문화기호에 입각한 박물관 문화상품의 디자인 전략 연구 - 중국 토우박물관을 사례로

이홍명,이민 사단법인 미래융합기술연구학회 2022 아시아태평양융합연구교류논문지 Vol.8 No.4

As the cultural and creative industries rise rapidly in recent years, cultural and creative products play an increasingly significant role in promoting the creative transformation of traditional culture and the development of modernization. In view of the homogenization of museum cultural and creative products, the weak identification characteristics of regional cultural symbols, and the disconnection between cultural and creative products and users and market demand, this research aims to find a way out for the development of cultural and creative products of local museums and stimulate the innovation potential of museum cultural and creative products. This is in consideration to the correct inheritance of traditional culture and the innovation of cultural and creative products.Taking the cultural and creative products of Clay Figurine Museum in China as the research object, using the application method of semiotics, this paper analyzes the cultural resources and existing cultural and creative products in the museum from the three elements of semantics, syntactics and pragmatics, extracts the cultural symbols with regional characteristics, and integrates them into the design of cultural and creative products required by modern social life.This paper also puts forward a design strategy of museum cultural and creative products based on cultural symbols, in order to innovate the content and design of museum cultural and creative products and provide reference for the design of regional museum cultural and creative products. 최근 문화혁신 산업이 빠르게 성장하면서 전통문화의 혁신적 전환과 현대화 발전 과정에서 문화 혁신상품의 역할이 갈수록 중요해지고 있다. 본 연구의 목적은 박물관 문화상품의 동질화, 지역문화기호의 인식 미약, 나아가서 문화상품과 소비자, 시장수요 간 괴리 등 현상을 전제로, 전통문화의 계승 및 문화상품의 혁신을 통해, 지방 박물관 문화상품의 잠재력을 고취함과 동시에 발전을 위한 활로를 모색하기 위함이다. 중국 토우박물관의 문화상품을 연구대상으로 기호학의의미론, 구문론, 화용론 등 3가지 차원에서 박물관의 소장문화자원 및 기존 문화상품에 대해 분석을 진행하였다. 또한, 지역 특색의 문화적 기호를 추출하여 현대사회에 필요한 문화상품 디자인에 접목시켜 연구를 진행하였다. 결과적으로, 기호학 이론에 기반한 문화상품의 방법 요소를 종합하고, 지역 박물관 문화 기호에 적합한 문화상품의 디자인 전략을 제시함으로써 박물관 문화상품의 콘텐츠 혁신 및 디자인 혁신을 달성하는데 그 의의가 있다.

Research on Minnan puppet carving art in tourism cultural and creative products

Ruobing Zhou,Xiaobo Lian,Linping Zhou,Yuntao Huang,Hong Pan KOREA INSTITUTE FOR HUMANITIES AND SOCIAL SCIENCES 2024 Journal of Arts and Cultural Studies(ACS) Vol.3 No.1

Background: Due to the homogenization of the global commodity market, tourism cultural, and creative products are gradually losing their uniqueness. This research studies puppet carving art in southern Fujian, which also faces the problem of homogenization of cultural and creative products. It digs deep into the Minnan puppet head carving art, explores cultural connotations, and finds a new market differentiation method. Purpose: This paper studies the status quo of Minnan puppet head sculpture art, tourism cultural, and creative products. It explores the historical origin of Minnan puppet head carving art and excavates artistic modeling expression. It injects deep cultural connotations into the culture and creative products. This research solves the homogenization problem by achieving differentiation in the commodity market, increasing consumers’ interest. Methods: 1) Literature review to understand the influence of homogenization trend on traditional culture art and artistic characteristics of southern Fujian puppet head sculpture art and tourism cultural and creative products. 2) Comparative study to explore the connection between the puppet head carving art of southern Fujian and tourism cultural and creative products. 3) Case study method to provide innovative inspiration for the research of Minnan puppet head sculpture art tourism cultural and creative products. Results: The design should highlight the regional characteristics of Minnan puppet carving art, present its unique characteristics through personalized design, emphasize the individuality of local culture, and give the product a unique competitive advantage in the homogenized market. Conclusion: The following conclusions can be drawn from this study: 1) Cultural integration and innovation provide a more engaging experience; 2) Establish the differentiation advantage of cultural and creative products to get rid of the homogenization problem; 3) Narrative expression combined with the puppet show elements of southern Fujian makes cultural and creative products more story-telling; 4) Balance tradition and modernity. This research provides practical strategies for promoting cultural and creative products that stand out in the homogenized market.

