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- 저자 : 黃鏞哲 (검색결과 142 건)
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窒素 및 加里 施肥水準이 飼料作物의 生育 및 乾物收量에 미치는 影響
黃鏞哲,金武成 경희대학교 부설 식량자원개발연구소 1984 硏究論文集 Vol.5 No.-
This study was conducted to investigate the effect of nitrogen and potassium fertilizers applied to forage crops grown alone and in mixture with grass and legumes of forage crops, on the yield of dry matter. The results are summarized as follows; 1. Nitrogen fertilizers for the yield of dry matter showed highly effective to orchardgrass in case of grown alone and were also effect of grown in mixture alfalfa and grasses, but potassium fertilizers did not show any significance on the dry matter yield increases compared with control. 2. In nitrogen fertilizer plots. alone and mixed sowings showed the total yields of dry matter in decreasing order of tallfescue>orchardgrass>alfalfa and alfalfa+orchardgrass (5:5)>alfalfa+orchardgrass(3:7)>alfalfa+orchardgrass(7:3)>alfalfa+tallfescue(3:7)>alfalfa+tallfescue (7:3)>alfalfa+tallfescue (5:5), respectively. 3. With nitrogen fertilizers for the yield of dry matter was highest effective with the application level of 20㎏/10a throughout the plots. except the with nitrogen plot of grown alone of alfalfa and orchardgrass. 4. In case of grown in mixture with grass and legume increasing total yields of dry matter with nitrogen and potassium fertilizers was ascribed to increase grasses. but botanical composition of alfalfa was decreased.
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황용철 濟州大學校 觀光産業硏究所 1995 産經論集 Vol.9 No.-
마아케팅 경로결정은 기업이 당면하는 복잡하고도 중요한 의사결정이다. 경로시스템에 따라서 기업의 판매수준이나 비용이 달라지며 일단 마아케팅 경로가 선정되고 나면 상당기간은 변경이 곤란하기 때문이다. 선정된 유통경로는 마아케팅 믹스의 다른 요소에 영향을 미치고 또 영향을 받게 된다. 기업은 시장에 접근하는 가능한 경로를 확인해 둘 필요가 있다. 경로구조는 직접판매로 부터 하나, 둘, 셋 혹은 그 이상의 중간경로를 사용하는 것까지 다양한 구조를 보이고 있다. 마아케팅 경로를 구성하는 조직은 실제상품, 소유권, 지불대금, 정보, 판매촉진의 흐름에 따라 서로 연결되어 있다. 마아케팅 경로는 지속적이며 때로는 극적인 변화를 보여준다. 대표적인 추세로는 수직적, 수평적, 복수경로 마아케팅 시스템의 성장을 들 수 있다. 이러한 추세는 경로의 협조, 충돌, 경쟁에 대해 중요한 시사를 던져 준다. 유통경로를 설계하기 위해서는 먼저 경로의 목표와 제약조건을 결정한 다음 주요 경로대안(중간상인의 유형과 수) 및 경로구성원의 조건과 책임을 확인하여야 한다. 또한 각 경로대안은 경제성, 통제성, 융통성 기준에 입각하여 평가되어야 한다. 유통경로관리란 중간상인을 선정하고 효과적인 거래관계 믹스를 통해 이들에게 동기를 부여해 주는 것이다. 경로구성원은 과거의 실적이나 다른 구성원의 실적과 비교해서 정기적인 평가를 받아야 한다. 마아케팅 환경은 끊임없이 변화하므로 이에 따라서 정기적인 경로수정이 불가피하다. 유통경로를 수정하는데는 특정 중간상인이나 특정 경로를 추가하거나 배제하는 방법, 전체 유통체계를 수정하는 방법 등이 있다.
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消費者 購買意思決定에 관한 考察 : 習慣型·學習型·商標忠誠型 購買決定을 중심으로
黃用哲 제주대학교 1993 논문집 Vol.37 No.1
This study decribes the opposite of complex decision maring-habit. Prior satisfaction with a brand may lead to repeat purchases and eventually to purchases based on habit. The consumer may find little need for information search and for evaluating brand alternatives. Recognizing a need will lead directly to a purchase. Therefore, habit is a way of ensuring satisfaction based on past experience search and brand eveluation. In this study, the process of habitual purchasing has been decribed. Understanding the process requires understanding the principles of consuner learning since learning theory focuses on the conditions that produce consistent behavior over time. Habit and learning lead to brand loyalty, that is, commitment to a certain brand because of prior reinforcement (satisfaction as a result of product usage). brand loyalty is the result of the consmer's involvement. Decision making was required at one time to select a brand. However, satisfaction with the brand's performance leads to the establishment of favorable attitudes and to repurchase over time. In this study, we would describe habitual purchase behavior, its characteristics and importance to the consumer. Learning theories would then be described and brand loyalty considered as an outcome of consuner learning The major contents of this study are summarized as follows. Habit, consumer learning, and brand loyalty are closely linked concepts. Habitual purchasing behavior is the result of consumer learning from reinforcement. Consumers will repeatedly buy what satisfies them best. This leads to brand loyalty. In a model representing habitual purchasing behavior, need arousal leads directly to an intention to buy, a subsequent purchase, and post purchase evaluation. Information search and brand evaluation are minimal Habit serves two important functions. It reduces risk for high involvement purchases and saves time and energy for low involvement products Concepts of learning are necessary to understand habit. The distinction is made between behavioral and cognitive approaches to learning. Behavioral learning forcuses on the stimuli that affect behavior and on behavior itself. Cognitive learning focuses on problem solving and emphasizes the consumer thought variables that influence learning within the behavioral school, the distinction is also made between classical and instrumental conditioning. Classical conditioning explains behavior based on the establishiment of a closs association between a primary and secondary stimulus. Instrumental conditioning views behavior as a function of the consumer's actions. Satisfaction leads to reinforcement and go an increase in the probability of repurchasing. The differant learning theories are also reflected in differing views of what constitutes brand loyalty. An instrumental conditioning approach suggests that consistent purchase of a brand is a reflection of brand loyalty. The cognitive school belives that behavior is on insufficient measure of loyalty. Attitudinal commitment to the brand is also required. The next study will focuse on the low involvement conditions that encourage spurious loyalty and inertia.
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