Enabling Leverage by Building Alliances between Sport Management and Recreation Management

김헌일(Hun Il Kim),Laurence Chalip 한국여가레크리에이션학회 2011 한국여가레크리에이션학회지 Vol.35 No.1

Recent debates regarding the academic relationship between sport management and recreation management have concluded that sport management does not integrate well with recreation management, and vice versa. The conclusion derives from narrow concerns with protection of academic turf, rather than the development of a vibrant community of scholarly research and discourse. Recreation management and sport management have developed an array of complementary realms of inquiry that remain inadequately informed by one another because the two have remained largely separated in the academic community. In fact, the two disciplines share a common handicap which derives from the poor status associated with the study of play. However, their shared focus on play is potentially a source of advantage as play (and playfulness) can be used as tools for policy intervention. In particular, there are opportunities for enhanced policy impact in health, economic development, social development, and environmental stewardship. There are consequent opportunities for research funding. However, neither sport nor recreation have attained the degree of impact or funding their potential warrants, particularly because the two have remained separated from one another. Indeed, the separation of sport from recreation has led to strategic failures of policy, for example in the creation of sport tourism policies. In particular, the capacity to cross-leverage sport and recreation needs to be better understood, as there are clear psychographic connections that are inadequately understood and therefore inadequately applied. For example, we have so far failed to understand how sport participation and sport spectating might be leveraged to enhance the development of markets for both. In order to overcome the challenges of working together, we will need to develop a vision for shared research agendas and curricular complementarities. The direction and means for so doing are described.

황련청심음(黃連淸心飮)의 항산화 및 AChE 억제 효과에 관한 연구

김헌일 ( Hun Il Kim ),유종호 ( Jong Ho Kim ),이상택 ( Sang Taek Lee ),한윤승 ( Seung Yun Han ),김근우 ( Geun Woo Kim ),구병수 ( Byung Soo Koo ) 대한한방신경정신과학회 2006 동의신경정신과학회지 Vol.17 No.1

Objective: An water extract of the Hwang-Ryun-Chung-Sim-Um (HRC) was assessed to determine the mechanisms of its antioxidant activity. In addition, the HRC was examined in vitro for the inhibitory effect on the acetylcholinesterse (AChE). Methods: The HRC exhibited a concentration-treatment; scavenging α,α-diphenyl-β-picrylhydrazyl (DPPH) radical, linoleic acid oxidation in a thiocyanate assay system, hydroxyl radical-induced DNA nicking. We investigated mRNA levels such as catalase activity, superoxide-dismutase and glutathione peroxidase. The water extract of HRC showed inhibitory effect on AChE activity. Result: The HRC extract showed dose-dependent free radical scavenging activity, including DPPH radicals and hydroxyl radicals, using different system. The HRC was also found to be effective in protecting plasmid DNA against the strand breakage induced by Hydroxyl radicals in Fenton`s reaction mixture. Futhermore, catalase mRNA expression levels increased, but SOD1 and MnSOD was not expressed. HRC in a various concentration-dependent decreased AChE mRNA levels and inhibitory effect showed AChE. Conclusion: According to the above results, it is supposed that HRC is applicable to the Dementia-type of Alzheimer clinically.

실무적용을 통한 스포츠산업 융ㆍ복합 코디네이터 장애 및 실패 요인 탐색

김헌일(Hun-Il Kim) 한국엔터테인먼트산업학회 2016 한국엔터테인먼트산업학회 학술대회 논문집 Vol.2016 No.11

본 연구는 스포츠 산업 융·복합 코디네이팅에서 발생 할 수 있는 방해 및 실패 요인을 탐색하고 이를 학계와 실무현장에 제공하기 위한 연구다. 연구를 위하여 3가지 실험사례로부터 일부 요인들을 발견하였다. 탐색된 요인들은 기업의 정체성 파악, 협업주체 간 신뢰, 협업 주체 간의 역할, 특허 관리, 역학적 관계, 기술력 파악, 사업화 방식 파악, 핵심 기술의 상용화 수준, 경쟁사 기술력 수준, 사업화 속단, 종목 특성 분석, 기술 특성 분석, 협업 컨택 포인트 선택, 주체들 요구 파악이었다. This study is designed to explore the factors influencing obstacles and failures in sports industry convergence, providing data for the enrichment of academic and practical fields. From this research, three factors were identified. From these cases, find exploratory factors are understanding unit’s identity, trust between organizations, role in converging, managing patent, relation structure of inter-organization, realize technical skills, commercialization way, technique commercialization level, technical skills of competitor, prejudge commercialization, analyze sports characteristic, feature of technology, contact targets, needs of unit

