미용실 프로그램의 다각화를 통한 마케팅 활성화 연구

김명기(Kim Myung-gi) 한국인체예술학회 2006 한국인체미용예술학회지 Vol.7 No.1

The purpose of this study is to examine recognition, preference, recommendation, possibility on development by cosmetologist who has experienced over 1 year. The major findings are as follows : 1) The types of the cosmetology program are hair trand(cutting, permanent wave, dying hair), hair clinic(including scalp), makeup, wedding, nail care and sales education. 2) Adding service or option is included nail care, hair clinic, gift as some product. 3) On the question of recognition and reaction of the cosmetology program, major was satisfied. Cosmetology program is needed multiple channel for accept client"s needs. Many hair deginer think the possibility of the future on cosmetology. 4) On the problem of the hair salon, the hair designers think the lack of education, non-develop the new cosmetology program, superannuated of the equipment.

연구논문 : 여성 교육 센터에서의 미용 강좌 발전 방향

김명기 ( Myung Gi Kim ) 한국미용학회 2006 한국미용학회지 Vol.12 No.2

The beauty classes are now considered as major part in most women`s educational centers. It is important to improve the beauty classes in women`s educational centers. The purpose of this study was analyzed 3 groups- the participants, lecturers, and manager of women`s educational center. Subject of this study selected from 3 groups in Pusan and Kyung-nam area. The total subject consisted of 141 who participated in beauty class, 7 who managed of women`s educational center, and 12 who lecture the beauty class, and collected by random sampling. The question used the SPSS/PC+ and the following statistical procedures were used in the study : frequency and × 2 analysis. The findings of this study were as follows: 1. The lecturers and the class managers do not seem to understand their students well enough to prevent sudden drop from the classes. 2. The sudden drop students is concerned by the lecturers and the class managers. 3. Detailed monitoring and consideration are required to make better classes. 4. Close corporation of the three parties the beauty classes of the women`s educational centers will be prospered.

연구논문 : 미용사의 경쟁력 향상을 위한 요인 분석

김명기 ( Myung Gi Kim ) 한국미용학회 2006 한국미용학회지 Vol.12 No.3

The entire research on cosmetology, the major aspects is competition on market. That will be affect to students whose major is cosmetology, and, it is affect their getting fob or inauguration of an enterprise. So, it will be important they have to consider the factor analysis for improvement on competition for cosmetologist. The subject users the cosmetologist they are working in Pusan and Kyungnarn area. The results of the research are as follows: 1. The importance on subjective factors toward male/female, positive thinking(p<.05), the process importance(p<.01), specific service(p<.05), the vision for the future(p<.01), the instruction on successful cosmetologist(p<.01), scholoastic training(p<.01) 2. The importance on subjective factors toward working period, positive thinking(p<.05), practice(p<.05), techniques (p<.05), the process importance(p<.001), specific service(p<.01), confidence(p<.05), effort(p<.05), the vision for the future(p<.01), the instruction on successful cosmetologist(p<.01), scholastic training(p<.01).

웨딩헤드드레스, 헤어스타일, 네크라인에 따른 이미지 지각 연구

김명기 ( Myung Gi Kim ),이명희 ( Myoung Hee Lee ) 복식문화학회 2011 服飾文化硏究 Vol.19 No.5

The objectives of this study were to analyze the design elements of hairstyles, wedding headdresses, and necklines in wedding magazine pictures by using content analysis method and to investigate the differences in image perception according to hairstyle, wedding headdress, and neckline. A quasi-experimental method by questionnaire was used. The experimental design was a 2×5×4(hairstyles×wedding headdresses×necklines) factorial design by 3 independent variables. The subjects consisted of 378 female college students. The results are as follow. First, the most popular among hairstyles, headdresses, and neckline forms were the updo hairstyle, dark brown hair color, the crown headdress, white flowers, and the horizontal bared top. Second, the elements determined to be most elegant and attractive were the medium-up hairstyle and the crown with a veil. However the wedding hat was perceived to be high in individuality and tenderness, while the flower and the wedding hat were perceived to be very pretty. The halter neckline was perceived to be higher in individuality and attractiveness than the other neckline types. Third, the medium-up hairstyle when wearing a crown with veil was perceived to be the most elegant. Placing a flower in the long-wave hairstyle was evaluated as looking most pretty. Fourth, the medium-up hairstyle was higher in preference than the long-wave style. Among wedding headdresses, there was greatest preference for a crown.

