중국인 유학생의 한국 대학 선택 요인에 관한 연구

김형재 ( Hyung Jae Kim ),최욱 ( Wook Choi ) 아시아.유럽미래학회 2012 유라시아연구 Vol.9 No.3

On the strength of a trend of globalization and efforts by the South Korean government and universities, the number of foreign students enrolled in degree programs in South Korea underwent an explosive rise from 3,963 in 2000 to roughly 60,000 in 2010. Meanwhile, students from China have emerged as the largest foreign consumers of South Korean higher education, accounting for fully 70% of all foreign students in the country. For this study, a questionnaire was given to students in China to determine the factors influencing their selection of a university in South Korea and to analyze the relationship between these factors and their satisfaction with overseas study opportunities in South Korea and actual intention to select a South Korean university. The findings were as follows. First, five areas were identified as potential factors in the selection of South Korea as a destination for foreign studies, namely national recognition, the effects of the Korean Wave, study costs, geographical proximity, and study procedures. Examination of these areas showed economic factors to have the largest influence on the choice of South Korea as an exchange study destination, followed by national recognition and exchange study procedures. Geographical proximity and the Korean Wave were found to have no significant effect. Second, nine areas were isolated for measurement in terms of their influence on Chinese students` selection of a particular South Korean university, namely its student administration system, residence conditions, employment support systems, financial aid systems, exchange placement organizations, exchange study costs, language institute services, university recognition, and university education level. The results showed significant effects for educational level, costs, administration system, placement organizations, recognition, employment support systems, and financial aid systems. Residence conditions and language institute services were found to have no significant effect. Third, satisfaction with South Korean universities was found to have a positive effect on students` intention to select a South Korean university. Higher levels of satisfaction with South Korean universities were found to be associated with high levels of intention to select a South Korean university. The significance and limitations of this paper are as follows: First this paper`s result doesn``t show all foreign students`` peculiarities who study in korea because this research only focuses on chinese students. So the focus of research should be expanded from only chinese students to all foreign students. Second, this research`s questionnaire doesn`t fully have reliability and validity. The questionnaire used in this research is not the standardized questionnaire for analyzing factors influencing the selection of universities in South korea, but maed by the researcher with other former researchers`` questionnaire. Third, the people in this study were students, who didn`t select korean university and may sellect korean university in the future. So they could make different choice when they actually go to korean university. So it is hard to say the result of this study is a general tendency. The results suggest that continued success in measures to attract foreign exchange students will require ongoing attention to the reasons that influence exchange students`` destination selection and the factors behind their selection of South Korea and its universities, using this as a basis for improvements to exchange student recruitment policies and strategies aimed at stepping up the internationalization and competitiveness of South Korea and its universities in order to continue attracting the rapidly increasingly numbers of Chinese students.

LED용 사파이어의 DMP 기술

김형재 ( Hyung Jae Kim ),이영철 ( Young Cheol Lee ),조형호 ( Hyung Ho Jo ) 대한금속재료학회 ( 구 대한금속학회 ) 2012 재료마당 Vol.25 No.1

상품 유형에 따른 중국 가상점포 내 소비자들의 태도와 구매의도에 관한 연구

김형재 ( Hyung Jae Kim ),김준석 ( Joon Seok Kim ),임재욱 ( Jei Uk Leem ) 한국고객만족경영학회 2011 고객만족경영연구 Vol.13 No.2

