연구논문 : 전업 주부와 직업주부의 식생활, 영양소 섭취상태 및 건강에 대한 관심도 비교 연구

신경옥 ( Kyung Ok Shin ),윤진아 ( Jin A Yoon ),이준식 ( Jun Sik Lee ),정근희 ( Keun Hee Chung ),최순남 ( Soon Nam Choi ) 한국식생활문화학회 2010 韓國食生活文化學會誌 Vol.25 No.3

The purpose of this study was to compare the awareness of dietary patterns and health of full-time and employed housewives. The investigation gathered information on general characteristics, dietary lifestyle, nutritional status, and health by questionnaire as well as anthropometric measurements. The subjects included housewives living in Seoul and Gyeonggi Province (86 full-time and 127 working housewives) during November 2009 to January 2010. The average age, height, and weight of the housewives were 45.8±7.6 yr, 161.0±8.4 cm, and 55.7±6.3 kg, respectively. The average monthly income of the households was 3 million to 5 million won (31.4% full-time and 37.0% working housewives), and their average food expense was 200,000 to 500,000 won (46.5% full-time and 48.1% working housewives). More than 90% of the studied homes were nuclear families and the most common number of children was 2 to 3 (79.1% full-time and 76.4% working housewives). The ratio of employed housewives who ate regular meals was 35.4%, but that of the full-time housewives was 48.2% (p<0.05). Of the working housewives, 7.1% never ate breakfast and the primary reason for skipping breakfast was `busy in the morning` (61.1%). The type of food that the housewives preferred when eating out was Korean food, both for the full-time and employed housewives (76.0%). All the housewives overate calories and the full-time housewives ate more protein, fat, vitamin A, vitamin B1, vitamin B6, niacin, vitamin C, vitamin E, folic acid, and cholesterol than the employed housewives (p<0.05). Both the full-time and employed housewives were more satisfied with supper than with other meals. About 30.6% of the full-time and 33.9% of the working housewives had no interest in health, but answered that regular exercise was very important for health (33.3% full-time and 39.7% working housewives). In conclusion, working housewives have poor dietary habits and nutrient intakes, thus substantial measures to improve these problems are urgently needed.

일부 벽지 농촌 가정 주부의 식생활 관리 실태 조사

김진양,김선효 한국식생활문화학회 2005 韓國食生活文化學會誌 Vol.20 No.2

This study is performed to examine the meal management attitudes of housewives who had elementary schoolchildren in the remote rural areas(RA: n = 318, 37.2±0.3 years of age) in comparison to those in their vicinity urban area(UA: n = 349, 36.9±0.2 years of age) in the Chungnam province in Korea. The subjects were asked to fill out the questionnaire on their attitudes of meal management for their families. The results obtained in this study were as followings: (1) Most husbands of the subjects had a farming job in the RA while they had salaried workers in the UA(p〈0.001). Education levels of both subjects and their husbands were lower in the RA than in the UA. Nuclear families were dominated by both groups, however single parent-family and step parent-family were more prevalent in the RA than in the VA. (2) In terms of ways of getting foods such as grains, meats, eggs, vegetables and fruits, the RA housewives relied more often on self-production than did the UA housewives(p〈0.001). (3) The frequency of purchasing unprocessed foods was lower in the RA than in the UA(p〈0.001). The RA housewives purchased the convenient foods such as instant noodles(p〈0.05). ready to eatsoups(p〈0.001), retort pouch foods(p〈0.05) and instant teas(p〈0.05) more frequently than did the UA housewives, while tuna, canned in oil(p〈0.01), milk and their products(p〈0.001), soybean products(p〈0.001) and snacks(p〈0.01) were purchased less often by the RA housewives. (4) Family members except housewives engaged more often in meal preparation in the RA than did those in the UA(p〈0.001), which was more strongly observed for dinner. The time spent in preparing the dinner was shorter in the RA than in the UA(p〈0.001). (5) The degrees of endeavor to provide the subjects' offspring with balanced meal(p〈0.001) and nutrition education(p〈0.01) were lower in the RA than in the VA. The RA housewives had more difficulty for performing meal management because of over work-related fatigue', 'insufficient money to purchase foods' and 'far distance from grocery' than the UA housewives(p〈0.001). The RA housewives had lower score on nutritional knowledge(p〈0.001) and wanted more strongly nutritional knowledge to improve the quality of family's meal than did the UA housewives(p〈0.01). Therefore, the RA housewives had various problems regarding meal management such as 'over work related to fatigue', 'food-purchasing inconvenience', 'low economic status of family' and 'lack of nutritional knowledge'. As a consequence the RA housewives relied on cheap convenient foods more often in order to prepare the meal easily than did the UA housewives. These findings emphasize the need in the RA for nutrition education for housewives and a range of nutrition policies that focus upon the social and economic determinants of food choice within families to improve the nutritional status of the RA residents.

