박물관의 전시소통매체가 방문객의 만족도와 재방문에 미치는 영향에 대한 연구

김형준 대한안전경영과학회 2015 대한안전경영과학회지 Vol.17 No.4

This study empirically analyzed the influence of media on a visitor's satisfaction and re-visit by setting up 5 sorts of exhibition media as text, docent, virtual museum, website and Smartphone App based on practical exchange and communication between a visitor and an exhibition provider. The research results are as follows: First, all these 5 sorts of media suggested by this study were found to be able to have an influence on a visitor's satisfaction and re-visit. Second, it was found that the factors preferentially affecting a visitor's satisfaction and re-visit were 'Docent' and 'Website' factors. Accordingly, it is judged that it's necessary to more preferentially consider 'Docent' and 'Website' factors than the other factors in order to increase a visitor's satisfaction and re-visit. Third, it's possible to interpret that the bigger a visitor's satisfaction, the higher a visitor's intention to re-visit through the verification that a visitor's satisfaction will have a significant influence on a visitor's re-visit. The implication of this study lies in the fact that this study attempted at an integrated approach by analyzing the relative size of the influence through across-the-board suggestion of influential factors on a museum visitor's satisfaction and re-visit.

진주남강유등축제 방문객 만족 및 재방문의도에 관한 연구

김종관(Kim, Jong-kwan),정강환(Jeong,Gang-Hoan) 한국문화산업학회 2017 문화산업연구 Vol.17 No.1

본 논문에서는 2015진주남강유등축제 방문객의 만족도 요인에 따른 시장세분화를 통해, 축제 방문객 특성을 분석하고, 방문객 만족도 요인이 재방문의도에 미치는 영향을 검증하는 것을 목적으로 하였다. 총 235명에 대한 설문자료는 SPSS 22.0 통계 프로그램을 이용하여 통계적 유의성을 검증하였다. 분석결과로부터 다음과 같은 주요 결론을 도출하였다. 첫째, K-군집분석을 통해 방문객을 4개의 집단으로 분류하였다. 이러한 방문객 특성별 분류는 축제방문객 특성에 맞는 시장세분화 마케팅 수립에 적용할 수 있을 것으로 판단된다. 둘째, 축제 만족도 평가 결과, 행사프로그램, 홍보 및 안내서비스, 시설 및 안전, 음식 및 기념품 요인의 순으로 나타났다. 셋째, 축제 만족 요인 가운데 축제 만족 요인 중 행사프로그램 요인과 시설 및 안전 요인이 재방문의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으나, 홍보 및 안내서비스 요인과 음식 및 기념품 요인은 유의한 영향력은 나타나지 않았다. The objective of this study is to analyze visitors’ characteristics by market segmentation with satisfaction of the visitors in 2015 Jinju lantern festival, and to verify the effects of the visitors’ satisfaction on re-visit intention. The statistical significance of questionnaire survey data for 235 customers was verified by using SPSS 22.0 statistical programs. The following conclusionswere drawn on the basis of the analysis results. First, The visitors were classified into 4 groups by using K-cluster analysis. This classification for the visitors can be applied to establishmarket segmentation marketing strategy reflecting the visitors’ characteristics. Second, as a result of the visitors’ satisfaction, the visitors’ satisfaction is in order of festival program, promotion and guide service, facility and security, food and souvenir. Third, festival program factor and facility and security factor among visitors’ satisfaction have the positively significant effects on re-visit intention to the festival of the visitors, on the contrary promotion and guide service factor and food and souvenir factor don"t have significant effects on re-visit intention to the festival of the visitors. 본 논문에서는 2015진주남강유등축제 방문객의 만족도 요인에 따른 시장세분화를 통해, 축제 방문객 특성을 분석하고, 방문객 만족도 요인이 재방문의도에 미치는 영향을 검증하는 것을 목적으로 하였다. 총 235명에 대한 설문자료는 SPSS 22.0 통계 프로그램을 이용하여 통계적 유의성을 검증하였다. 분석결과로부터 다음과 같은 주요 결론을 도출하였다. 첫째, K-군집분석을 통해 방문객을 4개의 집단으로 분류하였다. 이러한 방문객 특성별 분류는 축제방문객 특성에 맞는 시장세분화 마케팅 수립에 적용할 수 있을 것으로 판단된다. 둘째, 축제 만족도 평가 결과, 행사프로그램, 홍보 및 안내서비스, 시설 및 안전, 음식 및 기념품 요인의 순으로 나타났다. 셋째, 축제 만족 요인 가운데 축제 만족 요인 중 행사프로그램 요인과 시설 및 안전 요인이 재방문의도에 유의한 정(+)의 영향을 미치는 것으로 나타났으나, 홍보 및 안내서비스 요인과 음식 및 기념품 요인은 유의한 영향력은 나타나지 않았다. The objective of this study is to analyze visitors’ characteristics by market segmentation with satisfaction of the visitors in 2015 Jinju lantern festival, and to verify the effects of the visitors’ satisfaction on re-visit intention. The statistical significance of questionnaire survey data for 235 customers was verified by using SPSS 22.0 statistical programs. The following conclusionswere drawn on the basis of the analysis results. First, The visitors were classified into 4 groups by using K-cluster analysis. This classification for the visitors can be applied to establishmarket segmentation marketing strategy reflecting the visitors’ characteristics. Second, as a result of the visitors’ satisfaction, the visitors’ satisfaction is in order of festival program, promotion and guide service, facility and security, food and souvenir. Third, festival program factor and facility and security factor among visitors’ satisfaction have the positively significant effects on re-visit intention to the festival of the visitors, on the contrary promotion and guide service factor and food and souvenir factor don"t have significant effects on re-visit intention to the festival of the visitors.

