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Smart Defense in the 21st Century
( Ralph D Thiele ) 국방대학교 안보문제연구소 2012 The Korean Journal of Security Affairs Vol.17 No.1
The dynamically changing global security environment has been a key parameter for the reorientation of security forces and security business in NATO and the European Union in the past years. The financial crisis has put public budgets under additional, severe pressure. Public spending has been cut. Defense budgets have been cut. At the same time, the crisis has led to the withdrawal of those resources that have enabled ministries to conceal inefficiencies in the security sector. Role specialization, pooling and sharing of capabilities and multinational procurement programs have been tried before with some success, but many more have proved disappointing with often more costly results. The transformational dimensions of network-enabled capabilities, the effects-based approach to operations and the comprehensive approach to security will drive developments within NATO and Europe over the next decade. Nations should focus their security contributions on plug to operate capabilities building on a common, easy to comprehend situational awareness. "I know that in an age of austerity, we cannot spend more. But neither should we spend less. So the answer is to spend better, And to get better value for money, To help nations to preserve capabilities and to deliver new ones, This means we must prioritise, we must specialise, and we must seek multinational solutions. Taken together, this is what I call Smart Defense. NATO Secretary General Anders Fogh Rasmussen, September 30, 2011
Operational Cyber: a Global View
( Ralph D Thiele ) 국방대학교 안보문제연구소 2013 The Korean Journal of Security Affairs Vol.18 No.2
Access to the cyber domain has ultimately become one of the key "power sources" of prosperity. The dependence of our information society on the availability and integrity as well as on the reliability and confidentiality of data, information, and knowledge makes it particularly susceptible to cyber threats. Risk management needs to strive for a balance between threats, vulnerabilities, and consequences. Yet, it must no longer be performed only preventively and statically, but must rather be able to be adapted dynamically to the situation development. The dovetailing of military and civil networks constitutes a special risk for the armed forces because instabilities and failures of the common cyber infrastructure may also affect their operational readiness. The cyber domain is particularly exposed to risk especially in military conflicts due to its great vulnerability from a long distance and due to the anonymity of the attacker. However, armed forces should not only perceive the threats of this domain but also concentrate on the opportunities it provides. Modern states are completely right in acknowledging the importance of the domain of cyber. Technology moves quickly. Evolving technology is accelerating the flow of information, placing unique pressures on decision-making and action. The potential for cascading effects is amplified by the interconnectedness of cyberspace. We had better prepare for a demanding new kind of challenge - in society, business, and security.
Bo Pang,Sharyn Rundle-Thiele,Krzysztof Kubacki 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
Evidence indicates that lower levels of obesity among school-age children can be achieved through active school travel modes which include walking. This research aims to empirically investigate the explanatory potential of the Ecological and Cognitive Active Commuting (ECAC) model to explain walking to school behaviour among Queensland children. The results from an online survey of 537 carers in Queensland, Australia indicate that the ECAC explained 53.4% of the variance in walking to school. Distance to school moderates the associations among walking to school behaviours, perceived risks, and social norms. Data indicates that changing carers’ social norms and lowering the perceived risks carers associate with walking to school will increase the incidence of walking to school in Queensland.
APPLYING MARKETING TO WILDLIFE CONSERVATION: A NEW APPROACH
Patricia David,Sharyn Rundle-Thiele,Bo Pang,Kathy Knox,Joy Parkinson,Felix Hussenoeder 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07
Koala populations are in decline and measures are necessary to change the current scenario. Social marketing aims to influence an audience to change behaviour for social or environmental benefit. This paper demonstrates how social marketing was applied to achieve environmental change. A pilot program, aiming to reduce dog and koala interactions, was designed and developed with dog owners and experts including koala conservation officers and dog trainers. Experts indicated that for dogs to be taught aversion, training of basic obedience skills was necessary. Therefore, a four-week dog obedience training program was implemented, emphasising a series of behaviours including sit, stay and koala aversion. A mixed method outcome evaluation was undertaken to evaluate Leave It. The evaluation included online surveys completed by dog owners’ pre and post program, and trainer observations. Results indicate that five of seven behaviours measures were changed from baseline to follow-up, namely sit, stay, come back when called every time, wildlife aversion and stay quiet on command. Successful koala aversion was also evident in field notes from trainers. Findings of this pilot program provide evidence of the effectiveness and potential of social marketing to change behaviours in an environmental context.
TIME TO EMPTY YOUR DRAWERS: COM-B MECHANISMS INCREASING E-WASTE RECYCLING RATES
Yue Xi,Sharyn Rundle-Thiele,Carina Roemer,Jeawon Kim,Sunil Herat 글로벌지식마케팅경영학회 2023 Global Marketing Conference Vol.2023 No.07
Electronic waste (E-waste) has become a long-standing global concern. People are purchasing new affordable and improved technologies long before the end-of-life (EOL)’s of their old devices, which is leading to overconsumption and growing volumes of e-waste. At present, official data indicates that 80% of the volume of e-waste is not formally treated globally. The complex nature of e-waste recycling processes is a significant challenge.
MARKETING FOR GOOD: CO-CREATING A BEHAVIOUR CHANGE PROGRAM
Jeawon Kim,Sharyn Rundle-Thiele,Timo Dietrich,Kathy Knox 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11
Social marketing, a behaviour change discipline that originated in marketing, has contributed to a better world delivering positive health, environmental and social outcomes over the past 60 years. While successes are documented, failures are also evident, and delivery of cost-efficient, feasible, and maintainable programs has been called for. While the benefits of applying social marketing benchmark criteria (BC) are verified, roadmaps for how to apply BC in behaviour change program design are not apparent. This paper marks a first attempt at applying BC to co-create a social marketing program. A conceptual model that applies eight BC across four studies; 1) Systematic quantitative literature review, 2) Segmentation study, 3) Expert panel reviews, and 4) Co-design workshops is proposed. This paper offers a reseacrh process that researchers and/or practitioners can apply to develop behaviour change programs with the aim of achieving enhanced program outcomes. Moving forward the proposed model will need to be tested and replicated in field to verify the effectiveness of applying eight BC within the program design process.