본 연구는 가상점포에서 판매되는 제품 유형을 유형의 제품, 디지털 제품이라는 두 가지 상황으로 분리한 후, 제품 유형에 따른 중국 가상점포 내 소비자들의 태도와 구매의도 간의 관련성과 이에 영향을 미치는 변수들의 구성과 그 영향력 정도를 규명하기 위하여 수행되었다. 태도와 구매의도에 영향을 미치는 변수에는 웹 환경, 고객 응대 서비스, 신뢰, 판매 후 서비스, 제품요인 등이 선정되었다. 중국 북경에 거주하는 300명의 소비자들이 표본으로 선정되었으며, 이들 표본을 대상으로 설문분석을 실시하였다. 수집된 자료를 분석한 결과 연구모형에서 제시한 선행변수들은 대체로 태도와 구매의도에 유의한 영향을 미쳤다. 유형의 상품에서는 웹 환경, 고객 응대 서비스, 신뢰, 판매 후 서비스, 제품요인 모두에서 태도에 유의한 영향을 미쳤으며, 디지털 상품에서는 고객 응대 서비스, 판매 후 서비스, 신뢰 등이 태도에 유의한 영향을 미쳤다. 이 같은 연구결과는 가상점포들은 판매되는 상품 유형에 따라 다른 인터넷 마케팅 전략을 적용해야 한다는 점을 시사한다. 한편, 웹 환경, 고객 응대 서비스, 신뢰, 판매 후 서비스, 제품요인 등은 태도에 유의한 영향을 미칠 뿐만 아니라 직접 구매의도에도 영향을 미친다는 점이 검증되었다. 상품 유형의 조절효과에 대한 연구에서는 구매하는 제품 유형에 따라 소비자들의 기대 속성이 다르다는 가정 하에 연구를 실시하였다. 연구를 수행한 결과 각 제품 별로 태도와 구매의도에 영향을 미치는 선행변수가 달라진다는 점이 발견되었다. 유형의 상품에서는 가격요인과 신뢰가 가장 중요한 변수로 선정되었으며 무형의 디지털 상품에서는 고객 응대서비스, 판매 후 서비스 등이 가장 영향력이 높은 변수로 선정되었다. 마지막으로 본 연구의 분석결과를 실무에 적용할 수 있는 방안을 제시함과 동시에 연구의 한계점을 제시하여 향후 연구자들에게 도움을 주고자 하였다. The purpose of this study is to testify the attitude and purchase intention of Chinese consumers due on Product types of web stores in China. In order to accomplish the purpose the following antecedents are applied: Web environments, customer response service, trust, product factors. and after-sales service. The survey data are collected from 300 Chinese in Beijing, China. Results are shown that web environments, customer response service, trust, product factors. after-sales service affect consumers` attitude when consumers shop in the web shopping center. customer response service, trust, after-sales service factors affect consumers` attitude when consumers shop in the digital Web shopping center.

고객 유형에 따른 항공사 스마트폰 어플리케이션 특성이 고객만족 및 구매의도에 미치는 영향에 관한 연구

김형재 ( Hyung Jae Kim ),임재욱 ( Jei Uk Leem ),장지훈 ( Ji Hun Jang ) 아시아.유럽미래학회 2011 유라시아연구 Vol.8 No.3

Today, as IT technology has developed, a personal device of smart phone which is a combination of cellular phone, PC, and Internet has propagated. The prevalence of the smart phone and rapid growth market of application have a big impact on the circumstance of existing cellular phone market and the preference of the customer. The market of the application along with the popularization of the smart phone turns out into unlimited potential service method to the domestic airlines. Recently, the domestic airlines offer ‘the airline smart phone application service` to customers to provide the aviation information anytime or anywhere. Academically, former researchers has been actively studied for the customer satisfaction, constant use, and word of mouth effect. Yet, the study on the factors of airline`s application service quality affect customer satisfaction and intention of reuse has not studied. Thus, this study is significant that the result of the former study on correlation of the service quality and the customer satisfaction has applied to the airline`s smart phone application circumstance. The study means to examine an awareness and attitude of the customer practically. The services that airline`s smart phone application offered are largely dived into 5 part: contents, e-service quality, and e-service recovery, Airlines Price, Schedule. In this study, the precedent variable which affects on airline`s smart phone application service quality is verified, and the effects of customer satisfaction to the intention of reuse is analyzed. These verification and analysis offer practical implications to the domestic airlines, and suggest the marketing strategy to improve the quality of the application service. The result implies to the airline which offers application service needs to pay attention to develop a design. The design ought to be stylish and sensuous to present distinct image of the airline for targeting the main application users who are twenties and thirties. To materialize the latest liable security system, research/development will be necessary. Through the activation of SNS, relationship construction service, along with the development of the smart phone, domestic airlines accommodate the constant relationship between service use and provider. This study is to examine the airline`s smart phone application as it appeared as new airline`s service channel. It presents the characteristic of the quality of airline`s smart phone application and the factors influencing on the customer satisfaction and the intention of reuse. SPSS 18.0 is used for actual analysis, and the summary of the study result is following. First, the services that airline`s smart phone application offered are largely dived into 3 part: contents, e-service quality, and e-service recovery. As a result, the satisfaction of the passengers who are using the services is influenced in the order of design of the contents, security of the e-service quality, practicability, compensation of e-service recovery, entertainment of contents, obligation of e-service recovery, and interaction of contents. The result implies to the airline which offers application service needs to pay attention to develop a design. The design ought to be stylish and sensuous to present distinct image of the airline for targeting the main application users who are twenties and thirties. To materialize the latest liable security system, research/development will be necessary. Through the activation of SNS, relationship construction service, along with the development of the smart phone, domestic airlines accommodate the constant relationship between service use and provider. Second, the customer satisfaction on the quality of airline`s smart phone application service appears to affect the intention of reuse. Particularly, key point of intention of reuse in airline application is customer`s intention to relationship with company. The study has proved that high customer satisfaction between the customer and the company influences the intention of reuse. Lastly, since the age group of smart phone user has varied from the rapid development and popularization of the smart phone, airlines that offer the airline application service requires fragmented marketing strategy targeting each age group. Simultaneously the service related to SNS should be enriched to attract customers.