프로축구 관중의 경기장 시설 만족도 및 재 관람 의사와의 관계

조한범(Cho han-beom),신명용(Shin myoung-yong),김미향(Kim mee-hyang),강성현(Kang sung-hyun) 한국스포츠산업경영학회 2003 한국스포츠산업경영학회지 Vol.8 No.3

본 연구는 프로축구 관중의 경기장 시설 만족도 및 재 관람 의사와의 관계를 연구하기 위하여종합경기장인 부천, 성남구장과 축구전용구장인 수원, 전주구장을 방문하여 관중을 대상으로 "프로축구 경기장 시설과 관중의 만족도 및 재 관람 의사와의 관계에 관한 설문조사"라는 설문지를 배포하였다. 700부를 배포하여 수거된 설문지 중 자료처리에 사용한 설문지는 총 686부이며 SPSS WIN 10.0한글을 활용하여 자료처리 하였다. 유의도 수준은 a<.05로 하였으며 빈도분석, 일원변량분석(one-way ANOVA), T-검증, 단순선형회귀분석(simple linear regression)등으로 분석, 자료 처리하였다. 이상의 연구방법 및 자료분석을 토대로 얻어진 결과는 다음과 같다. 첫째, 관중의 인구통계학적 특성과 경기장 시설 만족도와의 관계의 경우 성별은 전광판 만족, 청결 만족, 주차시설 만족, 관람시야 만족에서 유의한 차이를 나타냈다. 연령은 주차시설 만족에서만 유의한 차이를 나타내는 것으로 나타났고 나머지 전광판 만족, 청결 만족, 좌석 만족, 관람시야 만족은 차이가 없는 것으로 나타났다. 월 평균소득은 전광판 만족, 청결 만족에서 유의한 차이가 있는 것으로 나타났으며 주차장 만족, 좌석 만족, 관람시야 만족은 차이가 없는 것으로 나타났다. 관람 형태에 따라서는 좌석 만족에서만 유의한 차이를 보이는 것으로 나타났다. 전광판 만족, 청결 만족, 주차시설 만족, 관람시야 만족에서는 차이를 보이지 않았다. 둘째, 관중의 인구통계학적 특성과 재 관람 의사와의 관계는 성별과 연령에서 유의한 차이를 보이는 것으로 나타났다. 월 평균소득과 관람형태는 통계적으로 유의한 차이를 보이지 않았다. 셋째, 종합경기장과 축구전용구장 관중의 시설 만족도의 차이는 전광판, 청결성, 주차시설, 좌석, 관람시야 등 모든 경기장 시설 요인에서 축구전용구장의 관중이 종합경기장의 관중에 비해 더 만족하고 있다. 넷째, 종합 경기장과 축구전용구장 관중의 재 관람 의사의 차이는 두 집단간 평균값에 통계적으로 유의한 차이가 있는 것으로 나타났다. 축구전용구장(3.9073)의 관중이 종합경기장(3.1737)의 관중보다 재 관람 의사가 높다. 다섯째, 프로축구 경기장 시설 만족도와 관중의 재 관람 의사와의 관계는 청결 만족, 관람시야 만족, 좌석 만족, 주차시설 만족, 전광판 만족 순으로 나타났다. 변수들의 유의확률은 전광판 만족은 유의확률이 01 이하로, 나머지 변수들은 .001이하로 나타나 각각의 변수는 재 관람 의사에 유의미한 영향을 미치는 변수인 것으로 나타났다. The purpose of this study is to investigate the relationship between stadium facilities of professional football and spectator's satisfaction and re-visiting intention. As methodology, questionnaire survey in the name of 'Survey on the Relationship Between Stadium Facilities of Professional Football and Spectator's Satisfaction and Re-visiting Intention' was conducted to spectators in the Bucheon and Seongnam stadium as a type of sports complex and Suwon and Jeonju stadium as a type of football-exclusive stadium. Among 700 questionnaires, 686 were gathered to data handling and SPSS WIN 10.0 was used for it. At the significance level of α<.05, the frequency analysis, one-way ANOVA, T-test and Simple Linear regression analysis were applied for. Based on above methods and data analysis, the results are shown like followings; First, there is significant difference between demographic characteristics of spectator and degree of satisfaction at stadium facilities. In detail, in sex factor, there is significant difference of the satisfaction at electric sign, cleanness, parking facilities and visibility. In age factor, there is significant difference of only satisfaction at parking facilities excluding electric sign, cleanness, seat and visibility. In monthly income factor, there is significant difference of satisfaction at electric sign and cleanness not parking facilities, seat and visibility. In the inspection type, there is significant difference of only satisfaction at seat. Second, there is significant difference between demographic characteristics and re-visiting intention. On the contrary, in monthly income and inspection type factor, there is no significant difference. Third, regarding to the difference of facilities satisfaction between sports complex and football-exclusive stadium, there is significant difference of average level of satisfaction at electric sign, cleanness, parking facilities, seat and visibility between two groups. In overall factors, a football-exclusive stadium shows higher degree of satisfaction than sports complex. Fourth, there is significant difference of average level of re-visiting intention between two groups. Spectators of football-exclusive stadium(3.9073) show more positive opinion than those of sports complex(3.1737). Fifth, regarding to relationship between satisfaction at stadium facilities and re-visiting intention, the satisfaction at cleanness is the most important factor and visibility, seat, parking facilities and electric sign follows in order. P-value of each variable to re-visiting intention is shown as below .001 except for satisfaction at electric sign(below .01). Therefore, it can be said that each variable represents significant correlation of re-visiting intention between each other, which means they are influenced each other.