3차원 감성 모델을 기반으로 한 중국 문화창의제품의 디자인 전략 연구: 고궁박물원의 무드등디자인 시리즈를 중심으로

장송,김세훈 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.9

Cultural and creative industries play an important role in today's society, which can not only inherit and promote traditional culture, but also promote economic growth. Therefore, it is very important to study the design of cultural and creative products through emotional value to promote the healthy development of cultural and creative industry. Based on Norman's theory of "three-layer emotional model", this paper constructs a weight model for the emotional design of mini table lamp cultural and creative products through the quantitative research method of "ranking analysis" and the analytic hierarchy process, and systematically analyzes the design elements of the instinctive layer, behavioral layer and reflective layer of nightlight cultural and creative products combined with the results of consumer questionnaires. Focusing on appearance, color, material, process, functionality and cultural emotional value, such a comprehensive analysis helps designers better understand user needs and strike a balance in product design. The conclusion of this paper is that the culture of cultural products plays an important role in the eyes of users, and also emphasizes the importance of visual design in the instinctive layer. Designers should pay more attention to the instinctive needs of users, especially the diversity of appearance and details of products. On the behavioral level, we should pay attention to practicality and convenience to ensure that the product is not only beautiful, but also has practical functions; The cultural emotional value on the reflection level should be explored and displayed more widely. The paper also points out the direction of future research and improvement, including cross-cultural integration, more in-depth research on consumer emotional needs, and exploration of technology applications.

What Matters to Traditional Cultural Products?: Research of Korean Consumers’ Purchasing Preference Based on Post-materialist Theory

Mengyao Di 동아시아무역학회 2020 Journal of East Asian Trade(JEAT) Vol.2 No.2

Purpose - In today’s increasingly rich material life, people have begun to pay attention to cultural life. In particular, traditional culture that allows people to temporarily escape from their busy lives is receiving more and more attention. In recent years, the trend of combining traditional cultural elements with general products to create cultural and creative products has become popular in some countries. However, there are few types of research on the market of products with these traditional cultural elements. During this article, we decided Korean consumers into materialist and post-materialist groups. Moreover, they are taken as an object to investigate the factors that influence the purchase of traditional cultural and creative products in other countries and examine what matters to materialist and post-materialist consumers to evaluate traditional cultural and creative products. Design/Methodology/Approach - We used a questionnaire survey method instead of an experiment to investigate Korean consumers’ purchase intention by simulating the process of selling two sets of comparative products. Findings - The result shows that materialistic consumers in Korea pay more attention to the functional factors than the cultural factors of traditional cultural products. Post-materialist consumers in Korea pay more attention to cultural factors than the functional factors of traditional cultural products. However, whether beautifully designed is also important in influencing purchase decisions. Research Implications - The author also tried to discuss the impact of research on evaluating traditional cultural creative products on traditional cultural industries and tried to give some practical suggestions.

A Study on Local Festival Cultural and Creative Design : China’s H Island Mid-Autumn Festival Centered Celebration