충북지역의 전업주부와 직업주부의 식습관 비교

최아리아리(Ari Ari Choi),박희진(Hee Jin Park),우혜리(Hye Lee Woo),한혜영(Hye young Han),현태선(Tai Sun Hyun) 충북대학교 생활과학연구소 2011 생활과학연구논총 Vol.15 No.2

Employment rate of married women has increased in Korea, but working housewives still have the main responsibility for the household chores in double income families. Due to the busy life, dietary habit of working housewives might be poorer than full-time housewives. The purpose of this study was to compare dietary habits and food frequency between full-time housewives and working housewives. The subjects were 119 full-time housewives and 164 working housewives living in chungbuk. Age, education level and monthly income were significantly different between the two groups, but health-related habits such as smoking, drinking, and exercise did not differ. While full-time housewives had higher tendency to have breakfast and dinner everyday than working housewives, they had lower tendency to have lunch everyday than working housewives. The highest response rate for preparation time for dinner was 40~60 min in full-time housewives and 20~40 min in working housewives. Most of food frequency consumed by full-time housewives was higher than by working housewives, especially bean and bean curd, kimchi, salty cracker, and candyㆍchocolate. Education should be provided to recommend to have regular meals without skipping and to show the fast ways to prepare meals with various foods.

한국 근대 ‘주부’ 개념의 정착과 주부 역할의 변화 양상 : 1920~30년대를 중심으로

이영아(Lee, Young-Ah) 구보학회 2020 구보학보 Vol.0 No.25

이 글에서는 1920~30년대에 주부들이 부여받은 역할과 권한의 변천과정에 대해 살펴보았다. 처음에는 교육받은 여성들이 결혼하여 꾸린 가정 내에서 모든 주도권을 가진 어떤 이상적, 관념적 존재를 ‘주부’라고 상정하였었다. 그러다가 1920년대에 들어서는 주부가 일상어로 자리 잡으면서 ‘주인의 아내’, ‘여자주인’을 뜻하는 말로 범용(汎用)되었지만 여전히 교육받은 여성을 지향하고 있었다. 그런데 1920년대 중반 사회주의 여성해방운동 담론이 등장하면서 여성교육의 목표가 현모양처, 주부 만들기에 있는 것에 대한 비판이 대두되었다. 그러나 1930년대부터는 다시 여성교육의 목표가 주부의 양성이었다. 그리고 1930년대 후반부터는 ‘주부’를 ‘며느리’와 등치시키는 담론이 자주 등장하면서, 주부의 의미에 내포되어 있었던 가정 내 독점적 주도권이 흐려진다. 주부에게 가정 내에서 요구된 역할은 가사노동과 장보기였다. 효율적인 가사노동의 기술이 늘어나면서 가정은 합리화, 과학화되었지만, 주부들의 가사노동 부담은 점점 커졌다. 그러나 주부가 가정 내 경제권과 소비의 자율권을 갖게 되면서 주부는 새로운 권리와 사회적 역할을 부여받게 되었다. 주부들은 소비와 연대를 통해 가정경제뿐 아니라 조선의 실물경제에도 영향력을 행사할 수 있는 존재들이 되었다. This paper looked at the roles, responsibilities and authority of housewives from 1920s to 1930s in relation to women’s education, domestic labor and economic rights. At first, educated women were called them housewives when they had all the initiative in the family after they got married. In the 1920s, housewives became everyday words and were commonly used to mean “owner’s wife” and “woman’s owner.” But housewives still meant educated women. In the mid-1920s, however, feminists in the socialist women’s liberation movement criticized women’s education to create a good wife and a housewife. However, from the 1930s, the goal of women’s education again became to foster housewives. And even after graduating from school, women had to receive a more advanced education for housewives. Since the late 1930s, ‘housewife’ has become the same meaning as ‘daughter-in-law.’ Now the owners of the family were not newly married housewives but mother-in-law. This is because the younger generation could not make independent families even if they were married. The most important task for educated housewives was efficient housework. However, the rationalization of domestic labor was in fact urging housewives to work alone. The housewife had to do all the housework she had with the householders and family members by herself now. Housewives were demoted from the position of “manager” to the position of “worker.” Nevertheless, there was hopeful prospect of a housewife’s role. It was because housewives had roles as consumers. The new duty entrusted to the housewife was to shop. Housewives now know how to save and plan for consumption of planning. And they learned how to purchase goods reasonably and economically through consumer unions. This was the greatest authority given to a housewife. Housewives have become influential not only in the domestic economy but also in the real economy of Joseon through consumption and solidarity.

주부의 신체적 여가활동 참여에 따른 여가만족도

온채은(Chae Eun On),장봉석(Bong Souck Chang) 한국여가레크리에이션학회 2004 한국여가레크리에이션학회지 Vol.27 No.-

In this study, I divided in three parts which are physical value, psychological value and social value, and analyzed leisure satisfaction by the level of the satisfaction. Furthermore; with the result, I founded out the significance of the physical activities on housewives, and offered the basic information for the setting of leisure policy and future education. In this study, subjects are 200 housewives and the results are as follows: I) leisure satisfaction by the frequency of leisure activities of housewives Physical value, psychological value, and social value by the frequency of leisure activities of housewives shows high according to the length of participation period. This means housewives have positive opinion toward the leisure; that is to say, participation in leisure activities helps the health, and they consider participation in leisure activities as the promotion for family health: However, daily participation cause the decrease of the values on leisure participation. Therefore, the frequency of leisure activities which conform ideal leisure values is 2 to 3 times per a week and the best frequency of leisure activities is 4 to 5 times per a week. 2) leisure satisfaction by the time period of leisure activities of housewives Leisure satisfaction by the time period of leisure activities of housewives makes difference for the conformation of the physical value, psychological value, and social value. High leisure satisfaction means, that is, housewives who participated in leisure activities for over 3 years. Housewives participated in leisure activities for less than 1 or 2 years showed meaningful difference. Therefore, regular and constant leisure activities for over 1 year could make High leisure satisfaction. 3) leisure satisfaction of housewives followed by the intensity of leisure activities. In conformation of leisure satisfaction, the intensity of leisure activities is important factor, and shows different tendency by physical, psychological and social factors. Every groups showed meaningful differences in physical, psychological value, in contrast, there is no difference among the housewives who participated in the leisure activities for less than 2-3 hours. As a result, to improve every factor of leisure satisfaction, the intensity of leisure activities is 1-2 hours per a time with regular and constant participation on leisure activities. In conclusion, according to the participation for physical leisure activities of housewives, their satisfaction made difference, and regular participation in leisure activities leaded to high leisure satisfaction of housewives. In contrast, daily intensive activity could not lead to high leisure satisfaction.

