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Ikhoon Jang,Yeonjin Kim,Dohyeong Choi,Young Chan Choe,Guhyun Jung 한국농식품정보과학회 2019 Agribusiness and Information Management Vol.11 No.1
This study is exploratory research on a relationship between changes in cultivated area of major crops and farm income by regions. We investigated level of income, volatility of income, and migration of suitable region by climate changes as factors influencing changes in cultivated area. Research processes are as follows. First, we classify the regions where cultivated areas are expanded or reduced through the trends of cultivated area by region and crop during recent 10 years. Second, we compare the changes in income related factors between groups during the same periods. Finally, the results from portfolio analysis show changes in stable income-based optimal crops. From these procedures, we found that the changes in cultivated area are not simply explained by income-related factors. In cases of vegetables, however, we also found that high volatility of income could contribute to reduce cultivated area of the crops. The results from portfolio analysis are not always consistent in all of cases. This means that crop selection can be decided by other factors than stable income.
Jang, Ikhoon,Kim, Yeonjin,Choi, Dohyeong,Choe, Young Chan,Jung, Guhyun Korean Society of Food and Agricultural Informatio 2019 Agribusiness and Information Management Vol.11 No.1
This study is exploratory research on a relationship between changes in cultivated area of major crops and farm income by regions. We investigated level of income, volatility of income, and migration of suitable region by climate changes as factors influencing changes in cultivated area. Research processes are as follows. First, we classify the regions where cultivated areas are expanded or reduced through the trends of cultivated area by region and crop during recent 10 years. Second, we compare the changes in income related factors between groups during the same periods. Finally, the results from portfolio analysis show changes in stable income-based optimal crops. From these procedures, we found that the changes in cultivated area are not simply explained by income-related factors. In cases of vegetables, however, we also found that high volatility of income could contribute to reduce cultivated area of the crops. The results from portfolio analysis are not always consistent in all of cases. This means that crop selection can be decided by other factors than stable income.
지역기반 온라인 농식품 쇼핑몰에서의 지역 및 농촌 배태성과 웹페이지 생산자 정보의 역할
장익훈(Ikhoon Jang),최영찬(Youngchan Choe),문정훈(Junghoon Moon),이철(Cheol Rhee) 한국인터넷전자상거래학회 2015 인터넷전자상거래연구 Vol.15 No.1
This study aims to investigate how economic and non-economic factors influence the customers’ trust in a shopping mall in the context of online grocery shopping. To explain the non-economic factors, we adopt the concept of “social embeddedness,” which is primarily used in the area of sociology. We regard the concept of social embeddedenss as two different type of embeddedness, which are “rural” embeddedness and “regional” embeddedness. Rural embeddedness involves a sense of being produced in a rural area, whereas regional embeddedness involves a sense related to the region or location where people reside. In addition, we attempt to determine whether the producer’s information on the webpage could mediate social embeddedness and trust in a shopping mall. Perceived product price fairness and product quality are used as factors to represent economic value.
Analysis of Recent ICT Convergence Technology Status in the Agrifood Area through the Case Review
Byungho Chung,Ikhoon Jang,Junghoon Moo 한국농식품정보과학회 2014 Agribusiness and Information Management Vol.6 No.1
The purpose of this study is to explore the status of current ICT convergence technology in the agrifood area through reviewing articles. For this, we classifiedthe ICT convergence technology into four categories including RFID technology, smart sensing technology, USN technology, and other ICT convergence cases and reviewed by extracting the cases related to the convergence technology that is recently conducted depending on each category from the Journal of Computers and Electronics in Agriculture between January 2012 and June 2014. Additionally, by combining the reviews of cases, we conducted the study in the direction of analyzing the recent ICT convergence technology status in the current agrifood area.
Song, Cheolho,Jang, Ikhoon,Park, Heundong Korean Society of Food and Agricultural Informatio 2020 Agribusiness and Information Management Vol.12 No.1
Due to the rise of Information & Communication Technology (ICT) adoption in many fields, it is necessary to diagnose the informatization situations of corporations in agriculture and give suggestions for improvement. For this goal, surveys were designed and conducted to understand the current informatization situations of agriculture corporations in Korea. The survey covers the plan for utilizing information technology, the establishment of infrastructure for information technology, IT application status, and its effect on their performance. The specific focus of our research is to segment the corporations by their type of industries and their level of sales and give differentiated managerial implications for each segment. This is because the type of informatization and information technology assistance they need highly depends on their industry type and sales level. Based on descriptive statistics and regression analyses, tailored managerial and polic.