Zhang Xinwen,고정훈 한국상품문화디자인학회 2024 상품문화디자인학연구 Vol.76 No.-

Festival cultural and creative design research can organically combine local festival cultural elements into visual products, become a carrier for circulation and communication, carry forward traditional culture, and enable teenagers to identify with traditional culture and generate a sense of pride and belonging. It is conducive to national unity and unity. Cultural and creative products in the market circulation can also bring great competitive value to the local. Based on the literature analysis, case study, and pastoral investigation, this paper analyzes the mascot brand image of H Island. By taking the Mid-Autumn Festival in H Island of China as an example, it discusses the cultural and creative design of domestic festivals, and conducts the cultural and creative design of domestic festivals for the audience of children and youth, the audience of Mid-Autumn Festival wedding, and the packaging of high-end mooncakes to spread the domestic festival culture. In terms of the Mid-Autumn Festival cultural and creative product strategy for the youth, it is to start from the concept of calling on the youth to “frequently go home for family reunion” and the cultural theme of the Mid-Autumn Festival. Apart from representing the family reunion, the full moon stands for perfect love. This theme is taken to develop cultural products. Improving the recognition of domestic festivals is the primary task to advocate for festival culture. A series of designs of domestic traditional cultural and creative products can not only enhance the image of the country’s culture, but also highlight the brand personality of the country’s culture, and effectively distinguish the personality and visual recognition of foreign cultures. Indeed, the competition of different cultures is the competition of their own cultural symbols. Thus, we should pay attention to dig deep cultural connotation to design cultural and creative products, realize the visual and effective distinction with foreign cultures, more directly enable the audiences to have emotional connection with the domestic culture, improve the cultural value, and ultimately heighten the national cultural competitiveness more effectively.

Research on the Design and Influence of Cultural Product Innovation Characteristics in the Era of Creative Economy

Wang, Tuo,Zhang Yi Zhou 한국문화산업학회 2022 문화산업연구 Vol.22 No.3

In order to enhance the economic benefits of cultural product design and enhance the publicity role of cultural products, this paper takes China as a case sample to analyze the relationship between cultural product design and economic development in the era of creative economy, and explore the design of cultural products. This paper uses the improved Cobb-Douglas production function model to simulate and calculate the relationship between cultural product design and economic development. At the same time, this paper classifies and refines the design elements related to product modeling, integrates them into the conceptual prototype system of cultural creative products, and combines shape grammar, genetic algorithm and case-based design technology to cross-recombine modern products and cultural artifacts products to obtain a new cultural product design scheme. The empirical results of the improved Cobb-Douglas production function model show that cultural and creative product design has a significant promoting effect on economic growth, and the overall economic input-output reflects the characteristics of integration. Through the analysis of the relationship between the design of cultural product innovation features and economy, it can be seen that the mining of cultural product innovation attributes can improve economic results. At the same time, the convergence of concept description set of cultural product-related design elements and the mapping relationship between product model-related design elements can directly affect the design results and economic benefits of products. Nevertheless, the limitations of this study are as follows. Firstly, when the Cobb-Douglas production function model is used to analyze the relationship between cultural content and economic development, some variable data may be omitted, which may affect the accuracy of the results. Secondly, the case database of the research object is not perfect, which may affect the accuracy of the search results.

Understanding User Needs for Creative Marine Culture Products: A Grounded Theory Approach

기육철,ZiXiang Wang,이승헌,박승태 사단법인 한국융합기술연구학회 2023 아시아태평양융합연구교류논문지 Vol.9 No.11

Cultural and creative products speak about culture, history, and a country’s identity. Under the consumption mode of the new era, designers can create excellent cultural and creative products only by accurately grasping the consumers' demand for the value of the products. This study aimed to explore the issues and expectations within maritime cultural creative product. Grounded theory was used to conduct user interviews. A three-level coding method to code, analyze and construct logical relationships for the interview texts according to the principles of grounded theory was also used. In-depth analysis of the demand value of local consumers was conducted to explore the design path of marine cultural creative products, to improve the effective docking of supply and demand in the product market. The study results showed that users' needs for marine cultural creative products mainly include nine core concepts (aesthetic value, display value, aesthetic taste, cultural impression, memory empathy, utility value, individual needs, performance value, and service value.) and functional value. Moreover, cultural and creative products designed on the basis of this research can gain a competitive advantage in the market, enhance the vitality of the surrounding marine cultural and creative market, and play a vital role in the inheritance, protection and development of marine culture. In future research, integrating scientific quantitative methods can aid in making experimental data more precise.