신자유주의적 주부 주체화 담론의 계보학

박혜경(Park Hye Gyong) 한국여성학회 2010 한국여성학 Vol.26 No.2

본 논문은 최근 20여 년간 성별분업 관념이 약화되어 온 이면에 대중매체를 통해 기혼여성을 여전히 가사책임자로 정체화하는 주부 호명이 증가하고, 주부가 가정의 CEO로 재현되는 현상에 주목한다. 이러한 현상이 어떻게 가능하였는지를 보기 위해 1990년 부터 2006년까지의 6개 주요 일간신문 기사와 논설의 주부 담론 계보를 분석하였다. 1990년대부터 주부는 가부장제 구조에 의한 억압적 위치가 아니라 여성의 선택에 의한 위치이자, 전문가이며 하나의 직업으로 재현되었다. 이러한 주부 전문가 담론은 가사노동 가치 인정론을 담고 있지만, 그것은 중산층 전업주부의 소비능력, 취향, 경험에 기초한 소비자 권력에 시장가치를 부여한 것이다. 이러한 담론에서 기층 여성의 가사노동경험은 배제된다. 페미니즘의 사회주부 담론도 전업주부를 가사노동자와 동일시함으로써, 시장 권력에 기초한 주부 전문직 주체화 담론과 대결하지 않았다. 2000년대 이후 투기/투자에 기초한 재테크가 강조되는 등 일상의 경영화 현상이 일어나면서 주부를 가정 경영자로 재현하고 계몽하는 주부 CEO 담론이 나타났다. 신자유주의 경영 담론의지배 하에서 주부가 경영자 주체로 만들어지고, 가사노동의 가치는 시장권력에 의존하여 평가되며, 투기와 투자의 재산불리기 노동이 주부의 일상 노동이 되었다. 이렇게 신자유주의 경영 담론은 주부를 가정의 경영자로 주체화시킴으로써 여성과 가족을 신자유주의 시장질서에 종속시킨다. While the gendered division of labor has allegedly weakened, representation of housewife identifying married women with primary domestic workers have also strengthened in mass media for the last twenty years. This article traces the genealogy of the ‘housewife discourse’ in mass media by analyzing articles and editorials of six major daily newspapers between 1990 and 2006, and examines changes in the representation of housewives in Korea. A discourse depicting the housewife not as a status that women are compelled to take by the patriarchal social structure but as a status chosen by an individual will and even as a profession appeared as early as 1990. Although this professional housewife discourse seems to recognize the value of housewives as domestic workers, the analysis reveals that what it actually recognizes is the market values of purchasing power, taste and experience of middle class full-time housewives. In this discourse are excluded working class married women and their experiences of domestic work. The ‘social housewife’ discourse of feminists did not confront with this marketing discourse, as it also identified housewives with full-time housewives. Since 2000, as neo-liberal entrepreneurship discourses invaded everyday life, full-time housewives have been represented as domestic CEOs, who should be capable not only of domestic work but also of managing money through financial investment and risk management. The ‘housewife CEO’ discourse makes housewives neo-liberal subjects and incorporates women and family live into neo-liberal social orders.

김치에 관한 원주지역 주부들의 식생활 실태조사

노정미 동아시아식생활학회 2004 동아시아식생활학회지 Vol.14 No.4

The purpose of this study was to investigate the dietary life about kimchi of the housewives. Self-administrated questionnaires were completed by 322 housewives in Wonju area. The results were as follows; In the point of housewives' domestic duties, over 50% of housewives took care of their domestic duties alone, and the rate who learned how to manage domestic duties from their mothers before marriage decreased as the age got younger. 77.6% of housewives responded that both man and woman could manage a dietary life at home in the future, and the rate of such response was higher as their educational careers were higher and they were younger. In the point of housewives' basic situation about kimchi, the rate of housewives who knew how to prepare kimchi was high as they were older, and the holding rate of a refrigerator for kimchi was high as much as 72.4%. In the point of preparation for kimchi, the rate who made kimchi by themselves was high, but the rate of preparing kimchi by their parents for them was higher in the twenties. Frequency of making kimchi, an amount or a kind having a job or not. Housewives' opinion of a market kimchi was that it was expensive, and not sanitary, and rate of purchasing kimchi was also low. In the point of the prepartion method of kimchi for the winter, the rate who gained kimchi from their parents was higher as they lived in an apartment, and had a nuclear family, and had the lesser family members. In an amount of kimchi prepared for the winter, 11~22 heads were 23.9% and 21~30 heads were 21.9%. In the point of the method preparing kimchi in the future, 53.8% of housewives responded that they would make by themselves, and 28.0% answered they would prepare or purchase. 77.4% of housewives answered that they would teach how to make kimchi to their children. In conclusion, in housewives of Wonju area, wanted to make kimchi by themselves and wanted their children to learn how to make kimchi.

