CULTURAL MARKETING COMMUNICATION STRATEGIES FOR LIFESTYLE BRAND

Yujin Chang,Eunju Ko 글로벌지식마케팅경영학회 2015 Global Fashion Management Conference Vol.2015 No.06

This study confirms that the shopping experiential values perceived by Chinese tourists affect their product and store attitudes through the emotions of entertainment and escapism. It is particularly notable that this study verifies diverse roles of different emotions such as entertainment and escapism in the context of tourist shopping. This study employs empirical analysis on tourists, and provides practical implications including the importance of shopping experiential values for developing retail strategies. The summary of the main results is as follows. First, the results of image attribute on each cultural marketing communication pattern, uniqueness on cultural communication and public interest on cultural sponsorship had the most positive responses. Second, the analysis on the relationship among brand attitude, artist attitude and purchase intention showed that aesthetics and communicativeness positively influenced both brand attitude and artist attitude. Also, both brand attitude and artist attitude had a positive effects on purchase intention. Third, the differences between lifestyle brand and high, low fit artist, aesthetics and public interest showed positive effective relationship toward brand attitude while nobility and communicativeness showed positive effective relationship toward artist attitude as far as artist fit is high. The notable result of the analysis on relationship among the cultural arts lifestyle groups are as follows. Aesthetics to artist attitude, uniqueness to brand attitude were found to have highest response from mass culture enjoyers group, while proponents of high culture group showed greatest response to nobility toward artist attitude. The analysis of the relationship differences in patterns, the effect on nobility to artist attitude, brand attitude to purchase intention for cultural communication displayed highest. For cultural sponsorship, communicativeness to brand attitude, brand attitude to artist attitude to purchase intention showed the most positive effect, while, in cultural corporate image pattern exhibited a great response aesthetics toward brand attitude and communicativeness toward artist attitude, the second strongest effect on brand attitude to artist attitude to purchase intention. The implication of the study is that it demonstrates the relationship of image attribute specifying each pattern from the previous studies and investigates the difference in the relationship of brand attitude, artist attitude and purchase intention among image attribute. In addition, by demonstrating the difference in the relationship among the cultural arts lifestyle groups, as well as the high and low fit between lifestyle brand and artist, the study provides an insight and a specified path for marketers as they plan out ways to utilize cultural marketing communications. Finally, by verifying the relationship among patterns, our study offers useful points of reference also for artists or art foundations who plan it with lifestyle brands using strategic approach to consumers by specified means.

The Effect of Suicide Prevention Education on Attitudes Toward Suicide in Police Officers

Yujin Ko,HyunChul Youn,Soyoung Irene Lee,Jeewon Lee,Areum Lee,Shin-Gyeom Kim 대한신경정신의학회 2021 PSYCHIATRY INVESTIGATION Vol.18 No.11

Objective This study investigated the effect of suicide prevention education on attitudes toward suicide among police officers. Methods We used an anonymous questionnaire for 518 officers and surveyed the demographic profiles and examined attitudes toward suicide utilizing the Attitudes Towards Suicide Scale (ATTS) (1=totally agree, 5=totally disagree). Our study divided participants into two groups, based on whether or not they had received suicide prevention education, and examined the differences in attitudes toward suicide between the groups. Results Of the total population, 247 (47.7%) officers had received suicide prevention education. The education group thought suicide as a predictable matter, disagreeing significantly more with the ATTS factor ‘suicide is unpredictable’ (3.36 vs. 3.35; p=0.001) compared with the no education group. Also, the education group more perceived suicide as a cry for help and at the same time disagreed more with the notion ‘suicidal thoughts will never disappear’ (2.08 vs. 2.26; p=0.025, 3.2 vs. 3.05; p=0.035, respectively). Conclusion Officers with experience in suicide prevention education showed more positive attitude toward suicide and suicide prevention. These findings suggest a need to organize more opportunities of suicide prevention educations, such as making the training mandatory for police officers.