A Research on Fun Design's Expressive Elements of Graphic Patterns in Cultural and Creative Products

이새우,왕우박 차세대컨버전스정보서비스학회 2024 디지털예술공학멀티미디어논문지 Vol.11 No.1

In today's society, people's demand for products is no longer limited to meeting rigid demands but emphasizes spiritual and psychological pleasure and satisfaction in the products purchased. Fun design for cultural and creative products rises in response to the proper time and conditions. In the fun design of cultural and creative products, the design of graphic patterns will give people a more intuitive aesthetic feeling. However, there is insufficient research on the expressive elements of fun graphic patterns in cultural and creative products. The purpose of this research is to study the key elements and the artistic functions shown in different fun design types by analyzing them in relation to different expressive elements based on the many types of graphic patterns in fun design in cultural and creative products. This study investigates and examines the four fun design types, namely, direct use, cartoonisation, symbolic use, and use conversion of graphic patterns in cultural and creative products, in combination with the seven fun design expressive elements, including transformation, deviation, optical illusion, reversal, association, exaggeration, and implication. It concludes that all seven expressive elements of fun design are expressed to a certain extent in graphic pattern fun designs of cultural and creative products. However, these expressive elements show differences in their use according to different graphic pattern fun designs.

Research on the Dynamic Application of Cultural and Creative Products based on Museum Resources

제소,반영환,장완석 한국융합학회 2022 한국융합학회논문지 Vol.13 No.2

Museum is the carrier and symbol of history and cultural accumulation, and the museum cultural relics are clues with the spirit of history. Moreover, the museum cultural and creative products are portable history. Museum has changed form the traditional "object-basic" model to the modern "people-basic" model, which pays more attention to its living inheritance. Therefor, the museum cultural and creative products is also the way of expression of its living inheritance. This paper analyzes the opportunities and difficulties of cultural and creative products of Chinese museums by means of network survey, field survey and expert interview. In order to improve the design method of cultural and creative products. By exploring the cultural connotation, broadening the functional factors, innovating the design factors and creating the empathy factor between products and people to explore and the verify. Trying to make up the imperfect design methods of cultural and creative products in small and medium-sized museums which leads to the lack of function, innovation and communication of cultural and creative products. We try to attract more people's attention, spread traditional culture and realize the resonance between people and objects.

문화창의 상품의 감성 디자인 특성이 소비자의 구매 의도에 미치는 영향 -중국 문화창의 상품을 중심으로-

유상용 한국콘텐츠학회 2023 한국콘텐츠학회논문지 Vol.23 No.5

Recently, the cultural and creative industries are rapidly emerging as one of the world's promising industries with a high return on investment, strong convergence, and high added value. The cultural consumption index refers to the share of cultural consumption in total national consumption, which indicates that China has great potential for cultural and creative consumption. In this study, it was judged that it would be necessary to create a comprehensive model from the consumer's own characteristic point of view and to understand how consumers' perceived emotional design characteristics affect the purchase intention of culturally creative products. This study surveyed wechat or an online link targeting consumers with experience purchasing cultural and creative products. The collected data were executed and analyzed using the SPSS (27.0) statistical analysis program. Based on the results of previous research and empirical analysis, it is expected to contribute to establishing a new research field in the cultural and creative industry as primary data for submitting effective marketing utilization plans for activating cultural and creative products. 최근 들어 문화창의 산업은 높은 투자 수익률, 강한 융합성, 고부가 가치 등의 특성으로 세계 유망 산업의 하나로 급부상하고 있다. 문화 소비지수는 국민 총 소비에서 문화와 관련된 소비가 차지하는 비중을 의미하며, 이를 통해 중국 문화창의 소비 잠재력이 큰 것으로 나타났다. 본고는 소비자 자신의 관점에서 종합적인 모델을 만들어 소비자의 지각된 감성 디자인 특성이 문화창의 상품 구매 의도에 어떠한 영향을 미치는지 파악하는 것이 필요하리라 판단하였다. 따라서 본 연구는 문화창의 상품을 구매한 경험 있는 소비자를 대상으로 위쳇(wechat)이나 온라인 링크를 통해 설문조사를 진행하였다. 수집된 자료들은 SPSS(27.0) 통계분석 프로그램을 사용하여 분석하였다. 실증적 분석결과와 기존 논의를 토대로 문화창의 상품의 활성화를 위한 효과적인 마케팅 활용 방안을 제출할 수 있는 기초자료로 삼을 수 있고 또한 문화창의 산업에서 새로운 연구 분야 구축에 기여할 것으로 기대한다.