랜드 이미지에는 디자인, 내용충실성, 상호신뢰성, 상호관계성이 긍정적인 영향을 미치는 것으로 나타났다. 둘째, 웹사이트 서비스품질은 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 즉 시스템, 상호관계성, 내용충실성, 디자인, 이용편리성이 긍정적인 영향을 미치는 것으로 나타났다. 셋째, 웹사이트 서비스품질은 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 즉 디자인, 상호관계성, 시스템이 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 브랜드이미지는 고객만족에 긍정적인 영향을 미치는 것으로 나타났다. 다섯째, 브랜드 이미지는 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 여섯째, 고객만족은 행동의도에 긍정적인 영향을 미치는 것으로 나타났다. 이러한 결과는 정보화가 진행되면 될수록 더욱 의미 있는 결과를 나타낼 것이다. 특히 On-Line상의 소비자에 대한 서비스 형태로 제작된 웹사이트의 서비스 품질이 긍정적일수록 행동의도, 즉 직접 방문과 추천의도에 영향을 미친다는 것에 주목할 필요가 있다. 결론적으로 웹사이트의 서비스 품질을 강화할수록 구단의 이미지는 물론 소비자의 만족이 높아지고, 이러한 노력이 경기장 방문객을 증대시키는 요인이 될 수 있다는 것이다. 또한 웹사이트를 통한 수익창출을 할 수 있는 콘텐츠의 개발에도 관심을 가져야 할 것이다. This research has the purpose to clarify the effects of professional baseball team web site service quality on brand image, customer satisfaction and behavioral intention. With the research subjects set to groups with experience to access professional baseball team web site among adults of Seoul and Gyeonggi region, totally 350 adults were sampled by using random sampling method. Among these, 326 copies of questionnaire excluding 24 copies inappropriate for research data were used as final research data. Based on the data of the 326 collected copies, technical analysis, correlation analysis, factor analysis and regression analysis were performed by using SPSS ver. 14.0. Through the research method above, the following conclusions were reached. First, professional baseball team web site service quality affects brand image. In other words, design, contents fidelity, mutual reliability and correlation have positive effects on brand image. Second, web site service quality have positive effects on customer satisfaction. That is, system, correlation, contents fidelity, convenience of use and design have positive effects. Third, web site service quality have positive effects on behavioral intention. That is, design, correlation and system have positive effects. Fourth, brand image have positive effects on customer satisfaction. Fifth, brand image has positive effects on behavioral intention. Sixth, customer satisfaction have positive effects on behavioral intention. Such conclusions indicate that progress of informationization will bring about more meaningful outcomes. In particular, it is noteworthy that the more positive the service quality of web site produced for on-line consumer service is, the more behavioral intention that visits and recommendation intention will be affected. Consequently, the more improvement web site service quality gets, consumer satisfaction as well as the image of the team will be raised, which will increase the number of visitors to gaming fields. In addition, interest in development of contents to create profits through web site will also be desired.

2002 FIFA 월드컵을 통하여 나타난, 한·중간의 갈등에 관한 연구

남중웅(Joong Woong Nam) 한국체육교육학회 2002 한국체육교육학회지 Vol.7 No.3

With World Cup as a momentum, a strange current is being formed between Korea and China. That is the feeling of hostility to each other. So the purpose of this study is to recognize the background of the trouble between two countries and to try to find a solution to the problem. There are two backgrounds connected with the trouble. One is external, and the other is internal. First, the immediate cause of the external background are as follows: 1) The superiority complex of Chinese - Most of Chinese think China is the greatest country in the world. One the contrary, they think Korea is a small and weak country. So they don`t like to accept the rising ability of the Korean football team. 2) The complex about the Korean football team - Because the Chinese team failed to beat the Korean team as many times. Chinese are afraid of the Korean team at heart. Under the situation like this, it`s certainly hard for Chinese to accept the fighting a good fight of the Korean team. 3) The strong displeasure to Korean - Because most of korean cheered not the Chinese team but the Turkey team in the preliminary match, Chinese think they are betrayed by korean. 4) The complex about "Red Waves" played by the most of korean - The Chinese government, a communist country seems to be anxious about that kind of crowd psychology. Secondly, the immediate causes of the internal background are as follows: 1) The fraud concerning Korean residents in China - Some of Korean exploit Korean residents in China for their own profit. Such an act makes Chinese harbor ill feeling against Korea. 2) The frigidity of the safety exposed by some of Korean living in China - Most of Chinese take a hostile and critical attitude toward the frequent incidents occurred by Korean. 3) The lack of moral consciousness exposed by some Korea - There are many problems such as the orphan children left by Korean, the fast life of Korean students studying in China, and so on. 4) Managing the refugees from North Korea - It`s not easy that China ignores North korea, a friendly nation. Basically, the cause of all the problems come from the cultural difference between two countries and the shortage of mutual understanding. And the trouble like this offers the chance to reconsider fundamentally the relation between the two countries. In conclusion, the two nations will have to work out the trouble, increasing mutual understanding and throwing away the excessive expectation and fantasy to each other.

