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자기애 성향에 따른 집단별 미용추구혜택이 미용관리행동에 미치는 영향
김유성 ( You Sung Kim ),박옥련 ( Ok Lyun Park ) 한국미용학회 2010 한국미용학회지 Vol.16 No.3
The purpose of this study was to examine the relationship of the narcissism of female adults and the benefit of beauty pursuit to their beauty care behavior and the influence of the former two variables on the latter. After the selected women were categorized into several groups, how the benefit of beauty pursuit affected beauty care behavior in one group with a high degree of overt narcissism was analyzed. And it`s found that the group`s beauty care was under the significant influence of the utilization of media information, makeup behavior, the use of functional cosmetics, hair care and skin care. In another group with a low degree of overt narcissism, the utilization of media information, makeup behavior, hair care and functional cosmetics had a significant impact on that. As a result of checking the influence of the benefit of beauty pursuit on beauty care behavior in the third group with a high degree of covert narcissism, there were significantly large disparities according to the utilization of media information, makeup behavior and the use of functional cosmetics. In the case of the fourth group with a low degree of covert narcissism, beauty care was significantly impacted by skin care, the utilization of media information, makeup behavior, the use of functional cosmetics, hair care and weight control/shape management.