사회인구학적 특성이 미용의 소비문화적 신념에 미치는 영향

김명기(Kim Myung-Gi) 한국인체예술학회 2006 한국인체미용예술학회지 Vol.7 No.2

This study investigates the cultural function of cosmetology of Korea in the midst of rapid development of culture. The development of cosmetology will be looked at with cultural studies perspective and its analysis will proceed especially with the understandings of - and clientculture. What this research specifically focus is the combination of cosmetology and rising client culture and its symbolizing effects in Korean society. It seems that, even though some effort to develop cosmetology is on the way under the rhetoric, cosmetology for all, Koreans cosmetology participation pattern has been another manifestation of class phenomenon due especially to the rising force of client culture. Some countermeasures to achieve the status of popularized cosmetology in true sense were mentioned.

일부 여성의 화장품에 대한 정서적 태도 차이에 관한 연구

김명기(Kim Myung-gi) 한국인체미용예술학회 2006 한국인체미용예술학회지 Vol.7 No.3

  According to a few recent studies, affective attitude toward upgrade product image influences attitude toward cosmetic brand and behavior of purchase in addition to cognitive aspects which represent the acquisition of information about cosmetic product. Affective attitude toward upgrade cosmetic product image is considered as very important component to analyze effects of upgrade product image in market situation of increasing upgrade product image more and more.<BR>  Therefore this study is to investigate how cosmetic product familiarity and brand familiarity influences the affective attitude toward upgrade cosmetic product image through for empirical testing four actual advertisements. The results of empirical testing show that product familiarity and brand familiarity affect, in significance, positively on the attitude toward upgrade product image, and as comparing degree of their effects, product familiarity more affects than brand familiarity. Also, in case of affecting product familiarity and brand familiarity together, the results of empirical analysis show that the effect more increase or more decrease by interaction effect than affecting individually.<BR>  In conclusion, this study offers insights and implications for basic evaluation method of upgrade product image effect and upgrade product image strategy focused in the affective attitude toward upgrade product image.

부위별 생체 전기 임피던스와 피부두겹집기 측정을 이용한 비만아동과 정상아동의 체성분 비교

김명기(Myung Gi Kim),김성수(Sung Soo Kim),김차용(Cha Yong Kim),차기철(Ki Chul Cha),정일규(Jeong Ill Gyu) 한국사회체육학회 1998 한국사회체육학회지 Vol.9 No.-

This study was designed to study the relationship between the composition(FFM, %fat) variables obtained from segmental bioelectrical impedance measurement and skinfold thickness measurement and also to compare the characteristics of body composition between the obese and normal children. The subjects of this study consisted of 44 obese children(boys: 23, girls: 21)s and 67 normal children(boys: 35, girls: 32) who were ranged from 7 to 13 years old. The results induced from the measurements and data analysis follows as 1. The electrical resistance of arm segment was the largest showed highest value among the all body segments, and followed by leg region and trunk region in both groups. The obese children had children had lower electrical resistance value than the normal. 2. The value of FFM obtained skinfold measurement(Slaughter, 1988) showed the highest correlation with the Ht^2/R_RA Ht^2/R_T, Ht^2/RP_RL measured by SBIA and %fat could be represented very well by the sum of skinfold thickness of the triceps and scapular segments. The difference of electrical impedance values between each body segment means that the FFM of body segment was differently each other. Besides the multiple regression equation that each subjects`s height was used as the length of a conductor can provide the most validity in predicting the FFM of children and also the weight was a important for the prediction of FFM. Finally, as the standard variable of FFM, the more reliable can be obtained by the method such as DEXA or underweighing measurement in predicting FFM of children.