지방자치단체 스포츠이벤트 개최의 경제파급효과 비교분석

남중웅 ( Joong Woong Nam ),최윤석 ( Yun Seok Choi ),구강본 ( Kang Bon Goo ),김애랑 ( Ae Rang Kim ) 한국스포츠산업경영학회 2013 한국스포츠산업경영학회지 Vol.18 No.5

이 연구는 지방자치단체가 개최하는 전국규모의 스포츠이벤트 개최를 통한 경제파급효과를 파악하고, 유사한 이벤트 특성을 가진 스포츠이벤트들의 경제파급효과를 비교분석하여 중소도시 브랜드 가치를 높이고 경제 효과를 창출할 수 있는 방안을 모색하는데 그 목적이 있다. 2012년 3월부터 12월까지 C시에서 개최된 11개 전국규모 체육대회에 참여한 참가자를 대상으로 하여 가장 높은 경제파급효과가 나타난 2개 대회와 가장 낮은 경제파급효과가 예측된 2개 대회를 추출하여 비교분석대상으로 선별하였다. 이 연구에서는 지방자치단체 스포츠이벤트 개최에 따른 경제적 파급효과를 분석하기 위한 사용된 조사도구는 1차적으로 2010년 한국은행에서 발간한 2008년 산업연관표의 책자 및 CD를 이용하였으며, 투자지출내역은 C시의 투자지출내역, 참가자의 소비지출내역은 설문지를 사용하였다. 경제파급효과 분석은 산업연관분석(Interindustry Analysis)을 이용해 생산유발효과, 부가가치유발효과, 고용유발효과 등을 추정, 분석하였다. 조사대상은 총 546명이 연구에 참여하였으며, 연구의 결과는 아래와 같다. 첫째, C시에서 개최된 전국규모 스포츠이벤트 개최에 따른 경제적 파급효과는 대부분 높게 나타났으나 초·중·고등학생 관련대회에서의 참가자 지출이 특히 높게 나타났다. 둘째, 참가자의 규모가 클수록 경제파급효과가 높게 나타났으며, 셋째, 대회기간과 투자금액이 많을수록 경제적 파급효과가 상대적으로 낮게 나타났다. The purpose of this study was to analyze the economic impact through community sport events and provide strategic and managerial implications to sport practitioners and governors for maximizing their economic values. 546 spectators from 4 community sports events participated in this study. The sport events were selected with event characteristics such as the amount of investment, the number of participants and sport level. Interindustry Analysis was utilized as a data analysistool to analyze economic impact derived from community based sport events. Survey was used for collecting data regarding spectators’ spending patterns, and interindustry standards were employed for calculating economic impact. The findings of this study were as follows. First, overall community sport events generated the significant level of economic impact through community based sport events. Second, when participants were students, economic impacts were more likely to be generated. Third, when the lengths of event schedules were no more than one week, economic impacts were more likely to be generated.

