THE ROLE OF PUBLIC-PRIVATE SECTOR FOR HYDROGEN ECONOMY IN KOREA AND JAPAN

Minhee SON,Kyung Nam KIM 한국신재생에너지학회 2015 AFORE Vol.2015 No.11

Multivariate Statistical Analysis of Edible Oils Sing Heir MALDI-TOF Mass Spectra

Minhee Son,Han Bin Oh 한국식품영양학회 2016 한국식품영양학회 학술대회논문집(학술심포지움) Vol.2016 No.12

What Influences YouTube Viewers’ Job Engagement? The Role of Vlog Content Characteristics, Vlogger Characteristics, and Educational Value

Minhee Son,Moon-Yong Kim 한국인터넷방송통신학회 2023 International Journal of Internet, Broadcasting an Vol.15 No.2

YouTube has become a popular platform for vlogs. Among various forms of vlogs, office worker vlogs, in which a person engaged in a specific job shows his/her work environment and daily routine, are gaining popularity. Thus, focusing on office worker vlogs, the present research investigates the effects of office worker vlogs’ characteristics (i.e., vlog content characteristics, vlogger characteristics) on the YouTube viewers’ educational value of the vlog and their job engagement. Specifically, this research examines whether (1) vlog content characteristics (i.e., usefulness, accessibility, and vividness) and (2) vlogger characteristics (i.e., job similarity, credibility, and expertise) influence the YouTube viewers’ educational value of the vlog. Moreover, this research examines how the YouTube viewers’ educational value of the vlog affects their job engagement. With a sample of YouTube viewers of office worker vlogs (N = 215), structural equation modelling was implemented to investigate the relationships in the proposed model. The results indicate that (1) perceived usefulness of the office worker vlog is positively associated with the educational value of the vlog; (2) perceived accessibility of the office worker vlog is positively associated with the educational value of the vlog, albeit marginally significant; (3) perceived vividness of the office worker vlog is positively associated with the educational value of the vlog; (4) perceived job similarity to the office worker vlogger is positively associated with the educational value of the vlog; (5) perceived credibility of the office worker vlogger is positively associated with the educational value of the vlog; (6) perceived expertise of the office worker vlogger is positively associated with the educational value of the vlog; and (7) the educational value of the office worker vlog is positively associated with the YouTube viewers’ job engagement. The findings provide important implications for the production and use of office worker vlog contents.

Cultures of personal ambivalence : A case study of college students' uses of the camera phone and Cyworld's mini-hompy

Minhee Son 한국방송학회 2007 한국방송학회 세미나 및 보고서 Vol.- No.-

The role of technologies within contemporary Korean urbanity and everyday life cannot be underestimated. In particular, the cell phone and the dominant Internet SNS (Social Networking Systems), Cyworld's mini-hompy, have been a steady diet for Korean college students since the early 2000's. Both cultures epitomize emerging socio-technologies in everyday Korean urban life; that is, the integral part of technologies in practicing and participating in everyday contemporary culture. As such, the convergent phenomenon between cell phone and internet cultures has attracted attention from scholars from various disciplines. With the introduction and popularity of the camera phone, the study of the cell phone has grown to a multimodal activity encompassing many forms of identity and identification. Much of the literature has explored the role of the camera phone in constructing, maintaining and revising forms of identity and sociality [1]. One of the important factors that separate the camera phone from other photographic media is the pivotal role of the sharing, storing and saving in determining meaning [2]. In the rise of global technological convergence, the cell phone epitomizes both convergence and divergence [3]. This is particularly highlighted by the role of sharing, storing and saving camera phones. How we contextualize, share and store our camera phones images is subject to the local. In the case of Korea, the convergence between camera phone practices and mini-hompy cannot be underestimated. Thus, through the studying of the coordination between mini-hompy and camera phones we can gain greater acuity into the emerging forms of camera phone imagery and new forms of visuality. It is with this in mind that this paper will explore the context of Cyworld mini-hompy as a frame for recreating residual and emerging forms of UCC (user created content) imagery for Korean college students.

Evaluation of Materials Related to Gender-Preferences for the Application of Cooperative Robot Skin

손민희(Minhee Son),신동원(Dongwon Shin),이선영(Sunyong Lee) 적정기술학회 2021 적정기술학회지(Journal of Appropriate Technology) Vol.7 No.1

