http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
A Partial Least Squares Path Model of Repurchase Intention in Smartphone-based Ride Hailing Service
Nguyen,Ngoc Duy Phuong,Tran,Thi Dai Trang 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-
The aims of this study are applying the Perceived value model and employing the three factors defining service quality of information system from DeLone and McLean’s success model to identify the key factors affecting repurchase intention in smartphone-based ride hailing service. The research framework was examined with 427 valid respondents from Grab and Uber customers in Vietnam. Partial Least Square (PLS) employed to analyze the measurement and structural model. The statistical results support all seven proposed hypotheses. The study confirm that service quality and electronic service quality of information system are significant predictors of overall perceived service quality. In addition, when customer perceives the service quality outweighs their sacrifices, the perceived value increase, subsequently results in higher repurchase intention towards smartphone-based ride-hailing service. Overall, other variables account for 51.1% of variance of repurchase intention. The study confirms the relationships of the three variables represent the electronic service quality and service quality with the overall service quality, which directly effects to perceived value, considering a more comprehensive model for service in m-commerce context.
Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z
Thi Quynh Trang NGUYEN(Thi Quynh Trang NGUYEN ),Tri D. LE(Tri D. LE ) 한국유통과학회 2022 유통과학연구 Vol.20 No.9
Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.
Acute Myocardial Infarction in Patients With Single Coronary Artery: A Case Report
Nguyen Thi Huyen,Nguyen Ngoc Trang,Nguyen Khoi Viet,Le Thi Thuy Lien,Hoang Thi Van Hoa,Phung Bao Ngoc,Vu Dang Luu 아시아심장혈관영상의학회 2022 Cardiovascular Imaging Asia Vol.6 No.2
A single coronary artery (SCA) is a rare congenital anomaly. In most cases, it is an incidental finding on coronary angiography and has no clinical significance. However, it can cause angina, myocardial infarction, or even sudden death. Reports of SCA with acute myocardial infarction are very rare in the medical literature. This case study presents a patient with SCA from the right aortic sinus with severe stenosis in the proximal and distal part of the right coronary artery, which was detected using cardiac angiography and cardiac multidetector computed tomography (MDCT) with acute myocardial infarction.
Nguyen Thi Trang,Takuya Hirai,Tsukasa Yamamoto,Mari Matsuda,Naoko Okumura,Nguyen Thi Huong Giang,Nguyen Thi Lan,Ryoji Yamaguchi 대한수의학회 2014 JOURNAL OF VETERINARY SCIENCE Vol.15 No.3
The objectives of the present study were to evaluate theanatomic localization of porcine reproductive andrespiratory syndrome virus (PRRSV) in naturally infectedpigs and to determine whether oral fluid could be used todetect the virus in infected animals. Two sows, seven2-month-old grower pigs, and 70 6-month-old gilts wereincluded in this study. PRRSV in sera and oral fluid wereidentified by nested reverse transcription PCR (nRT-PCR)while lung, tonsil, and tissue associated with oral cavity weresubjected to nRT-PCR, immunohistochemistry, and in situhybridization. In sows, PRRSV was identified in oral fluidand tonsils. PRRSV was also detected in oral fluid, tonsils,salivary glands, oral mucosa, and lungs of all seven growerpigs. However, viremia was observed in only two growerpigs. Double staining revealed that PRRSV was distributedin macrophages within and adjacent to the tonsillar cryptepithelium. In gilts, the North American type PRRSV fieldstrain was detected 3 to 8 weeks after introducing theseanimals onto the farm. These results confirm previousfindings that PRRSV primarily replicates in tonsils and isthen shed into oral fluid. Therefore, oral fluid sampling maybe effective for the surveillance of PRRSV in breeding herds.
MAI, Thi Cam Tu,NGUYEN, Hong Son,PHAN, Nguyen Ngoc Diem,LE, Minh Hang,LUU, Phuong Khanh,NGUYEN, Thi Thu Thao,NGUYEN, Thi Thu Trang Korea Distribution Science Association 2022 The Journal of Asian Finance, Economics and Busine Vol.9 No.6
This study examines the impact of CSR and its authenticity on customer loyalty through the brand image in the chain coffee shop industry. Using qualitative and quantitative methods, 601 survey questionnaires were distributed, of which 491 were analyzed. The results show that CSR has a positive impact on brand image and customer loyalty. In addition, authenticity does not moderate the impact of CSR on brand image and loyalty, as it is difficult for customers to verify the authenticity of CSR action programs. This study emphasizes the importance of CSR action programs and authenticity for businesses to sustainably enhance their distinctive brand image and customer loyalty. Therefore, for sustainable development in the future, managers of coffee shop chains need to focus on the following issues. First, the most important thing is the right awareness of businesses regarding CSR and CSR authenticity. Third, businesses should strengthen the transparency of CSR action programs in various media so that consumers can easily verify authenticity, to increase brand image and improve customer loyalty.
Lan, Nguyen Thi Thao,Phuong, Nguyen Pham Anh,Trang, Nguyen Thi My,Huong, Pham Thi My,An, Nguyen Thu,Le, Hoanh-Su Korea Multimedia Society 2021 The journal of multimedia information system Vol.8 No.1
The paper is based on data collected from the Amazon website (specific in the Handmade's Category) to understand and analyze Vietnamese artisans' business context. Data analysis is also applied to determine the factors that bring success Handmade products and compare products of the same industry among competitors to find out potential products. By collecting data from Amazon and analyzing the data, we extracted useful information for online business developers. Besides, the list of potential products in Handmade sector can be referred to improve the business and compete with competitors. This paper also proposes solutions to help Vietnamese products become more appealing to international customers on the Amazon website.
Continuous Behavior of Using Food Delivery Mobile Applications in Vietnam after Covid-19 Pandemic
Ha Thu LUONG(Ha Thu LUONG ),Nhi Lan DAO(Nhi Lan DAO ),Trang Thu NGUYEN(Trang Thu NGUYEN ),Uyen Thu Thi LA(Uyen Thu Thi LA ),Na Thi Le TRAN(Na Thi Le TRAN ),Hoa Thi DUONG(Hoa Thi DUONG ) 한국유통과학회 2023 유통과학연구 Vol.21 No.3
Purpose: During and after Covid-19 pandemic, technology has emerged as a key factor in supporting the recovery of the economy and the rise of living standards. This study examines seven factors affecting the intention of food delivery apps usage, which include Performance Expectancy, Effort Expectancy, Social Influence, Hedonic Motivation, Price Value, and Habit, and how much influence they have on the customers' behavioral continuance of food delivery apps after Covid-19 Pandemic. Research methodology: This research is a quantitative descriptive research with 473 qualified respondents from 550 respondents collected. Besides using the UTAUT2 model (Venkatesh et al., 2012), Information Quality was added to give a better explanation for the consumers’ intention towards continuance behavior using food delivery apps. The collected data is then processed using SPSS 22.0. Results: Habit factors and Information Quality factors have significant positive effects on promoting food delivery apps usage intention, which in turn influences continuance behavior. In addition, Habit factors and Information Quality factors together have an effect of 48.57% on Behavioral Intention. Conclusion: The result proves that positive habits and food information quality can increase the usage intention towards the behavioral continuance of consumers. Higher usage frequency can be improved by increasing these two factors.