미용 서비스의 할인 가격이 소비자 가격 인지에 미치는 영향에 관한 연구

김명기(Kim Myung-gi) 한국인체예술학회 2006 한국인체미용예술학회지 Vol.7 No.1

The purpose of this research is as follow; First, the reference cosmetology price is to investigate how the cosmetology price cues and prior knowledge of service have an effect on client"s price perception by the type of information. Second, this study suggests some marketing strategy guides to service marketing for cosmetology price promotion strategy. To achieve these research goals, the hypothesis was established through reviewing the previous studies and the data collected from the experimental design. The experiment of this study was a 2×2×2 among the subject factorial design in which the factors were present in cosmetology price cue presentation(presentation/nonpresentation), the level of prior knowledge(high/low), and the type of information (positive/negative). The major findings of this research can be summarized as follows; First, there are some significant statistical differences in the client"s price perception value by level of cosmetology price cues. Second, there are some significantly statistical differences in the client"s cosmetology price-quality price perception by level of cosmetology price cues. Third, there are some significant statistical differences in the cosmetology price-quality price perception by the level of prior knowledge and the type of information.

여성들의 미용 관련 프로그램 참가 수준과 참가 형태 및 자아성취도의 관계에 대한 연구

김명기(Kim Myung-Gi) 한국인체미용예술학회 2007 한국인체미용예술학회지 Vol.8 No.1

  The purpose of this study is to examine the relationships among participation level in beauty program, self accomplishment. For accomplishing these purposes, the 263 subjects were selected using the multi-stage stratified cluster random sampling method from the beauty program participants in Pusan and Kyung-nam area.<BR>  The data for the study were collected through the survey questionnaires.<BR>  The statistical methods utilized for testing the hypotheses were Cronbach"s α, descriptive statistics, chi-square, one-way ANOVA.<BR>  From the analyses of the data, the following conclusions of the study were obtained;<BR>  First, in the difference of the level on participation for the beauty program in socio-populational status age, the level of income, the career of participation was founded.<BR>  Second, in the difference of the type on participation for beauty program in socio-populational status, sex, age, the level of income, the career of participation was founded.<BR>  Third, in the difference of the self-accomplishment in socio-populational status, age, the level of income, the carrier of participation was founded.<BR>  Firth, in the difference of the self-accomplishment toward the level of participation for beauty program, hobby course, basic course, intensive course, professional course was founded.<BR>  Fifth, in the difference of the self-accomplishment toward the type of participation for beauty program, cosmetology, skin care, make-up, coordination, nail art was founded.

피부미용 전공 학생의 진로 방향 모색에 대한 연구

김명기(Kim Myung-Gi),신화남(Shin Hwa-Nam) 한국인체예술학회 2007 한국인체미용예술학회지 Vol.8 No.1

This study aimed at consideration of the groping for the position after the graduation on students of the cosmetology as a major. The inventory was administered to 139 college students and 47 professors for cosmetology as a major. Data was gathered from a questionnaire. The results can be summarized as follows: 1. The problems that students after the graduation of the cosmetology as a major in getting a job are salary, paltry on working place, insufficiency on training on industrial market place. In aspects on professors, the problems are allocation on human resource, salary, paltry on working place. 2. The problems that on students after the graduation of the cosmetology as a major in course, the difference on college education program, lacking in establishment on professionalism, excess on working time, lacking on reeducation on aspects in industry. In aspects on college the problems were not reflection the request on industry, rationality on educational course. In aspects on person, the problems were the lacking on educational basis, misunderstanding on request on industry, the lacking on belief for their major, apprehensions for future value. 3. On extension on sphere, the professors recommended hotel, silver town, resort.