관광,관광산업의 전략적 공급제휴(Supply Chain Management(SCM))의 성공요인에 관한 연구 -호텔산업을 중심으로-

김형재 ( Hyung Jae Kim ),김홍유 ( Houng Yu Kim ) 한국윤리경영학회(구-한국기업윤리학회) 2006 企業倫理硏究 Vol.11 No.-

LED용 사파이어의 멀티와이어절단 기술

김형재 ( Hyung Jae Kim ),이영철 ( Young Cheol Lee ),조형호 ( Hyung Ho Jo ) 대한금속재료학회 ( 구 대한금속학회 ) 2012 재료마당 Vol.25 No.1

유사 정전류 제어 방식을 사용한 납축전지 충전기 개발

김형재(Hyung-Jae Kim),윤덕용(Duck-Yong Yoon),강용주(Yong-Joo Kang) 전력전자학회 2017 전력전자학술대회 논문집 Vol.2017 No.7

사파이어 Kyropoulos 결정성장 공정설계를 위한 전산유체역학 기술의 응용

이욱진 ( Wook Jin Lee ),류진호 ( Jin Ho Ryu ),박용호 ( Yong Ho Park ) 대한금속재료학회 ( 구 대한금속학회 ) 2012 재료마당 Vol.25 No.1

한국 중소기업의 클라우드 컴퓨팅 오피스환경 도입에 따른 확산요인이 업무성과에 미치는 영향

김종목 ( Kim Jong Mok ),이준관 ( Lee Junkwan ),김형재 ( Kim Hyung Jae ) 국제지역학회 2017 국제지역연구 Vol.21 No.1

본 연구에서는 한국 중소기업 클라우드 컴퓨팅 사용자, 조직구성원들을 대상으로, 혁신확산이론을 토대로 하여 사용자의 개인적 특성을 추가한 확장된 모형으로, 클라우드 컴퓨팅 오피스환경의 확산요인을 마련한 후, 이에 대한 사용자의 지각이 업무성과에 미치는 영향을 파악하였다. 이를 위해, 중소기업 클라우드 컴퓨팅 오피스환경의 확산요인이 업무성과에 영향을 주는지 분석하고, 클라우드 컴퓨팅 오피스환경 사용자 교육과 지원 서비스에 따른 조절효과를 분석하였다. 본 연구의 결과를 요약하면 다음과 같다. 첫째, 클라우드 컴퓨팅 확산요인과 업무효용성의 관계를 검증한 결과, 클라우드 컴퓨팅 확산요인은 업무효용성에 정(+)의 유의한 영향을 미치는 것으로 나타났으며, 업무효용성에 영향을 미치는 클라우드 컴퓨팅 확산요인으로는 시스템사용능력 > 시스템의질 > 정보의질 > 조직의인식 > 시스템사용태도의 순으로 나타났다. 둘째, 클라우드 컴퓨팅 확산요인과 업무능률성의 관계를 검증한 결과, 클라우드컴퓨팅 확산요인은 업무능률성에 정(+)의 유의한 영향을 미치는 것으로 나타났으며, 업무능률성에 영향을 미치는 클라우드 컴퓨팅 확산요인으로는 시스템사용능력 > 시스템의질 > 정보의질 > 시스템사용태도 > 조직의인식의 순으로 나타났다. 셋째, 클라우드 컴퓨팅 확산요인과 업무생산성의 관계를 검증한 결과, 클라우드 컴퓨팅 확산요인은 업무생산성에 정(+)의 유의한 영향을 미치는 것으로 나타났으며, 업무생산성에 영향을 미치는 클라우드 컴퓨팅 확산요인으로는 정보의질 > 시스템사용태도 > 조직의인식 > 시스템의질 > 시스템사용능력의 순으로 나타났다. 넷째, 클라우드 컴퓨팅 확산요인이 업무성과에 미치는 영향에 있어서 사용자교육 제공여부 및 전산부서 지원서비스 유무의 조절효과를 검증한 결과, 클라우드 컴퓨팅 확산요인은 사용자교육 제공여부와의 상호작용을 통해 업무성과와 유의한 정(+)의 관계를, 전산부서 지원서비스 유무와의 상호작용을 통해 업무성과와 유의한 정(+)의 관계를 보였다. This research highlights the process of adopting cloud computing technology from users` perspective. Concentrating on perceived mechanism from employees side that lead to job performance at work. Cloud computing, the new player in our modern business environment, authors employ diffusion of innovation theory to capture how this new technology affect employees in workplace in terms of job performance. Education for this new system and managerial support by firm were used as moderating variable to test dependent variable, job performance. Research was done through survey from total 284 people working in metropolitan area at South Korea. The result shows that cloud computing system affect positively on work efficiency, and the extent of diffusion factors that influence from the most to least are as follow: 1. Users` Skill, 2. System Quality, 3. Information Quality, 4. Group Awareness, 5. Attitude towards New System. To test diffusion factors of cloud computing and job performance, South Korean people actually felt that cloud computing help their job performance and the extent of diffusion factors that influence from the most to least are as follow: 1. Users` Skill, 2. System Quality, 3. Information Quality, 4. Attitude towards New System, 5. Group Awareness. As for diffusion factors of cloud computing and productivity, result proved that cloud computing really helps firms, and the extent of diffusion factors that influence from the most to least are as follow: 1. Information Quality, 2. Attitude towards New System, 3. Group Awareness, 4. System Quality, 5. Users` Skill. Two moderating variables, employee education and managerial support were tested to prove whether these two variables affect the job performance and the result displays positive affect for both two factors. To conclude, adopting cloud computing helps firms by increase employees` work efficiency and job performance. In order to accelerate the process employees education really matters because users` skill is the most crucial among diffusion factors.