재난약자 소방안전교육의 인식차이 분석: 전업주부와 직장인 비교를 중심으로

배기수(Ki-Su, Bae) 충북대학교 위기관리연구소 2018 위기관리연구논총 Vol.2 No.1

전업주부들은 왜 남성이나 직장에 다니는 여성(이하 직장여성으로 칭함)보다 상대적으로 화재 등 재난에 취약한지에 대해 의문을 해소하기 위해 직장여성ㆍ전업주부 여성을 대상으로 설문조사를 했으며, 내용으로는 첫째, 인구사회학적 특성에 따라 여성이 직장이 있고 없음과(직장여성과 전업주부) 학력ㆍ연령ㆍ주거형태의 차이가 안전의식수준에 어느 정도 영향을 미치는지? 둘째, 소방안전교육 수준의인식(전업주부ㆍ직장여성ㆍ재난 경험여성ㆍ재난 무경험 여성)은 안전의식 수준에 어느 정도 영향을 미치는지? 셋째, 소방안전교육체험이(전업주부ㆍ직장여성ㆍ재난경험여성ㆍ재난무경험여성) 안전의식 수준에 어느 정도 영향을 미치는지 등이다. 조사결과 인구사회학적특성 중 학력, 연령, 주거 형태에서는 유의한 차이가 없었으나 직업이 있는 여성이, 재난의 경험이 있는 여성이, 소방안전 교육경험이 있는 여성이 안전의식수준이 높다는 유의한 결과가 나왔다 또한 재난대처를 위한 소방안전교육방식으로는 이론과 체험을 병행하는 교육을 선호했다, 분석결과전업주부가 직장여성보다 안전 의식수준이 낮은 이유 중에 하나로 소방안전교육을 접할 기회가 상대적으로 적음에 기인한다는 것을 알 수 있으므로 전업주부의 안전의식수준 향상을 위해서 전업주부를 위한 주택 내에서의 재난 예방법, 소화기 사용법, 응급처치법 등 가정에서 알아야 할 필수적인 내용ㆍ재난발생시 어린이나 노부모 등 동반 가족이 있을 때 또는 임산부일 때 대처방법과 소방안전교육 시 이론위주교육 보다는 다양한 재난, 재해에도 적응할 수 있는 체험을 가미한 소방안전교육 등 전업주부의 특성을 고려한 표준화된 소방안전교육프로그램을 개발 지속적ㆍ반복적으로 교육을 해나가야 할 것이다, 또한 전업주부들이 직장여성처럼 생활 테두리 내에서 자연스럽게 소방안전교육을 받을 수 있도록 평상시 주로 출입하는 체육시설(헬스클럽, 수영장 )등으로 찾아가는 소방안전교육이 필요할 것이다. 물론 이런 맞춤형 교육을 위해서는 강의를 전담할 수 있는 전문 인력에 대한 수급 또한 해결 되어야 할 선행 과제 중 하나 일 것이며 이러한 전문 인력들이 머리를 맞대고 전업주부들의 연령별 다양한 특성에 부합하는 안전교육 콘텐츠를 개발하고, 지역별 또는 환경적 특성에 맞는 교육과 기회 제공을 통해 재난약자인 전업주부의 안전의식수준을 지속적으로 향상시켜나가야 할 것이다. In order to eliminate the question of why housewives are more vulnerable to fire and other disasters than men or women or women at work (hereinafter referred to as working women), housewives surveyed women at work or full-time housewives. First, how does the difference in education, age, and housing type affect the level of safety consciousness among women with and without work (demographic and socioeconomic characteristics)? Second, how does the perception of fire safety education level (full-time housewife, working woman, disaster-experienced woman, disaster inexperienced woman) affect the level of safety consciousness? Third, how does the experience of fire safety education affect the level of safety consciousness (full-time housewife, working woman, disaster-experienced woman, disaster inexperienced woman)? As a result of the analysis, it can be known that the housewife has less chance of accessing the fire safety education as one of the reasons that the safety consciousness level is lower than that of the working woman. Therefore, in order to improve the safety consciousness level of the full - time housewife, Essential contents to know at home such as disaster prevention method, fire extinguisher usage method, first aid method, etc. In case of disaster, when there is a family with children or elderly parents, or when there is a pregnant woman, coping methods and fire safety education can be adapted to various disasters and disastersIt will continue to develop a standardized fire safety education program considering the characteristics of full-time housewives such as fire safety education, In addition, fire fighters should go to a sports facility (health club, swimming pool) where the housewives of a full-time worker usually go in and out to get fire safety education naturally within the framework of life such as working women. Of course, This is one of the prior tasks that need to be solved, and it is necessary to develop safety education contents that meet the various characteristics of full-time housewives, It is necessary to continuously improve the level of safety consciousness of the full-time housewife who is the victim of the disaster.