스포츠 융·복합 산업 육성을 위한 유망 산업 분야 발굴 프로세스

김헌일(Hun-Il Kim),김정현(Jung-hyun Kim),박상준(Sang-Jun Park) 한국산학기술학회 2014 한국산학기술학회 학술대회 Vol.2014 No.2

본 논문에서는 핵심 스포츠산업 융·복합 기술개발 분야 도출을 위한 프로세스 구상을 목적으로 기존연구(1차 년도 연구결과)를 종합 검토하여 핵심 스포츠산업 융·복합 기술개발 분야를 선정하기 위한 시사점 및 기본방향을 제시한 후 이를 토대로 핵심 스포츠산업 융·복합 기술개발 분야 도출을 위한 프로세스를 구상하고 단계별 수행방안을 제안하였다. 최종적으로 제안한 프로세스를 통해 도출될 융·복합 기술개발 분야의 예상 모델을 제시한 후 이를 달성하기 위한 제언을 제시하였다.

중기(中氣)로 인한 좌상하지마비(左上下肢麻痺) 환자 증례보고

김헌일 ( Hun Il Kim ),김근우 ( Geun Woo Kim ),구병수 ( Byung Soo Koo ) 대한한방신경정신과학회 2004 동의신경정신과학회지 Vol.15 No.1

MDS를 활용한 한국 스포츠 산업 인식 연구

김헌일(Kim Hun-il) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58

The aim of this study was to investigate the perception level fo Korea sports industry. Five hundred participants who have high concern in sports industry completed the survey and data from 389 of them were analyzed. Multidimensional scaling, multiple response frequency, and ANOVA were used to understand how people perceive Korea sports industry. The MDS results showed that people think USA, UK, Germany, aFnrce, and Japan were higher than Korea in the level of sports industry advancement. In contrast, Taiwan and China were lower than Korea. Noteworthy, Korea was the lowest in global competiveness in sports industry. Additionally in open questionnaire response, Korea was in higher ranking in perception level of national power for sports industry, as compare with world marketing reports. The economic value is the highest and technological competiveness ability is the lowest in 3 different sub-factors of perception for Korea sports industry in ANOVA results. Last, long-range policy for developing global competiveness and strategies for future market needs are useful to create new economic value with sports industry for Korea.

이미지 카드를 활용한 스키리조트 시장 세분화 및 세분시장 분석

김헌일(Hun-Il Kim) 한국엔터테인먼트산업학회 2012 한국엔터테인먼트산업학회논문지 Vol.6 No.1

이 연구는 스키리조트 시장을 세분화하고, 표적 시장을 분석하여 마케팅 전략의 기초 자료를 제시하기 위한 연구이다. 연구를 위하여 포스터 이미지를 제작하고, 부분요인설계법을 활용하여 12개의 프로파일 이미지 카드를 제작하였다. 자료의 수집을 위해 전국의 스키장 중 대표성을 띤 3개의 스키장을 선정하고, 스키장의 협조를 구해 포스터 전시부스를 설치한 후 조사 참여 희망자 636명으로부터 분석에 필요한 자료를 수집하였다. 요인별 선호에 대하여 컨조인트 분석으로 부분-효용치를 구하고, 이를 원 자료화 하여 군집분석으로 세분화 하였으며, 세분화된 그룹에 대하여 인구통계학적 요인들과 교차분석 및 분산분석을 하였다. 이에 대한 결과는 다음과 같다. 스키시장은 크게 ‘스노우 마니아’ 그룹, ‘이동소요시간, 비용 고려’ 그룹, ‘접근편의’ 그룹, ‘비용우선’ 그룹으로 분류할 수 있다. 스노우 마니아 그룹은 스키장 선택 시 주 시설과 프로모션을 고려하며 연령, 학력, 수입이 가장 낮은 특성을 보이고, 동호회 단위로 이동하며 체류기간이 가장 긴 특징을 보인다. 이동소요시간, 비용 고려 그룹은 이동 시간과 소요비용을 중요 요인으로 고려하며, 연령, 학력, 수입이 가장 높고, 스키를 주로 즐기며, 가족 단위로 방문하는 특성이 있다. 접근 편의 그룹은 이동소요시간만을 스키장 선택에 고려하며, 친구 혹은 애인과 동반하고 인적 광고의 의존하는 성향이 있다. 비용 우선그룹은 학력은 높으나 수입이 적은 그룹으로 인터넷을 주 정보 원천으로 활용하는 특성이 있다. The purpose of this study is to provide fundamentals of marketing strategy for ski resort industry through segmenting and analyzing target market. To conduct this study, image-based poster and 12 virtual image cards were created. A total of 660 people were surveyed at three ski resorts and 636 of those who responded were used in analyzing the data. Part-worth estimate were created by conjoint analysis. Cluster analysis identified four groups: snow mania, distance-cost seekers, access-convenience seekers, and cost-conscious. Segmented was predicted by socio-demographic factors. Snow mania showed lowest level in age, education, and income. They also tended to visit ski resort with club members and make the longest stay in resort. Distance-cost seekers showed highest level in age, education and income, and they tended to visit the resorts with family members. Access-convenience seekers typically visited with friends and got information via interpersonal communication. Cost-conscious are in higher level of education and lower level of income and got related information from the web.