학교폭력 방지를 위한 체육의 역할 제고

남중웅(Joong-Woong Nam) 한국콘텐츠학회 2012 한국콘텐츠학회논문지 Vol.12 No.7

최근에 발표된 정부의 학교폭력 근절 종합대책에는 체육수업과 관련된 내용이 포함되어 있다. 청소년들의 체력과 건강이 저하되는 교육현실에도 오히려 학교체육은 소외되는 역설적 사회가 지속된 지 오래이다. 과도한 입시경쟁에서 저평가된 체육교과는 학교교과로서의 핵심적 목적을 전인교육에 두고 인성적 측면의 발달을 공식적으로 강조하고 있다. 따라서 학교폭력 방지를 위한 다양한 접근으로써 체육의 역할이 중요한 의미를 지닌다고 볼 수 있다. 그리하여 이 연구는 학교폭력 방지를 위한 체육의 역할을 제고하는데 목적을 두었다. 우선 한국사회에서 학교폭력이 고착화된 이유는 개인적, 가정적, 학교, 지역사회 등의 요인 등과 더불어 압축적 근대성장에 의한 성장제일주의, 경제적 효율성에 기반을 둔 신자유주의 등이 복합적으로 작동된 결과이다. 그만큼 한국사회에서 학교폭력은 고착화된 가치체계와 신념이 자리하고 있는 것이다. 따라서 심각한 학교폭력의 수준에 불구하고 실효성을 거두지 못하였다고 볼 수 있어 교육환경에 큰 영향을 미치고 있는 이데올로기에 대한 평가가 요구된다. 또한 체육의 가치를 통해 체육이 학교폭력을 완화시키거나 방지할 수 있는 정당성 논리가 재발견되는 만큼 학교폭력을 근절시키기 위한 하나의 대안은 학교체육의 정상화로부터 출발해야 할 것이다. 구체적인 대안은 학교 스포츠클럽의 활성화와 함께 학교폭력관련 프로그램 개발과 체육교사 연수프로그램 운영 등이 동반될 때 보다 근본적인 실천적 대안으로 자리하게 될 것이다. The comprehensive countermeasures against school violence recently announced by the government include some content on physical education classes. Physical education has long been ignored in school paradoxically in spite of the deteriorating physical strength and health of adolescents. The physical education subject undervalued in the middle of overly excessive competitions for college entrance exams finds its core goal in whole person education and officially emphasizes the development of personality aspects, which means that physical education claims important significance by providing diverse approaches to school violence prevention. This study thus set out to enhance the roles of physical education for school violence prevention. In Korean society, school violence has taken deep root due to the combined results of individual, family, school and community factors, the growth-first policy driven by compressed modern growth, and neoliberalism based on economic efficiency. School violence possesses such fixed value systems and convictions in Korean society. Education has failed to achieve some effectiveness because of the serious level of school violence, which calls for assessment of ideology having big impacts on educational environments. Given that it has been rediscovered that physical education has legitimacy of alleviating or preventing school violence through its value, an alternative to eradicate school violence should start with physical education normalization in school. Specific alternatives including the activation of sports clubs in school will be established as more fundamental practical alternatives when accompanied by the development of school violence-related programs and the operation of in-service training programs for physical education teachers.

스포츠관광객의 라이프스타일을 통한 지각된 가치가 고객만족에 미치는 영향

남중웅 ( Joong Woong Nam ),석강훈 ( Kang Hoon Seok ) 한국스포츠산업경영학회 2008 한국스포츠산업경영학회지 Vol.13 No.2