코로나 19 백신도입 과정에서 드러난 주부들의 국가위계 체제

노정화(Jung-Hwa Roh) 한양대학교 유럽-아프리카연구소 2024 글로벌 거버넌스와 문화 Vol.4 No.1

이 연구는 코로나 시기 온라인 주부 커뮤니티인 ‘맘스홀릭베이비’의 ‘중산층’ 주부담론을 통해 코로나의 글로벌 거버넌스에 관한 주부의 국가별 선호 인식이 무엇인지 살펴보는 것이다. 이를 통하여 코로나 대유행을 겪으면서 주부들이 새롭게 형성한 세계관이 무엇인지 알아본다. 구체적으로 이 연구는 코로나 시기 주부들의 글로벌거버넌스에 관한 국가별 선호인식에 대해 세 가지 측면을 다룬다. 첫째, 서양백신에 대한 선호의식과 동양사회에 대한 무시, 둘째 자국 언론정보보다 서양 언론 정보를 더 신뢰하는 현상, 셋째, 중국과 러시아 백신에 대한 강한 거부감을 논의한다. 주부들은 백신도입문제에서 객관적이고도 과학적인 접근이 필요함에도 불구하고 이러한 것이 아닌, 자신의 주관적인 세계관을 반영하여 결정한다. 지금까지 주부에 대한 연구는 주부의 정서와 자녀양육과 관련된 논의가 대부분이었고, 이들의 국가위계체제와 관련된 연구는 거의 없다. 그래서 이 연구는 코로나 시기 글로벌 거버넌스에 관한 주부들의 새로운 가치관을 파악하고 정의할 수 있다. 또한 이러한 부분을 새롭게 논의함으로써 주부에 대한 연구의 외연을 확장시킬 수 있다. This paper studies the discourse of housewives of ‘Momsholic Baby’, an online housewives’ community during the COVID-19 period. Through this discourse, we will find out what is the sense of hierarchical consciousness among the countries of housewives regarding the global governance of COVID-19. And it analyzes the world view newly formed by housewives during the COVID-19 pandemic. Specifically, this study discusses three aspects of the hierarchical consciousness among countries regarding the global governance of housewives during the COVID period. First, it discusses the preference for Western vaccines and disregard for the East, secondly, the phenomenon of trusting Western media information more than domestic media information, and thirdly, the strong rejection of Chinese and Russian vaccines. Despite the need for a scientific approach to choosing a COVID-19 vaccine, housewives show uniqueness that reflects their subjective values. Until now, most of the research on housewives has been on their emotions and child rearing, and few studies have been related to their global hierarchical consciousness. Therefore, in this paper, we take a close look at how housewives perceive global governance during the COVID 19 period. This study aims to expand the scope of research on housewives.

