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Identifying the needs and wishes of generation Z regarding clothing maintenance
Dayoung Shin,Aziza Abdyrazakova,Yerslan Ababayev,Beomsu Kim 한국HCI학회 2023 한국HCI학회 학술대회 Vol.2023 No.2
Despite the huge success of LG Styler on the local and global market, it seems to target housewives in their 40s, instead of people in their 20-30s who are the main consumers of the clothing industry and consequently have more interest in clothing management and maintenance. Therefore, this study aims to understand the needs and wishes of the older representatives of generation Z regarding clothing care as well as the reasons behind the low demand for stylers among them. To meet this goal, we surveyed generation Z representatives and received 80 responses, conducted 6 extreme user interviews along with collage making, and analyzed gathered data with the use of affinity diagrams. Based on this, we developed criteria and directions for the further work of redesigning LG Styler (S3MFC) to meet the needs of generation Z, the population group that is most interested in clothing care.
뷰티숍 선택속성이 만족, 재방문의도 및 추천의도에 미치는 영향
신다영 ( Dayoung Shin ) 인문사회 21 2023 인문사회 21 Vol.14 No.1
연구 목적: 이 연구는 빠르게 변화하는 뷰티 트랜드 속에서 소비자욕구를 반영할 수 있는 서비스 환경을 조성하기 위해, 뷰티숍 이용에 영향을 미치는 선택속성을 분석하는 것이다. 연구 방법: 뷰티숍을 이용해본 소비자 219명(95.2%)을 대상으로 설문조사를 실시하였으며, 가설검증을 위해 구조방정식모형검증을 실시하였다. 연구 내용: 이 연구의 결과, 첫째, 뷰티숍 선택속성은 만족에 모두 유의한 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 만족은 재방문의도와 추천의도에 긍정적인 영향을 미치는 것으로 나타났으며, 재방문의도는 추천의도에도 긍정적인 영향을 미치는 것으로 나타났다. 결론 및 제언: 본 연구를 통해 뷰티숍 소비자들에게 만족의 경험을 불러일으키기 위해서는 뷰티숍을 선택하는 다양한 속성을 먼저 이해해야 함을 의미한다. 소비자들이 원하는 서비스 환경이 조성된다면, 만족을 통해 추후 긍정적인 행동의도의 기반이 될 것으로 보인다. The purpose of this study is to analyze selection attributes for beauty shop satisfaction and positive consumer behavior in order to create a service environment that can reflect consumer needs in the rapidly changing beauty trend flow. To carry out the study, a survey was conducted on 219 consumers (95.2%) who had used beauty shops, and structural equation model verification was conducted to verify the hypothesis. The results of the study are as follows. First, beauty shop selection attributes had significant effects on satisfaction. Second, satisfaction had positive effects on both revisit intention and recommendation intention. Finally, revisit intention had positive effects on recommendation intention. This study means that in order to evoke the experience of satisfaction in beauty shop consumer, it is necessary to understand the various attributes of choosing a beauty shop. If the service environment that consumers want is created, satisfaction will be the basis for positive behavioral intentions in the future.