본 연구는 급속하게 확대되고 있는 스포츠관광객의 라이프스타일을 통한 지각된 가치가 고객만족에 미치는 영향을 분석하여 그 결과를 통해 효과적인 스포츠관광지의 서비스 전략·개선 및 관리·활용방안에 대한 의미 있는 시사점을 제시하는데 주된 목적이 있다. 본 연구의 조사대상은 2006년 스포츠관광 참여자 중 만 20세 이상 60세 미만 경험자 및 동호인을 모집단으로 설정하고 표집방법은 비확률표본추출법 중 편의표본추출법을 이용하여 표본을 추출하였으며, 스포츠관광 유형별로 골프관광객, 동계스포츠관광객, 해양스포츠관광객, 수상스포츠관광객, 항공스포츠관광객 각 200명씩 총 1,000명을 표집대상으로 하였다. 회수된 설문 가운데 응답성이 불성실하거나 조사내용의 일부가 누락된 22명의 자료를 제외한 총 978(97.8%)명의 설문지를 유효 표본으로 하였다. 본 연구의 자료처리는 SPSS WIN 12.0 프로그램을 활용하여 인구통계학적 특성 및 스포츠관광 유형 파악을 위하여 빈도분석을 실시하였다. 설문지의 타당도 검사를 위하여 탐색적 요인분석을 실시하고, 신뢰도 분석을 위하여 Cronbach``s α를 산출하였으며, 스포츠관광객의 라이프스타일을 통한 지각된 가치가 고객만족에 미치는 영향을 알아보기 위하여 다중회귀분석을 실시하였으며, 통계적 유의수준은 p<.05 수준에서 검증하였다. 이상과 같은 연구 방법에 따라 다음과 같은 결론을 얻었다. 첫째, 스포츠관광객들의 성취주의, 자기중심 라이프스타일을 가지고 있는 관광객들은 감정적, 획득적, 금전적, 사회적 가치 모두 유의한 영향을 미치는 것으로 나타났으며, 경험주의 라이프스타일은 금전적 가치, 경쟁주의 라이프스타일은 사회적 가치에서만 유의한 영향을 미치는 것으로 나타났다. 둘째, 스포츠관광객들의 성취주의, 자기중심, 경쟁주의, 경험주의 라이프스타일 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 셋째, 스포츠관광객들의 감정적, 획득적, 금전적, 사회적 가치 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. The population of the study includes those who participated in sports tourism and those who were the members of sports tourism clubs in 2006 aged between 20 and 60. Using convenience sampling, one of the non-probability sampling methods, total 1,000 subjects were sampled consisting of 200 each in the categories of sports tourism, which include golf tourists, winter sports tourists, marine sports tourists, water sports tourists, and air sports tourists. Among the collected questionnaires, 22 were excluded from the study due to insincere answers or partially omitted responses. As a result, total 978 questionnaires(97.8%) were used in the study as valid samples. The collected data were treated with the SPSS WIN 12.0 program. And frequency analysis was conducted to examine the demographic characteristics and the categories of sports tourism. Exploratory factor analysis was carried out to test the validity of the questionnaire, Cronbach``s α was obtained for reliability analysis. And multiple regression analysis was conducted to investigate the impacts of sports tourists`` values perceived through lifestyles on their customer satisfaction. And the statistical significance level was set at p<.05. Those research methods resulted in the following conclusions: First, the sports tourists with the achievement-oriented and self-oriented lifestyle all had significant impacts on the emotional, acquisitive, monetary, and social values. And their experiential lifestyle and competition-oriented lifestyle had significant influences only on the monetary values and social values, respectively. Second, the achievement-oriented, self-oriented, competition-oriented, and experiential lifestyle of the sports tourists all had significant influences on their customer satisfaction. And third, the emotional, acquisitive, monetary, and social values of the sports tourists all also had significant impacts on their customer satisfaction. In short, it``s suggested that the image, environment, and service level of sports tourism destinations can be improved by making use of the values that sports tourists feel according to their lifestyles. It``s also required to manage them in a scientific and systematic manner to attract and maintain more tourists. The segmented service of lifestyles should be provided to meet the diverse needs and demands of sports tourists. It will help increase sales, improve management, solve customer issues, enhance the image, and attract more diverse tourists.

스포츠현상에서의 공동체주의에 관한 연구

남중웅(Joong Woong Nam) 한국체육철학회 2006 움직임의철학 : 한국체육철학회지 Vol.14 No.2

전인교육실현을 위한 체육교육의 목표와 과제

남중웅(Nam Joong-Woong),이정식(Lee Jung-Sik) 한국체육과학회 2003 한국체육과학회지 Vol.12 No.2

The purpose of this study was to explore the object and direction that physical education should pursue for wholistic education. A through review of relevant literature came to the following conclusion; 1. Objects of physical education toward wholistic education are to pursue human essence and personality, to refrain from quantifying human ability and to provide physical education for all regardless of age, gender social status. 2. Substantial actions that physical education should take are to nurture 1) healthy mind and body, 2) sense of humanism and morality, 3) creative and scientific habit, 4) democratic thought, 5) aesthetic value, 6) skilled and social member 7) self-control ability and leadership.