대학생들의 스포츠 이벤트 참가선택과 행동의도 간의 PLS 구조모형분석

조태수(Tae Soo Cho),장건희(Gun Hee Jang) 한국사회체육학회 2011 한국사회체육학회지 Vol.0 No.44

The aim of this research is to offer basic data needed for diverse management strategies which sporting events have to have by looking into the behavioral intention consequent upon college students` choice of participation in sporting events; for this purpose, following hypotheses was set forth as follows: First, relationship between choice of participation in sporting event and satisfaction; second, relationship between choice of participation in sporting events and re-visit, and third, relationship between satisfaction and revisit intention. As a result of looking into these relationships, this research drew the results as follows to clarify the foregoing: First, it was found that choice of environment in sporting events had a positive effect on customer satisfaction and re-visit intention. Second, the results showed that choice of programs in sporting events had no influence on customer satisfaction and re-visit intention. Third, customer satisfaction was found to have a positive effect on re-visit intention. Such results explain that, in case of college students who happen to participate in sporting events, their satisfaction was improved through the choice of environment, and so was the re-visit intention. Consequently, the results suggest that it was necessary to make efforts to raise the standard of environmental aspects in order to efficiently conduct sporting events, which should be construed as a task of making much better environment rather than judging the existing environment is excellent. In addition, it was found that the programs used in sporting events had no influence on their satisfaction or re-visit intention that seemed to result from a lot of sporting events focusing on temporary effect only as a characteristic of sporting events. Accordingly, it would be necessary to use systematic management and administration of programs. Besides, the personnel involved in sporting events were required to be well-acquainted with the fact once again that today`s college students could be potential customers in further sporting events.

