http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
강해상 한국이벤트컨벤션학회 2005 이벤트 컨벤션 연구 Vol.1 No.2
. The purpose of this study is to seek an alternative strategic plan for the development of Korea's convention industry thorough case studies on the U.S. convention industry. The study was conducted through literature studies and in-depth interviews based on the convention industries in Chicago, Las Vegas, and Los Angeles. As a result, it was found that accessibility, facility, relative industry, and attractions were important factors for the success of the convention industry. Also, the facility for non only participants but also the attraction for the families of participants were found to be important. However, the limitation of this study is that since it is based on a limited number of cases in selected cities of the U.S., its result may not be generalized and applied to the U.S. convention industry as a whole.
세계박람회의 사후활용방안에 대한 탐색적연구: 레거시와 지속가능성을 중심으로
강해상,한현숙 한국해양관광학회 2023 해양관광학연구 Vol.16 No.3
In relation to hosting the 2030 Busan Expo, this study conducted an exploratory study on post-exposure utilization through case analysis. We attempted to present alternatives through domestic and international expo research data and survey results, and used the concepts of legacy and sustainability of mega events such as the Olympics and World Cup to suggest the direction of post-utilization. As a result of the study, the urban legacy of physical, social and cultural infrastructure, environmental of UN environment practice, economic as a new growth engine, and smart city implementation were derived. Post-use requires long-term planning and attention from the national and local governments, and permanent buildings It was found that a specialized organization for preservation, private investment activation, and promotion was needed for representative buildings and temporary buildings. In the survey, a plan was suggested to fully utilize the advantages of the maritime city and to include complex marine cultural tourism facilities and resort functions when establishing a post-use plan.
강해상 (사)한국관광레저학회 2018 관광레저연구 Vol.30 No.11
The purpose of this research is to make Exhibition Evaluation System among the Exhibition Tools through case studies in Local Government and AKEI. To achieve the goal, 4 Sectors were listed through cases of Busan and Association of Korea Exhibition Industry. The result of this research is presented as follows: First, We should concentrate on Exhibition operation & Marketing to improve Competitiveness. Second, We should try to achieve goal and develop to improve Expectations and Satisfactions of stake-holders. Third, We should try to update our Evaluation items for Smart Trade Shows. The Environment surrounding the Exhibition is changing rapidly. This study is limited as surveys were conducted on only Exhibition cases under different conditions. Despite the problem of cases, this study could be meaningful in that it could identify important sectors focusing on exhibitors, buyers, and visitors
크루즈이용객의 만족에 대한 중요도-성취도분석(IPA) 연구 - 팬스타 크루즈 탑승객을 중심으로 -
강해상 동북아관광학회 2014 동북아관광연구 Vol.10 No.4
본 연구는 크루즈승객을 대상으로 만족도에 관한 각 항목을 가지고 중요도와 성취도 분석기법(IPA)을 사용하여 연구를 수행하였다. 실증 분석을 통해 본 연구에서 제시한 논제를 검증한 결과는 다음과 같다. 첫째, 강점 항목은 선실이나 식당시설인 것으로 나타났다. 선실의 청결이나 선내시설이용의 편리성, 선내쾌적성 등 선내시설에 관한 부분이 중요하면서 만족한 것으로 나타났으며반면에 안전에 관한 부분이 약점으로 나타나 안전에 관한 부분을 집중적으로 개선해야 될 것으로 보인다. 따라서 안전을 위한 안내방송이나 시설이용에 대한 보완이 필요할 것으로 보인다. 저순위 분야에서는 면세품의 다양성, 품질, 가격 등이 나타났으며공연의 다양성과 완성도, 불꽃놀이 등 기타이벤트, 환영행사, 어린이프로그램, 기항지소개 등이 포함되었다. 셋째, 재방문, 추천의도, 이용후 이미지변화에 관한 회귀분석결과 모든 변수에서 식당과 선실 요인에서 유의하게 나타났다. 즉 재방문이나 추천의도,이용후 이미지변화 등은 우선적으로 식당이용과 선실의 쾌적성과 연관이 있다는 것이다. 이러한 연구결과, 크루즈선사는 안전에 대한 시설보완과 교육 등을 보완해야 할것이며, 식당이용과 쾌적한 선실이용을 위해 지속적인 노력을 해야 할 것이다. 본 연구는 팬스타크루즈 이용객만을 대상으로 했기 때문에 일반화하기에는 어려움이 있으며 이 부분이 연구의 한계로 남는다. The purpose of this study is to examine the importance and satisfaction on passenger ofPanstar Cruise. Based on a total of 250 samples obtained from empirical research, thisstudy reviewed the reliability and fitness of research model using the SPSS 21.0 andAMOS 18.0 program. The result of IPA(Importance-Performance Analysis)is presented asfollows: First, We should concentrate on safety programs and facilities to improvepassenger satisfactions. Second, We should try to install Wi-Fi program and develop newattraction to improve expectations and satisfactions of passenger. The results of the factor analysis produced 5 factors(entertainment and port infra,restaurant and cabin, duty free shop and facility, safety, crew and cruise design) used31items, and regression analysis, demonstrated “restaurant and cabin”, significant at p<0.01. therefore We should concentrate on restaurant service and room service. As this study is limited by sampling of Panstar passenger, Further studies are needed toexpand the area research and diversity object.