본 연구에서는 일반적으로 협동 로봇의 스킨으로 사용될 수 있는 고분자 재료 선정 및 기계적 특성 검사를 진행하고, 각 재료에 대한 성별 선호도 설문조사를 진행하였다. 조사는 20~30세의 근무자 225명(남: 124명, 여: 101명)을 대상으로 작업 중 로봇과 가장 많이 접촉하는 어깨, 팔꿈치 별로 선정된 Dragon-skin, Ecoflex, 및 polydimethylsiloxane (PDMS)에 대한 성별에 따른 선호도 조사로 진행하였다. 설문은 각각 설문자들이 느끼는 재료에 대한 인식 단단함, 끈적임, 익숙함, 선호도 4종류로 구분하여 진행되었고, 단단함과 끈적임은 각각 재료의 변형률과 접촉각으로 측정되었다. 선호도 조사 결과, 여성은 변형률이 작은, 더 단단한 재료를 선호하는 반면, 남성은 변형률이 큰 부드러운 재료를 선호했다. 성별에 따른 선호도와 관련하여 재료의 특성을 평가한 결과, 여성은 끈적임이 낮고 변형률이 낮은 Dragon-skin을 선호하는 경향이 있는 반면, 남성은 끈적임에 관계없이 변형률이 높은 Ecoflex를 선호하는 경향이 있음을 확인하였다. 따라서 이러한 결과는 협동 로봇 스킨 제작을 고려할 때 재료 선택에 기준이 될 것으로 보인다. This study evaluated gender preferences regarding the mechanical properties of polymers that are typically used as cooperative robot skin. Gender-based preferences of workers aged 20~30 and polydimethylsiloxane were examined according to the body parts which is most frequently in contact with the robot during operation. The factors influencing preference, i.e., stiffness and stickiness, as measured by strain rate and contact angle, respectively, were analyzed to compare genderbased differences. Female preferred stiffer materials with small strain rates while male preferred softer materials with large strain rates. As a result of evaluating mechanical properties of the materials to relate to gender-based preference, we found that female tended to prefer Dragon-skin with the lowest stickiness, and a low strain rate, during compressive creep tests. In contrast, male tended to prefer Ecoflex with high strain rate regardless of stickiness. Therefore, these results provide basis for material selection when considering cooperative robot skin.

결합서비스 설계를 위한 가구기반 통신서비스의 시장세분화에 관한 연구

손민희(Son, Minhee),임효열(Lim, Hyoyeol),한계숙(Han, Kye-sook) 한국상품학회 2009 商品學硏究 Vol.27 No.2

본 연구는 가구기반 통신서비스 전체를 대상으로 한 시장세분화를 수행하여 향후 가정 내 맞춤화된 통신서비스를 설계하는데 시사점을 제공하고자 하였다. 분석은 세단계로 진행되었다. 첫 번째 단계에서는 가구 내 통신서비스 의사결정자를 중심으로 이들의 라이프스타일과 통신서비스에 대한 추구혜택을 규명하고 집단을 구분하였다. 분석결과 라이프스타일 요인에는 ‘혁신성향’, ‘여가성향’, ‘준거집단 관계성향’ 요인이, 통신서비스 추구혜택 요인에는 ‘본질적 혜택추구’, ‘개별·맞춤화 추구’, ‘다양성 추구’요인이 도출되었으며, 이 요인들을 기준으로 군집분석을 수행한 결과 서로 상이한 라이프스타일 및 통신서비스 추구혜택을 보이는 총 6개의 세분 군집으로 구분되었다. 두 번째 단계에서는 세분 집단별 인구통계 특성, 디지털 Device 보유 특성, 통신서비스 가입/이용 특성, 통신서비스 이용의향 특성 등을 분석하여 세분시장별 프로파일로 정리하였다. 가구 통신서비스 세분시장 유형을 각각 ‘활동적 개성추구형’, ‘여가적 편리추구형’, ‘가족중심 소통추구형’, ‘전통적 기본추구형’, ‘사교적 유행추구형’, ‘보수적 무관심형’으로 명명하였다. 세 번째 단계에서는 라이프스타일 및 통신서비스 추구혜택에 기반을 둔 가구 통신서비스 세분화 모델을 통하여 세분시장 유형별 고객의 니즈와 세분시장과 통신서비스 수용의도간의 상호관계를 파악하였다. 본 연구에서 제시된 세분시장을 바탕으로 각 집단별 차별적인 마케팅 전략 수립과 기업자원의 효율적인 선택과 집중에 관한 실무적 활용성에 대해 논의 하였다. The objective of this study is to present a practical implication for telecommunication companies, first by segmenting the market based on the customers' lifestyle__defined by customers' preference, value and requests__ and their sought-after benefits for telecommunication services and also by analyzing the characteristics of each segmented market. The results of this study identified three types of customer lifestyles__innovation oriented, leisure oriented, and relationship oriented__and three types of benefits sought for telecommunication services__basic-need oriented, customization oriented, and variety seeking oriented__and finally classified the market into six segments by comprising the lifestyles and benefits sought for telecommunication services together. The market segments are named according to the demographic characteristics, possessed digital device types, service usage patterns and the willingness to use the service : active stylist, aesthetic comfort-seeker, family-centered communicator, traditional minimalist, social trend-follower, and conservative no-interest-er. This study identified the difference among the market segments in their needs and the likeliness to take up telecommunication services. This study provides a guideline for choosing a target market and also for establishing a different strategy for each segment by considering its characteristics.