Analysis of Recent ICT Convergence Technology Status in the Agrifood Area through the Case Review
Chung, Byungho,Jang, Ikhoon,Moon, Junghoon Korean Society of Food and Agricultural Informatio 2014 Agribusiness and Information Management Vol.6 No.1
The purpose of this study is to explore the status of current ICT convergence technology in the agrifood area through reviewing articles. For this, we classified the ICT convergence technology into four categories including RFID technology, smart sensing technology, USN technology, and other ICT convergence cases and reviewed by extracting the cases related to the convergence technology that is recently conducted depending on each category from the Journal of Computers and Electronics in Agriculture between January 2012 and June 2014. Additionally, by combining the reviews of cases, we conducted the study in the direction of analyzing the recent ICT convergence technology status in the current agrifood area.
국내 창업분야 크라우드펀딩(Crowdfunding) 현황과 성공전략
유영글,장익훈,최영찬,Yoo, Younggeul,Jang, Ikhoon,Choe, Youngchan 한국벤처창업학회 2014 벤처창업연구 Vol.9 No.4
기업 운영에서 자금의 원활한 조달은 필수요소이다. 하지만 국내 창업기업과 소상공인의 경우 자금조달에 어려움을 겪고 있는 경우가 많다. 최근 등장한 크라우드펀딩은 개인이나 조직의 특정 활동을 위한 자금을 다수의 개인으로부터 모집하는 행위로 소셜미디어의 확산과 함께 성장하고 있다. 국내 크라우드펀딩은 아직 도입 초기단계로 문화, 예술 분야에 치중되어 있으며 창업분야에서는 공익적 성격을 가진 프로젝트의 비율이 높다. 선진국에 비하여 시장 규모 면에서는 작은 수준이지만 프로젝트의 성공률은 매우 높기 때문에 창업자금 조달의 방안으로 잠재력을 가진다. 본 연구의 목적은 국내 창업분야의 크라우드펀딩 사례를 분석하여 성공전략을 제시하는 것이다. 이를 위해 국내 크라우드펀딩 플랫폼과 미국의 Kickstarter의 프로젝트 현황을 조사하였고, 크라우드펀딩 프로젝트 운영 관련 지표를 이용하여 국내 창업분야 전체 사례들을 분석하였다. 마지막으로는 크라우드펀딩 성공사례와 실패사례를 8개의 프로젝트 속성별로 비교 분석하였다. 분석결과 프로젝트 제안자의 신뢰도와 적극성, 보상의 설계, 쌍방향 소통 노력 정도의 차이가 프로젝트의 성공에 큰 영향을 미치는 것을 확인하였다. 반면 공익성과 후원자의 참여기회는 창업분야 프로젝트의 성공에 큰 영향을 미치지 않았다. 이를 통하여 다음과 같은 크라우드펀딩 성공전략을 도출하였다. 첫째, 프로젝트의 제안자는 크라우드펀딩 진행 사전에 적극적인 활동을 통하여 지지기반을 확보해야 한다. 둘째, 프로젝트 게시글에서는 사업진행 실적과 진행 과정을 쉽게 확인할 수 있어야 한다. 셋째, 후원 금액에 대한 보상 설계시 금액에 상응하는 제품 또는 서비스가 제공되어야 한다. 넷째, 프로젝트가 시작된 이후에는 주기적인 업데이트와 댓글 관리, SNS를 통한 소통 노력이 뒷받침되어야 한다. It is essential factor for business operation to raise funds effectively. However, in Korea, many start-ups and small businesses have difficulties in fund-raising. In recent years, crowdfunding, a new method for funding a project of individuals or organizations by raising monetary contributions from a large number of people, has been growing up simultaneously with diffusion of social media. Crowdfunding is on early stage in Korea, and the majority of projects are focused on cultural or art categories. There is high proportion of projects that have social value in start-up sector. Crowdfunding in Korea has great potential because success rate of it is much higher than its of advanced countries, although market size is much smaller than them. The purpose of this paper is to propose success strategies of crowdfunding for start-up through case study. 5 crowdfunding platforms of Korea and Kickstarter, the platform of United States were investigated. Then we checked the figures related to the operation of the whole Korean projects on start-up. Finally, we made comparison between the cases of success and failure by analyzing 8 project characteristics. The study shows that it were the differences in trustworthiness and activeness of project creator, value of reward and efforts for interactivity that have great effects on success of the project. Whereas there was no significant influence of societal contribution and sponsor engagement. The thesis provides success strategies of crowdfunding for start-up as follows. Firstly, creator of the project should make support base by enthusiastic activites before launching funding project. Secondly, there should be contents that can easily show the process of business development in the project information. Thirdly, there must be appropriate design of rewards for each amounts of support money. Finally, efforts for interactivity, such as frequent updates, response for comments and SNS posting, should be followed after the launch of the project.