근대 광고 이미지에 나타난 주부의 표상

김지혜 미술사학연구회 2015 美術史學報 Vol.- No.45

The position of housewives was very important in modern times. In other words, housewives were “solid cornerstones that supported the pillars of society” as well as “masters of the household” in modern times. Thus, they were also referred to as “the sun of a family”. These points were asserted based on the new view of women or the discourse of the modern women newly established under the cultural enlightenment in modern times. They are a section that showed the birth of the modern housewives. The family institution was reorganized as a core task in the construction of a culturallyenlightened nation state when the modernization of Joseon was promoted as an objective for the nation’s survival at the end of 19th century. The position of the housewife as the moderator of a household began to reemerge and ultimately became a prerequisite for the improvement of household or livelihood activities. The image of housewives in advertisements served to inculcate or establish a practical image of women in the modern period. Furthermore, advertisements were used to develop the concept of the modern family, showing a boundary that could be embraced by the household. Advertisements also presented and advocated the conditions, responsibilities and mission expected of the housewife. Thus, the housewife was a modern concept developed by the introduction or combination of the modern concept of the family or the view of women in western society as well as a transformation of the traditional concept. It can be said that the meaning implied by the modern concept of housewives in the colonial condition was designed in a far more diverse or complex manner. This paper intends to visualize the processes of modernization in Joseon that focused on improving the family institution and living, while exploring the image of women required in the modern period, and the family of its practical image, by examining the origin and transforming looks of the housewives with their image in advertisements. 근대기 가정에서 여성의 직임은 중대한 것으로, 주부는 곧 근대 “가정의 주인”이었을 뿐만 아니라, 나아가 “사회의 기둥을 튼튼케 하는 주초”였으며, “一家의 太陽”으로 칭해지기도 했다. 이러한 논지들은 근대기 문명개화의 기치 하에 새롭게 정립된 여성관과 신여성 담론 속에서 함께 직조된 것으로, 근대 주부의 탄생을 보여주는 한 단면이라 할 수 있다. 19세기 말 조선의 근대화가 국가 존속을 위한 목표로 추진되면서, 가족제도의 재편은 문명개화한 민족 또는 국가를 건설하는 핵심적인 과제로 지목되었으며, 생활 개량의 선결 조건이 된 가사 주재자로서의 여성의 지위가 새롭게 부각되기 시작했다. 광고 속의 주부 이미지는 근대의 실질적 여성 이미지를 학습시키고 정립시키는 역할을 담당했다. 나아가 광고는 근대적 가족의 개념을 조형하고 가정으로 포섭될 수 있는 여성의 계층과 경계를 보여주며, 주부의 조건과 책임, 임무를 구상, 설파했다. 이처럼 주부는 전통의 변형이자 서구의 근대 가족 개념과 여성관의 도입, 접합을 통해 고안된 근대적 개념으로, 가족에 대한 새로운 가치와 이념을 체현한 규범적 여성상이었을 뿐만 아니라, 나아가 조선의 근대상을 표상하는 지표였으며, 식민지 상황에서 그것이 함의하는 기표는 더욱 다양하고 복합적으로 구상되었다고 할 수 있다. 본고는 광고 이미지를 통해 주부의 근대적 기원과 변모 양상을 고찰함으로써, 근대가 요구한 여성상과 그 실천적 이미지의 계보를 밝히며, 가족 제도와 생활의 개량을 기조로 했던 조선의 근대화 과정을 시각화하고자 한다.