혁신의 유형 및 전 단계 유사 서비스 이용행동이 스마트TV 수용에 미치는 영향

손민희(Minhee Son),김문용(Moon-Yong Kim) 한국무역연구원 2014 무역연구 Vol.10 No.1

In the current research, we examined the effects of consumers perception of smart TV s innovation types and their usage experience in smart TV s pre-stage service (i.e., IPTV) on consumer adoption of smart TVs. Smart TV s innovation was classified as three types of innovation: UI/UX(User Interface/User Experience) innovation, contents innovation, and hardware innovation. Such factors as consumers usage rate of IPTV s basic/innovative functions and their usage variety of IPTV s innovative functions were considered as consumers usage behavior of smart TV s pre-stage service. Both purchase intention and purchase timing measures were used to identify consumer adoption intention of smart TVs. Moreover, we examined the impacts of consumers personal characteristics (i.e., innovativeness and social influence) on consumer adoption of smart TVs. Survey questionnaires were completed by 395 respondents. Hierarchical regression analysis was used to test the relationships between variables. Finally, we discussed the theoretical and practical implications of our findings and developed directions for future research.

서비스 프로세스 실현을 위한 고객접점채널간 협력이 직무만족과 성과에 미치는 영향

손민희(Son, Minhee),한계숙(Han, Kyesook) 한국유통학회 2013 流通硏究 Vol.18 No.2

오늘날 고객의 욕구가 다양해지고 서비스에 대한 기대수준이 높아짐에 따라 고객의 기대를 하나의 접점에서 완성하고 실현하는 것은 매우 어려운 일이 되어가고 있다. 이에 기업들은 고도화된 서비스 프로세스를 실현하기 위해 하나의 접점에서 탈피하여 온라인과 오프라인, 대면과 비대면, 인바운드와 아웃바운드 채널을 망라하는 다양한 접점을 운영하고 있으며 이 접점들이 얼마나 유기적인 관계를 형성하고 협력하느냐는 서비스 성공을 설명하는 중요한 변수가 되고 있다. 특히 한 접점에서 모든 서비스가 마무리 되는 과거와 달리 이제는 타 접점의 지원과 협력수준이 서비스 완성을 위해 중요한 만큼 이를 이끌어 낼 수 있는 환경과 그 결과를 이해하는 것은 매우 시급한 과제라 할 수 있다. 그러나 기존의 연구들은 주로 한 접점내의 관계 또는 한 접점의 수직적 교환관계에 중점을 둠으로써 한 접점을 벗어난 수평적 관계라 할 수 있는 타 접점과의 유기적인 관계를 조망하는데 미흡하였다. 이에 본 연구는 고객서비스 기능을 수행하는 접점 채널간의 협력관계를 규명하고 이들이 업무를 수행하는 내부 구성원들의 태도와 성과에 어떤 영향을 미치는지, 나아가 타 접점간의 협력에 영향을 미치는 선행변수에는 어떤 것들이 있는지 관계특성 차원에서 규명하였다. 구체적으로 타 접점간 협력에 영향을 미치는 관계특성으로 관계규범, 상호의존성, 커뮤니케이션 용이성을 제시하였으며, 나아가 협력이 접점 직원들의 직무만족과 직무성과에 미치는 영향력을 분석하였다. 분석결과 관계규범, 상호의존성, 커뮤니케이션 용이성 순으로 협력에 긍정적인 영향력을 미치는 것으로 나타났으며, 직무만족에는 관계규범만이 영향을 미치는 것으로 나타났다. 타접점간 협력은 직무만족과 직무성과를 높이는 것으로 나타났으며 이러한 결과에 대한 이론적, 실무적 시사점을 제시하였다. Researchers and managers have little examined the importance of frontline service encounters. In recent years, as customer’s needs and expectations for high service quality are diversified and sophisticated, it is getting harder to realize the overall service process in a single contact point. Therefore, many companies manage various frontline service encounters, including online, offline, inbound or outbound channels, and emphasize the interactive nature between service encounters. Although marketing researchers have identified various exchange relationships of service encounter-perceived organizational support (POS), leader-member exchange, team (internal)-member exchange, and customer-member exchange, there has been scant research regarding how service encounters are interrelated to each other. This research suggests cooperation as an exchange relationship between service encounters. Cooperation, the willful contribution of individuals, groups, and so on, to the successful completion of common tasks and/or to the achievement of mutual objectives, is a critical issue for substantial success of organizations. From the perspective of service firms where a wide variety of service encounters are managed, the most important thing for both channel management and organizational outcomes is mutual coordination between service encounters. Therefore, this research tries to focus on cooperation between service encounters, not cooperation within a single service encounter, and thus extends the previous research on frontline service encounters’ exchange relationships.

혁신기술수용 이후:차세대 서비스 업그레이드 의향에 대한 서비스 속성만족의 차원과 고객 충성도의 역할

손민희(MinHee Son),한계숙(KyeSook Han) 한국경영과학회 2009 經營 科學 Vol.26 No.3

Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

메세나 활동 특성이 메세나에 대한 태도와 소셜미디어를 통한 메세나 참여의향에 미치는 영향

손민희(Minhee Son),김문용(Moon-Yong Kim) 국제e-비즈니스학회 2017 e-비즈니스 연구 Vol.18 No.3