미용성형 의료기관의 고객만족이 재이용에 미치는 영향: 대안매력도의 조절효과를 중심으로–의료관광을 위한 기초적 연구

이태경,양위주 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.11

Amid changes and competition in the medical market, medical institutions have also pursued diversity and specificity. Through these changes, it was recognized that customer satisfaction is a very important factor in the development of medical institutions. Recognizing the importance of customer satisfaction, this study identifies the relationship between customer satisfaction and re-visit and reveals the moderating effect of alternative attractiveness on these relationships. The results of these studies were presented as follows: First, customer satisfaction had an effect on re-visit. Second, the alternative attractiveness had a moderating effect in the relationship between customer satisfaction and re-visit. As in previous studies, it can be seen that customer satisfaction is a very important factor for re-visit. The results of this study can provide practical implications for future service improvement and re-visit of cosmetic plastic surgery hospitals.

The Analysis of a Causal Relationship of Traditional Korean Restaurant’s Well-Bing Attribute Selection on Customers’ Re-Visitation and Word-of-Mouth

백항선,신충섭,이상윤 동아시아경상학회 2016 The East Asian Journal of Business Economics Vol.4 No.2

This study analyzes what effects does restaurant’s well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant’s service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 – Korean restaurant’s well-being attribute selection will have a positive influence on re-visitation intention – it is shown that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 – Korean restaurant’s well-being attribute selection will have a positive influence on word-of-mouth intention – it is shown that sufficiency, healthiness, environment, and steadiness have similar influence on word-of-mouth intention. Third, under hypothesis 3 – Korean restaurant’s re-visitation intention will have a positive influence on word-of-mouth intention – it is considered that eliciting customer’s re-visitation intention also has influence on word-of-mouth intention. We will be necessary to consult how to derive customer’s re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.

대상자가 인지한 의료서비스 질과 재이용 의도와의 관계

노은경,오숙희 대한간호행정학회 2008 간호행정학회지 Vol.14 No.2

Purpose: This study was performed to identify the relationship between patient's perceived quality of healthcare services and intention to re-visit. Method: The study subjects were 242 patients from three local clinics. The data were analyzed using SPSS PC+ 12.0 program for descriptive, Pearson's correlation coefficient, and multiple regression analysis. Result: Patients' perceived quality of healthcare services was measured 5.73±0.71 using the 7-point scale. The patients' perceived quality was moderately correlated with patient satisfaction (r=0.647, p<0.001) and intention to re-visit (r=0.604, p<0.001). Also, patient satisfaction was highly correlated with intention to re-visit (r=0.788, p<0.001). 3) the reliability factor of patients' perceived quality of healthcare services and patient satisfaction were found significant predictors of intention to re-visit. Conclusion: In conclusion, service quality evaluated by patients influenced on their intention of re-visit and especially, reliability was the most significantly influential variable.

프로농구 현장 이벤트 선호와 재관람의도 간 구단신뢰의 매개효과 분석

석부길(Seok, Boo-Gil),고경진(Ko, Kyong-Jin) 한국체육과학회 2013 한국체육과학회지 Vol.22 No.4

The purpose of this research was to demonstrate practically a mediating effect of professional team trust between preference of professional sport on-the-spot events and spectator’s re-visiting intention. Since trust is regarded as a key factor establishing corporate’s going-concern and growth momentum in all the business environment, it is required to verify that team trust can significantly mediate preference of on-the-spot events offered by teams and re-visiting intention. To do this research, 246 questionnaires were distributed to domestic professional basketball competition spectators who live in Seoul Metropolitan area and Gangwon Province in Korea. Convenient sampling method was utilized. To attain the proper result, exploratory factor analysis(EFA), reliability, correlation and path analysis were introduced. Additionally, bootstrapping method was adopted to test the mediating effect of team trust using SPSS 15.0 version and Amos 7.0. The results are as follows. First, preference of professional sport on-the-spot events statistically influenced on professional team trust and re-visiting intention concurrently. Second, professional team trust significantly influenced on re-visiting intention. After conducting the mediating effect test on the basis of research model, it was found that trust can play a mediating role between preference of on-the-spot events and re-visiting intention.