SPA(Speciality store retailer of Private Label Apparel) 브랜드 구매경험이 브랜드 충성도에 미치는 영향에 관한 연구

이호성 ( Ho Sung Lee ),김형재 ( Hyung Jae Kim ),이종구 ( Jong Gu Lee ) 한국고객만족경영학회 2012 고객만족경영연구 Vol.14 No.1

최근 전 세계 패션 트렌드는 유행에 민감하면서도 가격이 저렴한 SPA브랜드가 대세다. 글로벌 SPA브랜드들은 한국 패션시장에서 빠르게 성장해 왔다. 글로벌 SPA브랜드에 비해 뒤늦게 국내 시장에 진출한 국내 SPA브랜드 역시 저렴한 가격과 한국인의 체형에 맞는 디자인으로 경쟁력을 키우고 있어 SPA브랜드 시장은 경쟁이 더욱 치열해 질 것으로 전망된다. SPA브랜드 기업은 고객 반응을 토대로 한 제품 기획과 생산·판매에 이르는 전 단계를 시스템화 함으로써, 물류와 고객 정보를 효율적으로 관리하고 중간 유통과정을 생략하여 제품 공급시간과 생산원가를 절감시킴으로써 신상품을 신속하고 저렴한 가격에 출시하고 있다. 또한 대형 직영매장을 운영하는 혁신적인 유통방식으로 고객이 요구하는 가치와 최신유행을 빠르게 파악하여 대응할 수 있게 되었다.본 연구에서는 SPA브랜드를 구입한 경험이 있는 20-30대의 소비자를 대상으로 SPA브랜드 구매경험이소비자들의 만족도, 신뢰도, 애착도에 어떠한 영향을 미치는가를 분석한 결과 SPA브랜드 구매경험은 브랜드 만족도, 애착도, 신뢰도에 긍정적 영향을 미치는 것으로 나타났으며 이런 경험적 요인들이 브랜드충성도에 유의한 영향을 미치는 것으로 파악되었다. 브랜드 충성도는 기업의 큰 자산이며 지속적 경쟁우위 확보에 중요한 요소이다. 국내외 SPA브랜드 간의 경쟁은 더욱 치열해 질 것으로 예상되기에 성공적인 SPA브랜드가 되기 위해선 고객들의 구매경험을통한 긍정적인 평가와 품질, 서비스 등에 대한 만족, 신뢰, 애착을 느낄 수 있도록 마케팅 전략을 수립함으로써 고객의 브랜드 충성도를 제고시켜야 할 것이다. This study, conducted with customers aged between twenty and thirty and experienced in purchasing both domestic and foreign SPA brands, examined the characteristics of SPA brands that affect the consumers` satisfaction, confidence and affection levels. It showed that these qualities have tremendous effects on customer loyalties. Appearance, quality, price, clerk`s attitude, store atmosphere, marketing, visual/verbal identity, they all create certain reactions that affect the consumers` decisions on repeat purchasing certain SPA brands. Customer loyalty is the core of a business asset. Customer loyalty is very closely related to the profit and works as an important indicator determining how well a business is being operated.