A Public Choice Analysis on Debt-for-Nature Swap: Case of Belize

Ko, Yujin,김종섭 한국외국어대학교 중남미연구소 2024 중남미연구 Vol.43 No.1

With the rise of global environmental issues, safeguarding the rainforests in Latin America and the Caribbean is critical to maintaining global environmental stability. Debt-for-nature swap (DNS) emerged as an innovative mechanism that addresses both nature conservation and debt burdens. However, in reality, there is difficulty in securing these agreements due to the myriad priorities of stakeholders, who often place a range of interests above the imperative of nature conservation. Through a public choice theory perspective this paper reveals how stakeholder’s personal incentives may either hinder or promote the attainment of agreements. This paper asserts that it is difficult to achieve DNS agreements due to a lack of compelling incentives for stakeholders. Nonetheless, the 2001 US-Belize swap under the Tropical Forest Conservation Act (TFCA) stands as a notable exception where stakeholders addressed incentives to secure an agreement, attributable to four key factors. Firstly, the involvement of an international NGO in bringing stakeholders together and providing substantial financial partnership. Secondly, the awareness of local populations regarding environmental conservation and the importance of connecting nature conservation with economic benefits. Thirdly, the effectiveness of bilateral over three-party agreements in mitigating risks and removing low-incentivized banks as creditors. Lastly, the requirement of high-level political support, exemplified by the US TFCA. This research suggests the need to strengthen economic incentives as a means to effectively induce interests from stakeholders to achieve the agreement.

복합열원 히트펌프 최적 제어를 위한 열원에 따른 히트펌프 성능 및 에너지 소요량 패턴 비교

고유진(Yujin Ko),박시훈(Sihun Park),민준기(Joonki Min) 한국지열·수열에너지학회 2020 한국지열에너지학회논문집 Vol.16 No.4

The investment in the technology of using a combined heat source is insufficient, which utilizes the advantages of various heat sources to maximize the potential energy and at the same time increases the performance of the heat pump. In this study, as basic data for the development of a high-efficiency hybrid heat pump system that actively connects and uses various heat sources, simulations were conducted for the heat pumps in two cases where geothermal and hydrothermal heat were applied respectively. In May, COP increased by about 27.3% compared to geothermal heat. In February, the COP percentage decrease of hydrothermal heat compared to geothermal heat is –6.9%. In May, total energy consumption can be reduced by 21.1% when hydrothermal is applied compared to geothermal heat. In February, the total energy consumption increases by 3.4%.

반응형 스마트 스킨 창호에 대한 에너지 성능 평가

고유진(Yujin Ko),홍희기(Hiki Hong),민준기(Joonki Min) 대한설비공학회 2019 대한설비공학회 학술발표대회논문집 Vol.2019 No.11

습도교환효율에 따른 열회수형 환기장치의 결로발생률에 관한 연구

고유진(Yujin Ko),장소미(Somi Jang),홍희기(Hiki Hong) 대한설비공학회 2020 대한설비공학회 학술발표대회논문집 Vol.2020 No.6

열회수형 환기장치의 습도교환효율에 따른 동/하계 결로 발생률과 에너지회수율

고유진(Yujin Ko),장소미(Somi Jang),송두삼(Doosam Song),홍희기(Hiki Hong) 대한설비공학회 2020 설비공학 논문집 Vol.32 No.10

