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成人男子의 衣服行動과 强化統制 및 身體的 滿足과의 相關硏究 : 衣服의 受容,身分象徵性,滿足度를 중심으로
高愛蘭,姜惠遠 한국의류학회 1983 한국의류학회지 Vol.7 No.2
The purpose of this study was to investigate between locus of control, body cathexis and four aspects of clothing behavior. Locus of control was measured by Rotter's The Internal-External Scale and body cathexis by Secord and Jourard's Body Cathexis Scale. Two aspects of clothing behavior were assessed with Lee's questionnaires dealing with status symbol and clothing satisfaction. Clothing Acceptance I was determined with questionnaires designed to measure the acceptance of color and casual wear and Clothing Acceptance II by line drawings of clothing representing formal type, informal type, and new mode type designed to measure the acceptance of business suits. The questionnaires in this study were administered to a sample of men(between 20 to more than 60 years of age) in Seoul. The data from 303 respondents were analyzed. The results were: 1) Locus of control was not related to Clothing Acceptance I(acceptance of color and casual wear), but positively related to Clothing Acceptance II(acceptanceof business suit), that is, the persons having wider latitudes of acceptance in business suits were internally controlled in locus of control. 2) Locus of control was negatively related to status symbol, that is, the persons having higher concepts in status symbol were externally controlled in locus of control. 3) Body cathexis was positively related to clothing satisfaction, that is, the persons having higher satisfaction toward their clothing were more satisfied with their body.
상설할인 매장 애고 소비자의 구매성향,상점속성 중요도 및 정보원 이용 연구
고애란,진병호 한국의류학회 1995 한국의류학회지 Vol.19 No.1
The purpose of this study were 1) to classify the consumer of outlet store according to their patronage, 2) to investigate the differences between the patronge group and non-patronge group in 3 purchase behavior variables (shopping orientations, importance of store attributes, use of information sources) and demographic variables, and 3) to find out the reasons why consumers prefer outlet to department store's bargain sales (including clearance sales). The questionnaires were administered to 344 women living in Seoul, and the methods used to analyze the data were frequency, factor analysis, t-test, x²test and content analysis. The results were as follows; 1) outlet store consumers were classified into patronage group(n=71) and non-patronage group(n=87). 2) There were some significant differences between patronage group and non-patronage group in 6 variables. Those who patronize outlet store does not count on the exclusiveness and the convenience of the store, enjoy common style in fashion, are price-conscious and lower in income. 3) Marketing implications were discussed according to the result of content analysis.
판매촉진이용성향에 따른 쇼핑가치 지각 및 소비자만족에 관한 연구
고애란,오영심 한국의류학회 2002 한국의류학회지 Vol.26 No.7
The purposes of this study were 1) to identify the effects of clothing involvement on deal proneness, store images related to promotions and perceived shopping value, and 2) to reveal the effects of antecedent variables on the consumer satisfaction. The data were collected from 624 female consumers living in Seoul, Korea via self-administered questionnaires and were analyzed by frequency, factor analysis, multiple regression analysis and path analysis. The results of the study were as follows (i) Among the factors related to clothing involvement, deal proneness, store images of promotions and perceived shopping values, Clothing importance, Shopping interest, Fashion interest and all three factors of deal proneness had the effects on perceived hedonic shopping values. Clothing importance, Prudent purchase, Shopping interest, store images related to promotions had the effects on perceived utilitarian shopping values. And Prudent purchase had the positive effects and store images related to Display had the negative effects on perceived negative shopping values. (2) From the results of analyzing the effects of antecedent variables on consumer satisfaction, Sweepstakes/gifts proneness, store images related to Price discount/events and Display, perceived hedonic and utilitarian shopping values positively influenced the consumer satisfaction. Store images related to Price discount/events had the most significant effects on consumer satisfaction. From the result of path analysis, clothing involvement had the effects on consumer satisfaction indirectly through deal proneness, store images related to promotions and perceived shopping values.