Enabling Leverage by Building Alliances between Sport Management and Recreation Management

다국어 초록 (Multilingual Abstract)

Recent debates regarding the academic relationship between sport management and recreation management have concluded that sport management does not integrate well with recreation management, and vice versa. The conclusion derives from narrow concerns with protection of academic turf, rather than the development of a vibrant community of scholarly research and discourse. Recreation management and sport management have developed an array of complementary realms of inquiry that remain inadequately informed by one another because the two have remained largely separated in the academic community. In fact, the two disciplines share a common handicap which derives from the poor status associated with the study of play. However, their shared focus on play is potentially a source of advantage as play (and playfulness) can be used as tools for policy intervention. In particular, there are opportunities for enhanced policy impact in health, economic development, social development, and environmental stewardship. There are consequent opportunities for research funding. However, neither sport nor recreation have attained the degree of impact or funding their potential warrants, particularly because the two have remained separated from one another. Indeed, the separation of sport from recreation has led to strategic failures of policy, for example in the creation of sport tourism policies. In particular, the capacity to cross-leverage sport and recreation needs to be better understood, as there are clear psychographic connections that are inadequately understood and therefore inadequately applied. For example, we have so far failed to understand how sport participation and sport spectating might be leveraged to enhance the development of markets for both. In order to overcome the challenges of working together, we will need to develop a vision for shared research agendas and curricular complementarities. The direction and means for so doing are described.

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