The Effects of Traditional Korean Restaurant's Well-Bing Attribute Selection on Customers' Re-Visitation and Word-of-Mouth Intention

Hee Jong Yang,Hang Sun Baek,Chan Hee Kim,Chung Sub Shin 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-

This study analyzes what effects on restaurants' well-being attribute selection have on word-of-mouth intention. Based on the result, this study aims to provide basic data for establishing Korean restaurant's service strategy and marketing strategy. The researchers surveyed 350 customers who visited a Korean restaurant located in Kangbook, Seoul. We encoded gathered data and analyzed them using SPSS 17.0 statistics package program. Following are the analyzed results. First, under hypothesis 1 - Korean restaurant's well-being attribute selection will have a positive influence on re-visitation intention - it shows that sufficiency, healthiness, and steadiness have similar influence on re-visitation intention. Second, under hypothesis 2 - Korean restaurant's well-being attribute selection will have a positive influence on word-of-mouth intention - it shows that sufficiency, healthiness, environment, and steadiness have similar influence on word-of-mouth intention. Third, under hypothesis 3 - Korean restaurant's re-visitation intention will have a positive influence on word-of-mouth intention - it is considered that eliciting customer's re-visitation intention also has influence on word-of-mouth intention. It will be necessary to consult how to derive customer's re-visitation intention or word-of-mouth intention by considering factors which customers of traditional Korean restaurant value.

노인병원과 종합병원의 선택요인 및 환자만족도 분석

윤서중 ( Seo Jung Yoon ),유승흠 ( Seung Hum Yu ),김영훈 ( Young Hoon Kim ),이지전 ( Ji Jeon Lee ) 한국병원경영학회 2004 병원경영학회지 Vol.9 No.2

This research anticipated on acknowledging the inpatients factors in choosing which hospital for the geriatric hospital and general hospital they would prefer to go to the analization of different factors in patients satisfaction, and the relation between satisfactory standards and the patients intentions on recommendation or re-visiting the hospital. The statistical data was based upon the 359 question and answer papers that were done by inpatients that were hospitalized in two geriatric hospitals and two general hospitals, and the methods used for analyzing were frequency, t-test, factor analysis, and hierarchical multiple regression. The results are as follows. 1. The factors on choosing hospitals between geriatric hospital and general hospitals were different. The priority for the geriatrics was kindness, and then considerate nursing, and the reliance of treatment. The patients of general hospitals looked first for reliance of treatment, reputation and history of the hospital, and the kindness of the staff. The kindness of the staff, good nursing, and easy procedures were the primary factors of choosing geriatric hospital. 2. The four primary factors in choosing which hospital patients would go to were the predominance of the facilities, kindness and convenience, the reliance and proximity of medical treatment, and recommendation. The patients in the geriatric hospital first looked for kindness and convenience, second the reliance and proximity of medical treatment, third predominance of facilities, and last recommendation. The general hospitals main priority was the reliance and proximity of medical care, second predominance of facilities, kindness and hospitality, and last recommendation. 3. The satisfaction rate was higher in the geriatric hospital compared to general hospitals, but the satisfactory of factors were very similar. Patients in the geriatric hospital were pleased with the hospital staffs kindness, quick nursing and the improvement of inconvenient matters, and clear diagnosis of the doctors. The general hospital patients were satisfied with the hospital staffs clear explanation and accurate diagnosis 4. The analysis in the satisfactory factors turned out to be the environment of the hospital, kindness of the staff, and convenience. Both the patients of the geriatric hospital and general hospitals were very pleased with the kindness of the hospital staff. Ranking second and third was convenience and service for the geriatric hospital, and environment of the hospital and convenience for the general hospital. 5. According to a rank of multiple recurrent analysis of the patients satisfaction and the intention of re-visiting in addition to intention of solicitation, in the case of a geriatric hospital, when the intention of re-visiting is the dependent variable, the first stage shows that the less insurance the patient has, the higher was the intention of re-visiting. In the second stage, the more satisfied the patient is of the staffs kindness, the higher was the intention of re-visiting. Further more, when the intention of solicitation is the dependent variable, the first stage shows that not all the independent variables were significant, but the second stage shows that the more satisfied the patient is of the staffs kindness and the hospital along with the medical treatment expenses, the higher was the intention of solicitation. 6. In the first stage of a rank of multiple recurrent analysis of the satisfaction of the general hospital and the intention of re-visiting, not all the variables were significant, but in the second stage, all the satisfaction by factors were significant. Moreover, when the intention of solicitation was the dependent variable, the first stage shows not all the variables were significant, but in the second stage, all the satisfaction by factors were significant. That is to say, in the case of a general hospital, the satisfaction of the hospital and the medical treatment expenses