스포츠 산업 융·복합 클러스터 조성의 필요와 기본 개념구상

김헌일(Hun-Il Kim) 한국엔터테인먼트산업학회 2013 한국엔터테인먼트산업학회논문지 Vol.7 No.1

이 연구는 새 정부가 정책 공약으로 제시한 스포츠 융·복합 클러스터 조성을 위한 기초 자료를 제시하기 위한 연구다. 현 시점에서 대규모 자금이 소요되는 클러스터 조성의 필요와 시급히 요구되는 우선과제에 대하여 검토하였다. 이를 위하여 국내와 글로벌 스포츠산업 시장 환경을 분석하였으며, 이제껏 제시된 바 없는 스포츠 산업 융·복합 클러스터에 대한 개념 구상을 시도하였다. 국내 및 글로벌 시장에서 스포츠 산업은 전체 산업 성장 추이가 가장 급격히 이루어지고 있는 분야이며, 국내 시장은 그 가속도가 더 큰 것으로 분석되었다. 그러나 국내 기업의 경쟁력 약화로 인하여 내수시장 마저 매우 열악한 실정이다. 그러나 국내 첨단 과학 기술과 산업적 역량은 이미 세계 최고의 수준으로 기존의 축적된 노하우를 바탕으로 융·복합을 이룰 경우 성장 산업으로의 가능성을 확인하였으며, 이를 위한 최적의 산업모델로 클러스터 개념의 도입이 긍정적인 결과를 가져올 것이다. 클러스터의 구축을 통하여 확산개념의 관련산업 직접화가 이루어지고, 산·학·관 협동의 R&D 중심의 시스템에 마케팅적 지원과 공간 및 시설의 지원이 이루어지고, 지역의 인프라 활용을 극대화 하며, 지속적 자생 가능한 클러스터를 구축할 경우 중·장기 스포츠 산업 육성의 목표는 실현될 수 있을 것으로 판단된다. The Purpose of this study is to provide fundamentals of developing sports convergence cluster Korean government proposed. In this paper, the needs of application cluster system that needs gigantic funds are analyzed by researching both Korean and global sports market condition. Also, it designed conceptual model of sports convergence cluster. According to the analysis, sports market is one of the most rapidly increasing area in both Korean and global market. Korean sports market is increased at an incredibly fast pace but its market condition is poor and inadequate because Korean domestic companies became less competitive. However, Korea has more than enough capacity to acquire sports convergence cluster based on its high-technology and industrial capability. In other words, positive results will be acquired when sports convergence cluster is launched and industrialized. In addition, research and development system, supports in marketing, space, and facility as well as active utilization of infrastructure should be aided by industrial-educational-governmental cooperation.

컨조인트 분석을 활용한 스키장 선택 요인의 상대적 중요도 분석

김헌일(Hun Il Kim) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.45

The purpose of this study is to find important factor in choosing a ski resort. for this study, a total of 660 people were surveyed at 3 ski resorts. 636 of those who responded were used in analyzing the data. 12 virtual image cards were created from 8 related elements (ski facilities, amenities, tour opportunities, promotion, staff service, social groups, distance, and price). A preference was measured on the 12 cards using a ranking and conjoint analysis. First, the ski tourists can be divided into 3 or 4 preference types using image cards methods. Second, distance related with accessibility is the most important value and it needs to be re-evaluated as marketing keyword. Third, the ski facilities need new and developing technology in the design level to transform into new trends. fourth, being unique is important to planning a new marketing segment strategy is able to adapt to a continious change in this market. However, using a promotion strategy is more useful than a price strategy in order to be successful with safety.

스포츠산업 분류체계의 개선 사안과 개선 실현 가능성

김헌일(Kim, Hun-il) 한국사회체육학회 2016 한국사회체육학회지 Vol.0 No.66

The purpose of this study is to identify issues in need of improvement within the Korean Sports Industry Classification. A Delphi study was performed on a group of experts consisting 39 panels to gather the opinion and obtain consensus. A consultation process was conducted over 114 days in 4 delphi-steps. The results of this study were as follows. First, in oder to improve the sports industry classification system, the essential nature of the sports industry must be identified. Second, to solve the problems related with definition and range of classification, restructuring of overall system and structural changes were mostly required. Finally, provision of future-oriented classification was demanded in order to respond to the market and changes in industrial environment.