To resolve indoor air pollution such as CO₂ concentration problems that threaten the health of the occupants as well as to minimize the ventilation load that occupies a large portion of the cooling and heating loads, recently, the air-conditioning industry of cooling buildings including general houses has attracted much interest in Energy Recovery Ventilators (ERV). The commercially available ERV shows relatively good performance in general outdoor conditions, but condensation occurs inside the device from a humid climate in summer or a low temperature in winter, causing problems such as mold and rust. In this paper, the actual condensation occurrence ratio of South Korea was derived according to the latent effectiveness, and the outdoor conditions in which such condensation occurred were analyzed. As a result of summer simulation, the condensation occurrence ratio of Seoul/Busan was approximately 4.9%/12.9% at 0% latent effectiveness, and 0.7%/3.0% at 10%. In Seoul and Busan, condensation rarely occurs when the latent effectiveness is more than 20%. As a result of the winter simulation, the condensation occurrence rate of Seoul/Busan is approximately 84.9%/51.6% at the latent effectiveness of 0%. In the case of Seoul, as the latent effectiveness increases, the condensation occurrence rate slowly decreases, and then rapidly decreases from 30%. Condensation rarely occurs at 80% or more. In the case of Busan, it decreases linearly, and condensation rarely occurs at 70% or more.

창면적비에 따른 가변투과유리의 에너지 성능 평가

고유진(Yujin Ko),홍희기(Hiki Hong),민준기(Joonki Min) 대한설비공학회 2020 대한설비공학회 학술발표대회논문집 Vol.2020 No.6

창면적비와 SHGC 범위에 따른 SPD를 적용한 반응형 스마트창호의 에너지 성능 평가

고유진(Yujin Ko),홍희기(Hiki Hong),민준기(Joonki Min) 대한설비공학회 2020 설비공학 논문집 Vol.32 No.9

Smart skin window controls the light transmittance in real time, equivalent to adjusting the window’s solar heat gain coefficient (SHGC). It would be ideal if the SHGC can be freely controlled between 0 and 1, but controllable SHGC range is limited by the specifications of the glass. Thus, in this study, the standard controllable SHGC range (0.11~0.35) was set, and first, the energy requirements of the model with the SPD windows compared to the general window models according to the window area ratio were analyzed. Additionally, based on the standard, the effect on the energy requirement was compared through the TRNSYS18 simulation program by expanding the range (0.11~0.45, 0.11~0.55) or increasing the minimum/maximum value (0.21~0.45, 0.31~0.55). As a result, since increasing the ratio of the heating energy and decreasing of the cooling energy increased as the window area ratio increases, the annual energy showed a decreasing ratio of up to 11.7% at a window area ratio of 70%. As a result of the simulation while expanding the range based on the standard, when the controllable range was the largest (0.11~0.55), the maximum decreasing ratio (16.7%) was shown with the window area ratio of 70%. As a result of simulation while simultaneously increasing the minimum/maximum value of standard range, when the window area ratio is 40% or less, the larger the minimum/maximum value, the greater the decreasing ratio. The smaller minimum/maximum value is more advantageous at 50% or more.

3D 프린팅된 하이드로젤 마이크로렌즈를 통한 마이크로 LED의 광학적 특성 향상 연구

고유진 ( Yujin Ko ),김정현 ( Jeong Hyeon Kim ),박상윤 ( Sang Yoon Park ),김강현 ( Kang Hyeon Kim ),홍성민 ( Seong Min Hong ),이보연 ( Bo-yeon Lee ),이한얼 ( Han Eol Lee ) 한국전기전자재료학회 2024 전기전자재료학회논문지 Vol.37 No.5

Micro light-emitting diodes (μLEDs) have been utilized in various fields such as displays, and smart devices, due to their superior stabilities. Since the applications of the μLEDs have been extended to medical devices and wearable sensors, excellent optical properties and uniformity of the μLEDs are important. Hence, several researchers have investigated to enhance the optical efficiency of the μLEDs through micro/nano lens. However, the reported methods for realizing the micro/nano lens have some drawbacks such as complex and high-cost manufacturing processes. Herein, we developed μLEDs with 3D-printed hydrogel microlenses. The printed hydrogel had high transparency and excellent adhesive strength, allowing it to attach onto top surface of the μLEDs without any additional adhesives. Microscale printing technology using a 3D printer achieved quick and fine printing in desired shapes and arrangements, showing the possibility of mass production. The 3D-printed microlens can be applied to improve not only the optical properties of μLEDs but also other optical devices.