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소셜 빅데이터를 통한 한국 프로야구 SNS 밈(meme) 분석
한진욱 ( Jinwook Han ),안정찬 ( Jungchan Ahn ),오승욱 ( Seungwook Oh ),신동일 ( Dongil Shin ) 한국스포츠산업경영학회 2015 한국스포츠산업경영학회지 Vol.20 No.5
본 연구는 Dawkins(1976)의 밈 이론(meme theory)에 근거하여 한국 프로야구 SNS에서의 밈을 규명하고 적합도가 높은 밈이 무엇인지를 찾아내는데 그 목적이 있다. 이러한 연구 목적을 달성하기 위해 소셜 빅데이터 분석 및 프로야구 전문가로 구성된 집단을 대상으로 FGI(focus group interview)를 실시하여 한국 프로야구 SNS 밈의 분류체계(taxonomy)를 위계적으로 구성하였다. SAS의 텍스트 분석 도구인 ECC(enterprise content categorization) 프로그램을 이용하여 소셜 텍스트 빅데이터 분석을 실행하였고 분석 결과는 다음과 같다. 분석 결과에 따르면 전문가 집단과의 FGI를 통해 선정되어 분류체계에 포함된 한국 프로야구 SNS 밈은 대부분 실제 프로야구 관련 SNS상에서 확산되고 있는 것으로 밝혀졌다. 또한 프로야구 밈의 하위 요인별밈 적합도를 조사해 본 결과 첫째, 인물 요인에서는 인물-선수-기록과 인물-선수-일정 밈의 적합도가 높게 나타났다. 둘째, 단체 요인에서는 단체-구단-성적 밈의 적합도가 가장 높은 것으로 나타났다. 셋째, 장소 요인에서는 장소-구장-좌석과 장소-구장-시설요인 밈이 가장 적합도가 높은 것으로 나타났다. 넷째, 상품 요인에서는 상품-정규시즌-일정, 상품-포스트시즌-입장권, 상품-올스타전-응원 및 분위기, 상품-시범경기-경기 내용 밈이 각각 적합도가 높은 것으로 드러났다. The purpose of this study was to identify SNS meme of the Korean Professional Baseball and determine which meme has higher meme fitness than other memes based on Dawkins(19760)`` meme theory. Toward this end, focus group interview was conducted to include hypothetical SNS meme of the Korean Professional Baseball as a process of developing an taxonomy using ECC(enterprise content categorization) which is an analytical tool of text analysis in SAS, social text analysis was conducted and results were as follows. Firstly, SNS meme of the Korean Professional Baseball which was included in the taxonomy at earlier stage was confirmed as an existing phenomenon in the SNS. Secondly, based on the results of meme fitness, (1) person-player-record meme and person-player-schedule meme were more mentioned than other memes within a person factor, (2) organization-franchise-record had a highest meme fitness than any other memes within an organization factor, (3) place-stadium-seat and place-stadium-facility have a higher meme fitness than other memes within a place factor, and (4) product-regular season game-schedule, product-post-season tickets, product-all star games-atmospherics, and product-exhibition games- game content had more buzz than any other memes within each categories. Discussions and practical implications were also suggested.
Analyzing the Intention of Sports Consumers’ Purchase Behavior Through Online Sports Distributors
Kibaek KIM(Kibaek KIM),Minsoo KIM(Minsoo KIM),Jinwook HAN(Jinwook HAN) 한국유통과학회 2023 유통과학연구 Vol.21 No.4
Purpose: The purpose of this study was to analyze Korean sports consumers’ intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers’ recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers’ online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers’ positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers’ online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.
심진욱(Jinwook Shim),박제희(James Park),윤준영(Junyoung Yoon),홍기훈(Gihoon Hong),한탁돈(Tackdon Han) 한국멀티미디어학회 2008 한국멀티미디어학회 학술발표논문집 Vol.2008 No.2
본 논문에서 우리는 앞으로 도래할 차세대 저장장치에 대해 예상해보고 그 장치를 위한 효과적인 인터페이스를 제안한다. 지금까지의 저장장치의 중요한 점은 대용량화에 있었다. 하지만 가까운 미래에는 Georgia Institute of Technology에서 연구 중인 Multi-Gigabit Wireless 기술과 같은 초고속 무선 기술이 활성화됨으로써 저장장치에도 영향을 미칠 것으로 예상한다. 그러므로 우리는 무선 저장장치로 Tangible Rocks라는 각 개별적으로 상호 무선을 통하여 데이터를 공유하여 보다 유연한 새로운 개념의 저장매체와 그에 적합한 인터페이스에 대해 제안한다. Jacob Nielsen이 제시한 Basic 10 Usability Heuristic을 기준으로 Tangible Rocks 저장 매체의 인터페이스와 장치에 대한 평가를 하였다.
분사압력 1800 bar 실현을 위한 직접 니들구동방식 피에조 인젝터 설계 최적화 연구
한상익 ( Han Sangik ),김주환 ( Kim Juhwan ),지형순 ( Ji Hyungsun ),고준채 ( Go Junchae ),김진수 ( Kim Jinsu ),이진욱 ( Jinwook Lee ) 한국액체미립화학회 2016 한국액체미립화학회지 Vol.21 No.3
The advantages of the common rail fuel injection system architecture have been recognized since the development of the diesel engine. In common rail systems, a high-pressure pump stores a reservoir of fuel at high pressure up to and above 2000 bar. And solenoid or piezoelectric valves make possible fine electronic control over the fuel injection time and quantity, and the higher pressure that the common rail technology makes available provides better fuel atomization. In this study, the direct needle-driven piezo injector was investigated for accomplishing injection pressure of 1800 bar by optimal design by simplification of component and changing number of springs and plates of DPI. It was found that a direct needle-driven piezo injection system features the prototype DPI for passenger vehicle to operate at 1800 bar of injection pressure.